Wedding Empires - Grow and Market Your Dream Wedding Business – Détails, épisodes et analyse

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 Step into the stunning world of marquee weddings with Susie Evans, founder of Susie Evans Wedding and Events Co. In this episode, we unpack the unique challenges and endless possibilities that bespoke marquee weddings present. Susie shares her journey into the wedding industry, revealing how her passion for creating memorable experiences evolved into a successful career characterized by a commitment to personalization and luxury.

Discover the ins and outs of transforming blank outdoor spaces into breathtaking celebrations that reflect the unique vision of each couple. Susie emphasizes the importance of understanding logistics and having contingency plans in place, especially when dealing with the unpredictability of nature. With over a decade of experience, she provides invaluable insights into the preparations necessary for a marquee event, including hiring vendors, coordinating logistics, and ensuring an unforgettable ambiance with strategic lighting design.

We also explore how marquee weddings allow couples to customize every element down to the finest detail, with a focus on creating immersive guest experiences. Susie encourages brides and grooms to break away from traditional formats and celebrate their love story in a way that resonates with their personalities.

If you’re looking to create a marquee wedding, or if you're an aspiring wedding planner eager to edge into this niche, this episode is packed with expert advice and inspiration. Tune in for an insightful discussion that will help you plan the wedding of your dreams! Don't forget to subscribe, share, and leave a review to help others discover this episode!

🎧 Listen now and get inspired!

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🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
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🔗 Join now: www.facebook.com/groups/weddingempirespodcast

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🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀

Ask Jac & Ben A Question!

Wedding professionals, your moment for global recognition has arrived! The Wedding Academy proudly introduces the Global Wedding Excellence Awards (GWEA) – our inaugural celebration of exceptional talent throughout the wedding industry.

After mentoring over 8,000 wedding professionals across two decades, we've witnessed the extraordinary passion, creativity, and dedication that defines this industry. Now, we're creating the spotlight you deserve. Whether you're a planner crafting flawless events, a photographer capturing timeless moments, or a newcomer bringing fresh innovation, GWEA offers the perfect platform to showcase your excellence to the world.

The awards span eight global regions including Asia, Africa, Europe, Canada, USA, Australia, New Zealand, and the Middle East, with categories covering every specialty from planning and venues to floristry and entertainment. Our unique process combines public appreciation with expert evaluation – after applications close April 30th, public voting will determine finalists before our distinguished panel selects winners to be announced July 1st, 2025.

Winning means more than just bragging rights. Recipients gain powerful industry validation, extensive media coverage, marketing opportunities, and official badges that differentiate you in a competitive marketplace. Most importantly, it's your chance to be recognized for the magic you create behind the scenes every day.

Ready to take your place among the best? Submit your nomination at weddingacademyglobal.com/awards today. With over 100 entries already received, this promises to be a landmark event celebrating wedding professionals worldwide. Your extraordinary work deserves extraordinary recognition – join us in this celebration of wedding excellence!

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!

📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀

Ask Jac & Ben A Question!

In this exciting episode of Wedding Empires, we’re joined by the incredible Meghan Ely, owner of OFD Consulting and one of the most influential voices in the wedding industry. Meghan combines her in-the-trenches event experience with her PR expertise to help wedding professionals get the recognition they deserve. With accolades from the Public Relations Society of America and Eventex, Meghan has a proven track record of elevating brands through media exposure. Her clients have been featured in prestigious outlets like The Knot, Martha Stewart Weddings, Brides, Architectural Digest, and Style Me Pretty.

During our conversation, Meghan shares actionable tips and strategies for wedding pros looking to break into top-tier publications and grow their businesses. Whether you’re a planner, photographer, florist, or another wedding vendor, you’ll learn:

• How to craft compelling pitches that editors can’t resist.
• The must-have elements of a successful submission.
• How to build and maintain strong relationships with editors and media outlets.
• The secret to standing out in a crowded and competitive market.
• Ways to leverage your media features to attract more clients and grow your brand.

As a WeddingPro educator and an experienced speaker at major conferences, Meghan has a unique ability to make PR approachable and achievable for everyone. Tune in for a deep dive into the world of wedding publicity and learn how to take your business to new heights by sharing your story with the world.

The Wedding Academy
The Wedding Academy is an industry certification body & recognised globally.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!

📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀

Ask Jac & Ben A Question!

What could possibly go wrong at a wedding? Uncover the hilarious and sometimes cringe-worthy world of wedding mishaps with our new podcast segment, "I Do Disasters." Join us as we dive into real-life stories of matrimonial mayhem, where everything that could go wrong did, and find out how these golden lessons can save your special day from going sideways.

Plus, discover our revamped website, now home to a vibrant online magazine offering a treasure trove of insights on business, marketing, finance, and more.

But that's not all! Ben and I are excited to bring you "Ask Wedding Empires," a segment dedicated to answering your burning questions about the wedding industry and beyond. Whether you're curious about marketing strategies or just need some solid advice, we're here to help.

Check out weddingempires.com to submit your questions and stories, and be part of our engaging and entertaining podcast experience here at Wedding Empires. Let's keep the conversation going and ensure your voice is heard.

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!

📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀

Ask Jac & Ben A Question!

Prepare to be intrigued as we welcome Kyle, the mastermind behind Social Geeks, to unveil the transformative potential of Go High Level (GHL). This episode is a treasure trove for digital marketers and creative professionals, offering a glimpse into a platform that promises to revolutionize business operations. If you've been wrestling with managing different tools like HubSpot, Kajabi, or Zapier, Kyle's insights into consolidating them into GHL's seamless system will be a game-changer for you.

Brimming with practical advice, the conversation takes us through the multifaceted benefits of GHL for industries like wedding planning and photography. Through Kyle's journey from the music industry to digital marketing, we uncover how automation in client engagement can vastly enhance efficiency and ROI, letting professionals focus on what they do best. The episode also highlights innovative engagement strategies, such as the "fast five" tool and interactive quizzes, offering listeners fresh ideas to optimize their client interactions.

In the spirit of camaraderie, Benjamin, Jac, and Kyle share humorous anecdotes and relatable experiences, making the discussions about technicalities both engaging and enjoyable. We dive into the nuances of setting up CRM systems, the power of email marketing automation, and the emotional highs and lows of client feedback. As we wrap up, listeners are encouraged to explore further with Kyle's support and expertise, ensuring you're fully equipped to harness the power of GHL in your business endeavors.

Get started with GoHighLevel, with support from Kyle!
https://bit.ly/4fQXQfV

💡 Key Takeaways:

• Learn how GHL integrates essential tools into one seamless platform.
• Hear real-world examples of wedding professionals who have experienced massive growth with GHL.
• Understand the urgency of adopting this game-changing software to stay ahead in a competitive market.

The Wedding Academy
The Wedding Academy is an industry certification body & recognised globally.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!

📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀

Ask Jac & Ben A Question!

After leaving behind the badge and the pressures of police work, Hayley Robinson found solace in yoga, transforming her career into one of healing and stress management. Join us as Hayley shares her compelling story and expertise, revealing how yoga became her sanctuary and solution for dealing with stress, especially for those affected by PTSD. Her unique journey into the world of weddings uncovers how she applies her skills in high-pressure environments, and her partnership with Ben adds an intriguing dynamic to the wedding industry's hidden challenges. Hayley's insights offer valuable lessons for anyone in demanding professions looking to find balance and peace.

Explore with us the fascinating ways the body stores and releases stress, including the intriguing concept of the "stress triangle" and the surprising emotional releases found through yoga. We introduce practical techniques like deep breathing and playful stress-shaking inspired by animals, proving that stress relief can be both effective and accessible. The benefits of mindful relaxation and tailored strategies to quell a busy mind are discussed, debunking myths and highlighting yoga's core advantages beyond stereotypes. Discover how moments of stillness can boost productivity and wellbeing, with personal stories offering relatable and diverse methods for finding calm.

Find out more about Hayley: www.hayleyrobinson.com.au

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!

📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀

Ask Jac & Ben A Question!

Join us for a lively start to Season 3 of Wedding Empires, where we sit down with the talented Angela Brushe, a photographer whose journey from Adelaide to the Sunshine Coast is as captivating as it is humorous. Angela shares her childhood fascination with photography, sparked by a simple camera gift, and her unexpected detour that landed her amid a thriving wedding scene. Her tales of navigating the challenges of the COVID-19 pandemic, all with a touch of serendipity and resilience, add both depth and delight to our conversation.

Curious about the magic behind viral social media content? Angela spills the beans on her reluctant yet rewarding plunge into TikTok during the pandemic. Her authentic, behind-the-scenes wedding footage, peppered with humor, garnered significant attention and taught her valuable lessons about the unpredictability of viral fame. Explore with us the balancing act of maintaining personal authenticity while upholding professionalism online, and how Angela crafts connections with her audience through relatable storytelling.

For those eager to boost their social media prowess, Angela’s insights are a treasure trove. From TikTok to Instagram, her thriving online presence serves as both inspiration and guidance for budding photographers. Angela discusses her mentorship services, providing a helping hand to those keen to master digital branding. Whether you’re drawn to her stunning photography or seeking advice on elevating your own social media game, this episode offers a wealth of knowledge and inspiration for anyone in the creative industry.

To find out more about Angela visit: www.angelabrushephotography.com 

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!

📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀

Ask Jac & Ben A Question!

Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director for a major radio network in Bundaberg. Joined by Benjamin Connolly, we reflect on the hurdles currently facing wedding professionals, from the lingering impacts of the COVID-19 pandemic to economic uncertainties. Plus, we chat about why recording in person makes all the difference and the frustrations of remote setups.

Get ready for some laughter and chaos as we announce our brand-new podcast, "I Do Disasters!" We're diving headfirst into the wild and wacky world of weddings, featuring real-life disaster stories from those who’ve lived to tell the tale. Whether it’s suppliers, brides, grooms, or guests, everyone’s got a story, and we want to hear yours! Send us your brief yet hilarious accounts, and brace yourself for unfiltered reviews, gnarky comments, and our take on Bridezillas and other wedding mishaps. Don’t miss out on the exciting episodes of Wedding Empires coming up, and stay tuned for potential guest appearances!

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!

📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀

Ask Jac & Ben A Question!

Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on elevating their event planning business. Sarah guides us through the robust features of Isle Planner, highlighting its customizable client-facing features like checklists and timelines, which are invaluable in keeping both planners and clients in perfect harmony throughout the event planning journey.

Ever wondered how top wedding professionals stay ahead of the curve? Our discussion with Sarah unveils the strategic prowess behind Isle Planner's contact management and budgeting tools. Discover the magic of color-coded status indicators, vendor categorization that streamlines selection and coordination, and a budgeting tool that fosters transparency and helps in managing client expectations. These innovative features are not just about keeping things organized; they're about making every penny of the client's budget work harder while simplifying financial conversations.

Wrapping up, Sarah offers her seasoned advice for budding entrepreneurs in the wedding industry, emphasizing the importance of infusing one's brand voice into their chosen technology. We also get a peek at Isle Planner's latest advancements, like their RSVP tool and wedding website functionality, designed to enhance guest experience and streamline guest management. And for those looking to stay ahead in the competitive world of event planning, don't miss out on the special discount for Isle Planner, ensuring you have the tools to thrive in the industry. Join us and let Sarah's expertise help you transform your approach to wedding planning.

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!

📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀

Ask Jac & Ben A Question!

Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your professional world. From his humble beginnings as a waiter to becoming a titan in the events industry, Jordan's candid tales of climbing the networking ladder will leave you inspired and ready to shake up your own approach to making those crucial connections.

Ever feel like networking is a party you weren't invited to? Fear not! This episode is brimming with relatable stories and practical tips, especially for the introverts who'd rather blend into the wallpaper than work the room. I confess my own networking jitters and how I overcame them by creating a familiar space at events. Together with Jordan, we dissect strategies for virtual networking and the importance of being a regular face in the crowd. If you're ready to transform anxiety into action, our conversation will equip you with the tools to step into the networking arena with newfound confidence.

As we wrap up our enlightening chat with Jordan Heller, we tease the exciting horizon for our Wedding Academy. With a revamped website and a shiny new pro community subscription, your journey of growth never stops. Get a glimpse into the future of networking, where intimate, niche experiences await, and learn why even the missteps in our careers are stepping stones to personal growth. Don't miss out on joining our innovative empire – reach out on Instagram, TikTok, or our Facebook group, and stay tuned for a secret project that's set to engage and transform your professional path in magical ways.

GUEST INFORMATION:

Website: www.suncoastweddingsandevents.com

Instagram: @SWELevents

Support the show

🚀 THE ONLY PLACE TO WATCH VIDEO INTERVIEWS!

🎥 Want exclusive early access to our video interviews? The ONLY place to watch them before the podcast drops is inside our Facebook Group!

💬 Engage with Jac, Ben & 7,000+ wedding pros
❓ Ask questions ahead of interviews
📢 Join discussions & connect with the community

🔗 Join now: www.facebook.com/groups/weddingempirespodcast

👰‍♀️ This is where the real conversation happens—don’t miss out!

📲 CONNECT WITH US

🌍 Website: www.weddingempires.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive

🎙️ PODCAST TEAM
🎤 Host & Producer: @msjacbowie
📸 Co-Host: @ben_connolly_photographer

🔥 Don’t just listen—be part of the conversation! See you inside the group! 🚀