Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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Why B2B eCommerce is BOOMING – Lessons from Carrier a $20B Climate Tech Giant! → Steven Duran
Season 10 · Episode 3
Tuesday, February 11, 2025 • Duration 42:40
In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.
Steven shares:
How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.
The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences.
Why aftermarket services and IoT (like Carrier’s Abound platform) are driving massive growth opportunities.
The secret behind Carrier’s One Commerce Accelerator, a Shopify-powered solution that’s transforming how they serve global customers.
Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks.
Whether you’re a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce.
Listen now to learn how to future-proof your B2B strategy!
(00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran
(02:43) - Meet Steven Duran: Transforming B2B with Technology
(05:09) - Carrier's B2B eCommerce Evolution
(08:40) - Challenges and Innovations in B2B Commerce
(13:27) - Leveraging Technology for Business Growth
(22:00) - Advice for Small and Medium eCommerce Businesses
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors: This episode is proudly brought to you by:
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here. New customers only. Terms and conditions apply.
Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim
Season 10 · Episode 2
Tuesday, February 4, 2025 • Duration 50:03
🚚 ABOUT COREY GANIM: Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network, a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls.
From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder
Season 10 · Episode 1
Tuesday, January 28, 2025 • Duration 53:53
🦷 ABOUT BRYNN SNYDER: Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.
(00:00) -
(00:34) - Introducing the 2X eCommerce Podcast
(03:56) - How Slate Electric Flosser Works
(06:15) - Challenges and Successes in Product Development
(20:18) - Funding and Launching Slate
(22:39) - Navigating Manufacturing and Iterations
(24:58) - Growth and Future Plans for Slate
(27:35) - Scaling from Kickstarter to $1M
(27:55) - Building Trust with Dental Professionals
(29:31) - Expanding Sales Channels: Amazon and Beyond
(30:18) - Protecting Intellectual Property
(33:16) - Team Growth and Strategic Hiring
(35:13) - Defining the Slate Brand
(38:30) - Marketplace Strategy and Education
(43:54) - Influencer Collaborations and Performance
(49:04) - Reflections and Advice for Entrepreneurs
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra
Season 9 · Episode 70
Tuesday, January 21, 2025 • Duration 42:11
Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency.
(00:00) - Introduction to Fulfillment Center Issues
(00:22) - The Importance of Scorecards
(00:34) - 2025 Business Strategies
(00:55) - Podcast Introduction and Guest Welcome
(01:18) - Meet Matt, the Fractional CFO
(03:39) - Matt's Journey to Fractional CFO
(05:33) - Global Business Insights
(06:36) - Team Growth and Hiring Strategies
(07:41) - Client Objectives and Business Types
(10:03) - The Power of Delegation
(15:08) - Scorecards vs. Dashboards
(22:53) - The Role of CFOs and COOs in Business Management
(23:30) - Importance of Accurate Data and Simple Systems
(24:48) - Case Study: Implementing Scorecards in Large Companies
(26:37) - Live Demonstration: How to Use Scorecards
(29:00) - The Power of Weekly Accountability Cycles
(32:56) - Preparing for 2025: Maximizing ROI and Efficiency
The Playbook for Breakthrough Growth in 2025 → Dr. Rebecca Homkes
Season 9 · Episode 69
Monday, January 13, 2025 • Duration 46:05
Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.
(00:00) - Dr. Rebecca Homkes
(01:51) - Meet Rebecca Homkes: High Growth Strategy Expert
(04:52) - Understanding Breakthrough Growth
(06:08) - Embracing Uncertainty as a Growth Opportunity
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
2025 eCommerce Predictions: 25 Things to Expect
Season 9 · Episode 68
Monday, January 6, 2025 • Duration 17:20
Subscribe to our Newsletter → https://subscribe.2xecommerce.com/
--- In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025. From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta’s advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging trends like WhatsApp commerce and Google’s Gemini AI are also discussed, highlighting shifts in consumer behavior, creative strategy, and platform innovations.
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Closing Out 2024
Season 9 · Episode 67
Tuesday, December 31, 2024 • Duration 10:20
Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4
📧 Subscribe to Our Conscious Commerce Newsletter: https://subscribe.2xecommerce.com
📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy Amazon: https://amzn.to/3ybY6WS Walmart: https://bit.ly/3swOuDe Kogan Page: https://bit.ly/44DylLn Barnes & Noble: https://bit.ly/3Pgd4B4 WHSmith: https://bit.ly/4bfr9r3
6 Essential Actions to Win Q1 and Crush 2025 → Kunle Campbell
Season 9 · Episode 66
Wednesday, December 18, 2024 • Duration 14:25
Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4
📧 Subscribe to Our Conscious Commerce Newsletter: https://subscribe.2xecommerce.com
📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy Amazon: https://amzn.to/3ybY6WS Walmart: https://bit.ly/3swOuDe Kogan Page: https://bit.ly/44DylLn Barnes & Noble: https://bit.ly/3Pgd4B4 WHSmith: https://bit.ly/4bfr9r3
Strategic Actions for a Profitable Q1: eCommerce Insights for 2025
In this episode of 2X eCommerce, we delve into six key actions to take in Q1 to set the foundation for a successful 2025. The episode covers strategies for brand building, optimizing gross margins, improving cash flow, rethinking pricing strategies, building a strong team, and expanding into new channels like TikTok Shop. Also introduced is the Scale-Up Blueprint 2025 coaching program, exclusive to 12 eCommerce operators. Tune in for actionable steps to increase profitability and growth in the New Year.
Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić
Season 9 · Episode 65
Tuesday, December 10, 2024 • Duration 52:29
In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.
(00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić
(01:22) - Podcast Introduction and Guest Welcome
(03:05) - Marin Istvanic's Journey into Media Buying
(12:00) - The Role of Creatives in Media Buying
(13:47) - Effective Offer Strategies for Better Conversion
(18:10) - Agency Operations and Client Management
(21:45) - Testing and Scaling Ad Campaigns
(27:57) - The Power of Data in Digital Marketing
(28:42) - Ad Copy Strategies and Testing
(29:55) - Static Images vs. Video Ads
(31:53) - Creative Diversification and Client Guidance
(33:14) - Optimizing Ad Performance Metrics
(35:12) - Scaling and Budget Management
(42:40) - Resurrecting and Adjusting Campaigns
(47:18) - Preparing for Q4 and Black Friday
(50:30) - Final Thoughts and Where to Find More Tips
Resources Mentioned in the Episode
Inspire Brand Group
Marin Ištvanić’s agency, specializing in Meta ad campaigns for eCommerce brands.
Website:
$40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah
Season 9 · Episode 64
Tuesday, December 3, 2024 • Duration 46:20
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources.
(00:00) - $40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah
(02:50) - Ron Shah's Journey in the Supplement Industry
(04:46) - Formation of Obvi and Leadership Team
(07:02) - Scaling Obvi: From Startup to $40 Million
(08:34) - Profitability and Lean Operations
(09:10) - Leveraging Agencies and Performance Models
(13:21) - Building a Strong Community and Ambassador Program
(17:07) - Retail Expansion and Lessons Learned
(22:37) - Customer Insights at Walmart
(23:41) - Social Media Strategy for Walmart Listings
(27:33) - Impact of Brand Collaborations
(29:03) - The Rise of TikTok Shop
(32:20) - UGC and CGC Strategies
(36:21) - Content Creation and Ad Strategy
(43:34) - Rapid Fire Questions
(45:32) - Conclusion and Final Thoughts
Resources mentioned:
Insense: A platform used for sourcing creators and generating user-generated content (UGC).
TikTok Shop: A growing social commerce platform that integrates shopping directly into the TikTok experience.
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Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors: This episode is proudly brought to you by:
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here. New customers only. Terms and conditions apply.
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here. New customers only. Terms and conditions apply.
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors: This episode is proudly brought to you by:
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here. New customers only. Terms and conditions apply.
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here. New customers only. Terms and conditions apply.
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here. New customers only. Terms and conditions apply.
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors: This episode is proudly brought to you by:
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here. New customers only. Terms and conditions apply.
Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.
With Address Validator, you can:
Prevent delivery errors and save on reshipping costs.
Enhance customer trust with faster, hassle-free deliveries.
Automate address validation, freeing up time for your team to focus on growth.
To learn more, visit AddressValidator.com. Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.
Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors: This episode is proudly brought to you by:
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here. New customers only. Terms and conditions apply.
Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.
With Address Validator, you can:
Prevent delivery errors and save on reshipping costs.
Enhance customer trust with faster, hassle-free deliveries.
Automate address validation, freeing up time for your team to focus on growth.
To learn more, visit AddressValidator.com. Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.
