Social Slowdown: sustainable digital marketing for entrepreneurs – Détails, épisodes et analyse

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Social Slowdown: sustainable digital marketing for entrepreneurs

Meg Casebolt

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 101

At Love At First Search, we’re singularly devoted to helping entrepreneurs & small businesses show up in search results, specifically targeting Google & YouTube.

loveatfirstsearch.substack.com

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🇨🇦 Canada - marketing
12/01/2026
#84
🇨🇦 Canada - marketing
11/01/2026
#43
🇨🇦 Canada - marketing
07/01/2026
#93
🇬🇧 Grande Bretagne - marketing
06/04/2025
#83
🇬🇧 Grande Bretagne - marketing
25/11/2024
#66
🇨🇦 Canada - marketing
23/09/2024
#46

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Liens partagés entre épisodes et podcasts

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https://loveatfirstsearch.substack.com?utm_medium=podcast&#38
102 partages
https://www.paypal.com/paypalme/megaboltdigital
99 partages
https://www.socialslowdown.com/
45 partages

https://www.instagram.com/maryellendance
2 partages
https://www.instagram.com/rootedfeminine_
1 partage
https://www.instagram.com/theamandamckinney
1 partage

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Score global : 53%

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Win Better Clients and Bigger Projects with Ilise Benun

mardi 17 octobre 2023 • Durée 39:45

As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss:

How to bring your creativity to the business side of your biz
How being in a different stage of the buyer's journey means adjusting the wording on your platforms to cater to those needs
The importance of being clear and creative in who you're serving
3 tools in the simplest marketing plan
What you DON'T have to do in order to market yourself and your business

More About Ilise Benun:
Ilise Benun is a business coach for creative professionals with a focus on mindset, money and marketing. She is also a national speaker, author of 7 books and multiple online courses, including the Simplest Marketing Plan & founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets.

Connect with Ilise:

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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Choose a Business Model That Is Set Up to Pay Your Bills With Jessica Abel

mardi 19 septembre 2023 • Durée 36:58

Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style.

In this week's episode, Jessica (she/her) and I discuss:

How to think about choosing a business model, and why/when you may choose one over another
Choosing a business model that allows you to make more money in less time
Working with fewer clients for more money versus working with more clients for less money
Figuring out how social media fits into your marketing - what do you need it to do for you?

Connect with Jessica:

A little bit about Jessica:
Jessica Abel (she/her) is a graphic novelist, author, creative business coach, and the founder of Autonomous Creative, a coaching company that helps mid-career creative professionals build businesses that can pay their bills AND honor their creativity. Abel founded the company in response to the ever-greater struggle creatives face in making a living. Pushing back on the “starving artist” mythology, Abel focuses on business fundamentals, stripped of jargon and adapted to the unique needs of creative professionals, and puts the tools of making real money in less time—without creative compromise—into the hands of the artists, writers, and entrepreneurs who need them.

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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Behind the Scenes of the Social Slowdown Book: Publishing and Pre-order Issues

jeudi 27 juillet 2023 • Durée 25:49

Ohhhh gosh y'all...

You're probably wondering why I'm releasing a podcast episode today instead of Tuesday, and if you pre-ordered the Social Slowdown book, then you already know that we ran into some ~technical~ issues.

Well, I'm here to be fully transparent about what went awry.

If you're listening to this episode on July 27th, 2023, - then today is the day that my book's pre-orders were SUPPOSED to go live. But as we all know too well, being a business owner comes with its own obstacles.

In this episode, I talk about the pre-publishing errors I encountered with the Social Slowdown book, what I learned from this experience, and the reality of making mistakes as a business owner.

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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Ep. 2: My Origin Story

mardi 7 décembre 2021 • Durée 15:30

Before we get into the nitty-gritty of these marketing strategies, I wanted to give you a brief overview of who I am. Although this podcast will not be full of origin stories (it'll be more strategic than storytelling), I do want to give you an idea of where I'm coming from - so consider this my "origin story".

To find the links mentioned in today's episode, visit https://www.socialslowdown.com/

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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Ep. 1: What is the Social Slowdown Podcast?

vendredi 12 novembre 2021 • Durée 06:37

Welcome to Social Slowdown, the podcast for entrepreneurs and micro-businesses looking for sustainable marketing strategies without relying on social media. I'm Meg Casebolt, your host, and founder of Love At First Search. Before we dive into the episodes, I wanted to give you an idea of what to expect from this podcast.

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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Hiring Lacy Boggs to Help Me Write My First Book

mardi 18 juillet 2023 • Durée 55:33

I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process.

We also talk about:

Book launch strategy
How it felt to work with a ghost writer
The difference between a ghost writer and a co-author
The book publication process
Thought leadership

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective.” As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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Social Slowdown Book: Coming July 27th, 2023!

mardi 11 juillet 2023 • Durée 18:40

Did you hear?! The Social Slowdown book is coming out on July 27th, 2023!

If you didn't already know, I wrote a book, taking all of the best bits and pieces from this podcast and putting them together into an easily digestible format.

In this episode, I explain WHY I wrote this book and what you can expect from it.

You can pre-order the e-book for $3.99 or the paperback for $8.99 on Amazon.

For the full show notes, transcript, and more info, visit https://www.socialslowdown.com/social-slowdown-book-coming-soon/

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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Accessible Social with Alexa Heinrich

mercredi 5 juillet 2023 • Durée 42:21

How do you build an accessible and inclusive social media and website? Alexa Heinrich is here with us to give us insight into the world of online accessibility.
What you can expect from this episode:

Website design and accessibility
Best practices for accessibility on different platforms
Myths about website and social media accessibility
Tips on how to use emojis to be accessible in your comments
How diverse disability actually is
More of Alexa's thoughts on creating inclusive content

For the full show notes, visit socialslowdown.com

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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Figuring Out What You’re the Best at With Dusti Arab

mardi 27 juin 2023 • Durée 38:24

Dusti Arab figured out what she was the best at and what was working for her business, and was able to pivot completely from agency work to fractional CMO work.

In this episode, Dusti gives us the scoop on how she niched down to offer more specific services, and how pulling back and getting really specific helped her workload and her mental health. She explains HOW her business model has changed within the past year, and how she's been able to avoid burnout.

If you're experiencing burnout or you're in a rut, trying to figure out where to go next with your business, give this episode a listen.

*Dusti runs a marketing consultancy, helping women who have small businesses to transform their marketing to be more strengths-based and sustainable versus tactics based.*

Relevant Links:

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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Questioning Your Relationship With Social Media With Jamie Jensen

mardi 20 juin 2023 • Durée 46:13

Self-doubt, burnout, rejection sensitive dysphoria. Maybe you've experienced one of these as an entrepreneur, maybe you've experienced them all. In this episode, I talk with Jamie Jensen about managing a healthy relationship with social media, looking after your mental health, and unlearning what marketing has told us we need to do as entrepreneurs.

About Jamie Jensen:

Jamie Jensen is an award-winning writer, brand storyteller, and intuitive business coach who's helped her clients up to 9x their sales simply by refining the stories they tell with their branding and marketing.

Relevant Links:

For the full show notes/episode page, visit https://www.socialslowdown.com/questioning-your-relationship-with-social-media-with-jamie-jensen/

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

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