The Best SEO Podcast for digital marketing and online marketing! Join Favour Obasi-Ike, Pinterest SEO Expert, as he reveals actionable AI strategies and SEO tactics to help businesses monetize their email lists and optimize online presence with audio marketing. Expect insights on Google SEO, Pinterest SEO, AI SEO, Podcast SEO and Mastering SEO Tactics for Technical SEO, Pinterest SEO, local needs, and authoritative interviews!
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Looking for marketing trends you need to know in 2025 or AI SEO marketing for small to large businesses?
We feature over a 500+ episode-roster of International and Local Guests to light up the stage and share their Unique Life Experiences with us. We Don’t PLAY Podcast Show streams across 151 Countries Worldwide!
Who is Favour Obasi-ike, MBA, MS?
Favour Obasi-Ike, MBA, MS is a Christian Faith-Based Business Owner and Entrepreneur with 3 graduate degrees specializing in Communications (BA), Entertainment Business (MS) and Business Administration (MBA). These 3 degrees have given him a cutting edge in detailing and Demystifying SEO for Digital Marketing Purposes across small to large businesses that need SEO Tactics.
What is Work and PLAY Entertainment?
Work and PLAY Entertainment provides Full Stack Digital Marketing and SEO Services for industry-wide, specializing in leveraging Audio Optimization and Data Intelligence.
Our unique value proposition is offering custom-tailored Marketing Solutions for Businesses of all types using Pinterest SEO and Podcast SEO to increase your Market Share and Brand Equity.
Marketing Podcasts like We Don’t PLAY! offer the best listening experience for achieving better Marketing Landscape perspectives with high Onmichannel marketing media buying opportunities within your industry.
This ultimately helps you to create Effective Marketing with Tech Marketing which leads to making you have one of the Brightest Minds in the market, whether you buy or sell.
Who Work and PLAY Entertainment Serves?
A small-to-large Business Owner (For-profit, Non-Profit or Corporation)— seeking to establish and grow online visibility and with high-churning incremental sale cycles — frustrated by poor website performance and low search rankings. Needs expert Digital Marketing and SEO support to Attract More Clients or Customers and compete effectively in their industry.
What to Expect from the We Don’t PLAY Podcast?
Expect worldwide guest interviews with wide-ranging content that will help you make better life decisions for asset acquisition using Search Engine Optimization (SEO).
Looking for Digital Marketing SEO Services?
Email info@playinc.online for business inquiries or sponsorship opportunities.
Visit https://www.playinc.online and book a SEO coaching or done-for-you services discovery call.
Visit our podcast website (https://wedontplaypodcast.com) and subscribe to the podcast show to join our email list and get all the Business Marketing ideas, tips, tactics, strategies and advice for faster marketing growth.
Thank you for your time and listening to the We Don’t PLAY! Podcast show as we serve you sentimental value, weekly. Please leave a review on Apple Podcasts, Spotify, iHeart, Pandora and other podcasts.
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AI Search Optimization: Cost-Benefit Analysis of LLM Tools / Why So Expensive? (Roundtable Quiz Show) with Favour Obasi-ike
Saison 11 · Épisode 15
jeudi 24 juillet 2025 • Durée 01:26:52
Optimizing for AI Search Results / Cost-Benefit Analysis of LLM Tools / Why So Expensive? (Roundtable Quiz Show) with SEO Expert,Favour Obasi-ike, MBA, MS.
This 🔥 HOT TOPIC 😳 Clubhouse Audio Marketing Club discussion centers on the high cost and value of Large Language ModelS (LLM) SEO tools in 2025.
A key theme is the perceived return on investment (ROI), with most participants expressing hesitation due to the expense and limited perceived value compared to free alternatives or established SEO practices.
The conversation also touches on the evolving landscape of AI search, data privacy concerns, and the importance of strategic, targeted marketing over broad platform presence.
Ultimately, the discussion highlights Mentions.so as a more affordable, comprehensive option and Etheo.co as a free alternative, emphasizing the need for businesses to carefully research and align tool usage with their specific goals and existing strategies.
AI and SEO Tools in 2025: FAQs
What are LLM SEO tools and why are they so expensive?
LLM (Large Language Model) SEO tools are platforms designed to help businesses optimize their online presence for search engines that increasingly rely on AI models like ChatGPT, Perplexity, Gemini, and Grok. They provide insights into how a brand is being mentioned and ranked across various AI-powered search environments. The high cost of these tools, ranging from hundreds to over a thousand dollars per month, is attributed to their early stage in development, the advanced technology involved, and the value they aim to provide in navigating the evolving AI search landscape.
Is traditional SEO becoming obsolete with the rise of AI?
No, traditional SEO is not becoming obsolete. As one speaker emphatically states, "SEO is not going anywhere. Email is not going anywhere. AI is definitely not going anywhere." The integration of AI simply adds new layers and dimensions to SEO. While new AI search platforms like Grok, Perplexity, and Google AI Overviews are emerging, the foundational principles of SEO – such as quality content, strategic keyword use, and website structure – remain crucial. These AI tools are essentially "cosmetics for SEO," enhancing and speeding up the existing processes of content creation, understanding, and distribution.
What is "Answer Engine Optimization" (AEO) and how does it relate to SEO?
Answer Engine Optimization (AEO) is a term used to describe the process of optimizing content to be found and presented by AI-powered "answer engines." These are different from traditional search engines in that they often provide direct answers rather than just lists of links. AEO is essentially an enhanced form of SEO, focusing on how AI models interpret and present information. It requires understanding what questions your target audience is asking and structuring your content (e.g., through FAQ pages) to provide clear, concise answers that AI models can easily extract and present.
Advertising Best Practices for SEO and Brand Monetization: 5 Ms of Advertising Explained with Favour Obasi-ike
Saison 11 · Épisode 14
mercredi 23 juillet 2025 • Durée 02:05:26
Advertising Best Practices for SEO and Brand Monetization: 5 Ms of Advertising Explained with SEO Expert, Favour Obasi-ike, MBA, MS
This extensive Clubhouse plus audio offers a comprehensive guide to advertising best practices for brands, emphasizing monetization and SEO.
Favour introduces the "five M's" of advertising: media, measurement, message, mission, and money, explaining how each element is crucial for business growth and brand building.
The discussion highlights the importance of intentional content creation, leveraging organic reach before paid advertising, and understanding the customer journey from awareness to conversion. Practical advice includes utilizing platforms like podcasts for deeper connections, optimizing content for search engines, and making informed decisions based on data analytics rather than solely focusing on immediate sales.
FAQs
What are the "Five M's" of advertising and how do they work with the "P's" of marketing?
The Five M's of advertising are: Media, Measurement, Message, Mission, and Money. These M's are crucial for building a successful business and brand.
They work in conjunction with the traditional "P's" of marketing (Product, Price, Place, Promotion, and sometimes People, Process, Physical Evidence). While the P's define your marketing strategy, the M's provide a framework for executing effective advertising.
Favour emphasizes the importance of aligning these two frameworks, asking "how do you get these two to work together hand in hand?" Essentially, the "P's" help define what you're offering and how you're positioning it, while the "M's" guide how you effectively communicate and monetize that offering through advertising.
Asset Acquisition: Investing Wisely in Ghana Real Estate 🏡 Certification with ACRELS, Louv Ford and Dez Gerald, LHS, ASP
Motivated by personal experiences and a desire to address the misconceptions surrounding investing in Africa, they created ACRELS to provide a vetted and standardized platform for real estate transactions in Ghana.
They also encourage potential investors to utilize ACRELS.COM for listings and connect with certified agents, while providing insight into the differences between real estate titles in the U.S. and Ghana.
FAQs
What are the benefits of taking the Ghana real estate certification course?
(Season 11 Trailer) Campfire 🪵🔥 Check-in: What to Expect from Digital Marketing Podcast
Saison 11 · Épisode 12
samedi 19 juillet 2025 • Durée 01:07
This is the trailer for Season 11 of the We Don't PLAY podcast. It aims to attract new listeners by highlighting the podcast's focus on various digital marketing topics, including Pinterest, search engine optimization (SEO), artificial intelligence (AI), and general business strategies.
Favour emphasizes that the show demystifies search-related concepts and encourages listeners to subscribe for valuable insights. Contact information, including email addresses and website URLs, is provided for further engagement, making it clear this is an invitation to a community centered around online business and marketing discussions.
What is the We Don't PLAY podcast about?
The We Don't PLAY podcast covers a range of digital marketing topics, including Pinterest, podcasting, and everything related to SEO tactics. Its primary goal is to help listeners understand and demystify the concept of "search" in the digital landscape.
Who is the target audience for this podcast?
The podcast is aimed at active entrepreneurs, business owners, creators, interested in marketing, digital marketing, AI, SEO, Pinterest, or generally business-related content that can be found in a podcast format.
What can listeners expect from Season 11 of the We Don't PLAY podcast?
Season 11 is highlighted as the current season, and while a specific trailer is mentioned as a rare occurrence, it serves to encourage potential listeners to subscribe. Listeners can expect continued discussions on the core themes of Pinterest, podcasting, and SEO, aimed at simplifying complex search concepts.
How can I subscribe to or listen to the We Don't PLAY podcast?
Practical Ways to Establish your Brand, Visibility, and Payment Processing 💸 ft. Mashman Consulting Group Founder, Isaac Mashman
Saison 11 · Épisode 11
vendredi 18 juillet 2025 • Durée 32:33
🧠 Building Unrivaled Brands: Visibility, Marketing, and Payment Processing
The conversation centers on crucial aspects of brand building, including the importance of unique and memorable business names, the distinction between personal and business branding, and strategies for online visibility.
Isaac also addresses the often-overlooked area of payment processing, advising listeners to consider long-term financial implications and leverage technology like AI for informed decision-making. The episode emphasizes the significance of consistency, reputation management, and strategic marketing for sustained business growth.
FAQs on this episode
What is personal branding and how does it differ from business branding?
Personal branding revolves around an individual's reputation, emotions, and associations. It's about consciously building and directing how you, as a person, are perceived.
Examples include historical figures like Moses or modern public figures like Kevin Hart. A strong personal brand can automatically build trust and credibility for any business ventures you launch, as customers associate your established expertise with the business.
In contrast, business branding focuses on the identity and reputation of a company or organization. A crucial distinction in practice is that a personal page should use first-person language, while a business page should use third-person.
Free vs. Paid Podcast Hosting: Optimize Your Podcast SEO with Insights Expert, Favour Obasi-ike
This power-packed, exclusive, and deep discussion offers an in-depth look into the best podcast hosting platforms for 2025, emphasizing their features, pricing, and impact on business monetization and brand scaling.
Favour highlights the importance of strategic distribution, content optimization, and publication consistency for a podcast's success.
The Clubhouse plus audio round table conversation also explores the role of AI in podcast production and marketing, advocating for its use in automation rather than content creation.
Ultimately, Favour underscores that while platform choice is important, authenticity and a well-thought-out strategy are paramount for a podcast's long-term growth and influence.
FAQs about Choosing the Best Free or Paid Podcast Hosting Platform
1. What is the fundamental purpose of starting a podcast for a business or brand?
Starting a podcast is presented as an effective way for businesses and brands to build, scale, and eventually monetize their offerings. The core idea is that a brand holds inherent value, which should appreciate over time through consistent interaction, effort, investment, and asset development. A podcast serves as a living asset, allowing a brand to understand its audience's journey (where they're coming from and where they're going), effectively bringing the brand to life and fostering connection rather than just seeking to impress. It helps businesses understand their purpose, who they serve, why they serve them, and where their audience is listening from, ultimately contributing to better outcomes and experiences.
What Is the Best Podcast Hosting Platform? || Pinterest SEO Expert, Favour Obasi-ike Breaks it Down 🎙️🎧
Saison 11 · Épisode 9
mercredi 16 juillet 2025 • Durée 58:05
What's the Best Podcast Hosting Platform? Pinterest SEO Expert, Favour Obasi-ike, MBA, MS breaks it ALL down in this episode from Hosting, Distributing, to Monetization opportunities.
Podcast Foundations: A Creator's Guide
This Clubhouse audio session focuses on podcast hosting platforms and their distinction from podcast directories.
Favour, an experienced 6-year SEO podcaster, emphasizes the importance of choosing an IAB (Interactive Advertising Bureau) certified platform for those looking to monetize and scale their podcast, while noting that free platforms like Spotify for Creators are suitable for hobbyists.
The discussion also covers various podcast styles, episode types, and crucial SEO strategies like optimizing show notes and verbalizing keywords for better search engine visibility. Ultimately, the speaker advises listeners to prioritize impact over budget and consistency in content creation.
What is the fundamental difference between a podcast hosting platform and a podcast directory?
A podcast hosting platform is where producers upload, store, and manage their podcast audio files. It serves as the "home" for your podcast, similar to how a website host stores your website files. From this platform, you distribute your content. In contrast, a podcast directory is a consumer-facing platform where listeners find and access podcasts. Examples include Apple Podcasts, Spotify, YouTube, Castbox, and Amazon Music.
These directories pull information (like your RSS feed) from your hosting platform to display your episodes to a wider audience. Therefore, the hosting platform is for the creator to manage and distribute, while the directory is for the listener to discover and consume.
Java Twist: The Inventive World Mix of Coffee and Fruit Beverages ft. Founder, Steve Schuyler
Steve explains how he developed the idea after running out of iced tea while making an Arnold Palmer, leading him to mix coffee with lemonade.
His initial creation led to a range of nine distinctive flavors, including coffee with cranberry, pineapple, and even apple, alongside two non-coffee lemonade options like chocolate and blueberry.
Java Twist uses simple, clean ingredients and offers sugar-free alternatives, with products available for purchase on their website and at select retail locations.
FAQs about this episode
What is Java Twist and how did it start?
Java Twist creates unique and refreshing beverages, primarily cold brew coffee mixed with various fruit juices. The business launched in 2019 in Wisconsin, with its first flavor, cold brew coffee with lemonade, an invention born when the founder, Steve Java, ran out of iced tea while making an Arnold Palmer. He experimented with coffee and lemonade, tweaked the recipe, and found customers were "blown away" by the taste.
Initially a grassroots effort, bottling the drink himself, Steve discovered that coffee, much like wine, pairs well with many fruits, leading to the expansion of their product line.
Ultra Summer 2025 Pinterest SEO Strategies: Content Optimization Planning with SEO Expert, Favour Obasi-ike
This episode's discussion centers on leveraging Pinterest for enhanced business visibility and SEO, emphasizing its role as a powerful, often underestimated visual search engine.
Favour highlights strategic content optimization for Pinterest, including keyword integration and consistent posting, and compare its long lifespan for content to other social media platforms like Instagram.
Favour also touch on the importance of linking social media efforts back to a main website for overall digital strategy and discuss utilizing analytics to refine marketing approaches across various online channels.
FAQs
1. What are the key differences and connections between Google SEO and Pinterest SEO?
While both Google and Pinterest function as search engines, they operate with distinct approaches. Google is primarily a text-based search engine, albeit one that incorporates visual elements like images and videos (YouTube).
Pinterest, on the other hand, is inherently a visual search engine, where text, audio (within video), and carousels contribute to its search algorithms. A fundamental connection lies in their shared goal of serving relevant information to users, valuing trust and relevance in content.
2. Why is seasonal content optimization, especially for summer, crucial for businesses?
Seasonal content optimization is vital because it aligns with the psychological and real-time experiences of the audience.
By incorporating seasonal keywords like "summer" into content titles, descriptions, email campaigns, and even website links, businesses can tap into current user intent and create a subconscious connection. For example, "summer savings" codes are naturally more appealing during the summer months.
Listen to the quick deep AI conversation dive on how to achieve Ultimate Summer 2025 Pinterest SEO success with Content Optimization strategies that will help you scale as a business!
Why is having a "Message" that resonates with your audience so important in advertising, and how does timing play a role?
The "Message" is highlighted as a core element. It's not just about having a product, but about sending a message that truly resonates with the target audience at the right time.
An effective message helps solve a problem for the audience. The speaker uses the analogy of offering a jacket when someone is looking for a tank top – it's the right message at the wrong time, making it ineffective.
How does "Media" function as the "currency" of advertising, and what are some examples?
"Media" is described as the "red carpet" of advertising and the "currency of your advertising." Without media, you cannot run ads. This refers to the various platforms and file types through which your advertising content is delivered.
Examples include social media platforms (Facebook, TikTok, LinkedIn, Pinterest, Instagram), billboards, TV, radio, and even older formats like newspapers and magazines.
Regardless of the platform or era, the content (video, audio, text, image) needs to be uploaded as a "media file" (MP3, MP4, MOV, PNG, JPEG, TXT). The compelling nature of this media (whether it's "catchy" or "hooking") directly impacts its effectiveness in engaging an audience.
Firstly, it provides essential education on the home-buying process in Ghana, including critical differences in land and immigration laws compared to other countries (like the U.S.).
Secondly, for those intending to sell real estate, passing the course and subsequent testing leads to certification, allowing them to join the Ghana Association of Real Estate Brokers (GARB) and be listed on the government's official React database as an approved professional.
This certification enables individuals to earn income by facilitating real estate transactions in Ghana from anywhere in the world, either through referrals or by actively managing deals with local partners.
Lastly, beyond professional gains, the course serves as a vital tool for the diaspora to reconnect with their ancestral home and understand their identity, fostering community and enabling self-sufficiency within the Black community globally.
Can individuals practice real estate in Ghana without physically moving there?
Yes, individuals can practice real estate in Ghana without physically moving there, although options exist for relocation. The certification course is online and on-demand, allowing people from anywhere in the world to become certified. Once certified, individuals can work with partner firms like Ewells Realty and Consultancy in Ghana. If they intend to move to Ghana, Ewells can help with the work permit process for selected agents. However, for those remaining abroad, inter-office contracts facilitate transactions. Certified agents can refer business for a set commission or take on more active roles, doing "most of the work" from afar, thereby earning a larger commission (e.g., a 50/50 split).
You can subscribe to the We Don't PLAY podcast by searching for it on your preferred podcast platform. The provided websites are wedontplaypodcast.com or playinc.online.
Are there any specific contact methods if I have questions or feedback?
FAQs about the We Don't PLAY! SEO Tactics for Online Businesses: Pinterest, AI and Digital Marketing Insights podcast.
What is the overall tone or message conveyed by the podcast?
The podcast aims to be welcoming and informative, focusing on demystifying complex digital marketing topics. The trailer concludes with a positive and personal message, including "God bless you" and "Jesus loves you."
What specific digital platforms or tools does the podcast focus on?
The podcast explicitly mentions focusing on Pinterest, podcasts (as a medium itself), and various aspects of SEO (Search Engine Optimization). AI is also mentioned as a related interest.
What is the core mission of the We Don't PLAY podcast, as described in the trailer?
The core mission is to help listeners understand and demystify what "search" means in the context of digital marketing, specifically through discussions on Pinterest, podcasting, and SEO.
Thank you for listening to our worldwide guest interviews and insightful high-level conversations.
How important is a unique and clear name when starting a business?
A unique and clear name is paramount for a business's long-term success and visibility. Counter-intuitively, naming a business after oneself (like "Mashman Consulting Group") can be a powerful strategy if you don't intend to sell the business, as it avoids competition for credibility and establishes a direct association with the founder.
When choosing a name, consider if it's unique enough to secure consistent social media handles and domain names across all platforms, which simplifies recall and builds trust. Clarity in the name is also vital; it should easily communicate what the business offers to avoid confusion.
What are some key considerations for choosing a business name?
When selecting a business name, prioritize uniqueness to avoid competing with numerous other businesses for trademarks, copyrights, Google visibility, and social media handles. Consider the long-term vision: if you plan to exit and sell the business, it's generally not advisable to name it after yourself. Conversely, if you aim to build a legacy business to pass down, a personal name can evoke an "Americana" feel.
The name should also convey a clear message about what your business offers. Simpler names with two or three syllables tend to be more memorable and easier to retain, as seen with top brands like Amazon and Apple.
2. What are the key factors to consider when choosing a podcast hosting platform, and what is the difference between free and paid options?
When choosing a podcast hosting platform, several factors are crucial. For those looking to invest and monetize seriously, compliance with standards like IAB Tech Lab (Interactive Advertising Bureau) is vital for accurate analytics and advertising justification. Technical aspects such as SEO, distribution capabilities, monetization options (e.g., programmatic ads, host-read ads), and analytics (downloads, ad deliveries, listenership, demographics) are important. Paid platforms like Art19 (by Amazon), Simplecast (partnered with SiriusXM), and OmnyStudio offer more robust analytics and monetization features, often being IAB compliant.
For those starting on a low or no budget, free platforms like Spotify for Creators, Libsyn, and Buzzsprout are viable options to get started and gain experience. While these might have limitations like download caps and less comprehensive analytics (as they don't fully track intellectual property if you're not investing), they provide a pathway to build an audience and understand the process. The speaker highlights that even major podcasters like Gary Vaynerchuk started on free platforms, demonstrating that the platform itself is less important than content optimization and consistent distribution.
Why is it crucial for a podcast hosting platform to be IAB certified?
IAB (Interactive Advertising Bureau) certification is vital for podcast hosting platforms, especially if the creator intends to monetize and scale their podcast. The IAB sets industry standards for metrics like downloads and listener behavior, providing a reliable and trusted framework for advertisers and businesses to assess a podcast's reach and engagement.
Without IAB certification, a podcast might struggle to attract serious advertising revenue or prove its audience data, limiting its potential for growth and commercial viability. This certification signifies adherence to industry best practices and provides a level of trust and authority in the digital advertising landscape.
What is an RSS feed and why is it important for podcasts?
An RSS (Really Simple Syndication) feed is a web feed that contains a summary of content from a website or, in the case of podcasts, a listing of all podcast episodes, including their titles, descriptions, and audio files. It's akin to an XML file for websites.
The RSS feed is crucial because it's the mechanism by which podcast directories (like Apple Podcasts, Spotify, etc.) receive updates about new episodes from your podcast hosting platform.
When you publish a new episode on your hosting platform, the RSS feed is updated, and directories that subscribe to your feed are notified, making your new content available to listeners across various platforms.
What are the key ingredients and characteristics of Java Twist beverages?
Java Twist prioritizes simple and clean ingredients: cold brew coffee, water, sugar (or monk fruit for zero-sugar options), and fruit juice. The use of cold brew coffee is a key secret, as it removes the acidity often found in hot-brewed coffee, allowing it to perfectly mirror the natural acidity of the fruit juices.
What are Java Twist's most popular flavors?
While popularity can vary by region and season, some consistently top-selling flavors include the cranberry coffee, which is a sweet-tart coffee with a subtle, almost chocolatey finish. The chocolate lemonade is also a bestseller, especially in retail stores like Meyer, likely because it offers a familiar lemonade base without coffee, making it an approachable entry point for new customers. The blueberry lemonade is also performing very strongly, particularly at events. The original lemon and lime flavors also do well, with lime being particularly popular in the southern U.S. and apple more so in northern regions.
How can customers purchase Java Twist products and connect with the company?
The simplest way to purchase Java Twist is through their website, www.java-twist.com, where customers can order individual flavors or a "mix six-pack" to sample a variety. The products are shelf-stable and can be shipped directly to customers' homes. For those in Wisconsin, there's also a physical storefront where the products are bottled. Java Twist actively participates in special events, fairs, and farmers markets, which are announced on their social media platforms. The company is also active on Instagram, Facebook, LinkedIn, TikTok, and YouTube, and the founder's personal cell phone and email are available on the website for direct inquiries.
3. How does Pinterest serve as an effective starting point for a customer's planning journey?
Pinterest is described as a "beginning spot" for a user's search journey because people often turn to it in the early planning stages of an event or purchase, such as a party, graduation, or wedding. Its visual nature allows users to explore ideas and gather inspiration.
For businesses, this means that content on Pinterest is encountered when users are asking foundational questions, making it an ideal platform for attracting early-stage interest and guiding potential customers towards a deeper understanding of products or services.
4. What is the significant difference in content lifespan between Pinterest and other social media platforms like Instagram, and what are the implications?
A key distinction is the content lifespan: a Pinterest pin can have a lifespan of up to 5 months, whereas an Instagram post might only be relevant for about 19 hours.
This means that content on Pinterest offers "evergreen value," continuously attracting engagement over a much longer period without constant refreshing. In contrast, Instagram requires frequent content creation to maintain visibility.
Découvrez des podcasts liées à We Don't PLAY!™: Podcast SEO, AI SEO Tools, Pinterest SEO, Web Marketing, Advanced SEO and Technical SEO. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
