Above The Fold – Details, episodes & analysis

On this episode of Above The Fold, I’m chatting with Karolina Swietoniowska, founder and CEO of League of Originals, about the power of experiential marketing and how brands can create unforgettable in-person experiences.

⏰ Episode Highlights:

• 01:15 - Karolina’s journey from fashion design to experiential marketing

• 05:30 - How MeUndies pioneered pop-up shops and in-person brand experiences

• 12:45 - Turning digital brands into tangible experiences through pop-ups and retreats

• 18:20 - The importance of pre-event and post-event strategies to keep audiences engaged

• 23:10 - Creating impactful brand moments without breaking the bank

• 28:35 - Unique marketing tactics from Feastables, like delivering Teslas 🚗

If you’re a brand founder, marketer, or just curious about what it takes to create a lasting impression, this episode is packed with actionable insights you won’t want to miss. Hit that play button and let’s dive into the world of experiential marketing!

League of Originals LA Summit on November 7th, 2024 is bringing together the most influential brand leaders to help you supercharge your business. What to expect: All-day incredible panels with the most influential brand leaders, next-level activations, tasty food and drinks, music, and connecting with great humans in a genuine way. Our guest speakers include Skims, Bala, Beekeeper's Naturals, Ketone IQ, Who Gives a Crap, Fabletics, Sundays, Beyond Yoga, Ridge, and tons more.

https://www.leagueoforiginals.com/la-summit

Use code ABOVETHEFOLDGA for at checkout 50% tickets (essentially the price of Erewhon lunch)

🔗 Links Mentioned:

• League of Originals: https://www.leagueoforiginals.com/

• Follow Karolina Swietoniowska: https://www.linkedin.com/in/karolinaswietoniowska/

• Follow League of Originals Podcast: https://open.spotify.com/show/37I6h2vlrTDeukVaX5l9Qh

Don’t forget to like, comment, and subscribe for more insights on building better brands. 👍

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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

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Connect with Jess on:

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Twitter: https://twitter.com/justjessssss

Instagram: https://www.instagram.com/jess.cervellon/

Welcome to Above the Fold! I’m Jess Cervellon, and in this episode, I’m thrilled to have Amanda Kwasniewicz, former VP of Customer Experience at Love Wellness and now Director of CX at Yotpo, as our guest.

We dive deep into how Love Wellness transformed customer experience in the wellness industry, focusing on emotionally intelligent strategies and how customer feedback became the driving force behind product innovation. Amanda shares her experience on building a brand that prioritizes customer satisfaction through personalized CX and what it takes to scale that success across a growing company. She offers insights on how to integrate CX from day one, the importance of listening to your customers, and how these strategies helped Love Wellness stand out in a competitive market.

You’ll hear Amanda’s advice on building effective CX teams, developing customer-centric products, and why emotionally intelligent CX is the future of brand growth.

Key Moments:

00:00 - Introducing Amanda Kwasniewicz & Her CX Journey

02:45 - The Power of Building a Strong Feedback Loop

05:30 - How Customer Feedback Shaped Product Development

08:10 - Personalized CX in the Wellness Industry

12:25 - Crafting Emotionally Intelligent CX Strategies

16:50 - Scaling CX Teams and Processes for Growth

Connect with Amanda on Linkedin: https://www.linkedin.com/in/amanda-kwasniewicz/

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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

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Connect with Jess on:

LinkedIn: https://www.linkedin.com/in/jess-cervellon/ 

Twitter: https://twitter.com/justjessssss 

Instagram: https://www.instagram.com/jess.cervellon/

Don’t miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments.

Jess and Nichole explore the importance of being available to your team, leveraging AI for better communication, and the integration of CX and marketing in Ecommerce. Nichole’s dedication to supporting the UCLA community through Ecommerce revenue showcases the broader potential of innovative CX strategies.

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What’s inside The Juice this week?

00:00 Introduction and Nichole Ramirez’s Journey to UCLA

05:30 Developing a Specialized Customer Experience Team

12:00 Implementing AI for Better Customer Interactions

18:45 Importance of Communication in Leadership

24:20 Leveraging AI and Data Analytics for Business Insights

30:05 Evolving Nonprofit Ecommerce for Student Benefits

35:50 Enhancing In-Store Pickups for Memorable Experiences

42:15 Revenue Generation and Supporting Campus Activities

Don’t miss this insightful episode for anyone looking to enhance their customer experience strategies, incorporate AI effectively, and support community-driven initiatives!

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🧃 The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Book a demo here: https://www.kustomer.com/demo/

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Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

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Contact Nichole: https://www.linkedin.com/in/nichole-ramirez/ 

Explore UCLA Store: https://shop.uclastore.com

Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent.

Jess and Danielle dive deep into why a solid brand voice matters, the perks of knowing your customers, and innovating marketing moves. Get hyped by Danielle's herbalism journey and her tips for ace product development.

Don’t miss this jam-packed episode for anyone looking to boost their brand game, get to know their audience, and leverage customer data for growth!

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🧃 The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Check out www.kustomer.com and book a demo here: https://www.kustomer.com/demo/

Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

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Contact Danielle: https://www.linkedin.com/in/danielle-ryan-dawson-rh-ahg-65596594/ 

Explore Four Sigmatic:

https://us.foursigmatic.com/ 

Tune in to "The Juice with Jess Cervellon" for an illuminating episode featuring Mike Manheimer, CMO of Postscript. Mike shares his insights on the pivotal role of building genuine customer relationships and the transformational power of SMS marketing.

Join Jess and Mike as they engage in a dynamic conversation about creative marketing in both B2B and eCommerce, the significance of understanding consumer behavior, and the indispensable value of customer feedback. Get inspired by Mike's strategies for overcoming marketing challenges and the importance of adopting a stoic mindset for success.

Don’t miss this episode packed with insights for anyone keen on enhancing their marketing strategies, engaging with customers on a deeper level, and leveraging the power of SMS for maximum impact!

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🧃The Juice with Jess is powered by Kustomer.

Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment here: https://www.kustomer.com/demo/

Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

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Connect with Mike Manheimer and Postscript:

LinkedIn: https://www.linkedin.com/in/mikemanheimer /

Website: https://www.postscript.io  /

Tune in to "The Juice with Jess Cervellon" for an engaging episode featuring Michael Bair, SVP of Customer Experience at Figs. Michael delves into the fascinating journey of chatbots from their early days in the late 90s and early 2000s to their current state, exploring their impact and effectiveness in modern CX.

Join Jess and Michael as they explore the intricacies of chatbot management, customer touchpoints, and the evolving customer demographic. Get inspired by Michael's insights on data-driven decision-making, the value of customer interactions, and the importance of leadership that prioritizes customer feedback at an executive level.

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🧃The Juice with Jess is powered by Kustomer.

Want to learn more about how Kustomer can help your brand? Schedule an appointment here: https://www.kustomer.com/demo/

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Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

Tune in to "The Juice with Jess Cervellon" for an electrifying episode featuring Leanna Nazzisi, Director of CX at Victoria Beckham Beauty. Leanna dives deep into the transformative power of AI in customer experience (CX) and debunks common misconceptions about its role in business.

Join Jess and Leanna as they uncover how AI revolutionizes customer experience, freeing up human resources and enhancing feedback analysis, customer support, and education. Get inspired by Leanna's passion for brand-building beyond CX, emphasizing the crucial role of inclusivity in beauty.

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Don’t miss this episode packed with practical advice for anyone looking to leverage AI, enhance inclusivity, and improve customer experiences!

🧃The Juice with Jess is powered by Kustomer.

Want to learn more about how Kustomer can help your brand? Schedule an appointment here: https://www.kustomer.com/demo/

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Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

Tune in to "The Juice with Jess Cervellon" for an exciting episode featuring Logan Dunn, Head of e-Commerce at Wyze Labs, recorded live at SubSummit in Dallas. Logan shares how integrating advanced tech like generative AI can transform customer relationships and elevate brand experiences.

Join Jess and Logan as they discuss how new skills like coding can boost career opportunities and make the most of AI tools. Discover Logan's innovative strategies for unifying customer experiences across channels and shifting from traditional marketing to cutting-edge AI techniques.

Logan also talks about Wyze Labs' focus on community building and using feedback loops to enhance customer loyalty. Learn how they've moved from generic email blasts to personalized content with tools like Braze, and how they use AI for video analysis and customer interaction.

Don’t miss this episode packed with practical advice for anyone looking to leverage AI and community building in their business journey!

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🧃The Juice with Jess is powered by Kustomer.

Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment here: https://www.kustomer.com/demo/

Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

Tune into this inspiring episode of "The Juice with Jess Cervellon" featuring Sam Coxe, the brilliant mind behind Flaus, the world's first electric flosser. Sam shares her unconventional journey from practicing law at a top firm to inventing a game-changing oral care product.

Discover how Sam's painful and expensive trip to the dentist sparked the idea for Flaus and propelled her to take the leap into entrepreneurship. Learn about the challenges she faced as a first-time founder, from raising capital to balancing her law career with her startup dreams. 

Jess and Sam also discuss the challenges faced by female founders, particularly in raising funds, and stress the importance of women supporting women in the business world. They highlight the need for more female investors and a shift towards an abundance mindset.

Don't miss this insightful conversation full of tactical advice and inspiration for anyone on the entrepreneurial journey!

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🧃The Juice with Jess is powered by Kustomer.

Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment with Kustomer by clicking here https://www.kustomer.com/demo/

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Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

Tune in to the latest episode of "The Juice with Jess Cervellon" as she interviews Roma Yumul, the CX Manager at Doctor Squatch, a men's personal care brand carving a niche with naturally derived soaps and unique scents.

Roma delves into the significance of building strong relationships with freelancers for enhanced work output and the pivotal role of open communication and personalized interactions in customer retention. Learn about Doctor Squatch’s comprehensive approach to customer support, utilizing various channels and data analytics to understand customer sentiment and drive business decisions.

Discover how Doctor Squatch balances its brand voice across different platforms and the challenges of implementing AI tools while maintaining top-notch customer experience. Roma discusses the importance of embedding the brand's voice within the support team and ensuring consistent, natural communication with customers.

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Don’t miss this insightful conversation on delivering exceptional customer experiences with Roma Yumul on "The Juice with Jess Cervellon."

Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss