Join host Felix Bertram as he chats with Kelsey Maynard, a serial entrepreneur from Santa Rosa, California, who turned a one-room medspa into a million-dollar business in just her first year! Drawing from her extensive experience—from running successful fitness studios to working in and eventually launching her own medspa—Kelsey dives deep into the pitfalls of working with medspa service providers like Portrait and why patient-centered care matters more than ever in today’s profit-driven world.

Discover why Kelsey believes these service providers "sound too good to be true"—and what you need to know before signing up.

Key Highlights:

• The pros and cons of working with service provider Portrait. 9-11% revenue share, discounts on inventory costs, but what’s the catch?
• Beyond the $3-4k entry fee, what other expenses should you plan for?
• How to protect your patient data and why you should be careful with service provider contracts
• Overpromised and underdelivered—how medspa service providers fall short in Kelsey's experience
• Kelsey’s #1 tip—hire an attorney to review every contract carefully and ensure your best interests are covered.
• Tips for transitioning out of a service provider agreement without losing your footing—and how to go solo with confidence.
• Felix’s Advice: Protect your patient data at all costs, invest in yourself, and continually improve your interpersonal skills—your medspa is a reflection of your personal brand
• Kelsey’s passion for helping other providers become entrepreneurs and achieve their own financial growth—she’s here to help!

If you’re considering working with a medspa service provider or launching your own practice, this episode is packed with essential advice to help you navigate the risks and seize opportunities. Tune in and learn how to take control of your aesthetics career.

In this episode, Felix Bertram sits down with Dr. Jake Sloane, a Cosmetic Doctor, and David Segal, an Aesthetic Entrepreneur, to uncover the incredible journey behind Inside Aesthetics—the most successful podcast in the aesthetics industry.

Launching in 2019, Inside Aesthetics started as a passion project, covering wellness and nutrition before evolving into the go-to resource for aesthetic professionals. With over 250 episodes and a monthly listenership of 60,000 (with the US as their biggest market), Dr. Jake and David have turned their podcast into a platform that educates, inspires, and informs.

In this conversation, they share the secrets to their success and what it takes to create meaningful content that resonates with their audience of injectors and aesthetics enthusiasts. From building intimacy with their listeners to creating multiple revenue streams, their insights offer a masterclass in podcasting.

🎙️ Key Highlights:

• Why they started Inside Aesthetics and how it evolved.
• The art of creating meaningful, educational, and relevant content.
• How storytelling and emotional engagement foster listener loyalty.
• The challenges of growing a podcast and analysing audience data
• How 6-8 hours of preparation, editing, and promotion go into each episode
• The importance of momentum and understanding your endgame in podcasting.
• Exploring different monetization strategies: Patreon, partnerships, consultancy, events.
• Their process for selecting topics and guests
• The growing trend of business education in aesthetics
• Balancing professional success with personal fulfilment
• Dr. Jake and David's dreams for the future

Follow Jake: https://www.instagram.com/drjakesloane/

Follow David: https://www.instagram.com/david_insideaesthetics/

Follow Inside Aesthetics: https://www.instagram.com/insideaestheticspodcast/

Follow Felix: https://www.instagram.com/drfelixbertram/

Founder & CEO of The Spa Business Coach, Erin MacNeill, brings over 20 years of invaluable experience to this episode where her and Felix discuss many invaluable tips on how to start, grow and thrive in the aesthetics business world. Her experience turning luxury hotel spas around, recovering profitability and creating great teams pathed her way to becoming a consultant who now coaches MedSpa Owners to be CEO’s vs service providers who happen to have a business.

In this episode, Eric and Felix discuss topics, such as:

• Erin’s experience in medical aesthetics
• Get to know your numbers – all the numbers
• Knowing when to make the leap to being your own boss
• Importance of a SWOT analysis before opening a new business
• How to really understand your competition
• Financial metrics and profit margins for different services
• Critical factors to consider when expanding
• Erin’s recommended compensation models for new hires
• Importance of KPIs and leadership structure when scaling your clinic
• Investing in communication and interpersonal skills when going big
• How do you raise funds 
• Erin’s advice on devices

Follow Erin:

https://www.instagram.com/thespabusinesscoach/

Follow Felix:

https://www.instagram.com/drfelixbertram/

Patients come second, team lunches are the best money you will ever spend and how to uncover your “Why” AND your “Just Cause”.

In this new episode, Dr. Felix Bertram sits down with Dr. Lonny Green in person to talk about how these three things and more can help you create a world-class aesthetics team.

Dr. Lonny Green is the Medical Director at Rêvée Aesthetics; a MedSpa in Richmond, Virginia. Previously a urology surgeon for two decades, Lonny moved into aesthetics 8 years ago and hasn't looked back. He now manages a team of 15 people at his practice and is known in the aesthetics community as @ninjainjector.

In this conversation, Lonny and Felix discuss topics, such as:

• How critical it is to know your own “Why” and your Medspa's “Why”
• What is a “Just Cause” and why your Medspa absolutely must know it and live it
• What magic happens when your entire team believes in your “Just Cause”
• Why and how great leaders don't direct, they inspire 
• Lonny's hiring process , trusting your gut and a day with the team as a first step
• The steps to letting go of employees
• Felix's interview question he uses to understand personality traits
• Lonny's secrets to creating a world-class team
• Why Felix doesn't close the clinic for team-building events
• The culture change from family-style boutique medspa to multi-location clinic chain
• How many seconds you have to make a first impression
• Why, as a leader, patients come second
• *Lonny's journey to being vulnerable

Follow Lonny:

https://www.instagram.com/ninjainjector

Follow Felix:

https://www.instagram.com/drfelixbertram/

The Nordstrom Way by Robert Spector

https://www.amazon.com/Nordstrom-Way-Customer-Service-Excellence/dp/1118076672

Dr. Nichola Conlon (BSc, MRes, PhD) is a pioneering molecular biologist specialising in cellular ageing and regenerative medicine. She is also the founder of Nuchido, a natural supplement that helps to increase the body’s production of NAD+. In this episode, Dr. Felix dives into the fascinating realm of the research in cellular ageing, distinguishing between lifespan and healthspan, and uncovering how making small changes in your own life can hold the key to living your last 20 years with strength and energy to do more. Dr. Conlon takes us through the profoundly ground-breaking treatments that will not only stop but also reverse ageing, tackling the symptoms of age-related issues, offering hope for a healthier, more resilient later part of life.

Topics covered in this episode:

• What is ageing?
• The difference between lifespan and healthspan
• The 12 Hallmarks of Ageing
• Tools for testing and assessing biological age
• Biohacking and reversing your biological age through change of lifestyle and diet
• Importance of NAD+ and how to naturally increase its production
• Ground-breaking research to slow ageing and improve healthspan
• How regenerative medicine will play a part in aesthetics

Company for testing biological age:

Omnos: https://www.omnos.me

Follow Dr Nichola Conlon: https://www.instagram.com/drnicholaconlon/

Follow Felix: https://www.instagram.com/drfelixbertram/

In this inspiring episode our host, Dr. Felix Bertram, sits down with Dr. Carissa Alinat, one of the partners of the Living Young Centre with soon four locations in the heart of Tampa Bay, Florida.

Carissa shares her remarkable journey from being a single mother facing the challenges of poverty to becoming a qualified and highly successful aesthetic injector and part owner of Living Young Centre. Join us as Carissa takes us through the transformative moments that shaped her career and outlook on life. Her story is a testament to the power of determination, resilience, and a relentless pursuit of one's dreams.

In this conversation, Carissa and Felix discuss topics such as:

• How difficult circumstances and personal challenges in childhood can make you more resilient
• Carissa’s journey as a single mother while going through nursing school and becoming a doctor
• Advice on how to balance your work and ambitions whilst having a young family
• Overcoming imposter syndrome; offering valuable insights for those looking to enter the field of medical aesthetics
• Fostering a positive work culture and retaining top injectors
• Different approaches to team leadership and how to actively create a nurturing work environment
• The future of the Aesthetics Industry

Follow Carissa:

Instagram: https://www.instagram.com/tampa_aesthetic_injector/

Instagram Living Young Centre: https://www.instagram.com/livingyoungcenter (They’re hiring!)

Follow Felix: 

Instagram: https://www.instagram.com/drfelixbertram/

Meet Dr. Talon Maningas, a triple board certified cosmetic surgeon and the visionary owner of Maningas Cosmetic Surgery who also has a MBA and as he likes to say - “real world training”. Together with Dr. Felix Bertram, they speak about the importance of running an aesthetics business as exactly that, a business. Discussing everything from mapping out your end goal, what success looks like to criteria for hiring employees and creating structures and systems so you can successfully lead the organisation whilst ensuring your patients still get the result and experience they were keeping coming back for.

Whether you're a seasoned practitioner or just starting out, this episode offers a masterclass in surgical entrepreneurship that you won't want to miss.

• The fundamentals to starting an aesthetics business.
• What key traits will help you be successful in the long run.
• Mapping out what success looks like for you.
• The importance of creating an experience, not just a result.
• How to hire great employees who match your values.
• Devices: how and when to buy them.
• Time management and communication systems.

Resources mentioned in this Episode:

7 Habits of Highly Effective People by Stephen R. Covey

Bigger Isn't Always Better: The New Mindset for Real Business Growth by Robert M. Tomasko

The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath & Dan Heath

Follow Talon:

Instagram: https://www.instagram.com/mcosmeticsurgery/

Follow Felix:

Instagram: https://www.instagram.com/drfelixbertram/

In this episode of Aesthetics & Biz, we dive into the world of Instagram with Rachel Jarrell, a board-certified NP aesthetic injector from Houston. With a staggering following of over 140k on Instagram, Rachel's Botox and filler tips, along with her educational videos, have captivated a diverse audience seeking easily understandable insights. Join us as we discuss the dynamic landscape of Instagram success, the clash with personal insecurities, and the power of authenticity.

In this episode, we explore key topics such as:

Coaches, Content, and Genuine Growth: The importance of choosing mentors and coaches with an authentic following, shedding light on the vitality of resonating content.

Embracing Inclusivity in the Instagram Arena: Despite Instagram's competitive nature, Rachel believes that there's ample room for individuals who bring value and individuality to the platform.

Crafting Captivating Content: Rachel discloses expert advice, advocating for consistency in fonts and colors, steering clear of excessive text, and harnessing the allure of concise Reels.

Nurturing Authenticity and Weathering Criticisms: Struggles with personal insecurities and criticisms are addressed head-on. We underline the importance of staying true to oneself and prioritizing personal growth amidst external judgments.

Follow Rachel:

Instagram: https://www.instagram.com/ms.glowtox/

Follow Felix:

Instagram: https://www.instagram.com/drfelixbertram/

Rick O'Neill is a highly accomplished digital marketing consultant in the medical aesthetics and pharma sectors. With over 20 years of experience, he is the founder of LTF digital agency working with dozens of owners of aesthetic clinics to maximise their online presence and marketing strategies. In this episode, Rick shares where the highest Return on Advertising Spend is today, emphasising how crucial is it to invest in Google Local as well as leverage the many AI tools available to bring in more clients, retain your base and stand out from competition.

In this episode, we explore key topics such as:

• The importance of investing in Google Local. People using it are searching with intent and they’re ready to act.
• The good & bad of IG: great for advertising because of the data on demographics & engaging with your current customers; but watch-out for investing too much due to messy algorithm
• The key criteria and great tools for measuring digital activities
• The dangers of prioritising being a KOL or trainer vs building your practice as an injector
• Maximise AI to create content to stay ahead of the curve
• Staying disciplined and practising resilience to achieve your “black belt”

If you enjoy listening to AESTHETICS & BIZ, please support us by rating and reviewing us.Pre-order Rick’s book “Black Belt of Digital Marketing”: https://blackbeltdigital.com/ 

Digital Marketing Help:

AnswerThePublic: https://answerthepublic.com/

dashthis: https://dashthis.com/

Follow Rick:

Instagram: https://www.instagram.com/rickoneillfrsa

LinkedIn: https://www.linkedin.com/in/looktouchfeel/

Follow Felix:

Instagram:  https://www.instagram.com/drfelixbertram/?hl=en

Dr. Cara McDonald is an Australian Cosmetic Dermatologist and Director of Complete Skin Specialists Dermatology in Melbourne. Together, Felix and Cara share plenty of valuable insights on building trust, empathy, and communication with patients, as well as explore the intriguing realm of AI filters and the impact they have on consultations. Discover their expert advice on navigating this ever evolving landscape and learn how to respond thoughtfully when AI filters enter the conversation. 

We'll be looking at topics like:

• 5 key soft skills that can enhance patient interactions and contribute to more effective outcomes.
• How to establish a personal connection with patients, fostering trust and loyalty for repeat visits.
• The impact of AI filters in the realm of Aesthetics & Beauty, and potential challenges they may present.

Whether you're a healthcare professional or a patient, this episode offers practical advice and expert tips to improve healthcare experiences. Don't miss out on learning how consultation skills can revolutionize the dynamics between patients and practitioners.

Follow Cara:

Instagram: https://www.instagram.com/drcara_dermatologist/?hl=en

Follow Felix:

Instagram: https://www.instagram.com/drfelixbertram/?hl=en

Miranda Pearce is a marketing guru in the aesthetics industry, known for her innovative strategies and exceptional ability to captivate audiences. As the co-host of her own highly acclaimed podcast, Aesthetics Mastery, Miranda has built a loyal following and helped countless entrepreneurs reach success in their aesthetics careers. 

In this conversation, she provides listeners with practical tips and actionable advice about the power of mindset around money; specifically: 

• Why it is important to acknowledge your behaviour and attitude to money
• How to price your services
• How to communicate your pricing

Together, Dr. Bertram and Miranda explore the power of a positive and growth-oriented mindset, and how it can transform one's approach to business and life. Miranda opens up about her own mindset journey and reveals the mindset shifts that have propelled her forward. 

Whether you're an aspiring marketer in the aesthetics industry, own a medspa or clinic, or simply curious about the world of marketing and social media, this episode is packed with insights and inspiration. Tune in to unlock the power of a growth mindset, and discover the strategies needed to thrive in the fast-growing aesthetics industry.

Join us in this engaging episode as we delve into the incredible journey of Dr. Christian Subbio, a highly acclaimed plastic surgeon based in Philadelphia and esteemed thought leader in the aesthetics industry. With over 15 years of education and training, Dr. Subbio brings a wealth of experience and expertise to the table but is perhaps best known for his controversial social media presence. 

With nearly 150k followers on Instagram, Dr. Subbio has harnessed the digital realm to share his knowledge, connect with his audience, and make a lasting impact. On the way, however, he has also challenged companies and other surgeons and this has led to public controversies and a lot of discussion about the price of being true to yourself on a public platform.

Discover how his dedication to excellence and unwavering principles have shaped his career both on and off the grid, making him a prominent figure in the field.

Follow Christian:

Instagram: https://www.instagram.com/dr.subbio/?hl=en

Follow Felix:

Instagram: https://www.instagram.com/drfelixbertram/?hl=en

Instagram Help:

Masha Varnavski: https://www.instagram.com/masha.socialmedia/?hl=en

Videoleap: https://www.videoleapapp.com/

Join host Felix Bertram as he sits down with Canadian aesthetic entrepreneurs and educators, Dan and Michele Julien, the dynamic duo behind Danesthetics Medical. Based in Ottawa, Canada, Dan and Michele have transformed their passion for aesthetics into a global online learning empire, amassing millions of views every month on YouTube and Patreon. Incredibly, their online ventures now generate more revenue than their clinic!

In this episode, the couple shares their journey to success and the pivotal moments that shaped their careers. From Dan's early drive to become a business owner to his unexpected entry into the world of aesthetics, this conversation is packed with insights and inspiration.

Episode highlights:

• How Dan's childhood experiences and career as a Nurse Practitioner fuelled his courage to take risks.
• The story behind their YouTube success
• Tips on being genuine and charismatic on camera
• Working together as a couple
• YouTube vs Instagram vs TikTok vs Patreon
• I want to be the "Face of Canada"
• Choosing the "hard" path that offers the most reward
• Transparent talks on revenue streams from their online platforms
• The future of Danesthetics Medica
• Managing the balance between online growth and the clinic
• How AI could reshape the future of aesthetics

Follow Dan: https://www.instagram.com/danestheticsmedical

Follow Michele: https://www.instagram.com/michele_julien

Follow Felix: https://www.instagram.com/drfelixbertram

Rich Dad, Poor Dad by Robert Kiyosaki: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194

Join host, Dr. Felix Bertram, in this episode of "Aesthetics & Biz" as he sits down with the industry icon, Jubilant Julie, founder of The Disappearing Act in California. With her extensive experience starting in aesthetics back in 1999, Julie has become a true trailblazer in the field, successfully managing a team of 20 and 2 clinics and amassing an audience of over 50k followers on Instagram .

In this episode, we delve into the crucial role of forging authentic connections with patients and its impact on building lasting relationships. Drawing from her wealth of knowledge and expertise, Julie shares invaluable insights and practical tips on how to create a patient-centric approach that transcends mere aesthetics. Explore the significance of personalized care, effective communication, and creating a warm and inclusive environment that fosters trust and loyalty.

You can find out more about Julie’s Head & Breakfast Workshops: https://www.jubilantheadandbreakfast.com/ 

Follow Julie:

Instagram: https://www.instagram.com/jubilant.julie/?hl=en 

Follow Felix:

Instagram: https://www.instagram.com/drfelixbertram/?hl=en

In this episode, Felix talks about his own journey into the aesthetics industry. From his early acting career, to a life-changing event that steered him towards dermatology and aesthetics, Felix shares his story of resilience, entrepreneurship, and personal growth.

Discover how Felix overcame challenges and embraced a fulfilling life dedicated to enhancing beauty and well-being. Gain insights into the intersection of his passion for aesthetics and his entrepreneurial spirit, and learn valuable lessons for pursuing a career in this dynamic and booming industry. This inspiring episode will leave you motivated to continue or even embark on your own unique journey in aesthetics while highlighting the transformative power of following one's true purpose.

Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed, the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars. 

In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.

Join Felix Bertram for his latest in-depth conversation with Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record, the all-in-one EMR and practice management solution that powers over 9,000 locations and serves more than 1.5 million patients. Dr. Hall is also the Founder and CEO of Aesthetic Next, one of the largest and most successful conferences in the US, which in 2024 will host over 1,500 attendees across four action-packed days in Dallas, Texas.

In this episode, Dr. Hall shares her remarkable journey and expertise in the aesthetics industry, touching on everything from building a thriving software business to her resilience to building a major industry conference with a unique experience like no other.

Episode highlights include:

• Tiphany’s relentless work ethic
• How weight loss trends are influencing consumer behavior
• Tiphany’s top 5 essential tips for launching a successful medspa
• The pros and cons of running a training institute
• The future for Key Opinion Leaders (KOLs) and why becoming one can give you a competitive edge
• What Tiphany expects from conference speakers
• How to build a strong ersonal brand in Aesthetics
• Aesthetic Next, from a visionary idea to a leading industry event
• Key resources and logistical planning needed to run a large-scale conference successfully
• Working with Continuing Medical Education (CME)
• Critical factors for a successful industry conference
• What Tiphany believes Aesthetics will look like in the next 10-15 years

Follow Tiphany Hall:

https://www.instagram.com/drtiphanyhall/

Follow Felix Bertram:

https://www.instagram.com/drfelixbertram/

In this episode of AESTHETICS & BIZ, Felix picks up where he left off in 2018. On the verge of opening his flagship clinic, Felix conceived an ambitious idea: to create a luxurious dining space where his team could gather, connect, and maintain the unique, family-like culture as the business scaled. However, the road to realizing this vision was anything but smooth. With a six-month delay and an overspend of over 2 million CHF, Felix faced significant challenges.

In this captivating episode, discover how Felix navigated these obstacles and transformed a troubled start into an extraordinary success, culminating in the astonishing achievement of earning 2 Michelin stars in record time.

Episode highlights include:

• The stark realization that scaling a business requires a different approach than running a single-location clinic
• Key structures Felix implemented for successful growth: Leadership strategies, KPIs, and a robust Reporting System
• The inspiration behind Felix's innovative restaurant, “Skin’s”
• Lessons learned from the pitfalls of renovating a historically listed building
• How Felix managed budget overruns and timing crises during construction
• The challenging first months after Skin’s opened in July 2022
• The shocking moment when Skin’s was awarded 2 Michelin stars just four months later
• How record-breaking success can fuel even greater achievements

In this episode, Felix tells the inspiring story of how he created the largest and fastest-growing clinic in Switzerland. Talking through the challenges he experienced in childhood and a life-changing accident to the pillars he deems most important to building a flourishing business, join Felix as he takes you on his journey to success and what he believes can help you grow in your professional and personal life.

Episode highlights include:

• Felix's childhood and troubles at school
• The importance of driving momentum through tiny results
• How Felix fell into acting and working with a 2x Oscar winner
• Felix's life-changing accident that led him to medicine
• Botox for pocket money at med school
• The importance of stand-out branding in healthcare
• Creating an extraordinary customer experience
• Taking time out for self-reflection

Follow Felix:

https://instagram.com/drfelixbertram

“The scariest thing is the word “solo”."

In this episode, Felix Bertram speaks with PA Jessica Cvetic, founder of Citrus Aesthetics in San Diego, CA, who talks through highs and lows of her first year opening and running her own medspa by herself.

If you’re thinking about opening your own practice or finding solo entrepreneurship a challenge, then listen to how Jessica navigated her first 12 months, and what helped Jessica through the sleepless nights and self-doubt to have a successful first year.

Episode highlights include:

• The sacrifice and commitment to set up a solo medspa
• Invest in learning from Experts: “You will be best… if you realise everything you don’t know”
• Jessica’s story of how she started in Aesthetics and what led her to open Citrus
• Her experience with Moxie (a business consultancy provider that helps owners open and grow medspas)
• The early challenges of having to manage all tasks with running your own business
• Jessica’s 5 key steps to successfully open your own medspa
• Balancing targets with a patient-centric mindset
• Pros & cons of owning your own skincare brand
• Importance of applying value for your time
• Jessica’s recommendation to be “cautious” – keep costs low
• Her cash-flow in the first 12 months
• The need for a support network of injectors around you
• Jessica’s purpose for the future: Education
• The positive impact of Joy and Meaningful Relationships on skin appearance

Follow Jessica:

https://www.instagram.com/citrus.aesthetics_

Follow Felix:

https://www.instagram.com/drfelixbertram

Join Felix in this one-off solo episode as he takes us through his experience at the exclusive invite-only retreat to Necker Island hosted by Sir Richard Branson in May 2024.

Learn what makes Richard Branson such a successful and special entrepreneur, and the key things Felix wants to implement after spending 4 days with one of the world's most successful and high-profile entrepreneurs ever.

Episode highlights include:

• Spirit of "Everything is Possible" - Felix's personal record swim to Mosquito Island
• Importance of creating a company culture of connection, belonging and being heard
• "Don't work in the company, work outside the company". Being in a role that plays on your strengths as a leader, not in the day-to-day operations
• What to expect on Necker Island - animals, colourful flowers, easy luxury and FUN
• Importance of small talk & remembering staff and patients' personal details
• "Do what you think is the right thing". Richard's deep commitment to making the world a better place
• Nurturing your employees and fast decision-making via the culture of the "cheeky start-up"
• How each day at the retreat was structured
• Letters from influential global shakers casually hung up in the kitchen
• "Listen, don't talk". Richard's secret weapon - his notebook where he writes all his ideas that came from listening to people.
• Richard's Branding Genius. Naming his planes, creating an extraordinary personal experience when using his services
• "Small things are big things." Details count. (eg. Virgin Cruises sell packs of 3 socks in case one goes missing in the laundry... or that all the tables are built so you can dance on them)
• Virgin's Recruitment Application Process: The 3-minute video and the importance of putting candidates in every-day situations to see their real side
• The importance of asking the right questions
• Richard's message for every human

In this first episode of 2024, Dr. Felix Bertram welcomes Dr. Neha and Marko Sarcevic, co-founders of one of Europe’s leading clinics: ShapeBy based in Sweden. The married couple and business partners set up ShapeBy with a vision to modernize the aesthetic medicine industry by making treatments safe, natural, fulfilling and socially acceptable. With two locations in Stockholm and Gottenburg, they discuss with Felix how they looked to the tech industry to successfully implement their signature Boomerang subscription, resulting in increased patient loyalty and intention, whilst also creating a unique experience and community. 

In this episode, Dr. Neha and Marko Sarcevic discuss topics such as:

• Focus on the entire patient journey and create a comfortable and welcoming environment.
• Implementing a subscription model successfully to increase patient visits and loyalty
• Build personal connections with patients and tailor treatments to their individual needs
• Emphasize the importance of team alignment and effective recruiting processes
• The human connection and building relationships with patients are crucial in the field of 
• Adapting to new technologies is essential in aesthetic medicine, as professionals need to find new ways to provide their services and expertise.

Follow ShapeBy: https://www.instagram.com/shapeby 

Follow Felix: https://www.instagram.com/drfelixbertram

Don’t be afraid of competition – it’s actually helpful. Recognising how you can benefit from competition but also when to remove them from your radar.

In this new episode Dr. Felix sits down with Chelsey Brown in person to talk how these two key insights into competition have helped her successfully build her aesthetics business.

Chelsey Brown is the CEO of The Cosmetic Clinic; a Cosmetic Medicine Clinic business with 3 locations and 18 employees based in Ontario, Canada. With many degrees and years working as a nurse in plastic surgery under her belt, Chelsey moved into aesthetics determined to lead the movement of nurses owning their own businesses in cosmetic medicine in Canada and beyond.

In this episode, Chelsey and Felix topics, such as:

• The aesthetics landscape in Canada
• How to recognise true competition
• Niche vs full range
• Rise of conglomerate chains
• Proximal or geographical marketing
• Competitive pricing
• Danger of discounting
• Importance of branding
• How to work well with competition

Follow Chelsey: https://www.instagram.com/nursechelseythecosmeticclinic/

Follow Felix: https://www.instagram.com/drfelixbertram/