Trendy Words – Détails, épisodes et analyse

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Trendy Words

Andrew Monro

Business & Entrepreneuriat

Fréquence : 1 épisode/27j. Total Éps: 12

Welcome to Trendy Words, the podcast about words and phrases that are popular in business and marketing, but are often misleading, meaningless, or outright bullshit. We talk about these words and what we could be writing or saying instead that is more effective.

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Apple Podcasts

🇫🇷 France - marketing
19/12/2025
#95
🇫🇷 France - marketing
18/12/2025
#73
🇫🇷 France - marketing
17/12/2025
#48

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.linkedin.com/in/mguruuk/
1 partage
https://www.linkedin.com/in/samarowais/
1 partage
https://www.linkedin.com/in/jo-watson-agoodwriteup/
1 partage

https://emailsdoneright.com/
1 partage
https://agoodwriteup.com/
1 partage
https://happymarketer.co.uk

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À améliorer

Score global : 43%

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Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Episode 4: "Death of..." - Jon Harrison

mercredi 11 juin 2025 • Durée 36:01

If there's one thing that marketers and consultants love to preach, it's the death of something: brands, SEO, content marketing, social media, sales funnels, programmers... the list goes on, and not a single proclamation has been right (with the possible exception of the Blackberry smartphone).

Jon Harrison, co-founder of Birmingham-based brand agency, One Black Bear, unleashes all the anger and annoyance we all feel at these silly pronouncements, sharing his own experience from several decades as a marketer, and what you can to do to see past the noise when you hear of the death of anything in marketing or business.

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Episode 3: "Strategy" - Sophie Blackmore

jeudi 24 avril 2025 • Durée 37:36

Strategy.

A word that's so abused in business in marketing its easier to find examples of it being used to describe things that are distinctly not strategic than it is to find accurate information.

What exactly is a strategy, and how it is different from a plan, a vision, or tactics?

Our guest, Sophie Blackmore, drawing on her years of experience from her strategic marketing consultancy, Happy Marketer, gives a clear explanation about what strategy is, how it's supposed to help business owners, and tips for what you could be doing right now to make your sales and marketing more strategic.

Sophie on LinkedIn: https://www.linkedin.com/in/sophieblackmore/
Happy Marketer website: https://happymarketer.co.uk

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Episode 2: "Communty" - Gus Bhandal

mercredi 19 mars 2025 • Durée 34:10

For our second episode, we are taking on "community." An idea that often gets confused and used interchangeably with words like "audience," "market," and "subscribers."

Gus Bhandal, marketer and LinkedIn guru talks about his story about building and being part of a community, and what lessons you can take to create community that benefits you as both a person a business

Gus can be found on LinkedIn and via her website.

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Episode 1: "Innovate" - Sarah Catherine Jones

mercredi 26 février 2025 • Durée 29:18

For our first episode, we are taking on "innovate." A word so overused and abused that it's been used to describe a cheese sandwich.

Our guest is copywriter Sarah Catherine Jones, who breaks down how and why innovate is such a poor word to describe what many businesses do, and how to figure out what to write or say instead.

Sarah can be found on LinkedIn and via her website.

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Episode 5: "Content" with Ed Callow

vendredi 8 août 2025 • Durée 38:13

"Content" is one of those words that's so buried in how we make things on the internet that it's hard to see how empty it has become as a word. It does no one any favours: not the creators, not the brands, and not the distributors. In this episode, listen to copywriter Ed Callow give a takedown of content and we can rethink this pervasive, vapid word we use in modern business marketing

Ed's LinkedIn: https://www.linkedin.com/in/ecallow/
Ed's Substack: https://substack.com/@edcallow?

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Episode 11: "Elevate" with Olga Pope

vendredi 12 décembre 2025 • Durée 30:36

So much of our culture and formal education has encouraged and rewarded us to use "fancy" words when explaining things -- words that show off our education, make us feel sophisticated and important. But almost all of this notion fails when it comes to marketing, and it's a challenging process to unlearn that way of thinking about words. Olga Pope has raised picking fights over this kind of overly ornamental language to almost an art form, and today she's taking aim at one of the common and bland words you see, especially in ad marketing: "Elevate." It sounds elegant, but in usage, often means almost nothing more than "better in some kind of fuzzy way" Olga's website: https://www.olgapope.com/ Olga on LinkedIn: https://www.linkedin.com/in/olga-pope-436b...

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Episode 10: "Best Practices" with Samar Owais

jeudi 4 décembre 2025 • Durée 27:46

Best Practices in marketing are often a lie. At least, they are far less useful and relevant than best practices in other professions and disciplines.

Samar Owais, known for her stellar writing and penchant for picking fights with people online over how to compose an email, explains how, more often than not, marketing "best practices" are usually nothing more than herd behaviour, at best a starting point for developing marketing and content, but are so often used while avoiding listening to customers and using real data to make your message effective.

How to find Samar:
LinkedIn: https://www.linkedin.com/in/samarowais/
Emails Done Right: https://emailsdoneright.com/

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Episode 9: "Personal Brand" with Jo Watson

jeudi 13 novembre 2025 • Durée 34:30

Personal Brand.
This might one of the silliest and most pointless phrases in modern marketing. It means almost nothing beyond "things about myself" and it's questionable if committing to the idea has helped anyone market or sell anything. In this episode, I talk with copywriter Jo Watson CMgr MCMI (the extra letters are important) about why personal brand is mostly irrelevant and how to better approach the challenge of marketing oneself to the world.
Jo Watson on LinkedIn: https://www.linkedin.com/in/jo-watson-agoodwriteup/
Jo's website: https://agoodwriteup.com/

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Episode 8: "Human Firewall" with Sara Carty

mardi 30 septembre 2025 • Durée 26:23

For this episode, we wade into the (somewhat nice) jargon and empty words of cybersecurity with "Human Firewall."

Cybersecurity has a knack for creating turns of phrase that are hard for outsiders to understand. Human firewall has sprung the the idea that it is people, rather than tools or technology, is both the first and last line of defence against cyber attacks, and while this is accurate, it is regularly weaponised into fear rather than empowerment.

Sara Carty is one of the co-founders of cybersecurity marketing studio, Unboring, and Ph.D candidate in Cyber Diplomacy.

Sara's reading recommendations:
- Sizing People Up, by Robin Dreeke
- The People Hacker, by Jenny Radcliffe
- The Psychology of Spies and Spying, by Adrian Furnham and John Taylor

Unboring: https://www.unboring.digital/
Sara on LinkedIn: https://www.linkedin.com/in/saracarty/

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Episode 7: "Passionate" with Anna Gunning

mardi 23 septembre 2025 • Durée 26:23

"We are passionate about what we do" has been a tired, overused cliche in marketing for nearly 20 years now. We continue to be regaled with how much businesses want to tell you how much they like the things they do. It needs to go, and a return to showing your customer why they should care that you like your work, rather than talking our ear off about it.

This episode's guest, Anna Gunning, has been marketing and writing copy for even longer than passionate has been overused. She explains why passionate is rarely a good choice in your marketing language, especially when you're trying to differentiate yourself, and how it's better to "show, not tell" when it comes to passion in business.

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