1000 Ways to Market Your Business – Details, episodes & analysis

In the final episode of season three of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope.

The two dive deep into the world of Key Performance Indicators (KPIs), breaking down the ins and outs of creating meaningful KPIs, aligning them with business goals, and using actionable insights to refine marketing efforts for better outcomes. The discussion covers various types of KPIs, including website metrics, social media engagement, email, advertising, and sales.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator, and Tricia Mullis, Engagement Strategist, both at Pushing the Envelope.

They dive into the world of AI and copywriting, discussing misconceptions about AI, its limitations, and how it can be leveraged for business. Learn about the importance of educating AI tools like ChatGPT to ensure high-quality and authentic content. Explore best practices for using AI in social media captions, ad copy, and email subject lines, and when to avoid using AI for emotionally driven or high-stakes content. Tune in for valuable insights and tips to optimize your marketing strategy with AI.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope.

The episode delves into the growing importance of short-form videos in marketing strategies. Tips on developing a solid strategy, consistency, equipment needs, and engaging with the community are shared, along with the significance of understanding platform demographics. Short form video is here to stay, offering valuable, and the two provide actionable advice for businesses looking to leverage this medium!

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Yliana Vilella, Communication Specialist at Pushing the Envelope.

The episode delves into the essentials of media training. Learn how to prepare for and ace media interviews, the importance of representing your business effectively, and practical tips on planning, preparing, and practicing. Discover best practices for attire, handling unexpected questions, building rapport with journalists, and much more to ensure your media interactions reflect positively on you and your brand.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jay Johnson, owner of Bubba’s Roadhouse and Saloon in Cape Coral, Florida.

The episode delves into the importance of networking and community relations for business growth, covering topics like effective networking, community engagement, balancing time commitments, and the impact of charitable involvement. The two also discuss the value of earned media, online networking techniques, and strategies for choosing the right networking opportunities.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Mark Gordon, Managing Editor of Business Observer and journalist for nearly 30 years.

The episode explores the evolution and future of public relations (PR) and media relations, offers practical tips for working with media, and shares insights into future trends in the PR industry.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Brian Tietz, a commercial and editorial photographer based in Fort Myers. 

The two dive into the world of visual storytelling, discussing the power of images in marketing and how to use photos and videos to enhance your brand’s story. 

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Digital Marketing & Design Coordinator at PTE. The two discuss how using influencer marketing can help grow your business.

The episode explores what influencer marketing actually is, tips and tricks for doing it the right way, and examples of good influencer partnerships.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Marketing Assistant at PTE and a Meta Certified Media Buying Professional. The two discuss why the saying "if you build it, they will come" doesn't necessarily apply to digital marketing.

The episode explores ways to leverage paid strategies to grow your business, including advertising with Meta, LinkedIn campaign management, and Google pay-per-click.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Digital Marketing Coordinator at PTE. The two discuss ORM and UGC—not alphabet soup, but two important ways to improve your brand and maintain a strong reputation and presence online.

The episode dives into what online reputation management and user-generated content are, and strategic ways to use both to help your business.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

#marketing #business #communication #strategy