In this episode of The REI Marketing Weekly, I sit down with Noah Parks from Bateman Collective to dive deep into how AI is transforming search—and what that means for your real estate investing business. If you’re wondering how sellers will find you a year from now, this conversation is your playbook.
We explore the current landscape of AI-driven search tools like ChatGPT and Google’s AI Max, and how they’re already shifting buyer behavior. From the importance of your Google Business Profile to crafting content that AI can actually find and cite, Noah shares why these strategies are no longer optional if you want to generate leads online.
Episode Timeline:
[0:00] - Meet Noah Parks and his role at Bateman Collective
[1:18] - What $65M in ad spend teaches about Google’s AI shift
[2:31] - How AI delivers direct answers vs. traditional search options
[5:10] - Why this is the marketing tree you should’ve planted years ago
[12:12] - Try this prompt: “Who’s the best cash buyer in [your city]?”
[17:00] - The must-dos: Google Business Profile, reviews, and updates
[24:00] - Real-world example of AI recommending a restaurant using GMB data
[30:32] - What is Google’s AI Max and how it affects PPC
[32:12] - Why your site structure and content matters more than ever
[37:00] - Dynamic landing pages and leveraging $62M in PPC data
[41:00] - How to contact Bateman Collective and get the AI Max white paper
Key Takeaways:
AI search is accelerating fast – Tools like ChatGPT, Grok, and Gemini are pulling traffic away from traditional search engines, and you need to prepare now.
Your Google Business Profile is critical – This is one of the most impactful and underutilized tools for being featured in AI-powered local results.
AI only cites what already exists – If you haven’t published content, you won’t be found. Start posting relevant, keyword-rich, and helpful content consistently.
Google’s AI Max will change PPC – It’s shifting from keyword-based to intent-based advertising. Your website content will determine which page Google sends traffic to.
Search personalization is here – AI is contextual, conversational, and hyper-local. Make sure your online presence is optimized for your actual target audience.
Links & Resources:
Visit: Bateman Collective
Contact Noah: noah@batemancollective.com
Get the free Google Business Profile guide or AI Max white paper by emailing Noah
Past Episode with Brandon Bateman (July 2024) – All about SEO and Facebook Ads
If you found this episode helpful, be sure to follow, rate, and review the podcast. And don’t forget to share it with your fellow real estate investors—especially those looking to stay ahead of the AI curve. Thanks for tuning in. See you in the next one!
