We're Not Marketers – Détails, épisodes et analyse

In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace.

When you let Jarod cook (#lethimcook) and you’re gonna get…

• How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it’s still the hardest job he’s ever done.

• The “magician” role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it).

• Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content.

• Forget the committee—Jarod’s trick to stop internal fights over messaging using the one thing no one can argue with: Data.

• “I had no idea what PMM was 10 years ago” – how Jarod went from confused to CMO and why it could be your career roadmap too.

• Content without context = chaos. Jarod’s formula for why great content flops (and how to make it land every time).

• How to manage up, down, and sideways: Jarod’s guide to becoming a leader before you even get the title.

Time Stamps 

00:00 We're Not Marketers (S3) - Jarod Greene

01:00 Welcome to Season Three!

01:46 Introducing Jarod Greene

03:01 From Teaching to Marketing

05:15 The Role of Product Marketers

07:15 Becoming a CMO

18:03 Content with Context

22:19 Co-Creating with Sales

28:20 The Content Production Dilemma

29:07 The Importance of Research in Marketing

30:27 Primary vs. Secondary Research

31:22 Leveraging Data for Decision Making

39:43 Integrating AI in Marketing Strategies

43:34 The Reality of Product Market Fit

51:21 Upcoming Projects and Events

Show Notes

Jarod Greene LinkedIn Profile

UNXPCTD - Explore way AI is revolutionizing B2B Sales 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉

The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.

Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.

Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering:

• Misconceptions we have about going fractional

• How to find your secret sauce as a PMM

• How to educate prospects on product marketing

• Learn how to say no without saying no

• Building your pipeline as a consultant

• Common gaps in product marketing

So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no.

Timespan:

00:00 Introduction and Hosts' Banter

01:14 Introducing Special Guest Megan Pratt

06:09 The Value of Product Marketing

21:26 Personal Insights and Career Growth

26:25 Transition to Fractional Work

26:31 Challenges and Misconceptions of Going Fractional

30:48 Messaging Best Practices

31:13 Clarifying Roles and Responsibilities

32:23 Setting Boundaries in Freelancing

33:42 The Importance of Saying No

36:34 Building a Freelance Pipeline

50:56 Common Gaps in Product Marketing

59:42 Conclusion and Final Thoughts

Show Notes:

Product Marketing House

Megan’s LinkedIn

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps

00:20 Guest Introduction: Anna Borbotko

06:17 TomTom's Evolution and Market Strategy

10:25 Challenges and Strategies in Enterprise Product Marketing

12:48 Cold Outreach Pilot Program

16:27 Enterprise vs. Startup Dynamics

18:30 The Evolution of Software Buying

19:13 Challenges in the Automotive Industry

19:32 Simplifying the Buying Process

20:47 Sales and Buyer Enablement

23:25 Marketing's Role in Buyer Enablement

26:15 The Importance of Effective Collateral

29:44 The Torture Chamber

33:17 Anna's Initiatives and Final Thoughts

Show Notes:

Anna’s LinkedIn 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

00:00 Introduction and Host Introductions

01:18 The Importance of Training in Product Marketing

01:54 Identifying Unique Superpowers

07:18 The Value of Formal Education and Certifications

16:42 Applying Knowledge in Real-World Scenarios

19:41 Leveraging Data Analytics in Product Marketing

26:13 Continuous Learning and Networking

33:01 Conclusion and Newsletter Promotion

Show Notes:

• Million Dollar Consulting
• Yi Lin Pei’s The PMM Dream Job Blueprint 
• Ready for Launch
• B2B Messaging Course
• Yerba MATTTEEEEEE

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps

00:00 Introduction and Host Intros

01:07 Meet Our Guest: Carlota Guell

03:28 Are Product Marketers Actually Marketers?

08:18 B2B vs B2C Marketing Insights

20:36 The Emotional Buying Pyramid

24:22 Fun Lightning Round with Carlota

26:43 Closing Remarks and Where to Find Carlota

Show Notes

Product Marketing Stories podcast

Carlota Guell's LinkedIn profile

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing

00:16 Special Guest Harvey Lee: From Business to Rockstar

01:45 The Great Debate: Are Marketers Really Marketers?

05:14 A Dive into Marketing History with the McElroy Memo

12:01 The Evolution of Product Marketing in the Digital Age

18:43 Navigating the Pathways to Becoming a Full Stack Marketer

21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis

26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come'

27:58 The Importance of Marketing Training and Accessibility

28:51 Harvey's Journey: Leaving PMA and Embracing Advisory Roles

34:16 The Power of Fit in Hiring and Career Growth

38:29 Mastering Product Marketing: Skills, Training, and Community

41:13 Harvey Lee's Insights: Full Stack Marketing and Beyond

44:16 Connecting with Harvey Lee: Books, Awards, and More

Show Notes:

⁠ Below the Waterline Newsletter⁠

⁠Get his book Backstage Pass⁠

⁠Harvey's Website⁠

⁠Harvey's LinkedIn ⁠

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Show Notes

0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei

00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries

00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro

03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers

06:07 Mastering Product Marketing: Strategies for Success and Growth

10:15 The Torture Chamber Game: Tough Choices for a Product Marketer

21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs

21:39 Navigating the Challenging Job Market: Strategies and Insights

22:51 Differentiation in Job Applications: Standing Out in a Competitive Market

23:37 Career Switching Advice: Embracing Stepping Stone Roles

24:45 Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement

27:15 The Importance of Differentiation Throughout the Hiring Process

32:03 Advocacy and Representation: Addressing Underrepresentation in Tech

38:35 Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace

44:07 Yi Lin's PMM Superpower and Final Thoughts

Resources:

Courageous Careers Newsletter⁠

⁠Positioning for Growth podcast⁠

⁠Yi Lin Pei LinkedIn

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

00:00 Welcome to Season 2: The Unforgettable Comeback

00:55 The Big Reveal: Why We Faked Our Podcast's Death

02:59 Emotional Engagement and Its Impact

05:22 The Aftermath: Listener Reactions and Personal Reflections

12:53 Introducing the Newsletter: A New Way to Engage

15:52 The Misfit Community: Engaging with Our Audience

17:17 Kicking Off with Casual Banter

17:48 Deep Dive into Emotional Engagement

20:02 Exploring Product Marketing Challenges

24:58 Personal Growth and Professional Evolution

27:05 Embracing the Consulting Journey

33:06 Wrapping Up and Looking Forward

Show notes:

⁠We’re Not Marketers Website⁠

⁠Dying 4 Influence Newsletter⁠

⁠Ruben Studdard’s Sorry 2004⁠

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

01:45 WNM origin story

05:40 How we came up with the name

14:00 The skeleton branding

26:09 Consistency and humor in our marketing

31:28 Consistency in podcasting

34:43 Our differentiation and favorite guests

48:10 Survey results with Adam McQueen from Klue

01:03:14 Final verdict and end of the podcast?

Show Notes:

The original We’re Not Marketers post

Adam McQueen LinkedIn

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Timestamps:

01:39 The role of product marketing in the B2B landscape

03:14 Why website ownership and conversion rates matter for PMMs

04:42 Challenges and strategies to be aware when managing website messaging

06:52 The evolution and future of message testing

07:22 CEO's Role as a product Marketer in Startups

09:53 Why messaging is underestimated in B2B

13:05 Message testing and market trends

16:24 Advices for solo PMM on messaging

19:38 How to improve your message clarity and relevance

20:56 How to leverage customer feedback with your messaging

24:29 How Peep is building influence and engaging on LinkedIn

26:43 What makes Spryng different from other B2B events

29:42 The Messaging Torture Chamber

34:19 Where to find Peep and learn more from him

Show Notes:

Wynter

Hemingway App

Sales Pitch by April Dunford

B2B Messaging course

Spryng event 

Peep LinkedIn

Hosted on Ausha. See ausha.co/privacy-policy for more information.