The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business!
✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience.
✨WHY SEO?
✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple and elevate your websites visibility with small changes over time.
✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
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AI’s Cool, But It Can’t Replace This: Where To Keep It Real in 2025 (Part 1)
Season 4 · Episode 142
Wednesday, January 15, 2025 • Duration 29:24
In this exciting first-ever guest-hosted episode of the Simple and Smart SEO Show, Sara Jensen and Shea Karssing from Brighter Messaging step in to share their expertise.
They discuss two pressing topics in the world of SEO and digital marketing: why relying solely on AI for content creation is risky and what their predictions are for visibility in 2025.
Sara and Shea explore the nuances of maintaining a human touch in marketing, the limitations of AI tools, and strategies for creating meaningful, effective content.
Tune in to discover actionable tips and the latest insights for SEO and digital marketing in 2025.
Key Takeaways:
AI as a Tool, Not a Creator: AI can assist with brainstorming and summarization but cannot replace the creativity and personal touch required for content creation.
The Risks of AI Dependence: Over-relying on AI for marketing can lead to generic, duplicated, and sometimes inaccurate content, harming your brand's trust and SEO rankings.
The Value of Human Connection: Authentic human interaction and unique perspectives build trust and differentiate your brand in an increasingly AI-dominated space.
Future of Visibility in 2025: Personalization, authenticity, and professional expertise will remain critical for standing out in a competitive digital environment.
Memorable Quotes:
"Trust is built human to human. You can’t replace that with AI." – Shea Karssing
"If your graphics look like everybody else's, they’re not going to stop the scroll." – Sara Jensen
"AI helps with the grunt work but can't replace your creative process." – Sara Jensen
Listener Action Items:
Evaluate Your AI Use: Assess how you're using AI in your marketing. Focus on tools that complement your creative efforts rather than replace them.
Invest in Human Creativity: Prioritize hiring professionals for critical content like website copy and brand design.
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Optimize Your SEO Strategy and Optimize Your Business (And Your Life!)
Season 4 · Episode 141
Friday, January 10, 2025 • Duration 06:16
In this episode of the Simple and Smart SEO Show, host Crystal Waddell walks listeners through practical steps for optimizing their business.
Drawing inspiration from RJ Licata's insights on marketing strategy and ruthless prioritization, Crystal shares actionable advice on evaluating your marketing plan, focusing on impactful priorities, building strong networks, and auditing your digital footprint.
Tune in to learn how small, intentional actions today can lead to big results tomorrow.
Key Takeaways:
Evaluate Your Marketing Strategy: Align your efforts with your business goals instead of being distracted by trendy tactics.
Ruthless Prioritization: Focus on what truly moves the needle and organize your projects effectively.
Expand Your Network: Strengthen relationships and explore new opportunities by joining local groups or reconnecting with old contacts.
Audit Your Digital Footprint: Ensure your business presence is optimized across key platforms with an omni-channel approach.
Memorable Quotes:
"Set the goals and parameters of your business before you get started. Don’t let your business happen to you—happen to your business!"
"Small actions today lead to big results tomorrow."
Listener Action Items:
Focus on ruthless prioritization by outlining your most impactful goals.
Reach out to someone in your network this week to strengthen your connections.
Join the SEO Squad!
Call-to-Action:
Ready to take your strategy to the next level? DM Crystal on Instagram @SimpleandSmartSEO or connect on LinkedIn.
Don’t forget to subscribe to the Simple and Smart SEO Show podcast for more tips to optimize your business!
Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser
Season 3 · Episode 151
Wednesday, October 23, 2024 • Duration 31:26
In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform.
Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush.
Key Takeaways:
Founding Story of Dragon Metrics: Simon Lesser "quit his way to the top" by pivoting from an SEO agency to creating a top-tier SEO tool.
SEO Tool Competitiveness: Dragon Metrics competes with major players like SEMrush and Ahrefs by offering a product-focused, cost-effective solution with unparalleled customer support.
Changes in SEO Industry: The past 18-24 months have been the most turbulent in SEO history, with shifts in algorithms, AI advancements, and economic factors impacting the industry.
The Future of Search: AI is dramatically shaping the future of search and content creation, with new challenges and opportunities for SEO professionals.
Actionable Advice for Small Businesses: Play to your strengths by doing what others can't. Focus on offering unique, non-scalable services to build your brand.
Memorable Quotes:
"I quit my way to the top. Every time I quit, the job kept getting better and better." - Simon Lesser
"SEO tools are fully complementary to Google Search Console. They fill in the gaps, offering insights Google can't provide." - Simon Lesser
"You can create the best product in the world, but if you don't tell people about it, you'll fail as a business." - Simon Lesser
Listener Action Items:
Explore Dragon Metrics: Sign up for a 30-day free trial of Dragon Metrics to see how it can help improve your SEO strategy.
Take a Product Tour: Schedule a demo session to understand how Dragon Metrics can specifically cater to your business needs.
Focus on What You Do Best: Identify services or features you can offer that larger competitors can't
SEO SHORTS: HOW TO WRITE HEADLINES LIKE A PRO
Friday, September 15, 2023 • Duration 08:55
What to do when that blinking cursor of death is staring at you?
Mocking you because you have nothing clever to write for a headline…
Let alone worry about weaving keywords into said headlines.
Listen to this!
No, really—listen to this episode.
You’re going to learn exactly how to write headlines like the pros. 🤓
Including:
What’s the deal with the different headlines—H1, H2, H3
What should a headline do for your reader
How to include keywords in your headlines
How to smartly weave social proof into headlines
The best numbers to include in blog or article headlines
Two simple prompts from Brittany to help you start ideating
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Small Business SEO: What You Need To Know w/Matt Diamante
Season 2 · Episode 69
Wednesday, September 13, 2023 • Duration 52:10
Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.
We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively.
Do you feel like this episode helped you create a game plan to get better testimonials? Tell us! Follow, rate, & write a review for the podcast on your favorite player (Apple, Spotify, etc.)
PS: Already have lots of social proof, but want to put it to good use in a case study? ⬇️
3. Audio feeds can create connections with audiences.
Use audio not specific to your business. Incorporate CTAs for YOUR business.
Consider creating a private feed for paying members to share real-life experiences and behind-the-scenes.
Use audio in email lists and blogging to entertain.
4. Audio helps you keep up with rapidly changing platforms.
Business owners must adapt to a multitasking environment.
Using audio interfaces helps cater to needs of busy people.
Marketing through audio is another organic way to reach clients.
SEO SHORTS: HOW TO FIX COMMON SEO AUDIT ISSUES
Friday, September 1, 2023 • Duration 14:05
You’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site. But what are those pesky errors that show up on the SEO audit reports all about? What do they mean? And can you even fix them?
Today we’re covering 8 common SEO issues & how to fix them including:
Broken links
Meta description errors
Low word count
SEO non-friendly
Response code 4xx
Title tag errors
Most of the fixes we walk you through are simple & require you to do things like:
The Galas conversation thread is no longer active. But ⤵️
Website Design and SEO: Best Practices w/Samantha Mabe
Season 2 · Episode 67
Wednesday, August 30, 2023 • Duration 48:47
Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.
We discussed the importance of combining website strategy and SEO.
1. Critical steps of optimizing your website:
Messaging comes first.
Copywriting next.
Invest in high quality brand photos BEFORE website design.
Implement basic SEO setups to ensure visibility.
2. Basic SEO may or may not be included in web designing services.
Much of the SEO comes from the website content.
Often this is submitted by the clients themselves or written by a copywriter.
The main goal of websites Samantha creates: present a professional online space.
3. Professional, personalized brand photos can enhance the quality of a website.
Use brand photos when possible over generic stock photos.
Proper optimization of images can assist in quick loading of webpages.
4. Best practices to improve a website's functionality and visibility:
Set clear site goals (Set a fundamental goal for the site).
Integrating main goal into every page's design.
Track conversions toward goal(s).
Utilize SEO and keywords.
Create an accommodating user experience.
Incorporate a blog for content creation.
"Choose Your Own Adventure" section on home page.
Keep buttons and menus simple.
5. Common business goals for a website:
Building an email list.
Getting people on sales/consultation calls.
SEO SHORTS: HOW TO USE HASHTAGS (PROPERLY) ON LINKEDIN
Friday, August 25, 2023 • Duration 14:09
Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform?
We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack.
We couldn’t resist asking her a burning Q of ours: How do you even use hashtags on LinkedIn?
News flash ‼️ it’s completely different from how you’re used to using them on Instagram.
Salina shared:
If you should use a branded hashtag
If it’s wise to use the same hashtags on every post
Help us spread the word about SEO Shorts? Leave a review on your favorite podcast player! (It takes less than 3 minutes & helps us reach more business owners like .)Connect w/ B: , , ,
Apple Podcasts
🇨🇦 Canada - marketing
14/08/2026
#82
🇨🇦 Canada - marketing
13/08/2026
#36
🇬🇧 Great Britain - marketing
17/07/2026
#65
🇬🇧 Great Britain - marketing
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#99
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
🇨🇦 Canada - marketing
11/05/2026
#100
🇨🇦 Canada - marketing
10/05/2026
#85
🇨🇦 Canada - marketing
09/05/2026
#49
🇨🇦 Canada - marketing
24/03/2026
#78
🇨🇦 Canada - marketing
23/03/2026
#27
🇨🇦 Canada - marketing
22/03/2026
#23
Spotify
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