Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold – Détails, épisodes et analyse

In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.

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Best Moments:

(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape

(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts

(02:15) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture relationships and guide clients through the early stages of engagement

(04:00) How these unscalable tactics can lead to significant business growth by fostering deeper connections with customers

(05:43) Examples include sending personalized video messages, curating handpicked content for specific clients, and even sending birthday notes to enhance customer relationships

(06:54) The impact of handwritten letters in creating memorable, personal connections with clients

(08:42) Jay shares a personal anecdote about his texting habits and maintaining Snapchat streaks with his children, showcasing the importance of staying connected in both personal and professional life

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Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.

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Best Moments:

(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies

(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation

(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign

(08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less

(10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness

(12:20) Jay inquires about the state of marketing automation in the direct mail industry

(14:06) Dennis shares his unusual morning routine of swimming in the cold ocean

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Guest Bio:

Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research.

Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!

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Best Moments:

(00:40) Why beginner-level content is more effective on social media

(01:35) Research insights: Platform-specific content strategies

(02:28) Performance stats for beginner content on LinkedIn and Instagram

(03:33) Why advanced content should be reserved for email campaigns

(04:10) Avoid the mistake of blanket repurposing across channels

(07:26) Jay shares a humorous anecdote about his dermatologist wife

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel.

Main Discussion Points:

- LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This merges digital and connected devices and expands LinkedIn's capabilities for both B2B and consumer marketing.

- Meta (Facebook) is expanding its AI labeling policy to append "made with AI" labels to any content detected as using AI, similar to YouTube's recent changes. This helps users identify what content is real vs. AI-generated.

- You can text yourself or others just an airline's two-letter code plus your flight number to get a link with real-time flight updates on gate, baggage info, delays, etc.

- A Legally Blonde TV series is coming to Amazon Prime.

- Adam Sandler confirmed a Happy Gilmore sequel is happening.


SNAG A SPOT WHILE THEY'RE STILL AVAILABLE! Register for Guru Conference 2024!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

If you want to check out their latest piece of content, "Email Always Comes First," click here!

In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims.

Main Discussion Points:

- Putting "101" in emails and social posts signals you're covering the basics people think they should already know
- Using testimonials as email subject lines has increased open rates 25%
- Words like "true" and "real" in subject lines stand out from overused superlatives


Don't forget to register for Guru Conference 2024!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying.

Key Discussion Points:

- How direct mail remains a viable and effective marketing channel for acquisition campaigns, particularly for companies with repeat purchase models

- Techniques for utilizing identity graphs to connect offline postal address data to online devices and executing integrated marketing campaigns across direct mail and digital

- Testing showing 2x better conversion rates and 25% lower cost per click when targeting online ads using offline vs. online derived data

- Advice that brands just starting out should leverage experts like agencies or data providers to execute these integrated strategies cost-effectively



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers.

Jay also tackles a "ridiculous question" from Kristen, naming his picks for the top 5 romantic comedy movies of all time.

Main Discussion Points:
- Over 20% of email clicks happen after an offer expires. Responding to these old emails leads to high lifetime value customers
- Create evergreen offer pages so old email traffic always has something to click on
- Enable email reply functionality so old emails get seen
- Jay's top 5 romantic comedies: Bridesmaids, The Wedding Singer, Legally Blonde, Four Weddings and a Funeral, Mean Girls


Plus! Don't forget to register for Guru Conference 2024!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more.

Main Discussion Points:

- LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on the platform. Marketers should start creating more short-form video content.

- 28 of the 50 biggest email newsletters use emojis at the start of subject lines. This branding tactic leads to around a 15% increase in open rates.

- A recent study found only 4% of marketers want to be in the office full time. Most prefer at least some remote work flexibility.


REMINDER! Don't forget to register for Guru Conference 2024!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the Do This, Not That podcast, host Jay Schwedelson shares 5 new marketing offer ideas that are working well in 2023. He covers promotion ideas for webinars, social media, email, and more. Listeners can expect to learn creative new tactics to generate more leads and engagement.

Main Discussion Points:

- Promoting webinar registration by showing limited spots available creates FOMO and lifts registrations over 40%
- Offering a content bonus for the first registrants to a webinar boosts registrations by 30%
- Tying a price increase for a new product to achieving a certain number of reviews generates 45% higher click through rates
- Labeling Instagram Reels and LinkedIn posts as Part 1 and Part 2 leads to 30% more engagement on both posts
- Promoting older evergreen content by saying it will be removed increases email click through rates by 25%


IMPORTANT!! Don't forget to register for Guru Conference 2024!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this Relationship Marketing Guide to Generative AI!

In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails, and the secrets to successful collaborations with LinkedIn influencers. Don't miss out on this insightful conversation that could transform your marketing strategies! And check our Bri's new podcast, Stop The Scroll!

As promised in the episode, you can click HERE to find influencers trending in certain industries and locations!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/