The Soap Box Podcast – Détails, épisodes et analyse

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The Soap Box Podcast

Peta O'Brien-Day

Business & Entrepreneuriat

Fréquence : 1 épisode/15j. Total Éps: 58

The politics and marketing podcast for business owners with a social conscience.
Talk about sticky issues, learn how to weave your values into your marketing, and hear from real-life business owners working it all out in real time.

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https://wordsbypeta.com/
59 partages
https://wordsbypeta.com/elementor-4539/
2 partages
https://www.wordtoniccommunity.com/genz-copywriter-recruitment
2 partages

https://www.linkedin.com/in/peta-o-brien-day-7088461b6/
58 partages
https://www.linkedin.com/in/amena-chaudhry/
4 partages
https://www.linkedin.com/in/kirahug/
2 partages

https://www.instagram.com/allwordsbypeta
58 partages
https://www.instagram.com/alokvmenon
1 partage

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Why you don’t need big numbers to make big change, with Louis Watkins

Saison 3 · Épisode 2

mercredi 26 novembre 2025 • Durée 41:05

Today on The Soap Box, I’m talking to Louis Watkins, the founder of Clear for Men, a skincare brand designed to do more than clean your face — it’s a daily reminder to take five minutes for yourself. It sounds simple, but Louis is genuinely an inspiration (and I don’t say that lightly).

Louis is on a mission to normalise mental health conversations among men. He’s a huge advocate for men’s mental health, and after personally struggling with his own challenges around 2020, he became determined to break the stigma that so often keeps men silent out of fear of being judged. His flagship product, the Take Five® Facial Cleanser, is intentionally designed to be that physical cue each morning — a simple pause to reflect and care for your mental and physical wellbeing.

His story is incredible. His vision is powerful. His passion, enthusiasm, and empathy are all off the charts. And since launching Clear for Men, Louis has raised hundreds of pounds for mental health charities, sparked hundreds of meaningful conversations, and helped hundreds of men simply take five.

In this episode, we talk about the journey he’s been on, the courage it takes to speak openly about men’s mental health, and the surprising ways a business can hold multiple purposes at once. Louis is a brilliant example of how you can measure impact in more than one way, how your KPIs can be human as well as financial, and how the path to building something meaningful is anything but linear.

So sit back, get ready to be inspired whether you’re sipping your coffee or folding your laundry, and listen to Louis get on his soapbox.

Louis' Links:

Buy Take Five® Invigorating Facial Cleanser at clearformen.co.uk

Carefully formulated to deeply boost hydration and support the skin's natural barrier, Louis' Take Five® cleanser also serves as a daily reminder for men to "Take Five" for themselves. 15% of profits are donated to CALM and Mind.

Instagram: @weareclear_ / @louiswxtkins
Tiktok: @weareclear_ / @louiswxtkins
LinkedIn: Clear For Men / Louis Watkins

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I am a disappointing social activist

Saison 3 · Épisode 1

mercredi 5 novembre 2025 • Durée 13:41

Thoughts on where I'm falling short, why that's ok, and what to do instead.

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Why sex ed isn’t just for teens, with Tristin Agtarap

Saison 2 · Épisode 26

mercredi 9 juillet 2025 • Durée 51:17

Take my dulcet tones off speaker and pop in your earbuds because today, we’re talking about sex.

This episode is a deep dive into what it really means to talk about sex, health, and education in ways that actually land. And a lot of it might surprise you.

My guest is Dr Tristin Agtarap, a psychologist, researcher, and all-round brilliant human, who specialises in sexual and reproductive health, gender equality, and the cultural factors that shape our well-being. Tris works at Brook, one of the UK’s leading sexual health charities, but her work goes far beyond the sex ed you might remember from school. She brings together academic research and applied practice to create culturally responsive, person-centred approaches to health education.

We talk about why sex education is never one size fits all, what cross-cultural psychology can teach us about stigma, and how platform policies and censorship are making it harder to share essential health messages. Tris also shares why sex education is something we should be revisiting across our lives – not just in Year 9 PSHE, or you know, whatever the American equivalent is.

It’s a conversation centred around nuance, human behaviour, and the real challenges of helping people make informed decisions in a world full of shame, silence, and misinformation. So if you’re a parent, an educator, a health professional, or just a curious person who enjoys unpacking interesting topics, then this one’s for you.

Dig in through your earbuds, and listen to Tris get on her soapbox.

Tristin's Links:

Email Tris at tagtarap@icloud.com
Connect with Tris on LinkedIn
Follow Tris on Instagram

Published Papers:

Mindset and Sexual Health: Does Mindset Impact Receptiveness to Sexuality Education Curricula?

Unravelling the time industry, with Vikki Yaffe

Saison 2 · Épisode 25

mardi 1 juillet 2025 • Durée 38:45

If you finally work out how to time block, then you’ll get everything done on that giant to-do list of yours, right? And once Amazon delivers that tomato-shaped Pomodoro timer, you’ll finally reach those big goals. You’ll get that offer written, create the thing, write the book.

Well… not necessarily, according to this week’s guest. Vikki Yaffe says we’ve created systems and norms that don’t work for 95% of the population. And instead of desperately trying to find the right tool to squeeze ourselves into the right shape, maybe we should be changing the game completely.

Vikki is the founder and CEO of Time Hackers, and host of the Hack Your Time podcast (which you should absolutely check out after this episode). After going through three burnouts, she’s focused on unravelling the time industry altogether, and helping people rethink how they relate to productivity, anxiety, procrastination and time itself.

We talk about ambitious overachievers, people who complain about time as part of their personality (hi, yes, guilty), and the fact that our work week was developed by Henry Ford – and how we’re still organising our lives around something created a hundred years ago. Vikki shares stories from her clients, tools that didn’t work, and what she’s doing differently now.

There’s loads in here that’s practical and helpful – for your business, your life, your mindset, your household, and all the life admin that comes with it.

So even if you’re doing the washing or cooking the dinner, grab a notebook, open up your notes app, as well as your coffee, and listen to Vikki get on her soapbox.

Vikki's Links:

Create your Most Productive Week
Listen to Hack Your Time podcast
Get your Stop Wasting time guide

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What do you REALLY need to do to market your business, with Danielle Thompson

Saison 2 · Épisode 24

jeudi 5 juin 2025 • Durée 46:59

We think we know what it takes to market a business online. A bit of Instagram wizardry here, a five-step LinkedIn funnel there, a sprinkle of referral strategy and maybe a course by someone who talks like Alex Hormozi but wears a skirt suit – and boom, marketing sorted. Right?

Wrong.

This isn’t technically a marketing podcast, but let’s be honest, if you’re a business owner with a social conscience, you need a way to market that actually works without selling your soul. You want to reach people, make money, and further your mission, but the idea of 24/7 content, manipulative tactics, and “girlboss” style strategies just doesn’t sit right. So what do you actually do?

That’s exactly why I wanted to chat to today’s guest, Danielle Thompson.

Danielle is the founder of Goldspun Support, a company that provides operational foundations for Fractional Directors, so they can focus on high-value strategic work, increase their revenue, and reclaim their work-life balance. With 16 years of experience spanning corporate, small and micro enterprises, she knows what it takes to run a business without burning out. Supporting people to avoid burnout is actually one of Danielle’s biggest soapboxes – though not the one she’s jumping on today.

Instead, we’re talking about one of her other passions: demystifying marketing for every single business owner out there. In this episode, Danielle gets into the real essentials of what you actually need to do to market your business (and what you absolutely don’t). We talk about values-led marketing, ethical growth, and how to cut through the noise of overcomplicated, overhyped advice. No thousand-pound courses, no terrifying sales funnels, and definitely no dancing on TikTok required. If you’ve ever felt like you're failing at marketing simply because you’re not glued to your phone, this one’s for you.

Danielle is brilliant, honest, and a joy to talk to. We chatted long before we hit record and probably could’ve kept going for hours after we stopped. I’m so excited for you to hear what she has to say. You’re going to love this one.

So grab a coffee, probably a notebook, and listen to Danielle get on her soapbox.

How your website could save the planet, with Teresa Ferreira

Saison 2 · Épisode 23

jeudi 15 mai 2025 • Durée 43:16

Sustainability is on all of our minds right now. Whether it’s arguments about bin collections, fast fashion waste, or what the hell AI is doing to the planet, it’s everywhere. And let’s be honest, sustainability has also become big business. If people care about it in their daily lives, they’re definitely thinking about it when they make decisions about who to buy from and work with.

Which is all well and good if you’re a product-based business with compostable packaging and tree-planting perks, but what if you don’t make anything tangible? How do you show that sustainability matters to you when your business is mostly digital? That’s exactly why I wanted to chat to today’s guest, Teresa Ferreira.

Teresa is a Creative and Brand Consultant and the founder of Farrgood Studio. She helps businesses build timeless brands™ and impactful designs – ones that don’t just look great, but also align with the things you care about. With 16 years of experience across media, health, luxury, and fashion (and a stint as Head of Design at the Financial Times, no less), she blends strategy and creativity in a way that’s seriously impressive. Her studio partners with businesses that are all about positive change, whether through social impact, sustainability, or purpose-led missions—and she’s worked with the likes of Adobe, Somerset House, BBC, and Allbright.

In this episode, we dive into what digital sustainability actually means, how your website might be leaving a bigger carbon footprint than you think, and how small design choices, like your images or hosting, can make a difference. We talk about using your brand and storytelling to carry sustainability through everything you do, not just your marketing blurb.

There’s a load in here that might surprise you, and plenty of ideas you can actually apply – whether you’re deep in the eco-space already, or just starting to think about how your business fits into the bigger picture.

So grab a coffee, get comfy, and listen to Teresa get on her soapbox.

Teresa's Links:

Book a call – Ferrgood Studio

How to build a business by swearing on the internet, with Lauren Howard

Saison 2 · Épisode 22

jeudi 17 avril 2025 • Durée 52:45

You know that feeling when you stumble across someone on social media and immediately think, yep – they’re one of my people? That’s exactly what happened when I found Lauren, aka L2, on Threads.

While most of the coaching world was busy copy-pasting their Instagram strategies onto this new platform (and wondering why it wasn’t working), Lauren stood out by doing the opposite: saying what she actually thought. Thankfully, she’s not just insightful – she’s also scathingly funny, allergic to bullshit, and one hell of a communicator.

Lauren is the founder of LBee Health, a neuro-affirming mental health clinic in the U.S. that’s committed to making care genuinely accessible for people of every identity. With over a decade of experience in clinical operations and digital health strategy, she’s on a mission to foster open conversations about mental health and create resources that actually meet people where they are. Through LBee Health, Lauren empowers others to prioritise their mental well-being and access the support they need.

I first came across her content when she was talking openly about her own autism assessment journey. As the parent of an autistic child, this hit home – especially knowing just how stressful and inaccessible the diagnostic process can be.

In a world where American healthcare is… let’s say less than straightforward, Lauren is doing radical, meaningful work. And she’s doing it in a way that centres integrity, transparency, and humanity, while also building a business that supports her bottom line. Because yes, you can do both.

You’ll also get a behind-the-scenes peek at how she runs LBee Health, why she believes in swearing on the internet (spoiler: it’s liberating), and how she infuses her values into every part of her communication.

Grab a notebook, pour your coffee, and settle in, because Lauren’s getting on her soapbox, and you won’t want to miss a word.

Lauren's Links:

Follow Lauren on Threads

Why it’s not your fault, with Pippa Parfait

Saison 2 · Épisode 21

jeudi 20 février 2025 • Durée 49:57

What if the way you’ve been told to run your business isn’t working for you—not because you’re doing it wrong, but because it was never designed for you in the first place?

In this episode, we sit down with Pippa Parfait, co-founder of the Disobedient Business® Co., to unpack why traditional business rules often fail us and how to build a business that truly works for you.

We dive into the patriarchal origins of business norms, the pressure to follow so-called "best practices," and the guilt that comes when they don’t fit. Pippa shares her insights on commerce vs. capitalism, the myth of meritocracy, and why embracing your unique way of working is the key to success.

As the founder and one half of Disobedient Business® Co., alongside her eldest sproglet and biz partner, Lucy, Pippa is on a mission to help anti-status quo business owners figure out their shit, chuck the business BS rulebook, and actually create businesses they love—without burning out or compromising their values. A proudly neurodivergent business coach (sometimes a mess, often awesome), she works with rebellious, often spicy-brained entrepreneurs to craft integrity-packed plans that are simple, sustainable, and achievable. For Pippa, success and integrity aren’t an either/or situation—they’re both a big fat 100.

She’s also a brilliant human, full of wisdom, humour, and a healthy dose of swearing—so, you might want to grab your earbuds for this one.

We also touch on:

How outdated business advice makes us feel like we’re failing
The power of self-trust, mindset, and courage in entrepreneurship
Why the business BS rulebook needs to be thrown out
The ways we can redefine success to fit us, not the other way around

This is an eye-opening, laugh-out-loud conversation that will leave you feeling empowered to do business on your terms. So grab a coffee, get comfy, and listen to Pippa get on her soap box!

Pippa's Links:

Disobedient Business® Mastermind

How to live your company values when the rubber hits the road, with Lisa-Maree Blumenfeld

Saison 2 · Épisode 20

mercredi 5 février 2025 • Durée 46:12

What happens to your values as leaders and business owners when the rubber really hits the road?

In this timely and critical episode, we explore what it truly means for businesses to live their values—not just when things are easy, but when it really counts. Recorded just a week after Donald Trump’s 2025 inauguration, this conversation comes at a pivotal moment as businesses across the U.S. face unprecedented challenges. With new executive orders and shifting workplace dynamics, how can leaders ensure they’re supporting and protecting their teams in meaningful ways?

Our guest, Lisa-Maree Blumenfeld, is the founder of Retain, a HR consulting firm that has been helping startups and mid-sized companies build strong, compliant, and values-driven cultures for years. With over 25 years of experience across fast-growing startups and established corporations, she brings a rare blend of expertise, empathy, and real-world insight into how businesses can uphold their principles when it matters most. Currently, she’s also the co-founder and COO of Eleven, a communication platform designed to help empower leaders to up level conversations with their teams. Lisa-Marie joins us to share her expertise and practical insights on how businesses can navigate these turbulent times while staying true to their core values.

This isn’t your typical HR conversation about policies and procedures. We talk about:

The executive orders Trump signed upon taking office and their impact on businesses and employees.
How companies can move beyond messaging to take meaningful action in supporting their people.
The challenges of speaking out against injustice while maintaining professional boundaries.
The delicate balance between responding to emotion and panic versus focusing on facts.
Strategies for leaders to create a supportive, purpose-driven workplace during politically charged times.

If you’re a business leader or founder navigating these difficult decisions and striving to build a purpose-driven company, this conversation will challenge you to think about how your values show up in the real, everyday experiences of your employees.

Why you feel the need to belong, with Amena Chaudhry

Saison 2 · Épisode 19

jeudi 23 janvier 2025 • Durée 57:56

What does it mean to belong, and why is it so important to us?

In this episode, we dive deep into the profound concept of belonging with Amena, a Belonging & Emotional Resilience Strategist and Coach, who helps high-impact, high-integrity leaders master the skills to foster cultures of belonging.

Together, we explore why belonging is so vital to our survival and well-being, the shifts in DEI language, and the challenges and complexities of creating inclusive environments. Amena shares her personal and professional journey, highlighting how the physical and emotional impacts of non-belonging can often be detrimental.

She also talks to us about her new venture into sourdough baking, and how it intertwines community, resilience, and systemic change. An enlightening conversation that promises to reshape your understanding of belonging.

You're going to need your notebooks for this one; so grab your coffee, and listen to Amena get on her soap box!

Amena on LinkedIn
Hannoun Sourdough Kickstarter Campaign
Amena’s website

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