'It costs that much cause it takes me f***ing hoursâŠ' If you sang this lyric in your head then youâve probably heard of Laura Jane Barnes, who joins us in todayâs episode!
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Of course, Laura Jane is more than just a viral song maker (which weâll get into in the pod). She is a business strategist who helps artists and handmade business owners turn their social media efforts into an engaged and loyal online following.
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Tune in as Laura and I talk through why visibility as a small business owner is more essential than you think, how to establish trust with your following, and why the algorithm isnât your enemy.
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For more about Laura Jane, go to:
https://www.laurajanebarnes.com/
Or follow @heyitslaurajane
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And if youâre interested in making your own impact online, join the waitlist for Plenty right here: https://www.raydodd.co.uk/plenty
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QUOTE
'When it comes to like artists and hand makers and stuff like that, I see a lot of âI don't want to be a content creator. I don't want to be a personal brandâ ⊠Well, you don't have to be, but your journey is going to be more difficult. Because the reason that someone buys from a small business owner over a huge company is that personal connection.'
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'I think the other thing with showing up is that people assume that in order to be visible that you have to give up your privacy, and I don't think that's the case. It's not about letting strangers in, it's about letting yourself out.'
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'This is the main piece with engagement that so many people are missing: you need to give people an opportunity to share themselves, their values, their opinions, their experiences, their preferences, because people want to talk about themselvesâŠ. Then you'll find that people actually start building friendships within your comment section.'