Wedding Business Solutions – Détails, épisodes et analyse

Is 2024 The Perfect Storm Trifecta?

Is your wedding business prepared for the challenges of 2024? Are you feeling the effects of the COVID hangover? How will the wedding gap impact your bookings? And what about the unpredictable noise of a presidential election year? In this episode, I outline how to navigate these turbulent waters and make the most of the opportunities that come your way. Dive in to understand how to work harder and smarter in this unique environment.

Listen to this new 7-minute episode for insights on thriving amidst the COVID hangover, wedding gap, and election year noise.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

Episode Summary: 

In this episode, I dive into what I'm calling the "perfect storm trifecta" that could shape the wedding industry in 2024. This trifecta includes the lingering effects of the COVID-19 pandemic, which I refer to as the "COVID hangover," the "wedding gap" caused by a lack of engagements during lockdowns, and the complications brought about by a presidential election year. I discuss how these factors create a climate of uncertainty and noise. To navigate these turbulent times, I emphasize the importance of working harder and smarter, refining follow-up strategies, and focusing on existing leads to sustain and grow your wedding business.

View the full transcript on Alan’s site: https://alanberg.com/blog/

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

CP Heda - Pivot from WWE to Weddings & Events

How are you enhancing guest experiences at your events? Are you leveraging the latest technology to captivate and engage your audience? In this episode, CP Heda describes a new product that mimics the excitement of a sports arena jumbotron, while exploring how new innovations can transform your event's appeal. Discover how to keep your events dynamic with slideshows and live feeds, and learn the secrets of content management using AI to ensure a flawless presentation.

Listen to this new episode for innovative ideas on maximizing guest engagement and creating unforgettable event memories.

Listeners to the Wedding Business Solutions podcast will get 15% off. Make sure you use this link and code!

Alan’s Special Coupon: FRIENDSOFF15

https://www.esstart.com/?ref=alanberg

About CP:

From weddings to corporate parties to birthdays and beyond, Esstart seeks to bring event guests together and enhance entertainment with thoughtful, all-inclusive technology. Their first product, Instant Spotlight, was an interactive photo wall where event guests can upload photos to in real time—the first ever of its kind. Other products offered include Storybook - a digital guest book, Seating Genie - an interactive digital seating chart, Crossfader - a song request app and Camera-roll - an event photo collection app. Esstart plans to release many more experiential activities for events on their platform.

Esstart platform maximizes engagement while minimizing technical challenges with easy setup, no-download app, AI content moderation and a wide array of customization options makes it perfect for every occasion. Scan the QR code and go!

After a decade leading critical technology systems for WWE and with personal experience as a Bollywood music DJ and live event photographer, Chetanprakash “CP” Heda set out on a mission: to end boring events. That’s when he founded Esstart, the innovative experiential platform with the mission to use technology to make events more interactive, memorable, and inclusive. 

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please r

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Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Beth Z, your Nerdy Best Friend - Virtual Voice, is it the real you?

Are you leveraging the power of AI to enhance your wedding business? Are you keeping up with the latest tools that could save you time and generate more personalized content? In this episode, I dive into a fascinating discussion with Beth Z about using AI voices and content creation tools. We explore the intricacies of voice cloning, ethical considerations, and practical applications that can revolutionize your workflow while staying authentic.

Listen to this new episode for innovative tips on using AI to efficiently create engaging content and stay ahead in the wedding business industry.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

About Beth:  

Beth Ziesenis: Author. Speaker. Nerd.

Since her first Motorola RAZR flip phone, Beth has made a verb out of the word "nerd." She's here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald's in high school, Beth Z has been featured on Best Speaker lists by several organizations who write best speaker lists. She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you're puzzling over why she goes by "Beth Z"... it's because she only finds about three people a year who can pronounce her last name.

Website: https://yournerdybestfriend.com/

Contact Beth: 

Beth Ziesenis, CSP

Your Nerdy Best Friend                      

Phone: 619-231-9225

Website:

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

When doing nothing costs you more

I don’t mind making mistakes, because it means you tried something. What bothers me is when people let others decide for them, or when you choose to let opportunities pass you by without actually making the decision to pass on them. It’s OK to say No to opportunities, even good ones, when the timing isn’t right. But it’s not OK (or at least shouldn’t be) to not speak up and say that an opportunity isn’t right, or that you’re actively going to pass.

Listen to this new, 9-minute episode for perspective on when you might be letting others control your success.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Planning Events That Give Back

Wouldn’t it be great if you and your couples, clients and customers could make an impact that goes beyond thrilling their guests? Well, Robert Kalt and Howard Goldberg have created PlanKind to help you do just that. Imagine feeding 200 guests at a wedding and also providing 200 meals for a local soup kitchen. Or having a corporate event at an art museum and providing art supplies to a local children’s center. The possibilities are as endless as your imagination and as big as your hearts.

Listen to this new episode for some ideas on how you and your clients can make a bigger impact on every event.

About Plankind

Welcome to a one-of-a-KIND event planning service called PlanKind. Our unique company performs acts of kindness that benefit people in need within the very same communities where an event takes place! What makes these acts so special is they relate to specific characteristics of the functions being planned. For example, planning a wedding for 200 guests, we’ll help feed the same number of children that are hungry or homeless.

Although every event has its own unique purpose and characteristics, most of them have one thing in common. They take place in a city where there’s a growing population of people in need. With thousands of meetings, weddings, and special events taking place around the world each day, surely there’s a way we can make a collective difference and help those who are less fortunate. And, as an added bonus, help spread something that is sorely missing in the world these days…kindness, empathy, and compassion for our fellow human beings!

Company Name: PlanKind

Website: www.plankindevents.com

Main Email Address: [email protected]

Phone: 888.448.1930

Social Media Handle: #plankindevents

Primary Contacts:

Robert Kalt, President

Howard Goldberg, VP Sales

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Should you use different language with different customers?

Thanks to Meredith for this listener suggestion. The question they posed is whether you should be using different language with different customers, but I take this even further. Is it age or other factors that will make you change the way you communicate. When those cultural references (TV shows, movies, etc.) start to fall flat with your customers, maybe it’s time to find new ones. Is your language with your family and friends the same as what you use with your couples and clients?

Listen to this new, 9-minute episode for some ideas on when you might, or might not adapt your language. 

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

When are you better off staying home?

This was another listener suggestion. Todd wanted me to talk about when it’s better to say no to a piece of business because it might not be worth the effort for the return. Whether it’s too little profit, or would take too much effort, or maybe you just want to have some time off for you and your team, there are several scenarios for this that I discuss in this episode. 

Listen to this new, 8-minute episode for some thoughts on when you might be better off keeping the lights off than turning them on for too little return.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Nequosha Anderson - Are you protecting your IP?

I love when listeners suggest guests and topics for the podcast. Nequosha Anderson was recommended to me after she spoke at a local association event about protecting your intellectual property. I’ll bet it’s something that most of us never think about, that is, until it’s too late! Whether it’s someone using a similar business name or even what they call their packages, there’s so much more to IP – Intellectual Property – than just copying a logo.

Listen to this new episode for some real insight into what IP is and how to protect yours.

Note: This podcast is for informational purposes only and neither the host or guest are giving direct legal advice. Please consult your attorney for legal advice for your business.

Nequosha Anderson - (NEEE-QWO-SHAA)

About Nequosha:

Nequosha is a business and intellectual property attorney for the last nine years who assists primarily women creatives who want to legally protect their income producing ideas. She safeguards businesses and brand assets to ensure their intellectual property is secure and not stolen allowing the business owner to creatively operate in their genius and not be robbed of what’s rightfully theirs. She serves clients in this space throughout the United States.

FIRM NAME: Anderson Law Firm PLLC

https://www.andersonlawfl.com

SOCIAL MEDIA:

- LinkedIn: https://www.linkedin.com/in/nequosha-anderson/

- Instagram: http://www.instagram.com/esquire44

- Facebook: Anderson Law Firm PLLC  https://www.facebook.com/andersonlawfl

- YouTube Series: The Business Lawyer Said Q&A   https://www.youtube.com/channel/UCvpMR_2n2lK-Vs_7Z2wBArQ

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

If you can't walk a mile in their shoes, at least take a few steps

You’ve probably been told that you should walk a mile in the shoes of your customers, to see what’s it’s like for them when shopping for a service or product like yours. But can you really walk a mile in their shoes if you’re not the same demographic, with no prior experience shopping for a product or service like yours? I don’t think so, but that doesn’t mean we shouldn’t at least take a few steps as they do.

Listen to this new, 9-minute episode for some ideas on how to gain more of their perspective, to make it easier for them to do business with you.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Curiosity or FOMO?

I’ve always had a curious mind, liking to know how things work. Is that the same as FOMO – fear of missing out? I don’t think so. If we’ve been presented with an opportunity, and had a chance to make a decision whether or not to participate or try something, the FOMO comes before the decision is made, not after. If we didn’t know about an opportunity and find out after when it’s too late, that’s not FOMO. You missed out not because you had a choice.

Listen to this new, 7-minute episode for some thoughts on how you can view your own curiosity versus FOMO.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100

Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com