Skin and the City – Details, episodes & analysis

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In this conversation, Kasey and Macie discuss the concept of duality and their interest in Oracle cards. They also talk about their experiences as estheticians and the rise of virtual aesthetics. Macie shares her top three strategies for being a successful virtual esthetician: virtual consultations, e-commerce, and an Instagram subscription. They emphasize the importance of listening to your audience and finding a mentor to guide you in your journey. Macie also highlights the need for boundaries and self-care in order to maintain a healthy work-life balance. In this conversation, Kasey and Macie discuss the importance of work-life balance and taking care of oneself to avoid burnout. They emphasize the need for estheticians to have other interests and hobbies outside of work. Macie shares her experience as a virtual esthetician and highlights the benefits of this career path, including the ability to generate extra revenue and have more freedom in scheduling. They also discuss the importance of selling products and building a website for virtual estheticians. Macie provides insights and advice on overcoming the fear of selling and the value of providing solutions to clients. They touch on the role of social media in attracting clients and the power of platforms like Instagram and TikTok. The conversation concludes with a discussion on the challenges and rewards of being a virtual esthetician and the potential for future growth in the industry.

Kasey talks with long time friend and esthetician Amanda Taylor. She shares how little opportunities can turn into big opportunities, to always stay genuine and how putting yourself out there and networking helped her grow her business and her confidence.

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We love creating content, it's how we grow multiple businesses! Today we share some of Kasey's tips on how to get the best content in the treatment room to up your game and grow your esthetician biz.

Shout out to our sponsors!

Spa and Equipment: We love the Comfortable esthetician chair and Bale spa bed

Kasey Boone Skincare for tools, towels, blogs and more

Kasey's Amazon Shop for all your filming and treatment needs

Overview:

We have some spa laundry hacks that you can implement right now that will benefit you and your clients. Plus, are you looking to offload some design work, level up customer retention tools or venture into product manufacturing? Listen to find out how you can utilize our expertise!

Today We Talk About:

• Lift and Sculpt Glass Facial Cups (Glow collab with Habit Skin Lab) are finally HERE. Want wholesale? Email HERE
• Considering private label or wholesale? Let us take care of it for you! Email us HERE
• Make your life easier with a custom intake form, rewards card and thank you notes for 50% off HERE
• Check out our laundry post on the BLOG + shop everything we talked about in our Amazon Laundry Shop
• Want your treatment room stocked? Enter to win by commenting on your favorite part of this episode HERE or HERE

Glow Tip of the Week: Automating your online booking and hiring out laundry are a MUST if you have reached max capacity. Yes, it is an expense but paying for your time back and potentially opening up spots for additional bookings is worth the investment in yourself!

Links Mentioned:

⭐️ Where is my steamer from? What’s my favorite esty chair? Shop them and use code Kasey for 5% off your order HERE

Be sure to follow along in your print or digital version of Skin and the City  magazine

As a Skin and the City listener, enjoy 5% off the whole website HERE

For additional discounts, exclusive offers and so much more, sign up for the Skin and the City membership HERE

To support this podcast, you can go HERE

Join us in the Esty Support Group HERE

Follow us on Pinterest HERE

If you have 2 seconds to write us a review HERE, screenshot it and email it to us at [email protected] and our Kim-Tern will be shipping you some goodies like the Manolo Blahnik - Awaken Mask pins! They’re super adorable! You’re gonna love them!

Be sure to follow and tag us on IG!  @skin.andthe.city and @glowskincarela

Thanks for listening!

Overview:

Are you looking for a tool that will look amazing on your shelves, is easy to use, has health benefits and is great for marketing on socials? Pre-sales are open now for a fool-proof tool that is a must have in your treatment room and at home! Also, since we are recovering control freaks & pre-worriers, let us help you when it comes to Esty pay confusion and discontentment. Finally, we are thanking listeners Oprah-style once a month. Want to know how?

Today We Talk About:

• Gift, subscribe or add to your treatments: Glow Herbal Steam from My Friends Use This (use code KASEY10 for 10% off)
• Launching our collab with Habit Skin Lab! Lift and Sculpt Glass Facial Cups HERE. Want wholesale? Email HERE
• Want your treatment room stocked? Enter to win by commenting on your favorite part of the episode HERE
• Working from the ground up, assessing your needs and using negotiation tips to get to where you want to be

Glow Tip of the Week: Always make sure you are flushing down the side of the neck (that’s the lymphatic drainage) after cupping.

Links Mentioned:

⭐️ Where is my steamer from? What’s my favorite esty chair? Shop them and use code Kasey for 5% off your order HERE

Be sure to follow along in your print or digital version of Skin and the City  magazine

As a Skin and the City listener, enjoy 5% off the whole website HERE

For additional discounts, exclusive offers and so much more, sign up for the Skin and the City membership HERE

To support this podcast, you can go HERE

Join us in the Esty Support Group HERE

Follow us on Pinterest HERE

If you have 2 seconds to write us a review HERE, screenshot it and email it to us at [email protected] and our Kim-Tern will be shipping you some goodies like the Manolo Blahnik - Awaken Mask pins! They’re super adorable! You’re gonna love them!

Be sure to follow and tag us on IG!  @skin.andthe.city and @glowskincarela

Thanks for listening!

Overview: 

We hope you guys had a relaxing and inspiring holiday! After our 2021 Think Week we are back with more resources to help you automate your treatment room upkeep + we deep dive what to stock up on for ’22!

Today We Talk About:

• Rethinking vacations
• Kasey’s think Week recap and takeaways
• Stocking up for 2022: Applicators, gloves, facial sponges, 2x2 gauze, squeeze bottles
• Don’t forget to sign up for the Skin and the City membership HERE before the Feb 1 price increase

Glow Tip of the Week: Don’t forget about the eyes and lips during a facial! At the end of the treatment, apply an eye and lip treatment and your clients will be obsessed.

Links Mentioned:

⭐️ Where is my steamer from? What’s my favorite esty chair? Shop them and use code Kasey for 5% off your order HERE

Be sure to follow along in your print or digital version of Skin and the City  magazine

As a Skin and the City listener, enjoy 5% off the whole website HERE

For additional discounts, exclusive offers and so much more, sign up for the Skin and the City membership HERE

To support this podcast, you can go HERE

Join us in the Esty Support Group HERE

Follow us on Pinterest HERE

If you have 2 seconds to write us a review HERE, screenshot it and email it to us at [email protected] and our Kim-Tern will be shipping you some goodies like the Manolo Blahnik - Awaken Mask pins! They’re super adorable! You’re gonna love them!

Be sure to follow and tag us on IG!  @skin.andthe.city and @glowskincarela

Thanks for listening!

Overview: 

Should you implement a deposit system at booking? How should you schedule yourself during this weird week between Christmas and New Years? We are so grateful for 2021 and we are really looking forward to 2022! This week we share how to deep dive your dreams to find the drive behind them and get your goal setting wheels in motion.

Today We Talk About:

• Your kick in the ass to set a cancellation no/show policy in place ASAP
• The Skinny Confidential Podcast & our plan for Think Week
• The power behind writing down your goals & celebrating your wins

Glow Tip of the Week: Wishes can turn into goals if you break them down and work backwards

Links Mentioned:

⭐️ Where is my steamer from? What’s my favorite esty chair? Shop them and use code Kasey for 5% off your order HERE

All products are available in bulk! Email [email protected] with any questions. Shop HERE

Be sure to follow along in your print or digital version of Skin and the City  magazine

As a Skin and the City listener, enjoy 5% off the whole website HERE

For additional discounts, exclusive offers and so much more, sign up for the Skin and the City membership HERE

To support this podcast, you can go HERE

Join us in the Esty Support Group HERE

Follow us on Pinterest HERE

If you have 2 seconds to write us a review HERE, screenshot it and email it to us at [email protected] and our Kim-Tern will be shipping you some goodies like the Manolo Blahnik - Awaken Mask pins! They’re super adorable! You’re gonna love them!

Be sure to follow and tag us on IG!  @skin.andthe.city and @glowskincarela

Thanks for listening!

Overview:

In this episode we talk about what happens when you go too far with extractions and what our thank you card and customer rewards system is like. We also share our thoughts on becoming a 6-figure esthetician quickly and the process we use to set up our treatment room just right!

Today We Talk About:

• Listener Question: Do you send Thank You cards after every single treatment?
• Custom stamps for rewards cards HERE
• 6 Figure Spa Coaches: Read the fine print & know what you’re purchasing
• Kasey’s take on the extraction process

Glow Tip of the Week: Push in and out when extracting and don’t over do it!

Links Mentioned:

Room mist from Aud & El  + use code “glowskincare”

All products are available in bulk! Email [email protected] with any questions. Shop HERE

⭐️ Where is my steamer from? What’s my favorite esty chair? Shop them and use code Kasey for 5% off your order HERE

Be sure to follow along in your print or digital version of Skin and the City  magazine

As a Skin and the City listener, enjoy 5% off the whole website HERE

For additional discounts, exclusive offers and so much more, sign up for the Skin and the City membership HERE

To support this podcast, you can go HERE

Join us in the Esty Support Group HERE

Follow us on Pinterest HERE

If you have 2 seconds to write us a review HERE, screenshot it and email it to us at [email protected] and our Kim-Tern will be shipping you some goodies like the Manolo Blahnik - Awaken Mask pins! They’re super adorable! You’re gonna love them!

Be sure to follow and tag us on IG!  @skin.andthe.city and @glowskincarela

Thanks for listening!

Overview:

Wherever you are in your journey, this episode will resonate with you as Kasey goes through her esty story, celebrating the victories and sharing her lessons learned. Plus, we talk about how to incorporate beards into facials, what products to use, and when to avoid them.

Today We Talk About:

• The benefits of regulating your emotions as a business owner
• Answering listener questions on beard facials and myth busting your esthetician school beard instruction
• Products to use on beard skin: We love the Purity line from Cosmedix
• Come network and shop with us this Thursday from 10-7! Address HERE
• Make your life easier with an intake form, rewards card and thank you notes for 50% off HERE

Glow Tip of the Week: Keep your eye on the prize and celebrate little victories!

Links Mentioned:

Double December: Glow Towel™ Subscription includes 3 fresh towels every month + extra goodies

⭐️ Where is my steamer from? What’s my favorite esty chair? Shop them and use code Kasey for 5% off your order HERE

Be sure to follow along in your print or digital version of Skin and the City  magazine

As a Skin and the City listener, enjoy 5% off the whole website HERE

For additional discounts, exclusive offers and so much more, sign up for the Skin and the City membership HERE

Join us in the Esty Support Group HERE

To support this podcast, you can go HERE

Follow us on Pinterest HERE

If you have 2 seconds to write us a review HERE, screenshot it and email it to us at [email protected] and our Kim-Tern will be shipping you some goodies like the Manolo Blahnik - Awaken Mask pins! They’re super adorable! You’re gonna love them!

Be sure to follow and tag us on IG!  @skin.andthe.city and @glowskincarela

Thanks for listening!

Overview:

When and how can I raise my prices? Can I charge for my time vs. charging for specific services? We answer these questions and talk specifically about facial appointments: What to consider when you are setting prices and examples of services that can be included. We are focusing on keeping it simple and knowing your worth.

Today We Talk About:

• The difference between the Glow Towel™ Subscription & The Skin and the City Membership & why you need to sign up now
• Don’t miss the 12 Day of Glowness on Instagram!
• Pricing & standards for facial services
• If you’re not confident in what you are charging, change it! Consider the products you’re using and your location
• Contracts, not-competes and what to consider before signing them

Glow Tip of the Week: If you offer services where clients have to avoid water, offer an add-on before your service to cleanse and prep so your clients can take the day off!

Links Mentioned:

⭐️ Where is my steamer from? What’s my favorite esty chair? Shop them and use code “Kasey” for 5% off your order HERE + Sign up for the PRO Membership at Spa & Equipment

Be sure to follow along in your print or digital version of Skin and the City  magazine

As a Skin and the City listener, enjoy 5% off the whole website HERE

For additional discounts, exclusive offers and so much more, sign up for the Skin and the City membership HERE

To support this podcast, you can go HERE

Follow us on Pinterest HERE

If you have 2 seconds to write us a review HERE, screenshot it and email it to us at [email protected] and our Kim-Tern will be shipping you some goodies like the Manolo Blahnik - Awaken Mask pins! They’re super adorable! You’re gonna love them!

Be sure to follow and tag us on IG!  @skin.andthe.city and @glowskincarela

Thanks for listening!