The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads – Détails, épisodes et analyse

If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone!

In this episode, we're demystifying campaign objectives once and for all!

Here's what I'm spilling the tea on:

• The three crucial questions you MUST ask before setting up any ad campaign (and why the first one is an absolute game-changer)
• Why Facebook thinks I'm obsessed with sensory earphones and skincare (and what this means for your ads)
• The truth about why your 'Traffic' objective might be sabotaging your masterclass sign-ups
• My foolproof guide to choosing the right objective for your campaign goals (no more guesswork, promise!)

You'll learn how to approach your ad objectives like a true Lionhearted CEO, focusing on what really moves the needle in your campaigns.

Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to choose the right objective every single time.

Ready to stop throwing money down the drain and start seeing real results from your Facebook ads? Top up that cuppa, and let's dive in!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!).

Here's what I'm dishing up:

• The game-changing book that transformed how my husband and I divide household tasks (hint: it's not about 50/50, it's about ownership!)
• Why I've had to stop working with clients in the US (and how setting boundaries has saved my sanity)
• The systems and automations that keep my business running smoother than a well-oiled tea trolley
• How I've structured my work week to accommodate school runs, poorly kids, and everything in between

I'm no expert, but I'm sharing the practical strategies that have helped me to create a business that supports my life, not the other way around.

Whether you're a mum juggling toddlers and Zoom calls, have school age kids and are working with short days or older children who need endless taxiing around, this episode is packed with real-talk and actionable tips.

Ready to transform your work-life juggle from a chaotic circus act to a (mostly) graceful ballet? Grab your favourite biscuits, and let's dive in!

RESOURCE:

Fair Play, Eve Rodsky

Buy the Book: Click Here (UK)

Website: Click here

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads

Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely!

In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover:

• The two-phase approach to building your perfect ad audience
• 5 types of custom audiences you need to set up for warm audience targeting
• How to create interest-based audiences that actually work (including my favourite interests to use right now)
• The truth about lookalike audiences (and why they might not be right for you)
• My golden rules for audience size and setup to maximize your ad performance

Whether you're new to Meta ads or looking to optimize your current strategy, this episode is packed with actionable tips to help you find and target your ideal clients.

Ready to transform your ad targeting from guesswork to strategy?

KEY LINKS:

Audience Builder Course - CLICK HERE FOR ALL THE INFO

If you enjoy the podcast, here are some ways you can continue the conversation:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions

Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales!

Here's what you'll discover:

• Why starting your masterclass prep 3 months in advance is crucial for success
• How to create a golden thread from lead magnet to offer using the ROAR framework
• The secret to priming your audience with organic and paid content
• My ideal timeline for running masterclass ads (and why longer isn't always better)
• How to structure your masterclass to naturally lead to your paid offer

You'll learn how to turn your masterclass into a powerful client attraction tool, just like we did for a recent client who achieved a 35p cost per lead and over 2,200 attendees! Are you ready to say goodbye to launch anxiety and hello to a stress-free, high-converting event?

Tune in now, and let's set you up for a September launch that feels more like a celebration than a guessing game!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal Superfans

Is your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet!

In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new followers.

Here's what you'll discover:

• The crucial mistake most businesses make with their Instagram grid (and how to fix it)
• Why your bio isn't enough to hook new followers (and what you need to do instead)
• The 9-post challenge: A simple strategy to make your profile irresistible to newcomers
• How to create content that speaks directly to cold audiences (without alienating your current followers)
• Quick tips to make your reels and live videos more accessible to first-time viewers

Plus, I'm sharing my top tips for welcoming new followers into your community and turning them into superfans.

Whether you're just starting out on Instagram or looking to level up your social media game, this episode is packed with actionable strategies you can implement today.

Ready to turn your Instagram profile into a superfan-generating machine? Tune in now and let's optimise your social media for explosive growth!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable Strategies

Do you find yourself:

• Constantly juggling client work, barely finding time to breathe?
• Saying 'yes' to projects even when you're already swamped?
• Struggling to hand over tasks because 'no one does it quite like you'?
• Dreaming of scaling but can't see how when your calendar's already full?

If you're nodding along, you might be the bottleneck in your own business - and you're not alone, lovely!

In this open and honest episode of Lionhearted CEO, I'm pulling back the curtain on my six-month podcast break and sharing how I transformed from being the bottleneck in my business to embodying true CEO energy.

Here's what you'll discover:

• Why a successful service business doesn't always equal a scalable one (and how to change that)

• The real challenges of creating scalable offers when you're already at capacity

• My four-step plan for breaking free from being the limit to my own business growth

• How slowing down counterintuitively became the key to scaling up

• The game-changing mindset shifts that helped me step into my Lionhearted CEO role

Plus, I'm sharing my biggest takeaways from this transformative period, including why it's okay (and sometimes necessary) to completely restructure your business model.

Whether you're feeling trapped by your own success or ready to scale without sacrifice, this episode is your blueprint for sustainable growth.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone!

In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection.

Here's what you'll discover:

• The hidden pitfalls of over-automation (and why it might be costing you clients)

• My 'Connection Ecosystem' approach to balancing tech and personal touch

• The three key areas to automate for maximum impact (and minimum overwhelm)

• How to maintain authentic relationships while scaling your business with Meta ads

Plus, I'm sharing my personal strategy for what I automate, what I plan, and what I do live - so you can create a system that feels good for both you and your clients.

Ready to create a funnel that attracts clients while keeping you firmly in the driver's seat? This episode is your roadmap to scaling with soul!

Don't miss this chance to transform your Meta ads strategy into a client-attracting powerhouse that feels aligned with your values. Tune in now and let's put the personal back into your marketing funnel!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Are your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!).

In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'll learn how to guide your ideal clients seamlessly from your lead magnet to your core offer.

Here's what you'll discover:

• The 3 main stumbling blocks preventing your offers from converting (and how to fix them!)

• Why your lead magnet might be attracting the wrong crowd (and how to align it with your signature service)

• The delicate balance of nurturing vs selling (and when to do each)

• How to create a low-ticket offer that builds trust and primes clients for bigger investments

Plus, I'm sharing two simple changes you can implement right now to start seeing results in your funnel.

Ready to turn your offer stack into a client-attracting powerhouse? This episode is your blueprint for success!

Don't miss this chance to transform your Meta ads strategy and create a clear, logical progression that feels irresistible to your dream clients. Tune in now and let's weave that golden thread together!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Are you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing you how to break free.

In this episode, you'll discover:

• How to create content that turns scrollers into superfans 🔥

• Why your 'nurturing' content might be your biggest business blocker

• The one question you MUST ask before hitting 'post' on any content

• My radio DJ trick for keeping your audience tuned in (literally!)

• How to strike the perfect balance between cold and warm content

Plus, I'll share the simple shift that'll have potential clients hanging on your every word (even if they've never heard of you before)!

Ready to create content that magnetizes your dream clients? Hit play now and let's turn up the volume on your organic reach! 🚀

P.S. Don't forget to subscribe so you don't miss tomorrow's episode on creating an irresistible offer stack!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Ever created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right!

In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn:

• Why your Instagram-approved freebie might be falling flat with cold audiences (and how to fix it!)
• The 3 golden questions to ask before creating any lead magnet
• How to position yourself as the go-to expert from the very first interaction
• The secret sauce to crafting lead magnets that convert strangers into superfans

Plus, I'm sharing my tried-and-tested strategies for creating freebies that'll have your ideal clients clicking 'subscribe' faster than you can say 'email list'!

Ready to turn your lead magnet from 'meh' to magnetic? Let's make some lead generation magic!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co