Aesthetics & Biz – Details, episodes & analysis

Join host Felix Bertram as he chats with Kelsey Maynard, a serial entrepreneur from Santa Rosa, California, who turned a one-room medspa into a million-dollar business in just her first year! Drawing from her extensive experience—from running successful fitness studios to working in and eventually launching her own medspa—Kelsey dives deep into the pitfalls of working with medspa service providers like Portrait and why patient-centered care matters more than ever in today’s profit-driven world.

Discover why Kelsey believes these service providers "sound too good to be true"—and what you need to know before signing up.

Key Highlights:

• The pros and cons of working with service provider Portrait. 9-11% revenue share, discounts on inventory costs, but what’s the catch?
• Beyond the $3-4k entry fee, what other expenses should you plan for?
• How to protect your patient data and why you should be careful with service provider contracts
• Overpromised and underdelivered—how medspa service providers fall short in Kelsey's experience
• Kelsey’s #1 tip—hire an attorney to review every contract carefully and ensure your best interests are covered.
• Tips for transitioning out of a service provider agreement without losing your footing—and how to go solo with confidence.
• Felix’s Advice: Protect your patient data at all costs, invest in yourself, and continually improve your interpersonal skills—your medspa is a reflection of your personal brand
• Kelsey’s passion for helping other providers become entrepreneurs and achieve their own financial growth—she’s here to help!

If you’re considering working with a medspa service provider or launching your own practice, this episode is packed with essential advice to help you navigate the risks and seize opportunities. Tune in and learn how to take control of your aesthetics career.

In this episode, Felix Bertram sits down with Dr. Jake Sloane, a Cosmetic Doctor, and David Segal, an Aesthetic Entrepreneur, to uncover the incredible journey behind Inside Aesthetics—the most successful podcast in the aesthetics industry.

Launching in 2019, Inside Aesthetics started as a passion project, covering wellness and nutrition before evolving into the go-to resource for aesthetic professionals. With over 250 episodes and a monthly listenership of 60,000 (with the US as their biggest market), Dr. Jake and David have turned their podcast into a platform that educates, inspires, and informs.

In this conversation, they share the secrets to their success and what it takes to create meaningful content that resonates with their audience of injectors and aesthetics enthusiasts. From building intimacy with their listeners to creating multiple revenue streams, their insights offer a masterclass in podcasting.

🎙️ Key Highlights:

• Why they started Inside Aesthetics and how it evolved.
• The art of creating meaningful, educational, and relevant content.
• How storytelling and emotional engagement foster listener loyalty.
• The challenges of growing a podcast and analysing audience data
• How 6-8 hours of preparation, editing, and promotion go into each episode
• The importance of momentum and understanding your endgame in podcasting.
• Exploring different monetization strategies: Patreon, partnerships, consultancy, events.
• Their process for selecting topics and guests
• The growing trend of business education in aesthetics
• Balancing professional success with personal fulfilment
• Dr. Jake and David's dreams for the future

Follow Jake: https://www.instagram.com/drjakesloane/

Follow David: https://www.instagram.com/david_insideaesthetics/

Follow Inside Aesthetics: https://www.instagram.com/insideaestheticspodcast/

Follow Felix: https://www.instagram.com/drfelixbertram/

Founder & CEO of The Spa Business Coach, Erin MacNeill, brings over 20 years of invaluable experience to this episode where her and Felix discuss many invaluable tips on how to start, grow and thrive in the aesthetics business world. Her experience turning luxury hotel spas around, recovering profitability and creating great teams pathed her way to becoming a consultant who now coaches MedSpa Owners to be CEO’s vs service providers who happen to have a business.

In this episode, Eric and Felix discuss topics, such as:

• Erin’s experience in medical aesthetics
• Get to know your numbers – all the numbers
• Knowing when to make the leap to being your own boss
• Importance of a SWOT analysis before opening a new business
• How to really understand your competition
• Financial metrics and profit margins for different services
• Critical factors to consider when expanding
• Erin’s recommended compensation models for new hires
• Importance of KPIs and leadership structure when scaling your clinic
• Investing in communication and interpersonal skills when going big
• How do you raise funds 
• Erin’s advice on devices

Follow Erin:

https://www.instagram.com/thespabusinesscoach/

Follow Felix:

https://www.instagram.com/drfelixbertram/

Patients come second, team lunches are the best money you will ever spend and how to uncover your “Why” AND your “Just Cause”.

In this new episode, Dr. Felix Bertram sits down with Dr. Lonny Green in person to talk about how these three things and more can help you create a world-class aesthetics team.

Dr. Lonny Green is the Medical Director at Rêvée Aesthetics; a MedSpa in Richmond, Virginia. Previously a urology surgeon for two decades, Lonny moved into aesthetics 8 years ago and hasn't looked back. He now manages a team of 15 people at his practice and is known in the aesthetics community as @ninjainjector.

In this conversation, Lonny and Felix discuss topics, such as:

• How critical it is to know your own “Why” and your Medspa's “Why”
• What is a “Just Cause” and why your Medspa absolutely must know it and live it
• What magic happens when your entire team believes in your “Just Cause”
• Why and how great leaders don't direct, they inspire 
• Lonny's hiring process , trusting your gut and a day with the team as a first step
• The steps to letting go of employees
• Felix's interview question he uses to understand personality traits
• Lonny's secrets to creating a world-class team
• Why Felix doesn't close the clinic for team-building events
• The culture change from family-style boutique medspa to multi-location clinic chain
• How many seconds you have to make a first impression
• Why, as a leader, patients come second
• *Lonny's journey to being vulnerable

Follow Lonny:

https://www.instagram.com/ninjainjector

Follow Felix:

https://www.instagram.com/drfelixbertram/

The Nordstrom Way by Robert Spector

https://www.amazon.com/Nordstrom-Way-Customer-Service-Excellence/dp/1118076672

Dr. Nichola Conlon (BSc, MRes, PhD) is a pioneering molecular biologist specialising in cellular ageing and regenerative medicine. She is also the founder of Nuchido, a natural supplement that helps to increase the body’s production of NAD+. In this episode, Dr. Felix dives into the fascinating realm of the research in cellular ageing, distinguishing between lifespan and healthspan, and uncovering how making small changes in your own life can hold the key to living your last 20 years with strength and energy to do more. Dr. Conlon takes us through the profoundly ground-breaking treatments that will not only stop but also reverse ageing, tackling the symptoms of age-related issues, offering hope for a healthier, more resilient later part of life.

Topics covered in this episode:

• What is ageing?
• The difference between lifespan and healthspan
• The 12 Hallmarks of Ageing
• Tools for testing and assessing biological age
• Biohacking and reversing your biological age through change of lifestyle and diet
• Importance of NAD+ and how to naturally increase its production
• Ground-breaking research to slow ageing and improve healthspan
• How regenerative medicine will play a part in aesthetics

Company for testing biological age:

Omnos: https://www.omnos.me

Follow Dr Nichola Conlon: https://www.instagram.com/drnicholaconlon/

Follow Felix: https://www.instagram.com/drfelixbertram/

In this inspiring episode our host, Dr. Felix Bertram, sits down with Dr. Carissa Alinat, one of the partners of the Living Young Centre with soon four locations in the heart of Tampa Bay, Florida.

Carissa shares her remarkable journey from being a single mother facing the challenges of poverty to becoming a qualified and highly successful aesthetic injector and part owner of Living Young Centre. Join us as Carissa takes us through the transformative moments that shaped her career and outlook on life. Her story is a testament to the power of determination, resilience, and a relentless pursuit of one's dreams.

In this conversation, Carissa and Felix discuss topics such as:

• How difficult circumstances and personal challenges in childhood can make you more resilient
• Carissa’s journey as a single mother while going through nursing school and becoming a doctor
• Advice on how to balance your work and ambitions whilst having a young family
• Overcoming imposter syndrome; offering valuable insights for those looking to enter the field of medical aesthetics
• Fostering a positive work culture and retaining top injectors
• Different approaches to team leadership and how to actively create a nurturing work environment
• The future of the Aesthetics Industry

Follow Carissa:

Instagram: https://www.instagram.com/tampa_aesthetic_injector/

Instagram Living Young Centre: https://www.instagram.com/livingyoungcenter (They’re hiring!)

Follow Felix: 

Instagram: https://www.instagram.com/drfelixbertram/

Meet Dr. Talon Maningas, a triple board certified cosmetic surgeon and the visionary owner of Maningas Cosmetic Surgery who also has a MBA and as he likes to say - “real world training”. Together with Dr. Felix Bertram, they speak about the importance of running an aesthetics business as exactly that, a business. Discussing everything from mapping out your end goal, what success looks like to criteria for hiring employees and creating structures and systems so you can successfully lead the organisation whilst ensuring your patients still get the result and experience they were keeping coming back for.

Whether you're a seasoned practitioner or just starting out, this episode offers a masterclass in surgical entrepreneurship that you won't want to miss.

• The fundamentals to starting an aesthetics business.
• What key traits will help you be successful in the long run.
• Mapping out what success looks like for you.
• The importance of creating an experience, not just a result.
• How to hire great employees who match your values.
• Devices: how and when to buy them.
• Time management and communication systems.

Resources mentioned in this Episode:

7 Habits of Highly Effective People by Stephen R. Covey

Bigger Isn't Always Better: The New Mindset for Real Business Growth by Robert M. Tomasko

The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath & Dan Heath

Follow Talon:

Instagram: https://www.instagram.com/mcosmeticsurgery/

Follow Felix:

Instagram: https://www.instagram.com/drfelixbertram/

In this episode of Aesthetics & Biz, we dive into the world of Instagram with Rachel Jarrell, a board-certified NP aesthetic injector from Houston. With a staggering following of over 140k on Instagram, Rachel's Botox and filler tips, along with her educational videos, have captivated a diverse audience seeking easily understandable insights. Join us as we discuss the dynamic landscape of Instagram success, the clash with personal insecurities, and the power of authenticity.

In this episode, we explore key topics such as:

Coaches, Content, and Genuine Growth: The importance of choosing mentors and coaches with an authentic following, shedding light on the vitality of resonating content.

Embracing Inclusivity in the Instagram Arena: Despite Instagram's competitive nature, Rachel believes that there's ample room for individuals who bring value and individuality to the platform.

Crafting Captivating Content: Rachel discloses expert advice, advocating for consistency in fonts and colors, steering clear of excessive text, and harnessing the allure of concise Reels.

Nurturing Authenticity and Weathering Criticisms: Struggles with personal insecurities and criticisms are addressed head-on. We underline the importance of staying true to oneself and prioritizing personal growth amidst external judgments.

Follow Rachel:

Instagram: https://www.instagram.com/ms.glowtox/

Follow Felix:

Instagram: https://www.instagram.com/drfelixbertram/

Rick O'Neill is a highly accomplished digital marketing consultant in the medical aesthetics and pharma sectors. With over 20 years of experience, he is the founder of LTF digital agency working with dozens of owners of aesthetic clinics to maximise their online presence and marketing strategies. In this episode, Rick shares where the highest Return on Advertising Spend is today, emphasising how crucial is it to invest in Google Local as well as leverage the many AI tools available to bring in more clients, retain your base and stand out from competition.

In this episode, we explore key topics such as:

• The importance of investing in Google Local. People using it are searching with intent and they’re ready to act.
• The good & bad of IG: great for advertising because of the data on demographics & engaging with your current customers; but watch-out for investing too much due to messy algorithm
• The key criteria and great tools for measuring digital activities
• The dangers of prioritising being a KOL or trainer vs building your practice as an injector
• Maximise AI to create content to stay ahead of the curve
• Staying disciplined and practising resilience to achieve your “black belt”

If you enjoy listening to AESTHETICS & BIZ, please support us by rating and reviewing us.Pre-order Rick’s book “Black Belt of Digital Marketing”: https://blackbeltdigital.com/ 

Digital Marketing Help:

AnswerThePublic: https://answerthepublic.com/

dashthis: https://dashthis.com/

Follow Rick:

Instagram: https://www.instagram.com/rickoneillfrsa

LinkedIn: https://www.linkedin.com/in/looktouchfeel/

Follow Felix:

Instagram:  https://www.instagram.com/drfelixbertram/?hl=en

Dr. Cara McDonald is an Australian Cosmetic Dermatologist and Director of Complete Skin Specialists Dermatology in Melbourne. Together, Felix and Cara share plenty of valuable insights on building trust, empathy, and communication with patients, as well as explore the intriguing realm of AI filters and the impact they have on consultations. Discover their expert advice on navigating this ever evolving landscape and learn how to respond thoughtfully when AI filters enter the conversation. 

We'll be looking at topics like:

• 5 key soft skills that can enhance patient interactions and contribute to more effective outcomes.
• How to establish a personal connection with patients, fostering trust and loyalty for repeat visits.
• The impact of AI filters in the realm of Aesthetics & Beauty, and potential challenges they may present.

Whether you're a healthcare professional or a patient, this episode offers practical advice and expert tips to improve healthcare experiences. Don't miss out on learning how consultation skills can revolutionize the dynamics between patients and practitioners.

Follow Cara:

Instagram: https://www.instagram.com/drcara_dermatologist/?hl=en

Follow Felix:

Instagram: https://www.instagram.com/drfelixbertram/?hl=en