Explore every episode of the podcast Add To Cart: Australia’s eCommerce Show
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569 | 02 nov. 2025 | 00:48:41 | |
Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond. Today, we’re discussing:
Connect with Ringo Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| How to Train the Machine: Lessons in Optimising for AI Search 568 | 30 oct. 2025 | 00:12:50 | |
While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results. Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer. In Today’s Playbook:
Connect with Heather Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567 | 26 oct. 2025 | 00:56:59 | |
David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data. Today, we’re discussing:
Connect with David Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| How To Turn Emerging Payment Options Into Your Next Growth Channel #566 | 23 oct. 2025 | 00:12:23 | |
Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty. In Today’s Playbook:
Connect with Caroline Tran Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565 | 19 oct. 2025 | 00:50:58 | |
In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement. Today, we’re discussing:
Connect with Stacey Head Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| How to Turn Your Privacy Policy Into a Trust Builder #564 | 16 oct. 2025 | 00:13:34 | |
Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditional approach on its head: “Don’t even bother with T&Cs and privacy policies if you’re not going to do the work in the background to make sure that you’re actually practicing what you preach.” In today’s Playbook
Connect with Marianne Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| B2B Meets D2C: How AS Colour Built a Global Ecommerce Engine with Joe Sharplin | #563 | 12 oct. 2025 | 00:47:53 | |
In today’s episode, AS Colour’s Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it really takes to build an online experience that keeps both wholesale giants and everyday shoppers happy. We’re talking thousands of SKUs, colourways that could make your head spin, and the joys of rolling out new features across five different regions. Spoiler: it’s not easy. At all. Today, we’re discussing:
Connect with Joe Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| More Than Paperwork: How To Treat IP As An Asset #562 | 09 oct. 2025 | 00:11:06 | |
When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay. In Today’s Playbook:
Connect with Jonathan & Jesse Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Obsess Over the Details, Win the Customers: Bon Maxie’s Clare Spelta on Smart Ecommerce Growth | #561 | 05 oct. 2025 | 00:51:21 | |
In today’s Add To Cart episode, Clare sits down with Bushy to reflect on Bon Maxie’s 10-year journey, from the early days of handcrafting in a sawdust-filled garage to manufacturing internationally. She explains how she’s built a customer-first brand while also shaping her business to suit her family’s needs, rejecting the traditional idea of what a “big” business should look like. Today, we’re discussing:
Connect with Clare Spelta Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| How to Use AI For Deeper Customer Connection | 02 oct. 2025 | 00:13:09 | |
AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn’t to automate customers out of the picture: it’s to pull them in closer. In Today’s Playbook:
Connect with Michelle Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Customers as Investors: How Crowdfunding is Reshaping Ecommerce Growth | #559 | 28 sept. 2025 | 00:58:00 | |
Kirstin’s career has zig-zagged through medicine, law, consulting, co-founding Future Super, and leading Techstars in Sydney before stepping into the CEO seat at Birchal, Australia’s largest equity crowdfunding platform. With more than 300 campaigns and $200 million raised, Birchal is now a powerhouse for ecommerce founders who want to scale while activating their most loyal customers as shareholders. Today, we're discussing:
Connect with Kirstin Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| How To Build A Subscription Channel That Actually Converts, With Jaryd Terkelsen | ATC Playbook #558 | 25 sept. 2025 | 00:11:05 | |
What does it take to turn a routine product into a subscription powerhouse? In this Add To Cart Playbook, Nathan Bush sits down with Jaryd Terkelsen, Co-Founder of BeforeYouSpeak Coffee, the Brisbane-born brand now doing seven figures, stocked in more than 1,500 stores globally, and even backing an Alpine F1 team. Jaryd reveals how BeforeYouSpeak flipped the switch on subscriptions (after years of keeping them hidden) to build one of the stickiest ecommerce models in the game. Today, their average subscriber reorders nearly ten times. This episode unpacks how Jaryd and the team:
If you’re wondering how to make subscriptions work without annoying customers (or your retail partners) this playbook is packed with insights you can put to work straight away. Connect with Jaryd Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| From SEO to Suitcases: Harry Sanders on Testing, Pricing and Scaling KADI | #557 | 21 sept. 2025 | 00:57:32 | |
Explore KADI | StudioHawk Harry Sanders is best known as the founder of StudioHawk, Australia’s largest dedicated SEO agency. But in this episode of Add To Cart, Harry reveals a new chapter: co-founding KADI Luggage, a consumer travel brand launched in 2023. His journey shows what happens when deep digital expertise meets product ambition: you get a brand that’s innovating how Australians pack for travel, and a founder who can talk the talk and walk the walk. Today, we’re discussing:
Connect with Harry Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| The Secret Power of Product Quizzes for Acquisition #556 | 18 sept. 2025 | 00:10:31 | |
Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands. In this episode, we cover:
Connect with Jennifer Gilbert Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Building an Agentic Workforce: David Brudenell on AI and the Future Ecommerce Team | #555 | 14 sept. 2025 | 00:58:32 | |
David’s journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he’s built a career at the intersection of technology and business. Today, at Decidr.AI, he’s helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency. Today, we’re discussing:
Connect with David Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Pete Ceredig-Evans from Try With Mirra | #554 | 11 sept. 2025 | 00:11:34 | |
In today’s Checkout, CEO and Founder of Try With Mirra, Pete Ceredig-Evans, gives us a behind-the-scenes look at what fuels his ecommerce brain, from the books that shaped his leadership style to the £400 iPhone book accident that still haunts him. In this episode, we cover:
Connect with Pete Ceredig-Evans Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| AI Price Comparison: How Zyft Helps Retailers Win on Both Price and Value | #553 | 07 sept. 2025 | 00:51:42 | |
Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete. Today, we’re discussing:
Connect with Richard Stevens Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Melissa Wilkinson & Matt Mosse-Robinson from Personalised Favours | #552 | 04 sept. 2025 | 00:10:50 | |
In today's Checkout episode, we get to know Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s leading personalised gifting brand. From tiny sandwich presses to Better Brother trophies, Mel and Matt share the weird things they’ve bought online, the tools they rely on, and what’s keeping them up at night (spoiler: it’s not the laser engravers this time). Listen to their main episode here. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| The Secrets Behind a 48% Conversion Lift at Nutrition Warehouse with Heather Earl | #551 | 31 août 2025 | 01:06:54 | |
Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia’s largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand’s digital transformation: from migrating to Shopify and Klaviyo, to launching SameDaySupps and building a loyalty program that rewards customers for being active, not just shopping. Today, we’re discussing…
Connect with Heather Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Rosie Collins from Deja Marc | #550 | 28 août 2025 | 00:09:49 | |
In this Checkout episode, we go behind the scenes with Rosie Collins, Founder of personalised jewellery brand Deja Marc, a business known for turning sentimental moments into lasting pieces, and doing it all with lean systems and a strong sense of purpose. Today, we’re discussing:
Want the full story behind Deja Marc’s rise? Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Real-Time Payments and Cashback: Unlocking Conversion and Loyalty with Caroline Tran from Hello Clever | #549 | 24 août 2025 | 00:54:45 | |
Today’s episode features Caroline Tran, Co-founder and CEO of Hello Clever. Caroline’s journey is as unlikely as it is inspiring. From working in media to building one of Australia’s most ambitious fintech startups, she’s turned a simple belief, people should be clever with their money, into a global payments platform. Hello Clever now offers merchants real-time settlement, cashback-driven loyalty, and AI-powered insights across more than 20 markets. Today, we’re discussing…
Connect with Caroline Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Justin Irvine from The Aggregate Co | #548 | 21 août 2025 | 00:09:33 | |
Justin Irvine is the Co-Founder of The Aggregate Co, the behind-the-scenes ops partner trusted by some of Australia’s most recognisable ecommerce brands, including Showpo, Meshki, Oz Hair and Culture Kings. Known for shaving costs, streamlining fulfilment and turning CX into a strategic weapon, Justin’s helped move over a billion dollars in ecommerce GVM. And he’s not slowing down. Today, we’re discussing…
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547 | 17 août 2025 | 00:56:47 | |
In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free. Today we’re discussing:
Connect with Marianne Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Keith & Kevin Chan from Unwanted FC | #546 | 14 août 2025 | 00:10:22 | |
In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick. Today, we’re discussing:
Connect with Kevin Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545 | 10 août 2025 | 00:53:19 | |
In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta. Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency. Today, we’re discussing:
Connect with Jonno Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Abel Butler from HealthPost | #544 | 07 août 2025 | 00:09:37 | |
In this Checkout episode, we go behind the scenes with Abel Butler, CEO of HealthPost, the purpose driven retailer behind Flora & Fauna and Nourished Life. Abel shares a few personal quirks, including his experiments with a vagus nerve-stimulating ear gadget to wind down after late-night AI deep dives, and his go-to tools, like ChatGPT for everything from landscaping advice to debugging tech. For the full story on how Abel rebuilt Flora & Fauna and Nourished Life, listen to the main episode of Add To Cart here. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543 | 03 août 2025 | 00:52:05 | |
In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate. Today, we're discussing…
Connect with Michelle Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| James Johnson from Shopify | #542 | 31 juil. 2025 | 00:11:12 | |
James Johnson is the Enterprise Leader at Shopify and a curious problem-solver at heart. With a background in building and scaling tech solutions, JJ’s now focused on helping some of the biggest retailers unlock growth through Shopify’s enterprise capabilities. In this episode, we cover:
This episode was brought to you by Convert Digital Check JJ main ATC episode here Connect with James Johnson Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| The $0 Tactic That Built a Multimillion-Dollar Brand | Before You Speak’s Sampling Strategy | #541 | 27 juil. 2025 | 00:52:05 | |
What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak’s rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE. In this episode, we’re covering:
Connect with Jaryd Terkelsen Use code: ATCXBYS20 to get 20% off Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Kira Macleod-Finke from The Body Shop Australia | #540 | 24 juil. 2025 | 00:08:58 | |
Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store. In this episode, we cover:
This episode was brought to you by Shippit Check Kira’s main ATC episode here Connect with Kira Macleod-Finke Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539 | 20 juil. 2025 | 00:50:36 | |
Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands. In this episode, we cover:
Connect with Jennifer Gilbert Explore Nutra Organics Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Brian Pham from Litecard | #538 | 17 juil. 2025 | 00:06:34 | |
In today’s Checkout, Brian Pham, Founder of Litecard, gives us a peek under the hood of the digital wallet powering loyalty programs for Bonds, L’Oréal and The North Face, without a single app download in sight. In this episode, we cover:
This episode was brought to you by Studio Hawk. Connect with Brian Pham Explore Litecard Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| What If Returns Were Your Best Conversion Tool? Inside Try With Mirra’s Growth Model | #537 | 13 juil. 2025 | 00:49:05 | |
Pete Ceredig-Evans is flipping the ecommerce funnel by turning try-before-you-buy into a high-converting growth engine. As the founder of Try With Mirra, he’s helping brands like Jurlique, Mister Zimi, Bondi Boost, and Silk Laundry lift AOV, reduce returns, and turn hesitation into confidence. Built for Shopify and designed with feedback from over 200 brands, Mirra is changing how customers try, buy and build wardrobes online. In this episode, we cover:
Connect with Pete Ceredig-Evans Explore Try With Mirra Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Grant Arnott from Click Frenzy and Power Retail | #536 | 10 juil. 2025 | 00:10:41 | |
In this Checkout episode, we go behind the scenes with Grant Arnott, the brains behind Click Frenzy, Power Retail and New Zealand’s GrabOne, to hear what fuels his ecommerce engine. From leadership lessons in Zero to One and Great by Choice, to why customer-first brands like Birdsnest stand out against ecommerce clones, Grant explains why innovation doesn’t always need a dev sprint or a budget. He also opens up about the mental juggle of running three very different businesses and why accounting software like Xero and Excel powers every idea before he scales. It’s a sharp, honest look at what it really takes to lead in modern retail. Check out our full-length interview with Grant Arnott here: This episode was brought to you by Convert Digital. About your guest: Grant Arnott is the Executive Director at Global Marketplace, where he spearheads initiatives to transform the e-commerce landscape across Australia and New Zealand. With a passion for retail innovation, Grant has successfully driven the development of a dynamic marketing engine, exemplified by key events such as Click Frenzy and influential platforms like Power Retail and GrabOne. Since joining Global Marketplace in 2012, he has played a pivotal role in shaping marketing strategies and overseeing impactful e-commerce events. Prior to this, Grant served as Managing Director of Click Frenzy, Australia’s premier online retail festival, and was instrumental in establishing Power Retail as a crucial resource for the online retail community. Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Free Returns Are Dying. Delivery Is Getting Cheaper. Shippit’s 2025 Data with Rob Hango-Zada | #535 | 08 juil. 2025 | 00:55:01 | |
In today’s episode, Rob Hango-Zada, Co-Founder and CEO of Shippit, joins Nathan Bush to share valuable insights from the 2025 State of Shipping Report, a must-read for any ecommerce operator who’s serious about scaling smart. In this fun but meaty chat, Rob and Bushy dive into the shifting economics of delivery: why same-day is getting cheaper, why free returns are disappearing, and why internal culture might be the biggest differentiator in ecommerce right now. It’s the shipping report that reads like a footy stats page, and Rob breaks it down with all the analogies and none of the fluff. Download here the 2025 State of Shipping Report, packed with insights from 3,000 retail websites, delivery benchmarks, and case studies from some of the best in the biz. Grab it, steal a few slides for your next board meeting, and see how your brand stacks up. Want to keep the conversation going? Join the Add To Cart Community and connect with hundreds of retail pros tackling the same challenges as you. About your guest: Rob Hango-Zada is the Co-Founder and CEO of Shippit, Australia’s leading ecommerce logistics platform powering smarter delivery for over 40,000 retailers. With a background at Procter & Gamble and a passion for operational efficiency, Rob co-launched Shippit in 2014 to solve one of ecommerce’s biggest pain points: delivery. About your host: Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Fast-Tracking Personalisation: Inside the Personalised Favours Growth Strategy with Melissa Wilkinson & Matt Mosse-Robinson | #534 | 06 juil. 2025 | 00:51:47 | |
In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sustainable growth. We dive into their production scheduling overhaul, custom-built tech stack, and how they’ve scaled personalisation without losing speed or control. You’ll also hear how they’re leveraging platforms like Shopify Plus and landing gifting gigs with brands like Lamborghini and Amazon. About your guest: Melissa Wilkinson and Matthew Mosse-Robinson are the co-founders of Personalised Favours, a multimillion-dollar personalised gifting brand. Combining design and finance expertise, they’ve scaled the business from a garage startup to a global operation, earning recognition as two of the Top People in E-Commerce 2025. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Sean Walsh from Pattern | #533 | 03 juil. 2025 | 00:09:54 | |
In this Checkout episode, Sean Walsh, Director at Pattern Australia, gives us a peek behind the curtain at what powers the world’s leading marketplace accelerator, which now the largest third-party seller on Amazon outside of Amazon itself. Sean shares the inspiration he draws from purpose-led client Thankyou, explains how Pattern’s proprietary tech offers transparency and scale, and reveals the 12-book list he’s using to build an MBA-level mindset on the go. From solving contribution margin challenges to demystifying marketplace advertising inefficiencies, Sean’s systems-first approach offers sharp, actionable insights for ecommerce leaders building for the long term. Check out our full-length interview with Sean Walsh here: This episode was brought to you by Deliver In Person + Klaviyo About your guest: With nearly two decades of experience in digital and e-commerce growth, Sean has been instrumental in scaling brands across global marketplaces. As a foundational team member of a pureplay e-commerce startup that grew into a publicly traded company, he has firsthand experience building and accelerating digital businesses. Now leading brand acceleration efforts at Pattern, Sean specialises in helping top-tier brands navigate Amazon and other marketplaces, leveraging innovative supply chain solutions to drive growth. Passionate about innovation and strategy, he thrives on creating impactful solutions that propel brands to success. Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email. Got an idea, opportunity or just want to get involved? Whether you’re keen t Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Scaling Sentiment: The Purposeful Ecommerce Systems Behind Deja Marc with Rosie Collins | #532 | 29 juin 2025 | 00:50:43 | |
Rosie Collins, Founder of personalised jewellery brand Deja Marc, joins Nathan Bush to share how she’s scaling a memories-driven business that blends emotion with ecommerce precision. Deja Marc turns fingerprints, handwriting and paw prints into heirloom-quality keepsakes, all handcrafted in Australia. In this chat, Rosie breaks down how she’s built a global DTC brand using smart systems, emotional storytelling and a deeply values-led approach. She shares the reality of growing during COVID, going viral on TikTok, and why she’s more focused on profit and presence than hyper-growth. You’ll also hear her take on platforms like Shopify, Instagram, and Peanut App, and how she uses tech to create more time for real-world customer moments. Get 10% off at Deja Marc with code ATC10. Valid until the end of July (not valid with other discount codes). About your guest: Rosie Collins is the Founder and CEO of Deja Marc Jewellery, a globally recognised brand known for its luxury fingerprint and handwriting-engraved pieces. With a background in advertising and marketing, Rosie launched Deja Marc in 2020 and now shares her expertise in brand storytelling, creative entrepreneurship and purpose-led growth. About your host: Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email. Got an idea, opportunity or just want to get involved? Wh Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Luke Matthews from Camilla | #531 | 26 juin 2025 | 00:07:36 | |
In this Checkout episode, we get a behind-the-scenes look at Luke Matthews, the Head of IT at Camilla who’s helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor’s Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse are doing right, his admiration for brands that prioritise operational excellence, and the endless prioritisation challenges that come with scaling a global retail business. Check out our full-length interview with Luke Matthews here: https://addtocart.com.au/add-to-cart/the-unseen-tech-behind-camillas-global-fashion-empire-518/ This episode was brought to you by StudioHawk. About your guest: Luke Matthews is an experienced technology executive with over a decade leading digital transformation and innovation in retail. As Head of IT at Camilla Australia, he drives technology initiatives that enhance customer experience, streamline operations and support growth across physical and online stores. A former CTO at Kitchen Warehouse Australia, Luke championed digital advancements, including website optimisation, data-driven marketing, and click-and-collect solutions. He has also led major projects at Retail Directions, delivering software development and system localisation for global retailers. Luke’s expertise spans cybersecurity, AI/ML in retail, data analytics, cloud architecture and business process re-engineering. With a results-driven mindset, he consistently delivers solutions that boost profitability, efficiency and customer engagement. About your host: Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email. Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add To Cart, interested i Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| What Your Carrier Contract Won’t Save You From: Trump Tariffs and Freight Failures with Justin Irvine | #523 | 22 juin 2025 | 01:00:38 | |
In this episode of Add To Cart, Nathan Bush chats with Justin Irvine, Co-Founder of The Aggregate Co, the specialist ops consultancy behind brands like Meshki, Showpo, Oz Hair and Culture Kings. Justin shares the practical and sometimes painful truth about what’s really costing ecommerce brands: from bloated freight contracts to under-leveraged loyalty programs. Recorded live at Retail Fest, the episode dives into the hidden mechanics of fulfilment and shipping, and why understanding your true cost to serve is more critical than ever. Justin also breaks down how brands can survive (and even thrive) through the latest round of Trump-era US tariffs, including tips on forecasting, warehousing and international expansion. It’s a grounded, numbers-first conversation that will leave ecommerce operators thinking twice about their next parcel drop. This episode was brought to you by: Shopify & Klaviyo About your guest: Justin Irvine is an Australian entrepreneur and logistics innovator, best known as the Co-Founder and CEO of The Aggregate Co, a Sydney-based consultancy specializing in ecommerce fulfillment and supply chain optimization. With a career spanning over two decades, Irvine has been instrumental in helping retailers scale globally by leveraging data-driven strategies, operational insights, and industry expertise. About your host: Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email. Got an idea, Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Viv Conway from Girls Get Off | #529 | 19 juin 2025 | 00:10:41 | |
In this Checkout episode, we get behind the scenes with Viv Conway, co-founder of Girls Get Off, the pleasure brand powering bold conversations and even bolder growth across ANZ. Viv reveals the weirdest thing she’s ever commissioned online (it involves Spotlight and an…anatomical costume), her go-to tech stack (shout to Gorgias and ChatGPT, and why she loves Ryanair and Lovense. From discovering the power of EOS through Traction: Get A Grip On Your Business, to her current focus on growth without losing brand soul, Viv shares a toolkit full of lessons for ecom founders who aren’t afraid to break the rules. Check out our full-length interview with Viv Conway here: This episode was brought to you by… About your guest: Viv Conway is on a mission to normalise female pleasure and create a positive, empowering space for women. A social media whiz turned taboo-busting entrepreneur, Viv and her business partner Jo Cummins, have built and sold multiple businesses, including Vivid Sportswear and Ace The Gram, helping brands scale their presence on Instagram. The two teamed up during lockdown in 2020 and launched Girls Get Off, a sexual wellness brand helping women feel good (literally) and laugh while they’re at it. Focused on breaking taboos and fostering community-driven brands, Viv and Jo continue to drive meaningful conversations and innovation. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via em Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Unwanted FC: The Football Side Hustle That Nike Couldn’t Ignore | #528 | 15 juin 2025 | 00:46:09 | |
In this episode of Add To Cart, Nathan Bush chats with twin founders Kevin and Keith Chan of Unwanted FC, a circular fashion brand turning unwanted football kits into standout accessories. From bootstrapping handmade bags to building a thriving Shopify store, they share how a Hong Kong pop-up boosted their SEO, why every collab is a marketing play, and the secrets behind working with Nike and winning over World Cup winners like Juan Mata. Get 20% off Unwanted FC’s Upcycling Service with code ADDTOCART20. This episode was brought to you by: About your guest: Kevin and Keith Chan are the twin co-founders of Unwanted FC, a purpose-led upcycling brand turning unwanted football kits into one-of-a-kind accessories. Kevin brings experience in digital marketing and partnerships from roles at City Beach, Xero, Medibank and Riot Games, where he led brand growth through innovative campaigns. Keith combines a background in product management and global brand strategy, having spent years at Adidas HQ in Germany creating football boots, and more recently shaping products at Canon Australia. Together, they blend creativity, data, and storytelling to champion a more circular future in ecommerce. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Belinda Paul from RCYCL | #527 | 12 juin 2025 | 00:10:41 | |
In this Checkout episode, we chat with Belinda Paul, the founder of RCYCL, the sustainability solution now featured in checkouts at THE ICONIC and Myer. Belinda reveals the unconventional moments that shaped her thinking, including a Mars Bar QR code that sparked a realisation about customer behaviour, and the time she joined THE ICONIC’s internal run club just to land a meeting. She shares her go-to platform (Shopify), the podcast that fuels her mindset (Chief Meta Chicks), and the biggest challenge still ahead: getting more retailers on board with RCYCL’s drop-in sustainability model. A sharp, honest look at what it really takes to scale purpose in the ecommerce world. Check out our full-length interview with Belinda Paul here: https://shorturl.at/7O0Dk
This episode was brought to you by Deliver In Person + Klaviyo About your guest: Belinda is a passionate and creative brand, product and marketing professional with a track record of building trusted relationships across national and international stakeholders. Having successfully developed and launched products into major Australian retail marketplaces, she brings a unique blend of strategic thinking and hands-on execution to building branding strategies. With a strong focus on sustainability, Belinda is committed to driving long-term environmental impact through smarter product design, minimal waste practices and circular economy thinking. Turning ideas into shelf-ready products, Belinda leads everything from product development and branding, to campaign execution and commercial rollout. Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| From Collapse to Comeback: How HealthPost Rescued Flora & Fauna and Nourished Life (Without Losing Its Soul), with CEO Abel Butler | #526 | 08 juin 2025 | 00:46:14 | |
In this episode of Add To Cart, Nathan Bush chats with Abel Butler, CEO of HealthPost, the New Zealand natural health retailer that’s quietly built a 36-year legacy and is now breathing new life into Aussie favourites Flora & Fauna and Nourished Life. Abel shares the wild ride of acquiring the brands just two weeks after raising the idea in a board meeting, and what it really took to rebuild them from scratch: new warehouse, new tech stack, new team. He talks through the tools he swears by (Shopify, Klaviyo, ProfitPeak, NetSuite), how they’ve taken an “AI-first” approach to retail, and why they’re still relying on good old discounting to drive growth in a tough market. Get 15% off sitewide with code ATC15 at HealthPost, Flora & Fauna, or Nourished Life. Offer ends 30 June 2025. T&C apply. This episode was brought to you by: About your guest: Abel Butler is CEO of HealthPost Group, a family-owned collective of natural wellness brands across New Zealand and Australia, including HealthPost, Flora & Fauna, and Nourished Life. A second-generation leader, Abel has revived two iconic Australian brands, returned the Group to profitability, and embedded B Corp values across governance, supply chains, and loyalty. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce t Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Suzie Young from Metagenics | #525 | 05 juin 2025 | 00:08:52 | |
In this Checkout episode, we go behind the scenes with Suzie Young from Metagenics to uncover the tools, brands and habits driving her success. From buying tiles and lounges online with Koala and TileCloud, to drawing inspiration from Scott Galloway’s Prof G podcast, Suzie shares how her approach to ecommerce blends curiosity and structure. She reflects on exceptional service moments from legacy retailers like Harvey Norman and Strandbags, reveals why Trello and Jira are non-negotiables for her team, and unpacks the challenge of balancing quick wins with long-term strategy in a digital-first business. Check out our full-length interview with Suzie Young here: https://shorturl.at/7UWrM This episode was brought to you by: Deliver In Person + Klaviyo About your guest: Suzie Young is a results-driven Marketing and Digital Leader at Metagenics, with deep expertise across ecommerce, CRM, CX and digital transformation. She's passionate about agile leadership, building high-performing teams, and creating digital experiences that deliver long-term customer value. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email. Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| The Next Evolution of Online Shopping: Shopify’s AI-Powered Future with James Johnson | #524 | 01 juin 2025 | 01:00:34 | |
In this episode of Add To Cart, host Nathan Bush sits down with James Johnson, Enterprise Leader at Shopify, to unpack how the global commerce platform is evolving to meet the future of eCommerce. As a former retailer turned tech leader (with stints at Michael Hill and Salesforce) James brings a grounded perspective on Shopify’s transformation into a commerce operating system. The discussion explores Shopify’s latest ‘Editions’ release, which puts AI at the centre of everything from customer segmentation with Sidekick to dynamic storefront building with Horizon themes. They delve into the practical applications of AI for retail, from smarter customer service roles to POS innovations, and name-drop forward-thinking retailers such as JB Hi-Fi, Hairhouse, and Crumpler. Reset and Scale Your Meta Strategy Bootcamp: https://campus.addtocart.com.au/checkout/reset-and-scale-your-meta-strategy This episode was brought to you by: About your guest: James Johnson is a commerce and retail specialist who has helped retailers and independent businesses navigate the ever-changing world of eCommerce by sharing real-world insights and best practices, drawn from years in the trenches. He’s led award-winning teams that have been recognised across the industry from winning Best Multichannel Retailer to being finalists at the World Retail Awards. Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Is the App Dead? Why Retailers Are Going Wallet-First with Litecard | Ep #522 | 25 mai 2025 | 00:43:12 | |
In this episode of Add To Cart, we sit down with Brian Pham, Founder and CEO of Litecard, the wallet-led marketing platform helping brands like Dan Murphy’s, The North Face, Bonds, and Penfolds. transform how they engage customers. Brian shares how Litecard is giving brands a high-performance alternative to email, SMS and apps delivering 30% engagement rates through Apple and Google Wallets. From real-time loyalty updates with Barkers in New Zealand to CRM-beating campaigns with L’Oréal, this chat explores the future of mobile-first marketing, privacy-first personalisation, and why digital wallets might just be the next big channel for retailers. This episode was brought to you by: About your guest: Brian Pham is the Founder and CEO of Litecard, an Australian-based technology startup revolutionizing mobile wallet marketing. With a background in sales and product development, Brian leads Litecard in providing no-code solutions that empower brands to engage customers through digital wallets, offering an alternative to traditional channels like apps, SMS, and email. Under Brian's leadership, Litecard has rapidly gained traction, securing category leading brands in the first 3 years of business like Mars, L’Oreal, The North Face, Dan Murphy’s and Hanes brands to name a few. The platform creates a new way for brands and retailers to communicate with their customers and audience using the mobile wallet. Brian is passionate about creating innovative, digital solutions that enhance customer engagement and streamline operations. His vision positions Litecard at the forefront of digital transformation in customer experience and membership services. Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Ryf Quail from NRF APAC | #521 | 22 mai 2025 | 00:09:09 | |
Today’s Checkout features Ryf Quail, Managing Director of Comexposium and the driving force behind NRF: Retail's Big Show Asia Pacific, the fastest-growing retail event in the region. Ryf has seen firsthand how brands like Kmart, Mecca and JD.com are making big moves across the Asia-Pacific. In this rapid-fire round, Ryf reveals the strangest online purchases he’s made (hint: it involves bribing his son), how retailer MXstore is keeping his motorbike obsession alive, and the game-changing tech that’s about to shake up global payments. Plus, he shares a powerful book recommendation on grit and resilience that every retail leader should read. Check out our full-length interview with Ryf Quail here: This episode was brought to you by… About your guest: Responsible for the successful launch of Asia Pacific’s biggest retail trade show, NRF: Retail’s Big Show Asia Pacific, Ryf Quail has worked both in the industry and on the industry. Prior to NRF APAC, Ryf stamped iMedia Online Retail Summit Australia as the most loved eCommerce on the calendar delivering an NPS of 87 with a financial performance to match. He also ran iMedia Summits of various flavours across the region. Prior to that he has run digital and media agencies across ANZ, lead digital marketing and CRM across APAC for Deloitte, as well as playing leading roles in Nike Australia’s first eCommerce trial and the launch of Internet Banking for ANZ across Australia and New Zealand. He holds an MBA with the University of Otago and loves Ducati motorcycles! About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Rebuilding The Body Shop: How Kira Macleod-Finke Replatformed in 90 Days and Reignited DTC | #520 | 18 mai 2025 | 00:50:01 | |
In this episode of Add To Cart, we sit down with Kira Macleod-Finke, Head of Direct-to-Consumer at The Body Shop Australia, the iconic beauty brand now certified 100% vegan across its global product range. With a retail career spanning T2, Country Road, Trenery, and Jeanswest, Kira shares how she led The Body Shop through two global buyouts, a decentralisation shift, and a three-month replatform from SAP Commerce Cloud to Shopify, with just 13 minutes of downtime. She reveals how she unified ecommerce and retail under one DTC team, turned L&D into a real-time CX engine, and kept her people calm and focused through an unpredictable transformation. This one’s packed with honest leadership insights, practical team structures, and bold decisions that brand managers and ecommerce leads won’t want to miss. This episode was brought to you by: About your guest: Kira Macleod-Finke is a seasoned retail leader with over 20 years’ experience driving transformation across some of Australia’s best-known brands. As Head of Direct-to-Consumer at The Body Shop Australia, she leads the charge across both ecommerce and 130+ retail stores, unifying customer experience and commercial strategy under one roof. Formerly the ANZ retail operations for The Body Shop, and Global Head of Retail at T2 Tea, Kira has led teams across five international markets. Her career also includes senior roles at Jeanswest and Country Road Group, where she led large-scale retail operations and customer-focused change. With deep expertise in omnichannel retail, team development and CX design, Kira is known for combining operational rigour with purpose-led leadership to put the customer at the centre of every decision. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Cam Richardson from Paysquad | #519 | 15 mai 2025 | 00:07:54 | |
Cam Richardson, founder of PaySquad, gives us a peek behind the curtain at the tech, brands and strategies that keep him ahead. He shares his admiration for Craft Club, the fast-growing Australian brand redefining social shopping, and how AI-driven productivity hacks help him run a scaling fintech business. Cam also reveals why LinkedIn is his go-to platform for ecommerce insights, why This Day in AI is worth a listen, and his biggest challenge in navigating PaySquad’s rapid growth. Whether you’re an ecommerce pro or just looking for smarter ways to work, this chat is chock full of gold. Check out our full-length interview with Cam Ricahrdson here: This episode was brought to you by… About your guest: Cam Richardson is a faith-driven entrepreneur on a mission to change the way we pay. Founder & CEO of Paysquad, Cam is pioneering a “buy now, pay together” solution that makes group purchases seamless, eliminating awkward IOUs and making big-ticket buys, gifts and experiences more accessible.With a background spanning entrepreneurship, retail and business strategy, Cam thrives at the intersection of innovation and impact. A proud Kiwi-American, Cam blends his New Zealand grit with boundless U.S. optimism, embodying an unstoppable drive to challenge the status quo. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||