Welcome to the Trusted Authority!
The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest.
Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!
Hop over to impaccct.com/freebies and enjoy the gifts!
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193. 12 Experiments in 12 Months: A New Way to Build Credibility in a Sceptical World
dimanche 14 décembre 2025 • Durée 19:03
👉 Ready to plan your 2026 the right way? Download the free 2026 Planning Worksheet and get ready for Part 2, where we turn these insights into a concrete 2026 plan: https://www.impaccct.com/planning https://www.impaccct.com/planning In the last episode, we built your 2026 plan and discussed the changes and trends impacting how we build our brands and businesses. This episode picks up exactly where that leaves off. Because once you've clarified your goals, the next question becomes: How do you actually live your strategy in a way that builds trust, relevance, and momentum - not just more noise? My answer for 2026 is simple: 12 Experiments in 12 Months. Not resolutions. Not giant goals that collapse under pressure. Experiments - small, intentional tests designed to help you adapt faster, think sharper, tighten your positioning, and build credibility in motion. And because I believe you can't ask people to do what you won't do yourself, I'm running these publicly so you can see the real process, not just the polished outcomes. Why Experiments (Especially After Planning)? Your 2026 plan gives you direction. Experiments give you momentum. They turn: strategy → evidence intention → behaviour frameworks → lived experience credibility → something people can actually observe This is exactly what Edelman, McKinsey, Deloitte and MIT have been signalling: People trust what they can see, not what they're told. Proximity beats perfection. And distinctive thinking is now the new credibility. The 12 Experiments I'm Running in 2026 1. 12 Industries in 12 Months 2. 52 Friday Frameworks 3. Quarterly Live Labs 4. Build a Corporate Advisory Program in Public 5. Write a Book in 60 Days 6. 12 Industry Insights Reports 7. Monthly Trust Audits 8. Executive-in-Residence Day 9. International Pop-Up Workshops 10. Fix This in 60 Minutes 11. Behind-the-Scenes Days 12. Conversations That Changed My Quarter Plus: Monthly Learning Logs, so you see the real process rather than the highlight reel. _________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-on-demand 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. Visit www.impaccct.com for everything you need to grow your authority and make an impact.
192. Your 2026 Playbook: The Exact Strategic Planning Process I Use With My Executive Clients
dimanche 7 décembre 2025 • Durée 21:22
Welcome [back] to part of our 2026 planning session! In this episode, we turn the insights from Part 1 into a practical, honest review of your year - the same strategic process I use inside my executive planning intensives. I'll walk you through: The Year-In-Review Grid A four-quadrant audit that surfaces the real patterns in your year - what worked, what fell flat, what energised you, and what drained you. The Success Clarity Zone A simple framework to define what success looks and feels like in 2026- plus the three numbers that will guide every decision you make next year. The More / Less List The exercise that instantly sharpens your priorities. What you want more of. What you're done tolerating. [For many clients, this is the moment everything clicks.] The Brand Identity Sequence A practical reset of your positioning: What you're known for now, what you want to be known for next, and the behaviours + skills that bridge the gap. The 4P Stack A structural audit across Performance, People, Positioning, Platforms, and Systems - so you can see exactly where the bottlenecks are and what needs upgrading for 2026. Your People / Skills / Systems Inventory Who supports your next level, which capabilities you must sharpen, and what systems you need in place so your success isn't dependent on motivation. One Action Today We finish with a micro-move your future self will thank you for — a single action that signals you're done operating at the level you've outgrown. 👉 Next step: Download the 2026 Planning Worksheet and complete the exercises as you listen: https://www.impaccct.com/planning _________________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-on-demand 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. Visit www.impaccct.com for everything you need to grow your authority and make an impact.
183. Everyone's Chasing Tools — But This Is What Actually Builds Authority
dimanche 6 juillet 2025 • Durée 14:07
Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you'll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Assets™ that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere Here's how to join: 🛒 Step 1: Buy a print copy of Trusted Authority [already have one? Gift a copy — influence is more valuable when it's shared.] 📝 Step 2: Upload your receipt over at Trusted Authority Live 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can't make it? You'll get the replay. 🎁 Bonus: Win a Private Strategy Session with me One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut] _________ EPISODE SUMMARY Everyone's talking about tools, tech, and the latest growth hacks. But the real reason some people become the go-to in their space — while others stay overlooked — comes down to one thing: A decision. This episode dives into the invisible shift that separates high-trust leaders from high-effort ones — and why most people never make it. Whether you're sitting on strong IP, feeling stalled despite doing everything "right," or second-guessing your next move… this one's for you. In this episode, we unpack: Why success often stalls at the edge of confidence — not capability How the Dunning-Kruger effect shows up [especially as you get better] The science of identity-based decisions — and why they stick A story of a senior exec who was invisible internally [and what we did about it] Why my own book hit pause — and what got it back on track What actually builds visibility that earns trust in 2025 RESOURCES & LINKS 📖 Buy Trusted Authority → Amazon link 🎧 Subscribe to the Podcast → Select your favourite platform 📩 Join the Newsletter → [bi-weekly goodness] 🧭 Join the Waitlist for the Authority Activiation Sprint → [be the first to know]
92. The Art & Science of Executive Presence: Unlocking Your Leadership Potential
dimanche 2 avril 2023 • Durée 30:05
Whether you're an executive but have the feeling you're not making the impact you have the potential to make or you're an individual contributor who struggles to get buy in for ideas and recommendations or you're an up and coming leader (of people, projects, change or thoughts), this episode is for you as we discuss some of the most common mistakes people make but also practical ways how you can improve how people perceive you so you can establish yourself as the leader, the Trusted Authority in your industry. Definition- Executive Presence It's the combination of factors that other people take into consideration about someone whether they have the credibility, the capability and the confidence required to tackle a certain situation. Key components of Executive Presence Confidence Credibility Communication skills Appearance and demeanor How to develop Executive Presence Define your values and leadership style Seek feedback from others Practice active listening and effective communication Build your confidence through knowledge and experience Cultivate a strong personal brand Common Mistakes That Can Damage Your Executive Presence Being too aggressive or passive in your communication style Failing to listen actively or show empathy towards others Dressing inappropriately or failing to groom yourself properly Allowing your emotions to control your behaviour Failing to adapt to different audiences or situations Not contextualizing before communicating Strategies for Building and Maintaining Your Executive Presence To build and maintain your executive presence, you need to be intentional and consistent in your actions. Some strategies to consider include: Practicing self-care and stress management: Building a support network: Continuing to learn and grow: Stay up-to-date on industry trends and best practices to maintain your credibility and relevance. Cultivating your network: Build strong relationships with colleagues, clients, and other stakeholders to expand your influence and build your reputation. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 20th April 2023) Check out all show notes and further resources over at https://www.impaccct.com
91. Content + Communities + Collaborations = Competitive Edge Sweet Spot in 2023 [Interview with Justin Zimmerman]
dimanche 26 mars 2023 • Durée 34:20
The world may have become more competitive and complex with more technology being part of our daily lives, it doesn't mean that our approach to staying relevant has to simply fight harder and fear that robots will take our spot. Quite the opposite is actually the case. Leveraging more tech to be more effective and efficient and have more options to choose from thanks to more supply, emphasis the importance of collaborations and partnerships built on genuine relationships. This is exactly what this episode is all about as we are joined by someone who's specialised in building, growing and monetising partnerships and communities: Justin Zimmerman Justin leverages his background in direct response marketing and content together with his experience in partnerships and is now consulting to businesses on identifying, creating and growing partnerships and communities. This interview is full of gold nuggets as Justin explains that people and relationships start where tech ends which is why he explains that integration doesn't equal partnerships. He also talks about the role of content today and its impact in building and commercialising communities the right way. Justin gets very practical with his tips on what it takes to build strong partnerships that are mutually beneficial as well as pitfalls to avoid since many are afraid that they are taken for a ride. Who is Justin? Meet Justin Zimmerman, who in less than 6 months built a tight community of over 1,000 tech partners who show up by the 100's every month to his monthly meetups! Come to hear how and why you should partner to build a community before you partner to build and sell your product! Follow Justin On LinkedIn https://www.linkedin.com/in/justinzim/ Get the latest playbooks https://partnerplaybooks.com/ Join his next meetup https://calendly.com/partnerplaybooks ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd March 2023) Check out all show notes and further resources over at https://www.impaccct.com
90. Create A Business Case For Yourself: 8 Ways To Demonstrate That You're Invaluable and Have What It Takes To Be A Leader [Also When You Are And Want To Be An Individual Contributor]
dimanche 19 mars 2023 • Durée 21:00
If you haven't lived under a rock, you'd have either already played with ChatGPT or at least heard of it. So naturally, people are worried about what it means to their role, their profession, and their industry. Will it change things? 100%. Will it replace humans? No. However, humans who are able to leverage tech and can operate new tools like ChatGPT however, will replace those who resist the change. So if you want to get on the forefront of it and not only future-proof your career but step up as a leader, you need to know how you can make yourself irreplaceable beyond your current title and credentials and this is exactly what this episode is all about. No matter where you're at, the approach is very similar for the most part which is why I want to walk you through so you can focus on giving yourself the best chances to succeed and make 2023 the best year yet! The 8 strategies we'll cover are: Self-awareness for the win Focus On the Big Picture And Ask Big Questions Focus on facts, not interpretation Connect and demonstrate your expertise with stories Initiate and Innovate Be A Brand Ambassador Sharpen Your Communication Skills Leadership Goes Beyond Your Role ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com
89. From Strategy To Implementation - How To Scale Your Influence, Income and Impact The Right Way [Interview with Josh License]
dimanche 12 mars 2023 • Durée 28:31
Scaling your influence, income and impact is simple but not easy. It requires to have not only a solid strategy in place but a structured way to implement, leverage and monitor it whilst taking the 4 main aspects that make or break your success into consideration. They are: product-market fit (and that also goes for your IP if you want to monetise your expertise) people processes and of course, tech If you want to fast-track the growth of your corporate career, the corporate you're working for or your own business, this episode is for you as we're joined by someone who's specialised in scaling service based businesses by trading tech for time because let's be real: who wants to work 24/7 when there are smarter ways to go about it? Our guest is Josh License and he is not only one of my incredible clients but a perfect example of a Trusted Authority: Josh Licence is an engineer, who has moved into the world of business and tech consulting. He's had experience at the 'Big End of Town' with roles at Mondelez International, Cadbury and Deloitte. He is the founder of Apparatus Quo, a business that helps companies grow sustainably. Josh uses his "SAS for SaaS" framework to help clients align technology with their business strategy and has completed 500 projects to date. He focuses on facilitating sustainable growth and change through workshops and support, helping businesses move from zero to one and beyond. ___________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd March 2023) Check out all show notes and further resources over at https://www.impaccct.com
88. [How To] Build A Highly Influential Authority Ecosystem [Steal My Updated Strategy For 2023]
dimanche 5 mars 2023 • Durée 24:11
If you want to go fast, go alone. If you want to go far, go together. It's an oldie but goodie and has never been more relevant than today. If you can't be seen, you can't be considered, so building and fostering a highly influential network is key for you to get ahead in your career. The question is - How do you actually do it, build an ecosystem that can support you in achieving your goals [especially when you're busy, want to break into a new circle of influence or level up the connections to the decision maker level in your industry / profession]? This is exactly what this episode is all about. More specificially, we discuss 3 [updated] strategies for 2023 that reflect my up-levelled vision and goals. So if you're in a similar position, then this episode is a must. 1. [Continue] Creating Content but alternate batch creation with live's to also focus on the community-building aspect 2. Be more intentional and active in relevant industry leading communities but on more intimate platforms [like Telegram and Discord] 3. Join the thought leader communities in an active capacity/ role [eg: board, official council member] ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd March 2023) Check out all show notes and further resources over at https://www.impaccct.com
87. Brand Leadership by aligning CX with EX [Interview with Meqa Smith]
dimanche 26 février 2023 • Durée 38:48
Different times require a different way to create results and this is where innovation comes in. Now the definition of innovation is not necessarily creating newness but making sense of what you have and connecting it to make it a new solution. This is in the end exactly what the Trusted Authority framework is all about - and If you've listened to the the show for a little while, you know how much I'm banging on how powerful it is to connect 2 worlds that are relevant. To you (based on your background) and your decision maker to future-proof yourself, set yourself apart from the competition by creating an economy of one that can't be duplicated. We are joined by someone who has done exactly that: addressing a current industry trend that needs a different solution compared to what's been considered as 'best practise' in the talent attraction and engagement space: Meqa Smith is joining us for a candid conversation on how she could reinvent herself by combining her past experience as director human interest at Saatchi & Saatchi and roles in marketing to create her new positioning and a business around it where she now supports businesses who truly value their people looking to improve both employee wellbeing and business performance in a practical, sustainable, and cost-effective way. Meqa is all about becoming unforgettable, which is also why she named her business, The Unforgettable Way™. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd March 2023) Check out all show notes and further resources over at https://www.impaccct.com
86. How To 10x Your Authority
dimanche 19 février 2023 • Durée 19:15
Whether you're still feeling the New Year's Go-Getter energy or you never have stopped wanting the year ahead to be bigger and better than the one before, this episode is for you! Because it's one thing to want it but it's another thing to know what you need to know and do to make that happen! This is exactly what this episode is all about as I'm going to share 3x aspecs that you need to consider if you're serious about 10x-ing your results when it comes to building and boosting your authority (and with that, the opportunities that you get exposed to). In a nutsehll, the 3 big topics for this episode are: Why mindset is key when you prepare to 10X your authority positioniong (and with that, your results) The rise and the importance of creating and sharing content to cement your positioning and set yourself apart from the rest Where to invest in to support and fast-track your results (coaching + mentoring) Learn more about the Authority Brand VIP Days where you'll get your tailored Authority Brand Strategy + Marketing Assets done for you! Schedule a call to see if it's a good fit for you: https://calendly.com/petra_zink/strategy ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com
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