Trusted Authority - The Podcast – Details, episodes & analysis

Join the Build Your Influence Ecosystem Summit FOR FREE on the 17th + 18th June → If you’ve been feeling like the offers, message, or brand you built no longer fully reflect who you’ve become you're not alone. In today’s episode, we are joined by Michele Parad, spiritual business mentor, strategist, and founder of the Build Your Influence Ecosystem Summit, to talk about what happens when you evolve faster than your brand - and how to realign your identity, message, and presence without losing trust or momentum. We explore the invisible shift happening across industries right now: 🔹 Why high-performing leaders feel their message is losing traction 🔹 How to evolve without alienating your audience 🔹 Why “identity marketing” is replacing traditional branding in 2025 and beyond 🔹 The future of influence: moving from surface-level visibility to soul-level alignment If you're a founder, executive, or thought leader in a season of reinvention — this conversation will give you the language, the validation, and the strategies you need to navigate it powerfully. Topics We Cover The hidden signs you've outgrown your current brand or positioning Why evolving your offers and messaging isn’t just a “nice to do” — it’s essential for trust and relevance How to activate your authentic voice — and why it's the true engine of influence Moving beyond vanity metrics: What real leadership and authority look like now The importance of building an influence ecosystem (not just another funnel) About Michele Parad Michele Parad is a business strategist, intuitive guide, keynote speaker, and the creator of the Build Your Influence Ecosystem Summit. With 15+ years of startup marketing experience, certifications in over six healing modalities, and degrees from the University of Chicago and the London School of Economics, Michele blends strategic rigor with spiritual alignment to help leaders build influential, fulfilling businesses. 🔗 Connect with Michele on 🔗 Learn more about the Build Your Influence Ecosystem Summit  → 🔗 Multidimensional Leaders:  🔗Brilliance Archetype Quiz:  

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only:   Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025: ______________ Business Is Not As Usual - And Neither Is Leadership   The rules have changed. Most leaders just haven’t caught up yet. In this video, I break down why the same old leadership playbook isn’t cutting it anymore - and what the best in business are doing differently in 2025 and beyond.   We cover: ✅ Why hiring, marketing, and scaling have completely shifted ✅ How today’s leaders build trust before people ever buy ✅ Why vision, mission, and values are the real culture drivers — not office perks ✅ The rise of founder-led content (and why being faceless is killing your business) ✅ The 3 non-negotiables for modern leadership ✅ Why your personal brand is the magnet for talent, trust, and opportunities ✅ Why distribution is better than innovation (yep, I said it) And if you're still running your business like it's 2015? You're not just outdated — you're invisible. 📌 This is for founders, execs, and business leaders who are tired of the noise and ready to build something relevant, resilient, and real. 📩 Want help future-proofing your leadership and business brand? Reach out:     _______ If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.

Join my  on December 13th to learn how to turn expertise into influence and build trust at scale. Save your spot:   What better time than the end of the year/ beginning of the new year to take some time and space out of your normal day to reflect, plan and get excited for what's next. In this episode, I break down how to did my planning for 2025 and also share the different formats and runsheets you can use for your own retreat. Key Points Covered: 1. Why Consider a Retreat? Busy schedules often leave no room for thinking or planning strategically. Retreats help recharge creativity, gain clarity, and reset your mindset. Ideal for transitions, creative blocks, or refocusing on your vision. Not about luxury; it's about creating intentional space for reflection and planning. 2. Step-by-Step Retreat Planning Step 1: Set Your Intentions Identify your purpose: Recharge, make decisions, or brainstorm the next phase of life or work. Tailor the retreat’s structure to match your goals (e.g., solo reflection vs. group collaboration). Step 2: Choose the Right Location Select an inspiring environment away from daily distractions. Options: A beach house, cabin, or co-working space with a view. Balance: Quiet personal reflection vs. stimulating group discussions. Step 3: Design a Flexible Agenda Avoid overloading the schedule—leave space for unstructured moments. Suggested structure: Morning: Journaling, meditation, or physical activity (e.g., exercise). Midday: Reflection or solo brainstorming; review past performance and feedback. Afternoon: Focus on actionable plans and next steps. Evening: Unstructured time for relaxed conversations or personal downtime. Flexibility allows for deeper insights and spontaneous breakthroughs. 3. Tips for Maximising Retreat Outcomes Include activities that align with your intention (e.g., journaling, brainstorming, strategic planning). Use feedback (e.g., 360 reviews) and data to gain clarity on your goals. Solo retreats: Spend time reflecting on personal and professional growth. Group retreats: Facilitate meaningful discussions to spark collaboration. Special Ideas for Your Retreat Agenda Future Self Immersion Day: Visualise long-term goals and reverse-engineer the steps needed to achieve them. 360-Degree Reflection: Review feedback from peers or clients to uncover blind spots and areas for growth. Strategic Planning Sprint: Dedicate time to developing clear, actionable plans for the year ahead. Key Takeaways: A retreat is an investment in yourself and your vision for the future. You don’t need weeks—just a few intentional days can bring clarity and fresh energy. Make 2025 your most focused and inspired year yet by creating the space to think.   __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority: From Technical Expert to Trusted Authority – Grab your copy 2. Join the waitlist for the new and revamped Trusted Authority program (kick off in 2025):   3. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 4. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 5. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 6. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.    

Whether you’re taking time off over the holiday season or you’re working through - if you’re looking for ways how to get a headstart for the new year to come  - this episode is for you as I share with you some activities you can do to make the most of this usually more quiet time: Clean up your online profiles Learn new skills Batch create content Workspace clean up + update  So if you’re ready to start this new year with a bang and feel ready to roll when the clock ticks over, then let’s go! Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

If 2022 has been a rough year for you and/or you know that 2023 will be nothing short but challenging and a stretch for you, then this podcast episode is for you as we’re joined by the man who keeps me calm in chaos (as well as himself), who deals with high risk and high stakes situations daily as he’s been in the army for 21 years this year and who has been diagnosed with cancer, not once, twice but 3 times. We’re joined by my life partner who’s become a WO 2 in the Australian Army at the age of 36 despite having been told he wasn’t suitable for the army, who has been deployed 4 times and who’s managed to raise 2 kids with special needs and making it all look so easy. Tune in for his advice how to stay calm in chaos and how you can do the same. _______ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

As the saying goes: ‘If you don’t plan, you plan to fail’. And especially now with so much uncertainty going on, it’s you who can create some certainty in your life. So, if that sounds exactly what you’re looking for, then this episode is for you as I share with you not only my process but also some of the tools and systems that I’ve implemented so you can jump straight into what works! Sounds like a plan? Then let’s go!   Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

'If you want t o go fast, go alone. If you want to go far, go together'. This is exactly what comes to mind when I think of this week's guest, who's not only built an executive career in and around partnerships but now also established his own consultancy. In this interview, Bryan lays out the steps he took to make the jump, how he determined the right time and also what he'd do differently if he had to do it all over again. He also gives a mini-masterclass on how to build partnership eco systems the right way to accelerate growth and simple steps you can take to foster strong relationships that can be commercialised in the long run. Connect with Bryan on Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Want to Know How to Boost Your Authority Though Assets and Systems? Then you’re in for a treat! Systems are the backbone of making anything sustainable and effective, without you having to be involved all the time. It’s one thing to want to build a presence, profile and authority status. It’s another thing to *actually* do it. This is where systems come in as they do the heavy lifting for you after you set them up once and then only maintain them. In this podcast episode, I’m going to share the four systems that are absolutely critical as you turn your expert ability into authority status. I still focus on these four systems now and I know that they’ll still be with me for quite some time. So if you’re ready to get your systems in check and learn how to be trulysupported in your authority building journey, then this podcast is for you. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

In professions and industries where certainty is low because it’s either so new or so volatile and results are not guaranteed, it all comes down to who you trust the most.   Crypto, blockchain and the entire Web 3.0 world has been a big talking point, not just from a positive perspective.   So the question is: how do you navigate through a world where people put up their guard and how do you change the perception about this still very abstract world? This and much more is what we cover in this interview where I’m joined by - who’s a developer advocate currently with and with that, he’s the perfect example of being a trusted authority: he connects the worlds of software development and business and supports developers on their journey to develop a platform business. This episode is perfect for those who’re either brand new to the world of web3.0 and want to get their head around its opportunities (explained in layman’s terms since I’m all for simplifying things) but also for those who understand the concept already quite well but want to expand their horizon as to what’s possible with this next generation of the evolution of web technologies. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at

Thought leadership isn’t a type of content—it’s an approach to content. I said it before and I’ll say it again: Many people create good content but only a few create good content consistently. This is already a big part of becoming the Go-To, the trusted authority in your space: showing up consistently as it takes a few touch points for people to not only know and like you but more importantly trust you!  This is where a solid strategy comes in that not only takes the guesswork out of content creation but also the struggle as to what to actually write. In today’s episode, I share with you a behind the scenes of how I create content and the 5 types of content you should focus on creating to build your thought leadership status. In a nutshell, they are: 1. Calendar is king 2. On the go content 3. Curated content 4. Commentary and counter arguments 5. Collaborate   Resources mention: Content Creation Hub  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with   Check out all show notes and further resources over at