Explorez tous les épisodes du podcast The REI Marketing Weekly with Josh Culler
| Titre | Date | Durée | |
|---|---|---|---|
| You’re Losing Deals Because Your Brand Sucks, Here’s How to Fix It with Benmont Locker | 02 Sep 2025 | 00:37:28 | |
In this episode of REI Marketing Weekly, I’m joined by Benmont Locher, co-founder of Ramp REI, for a deep dive into the most overlooked competitive edge in real estate investing: your brand. We unpack how building a recognizable and reputable brand can eliminate seller resistance before the conversation even begins—and why generic, “We Buy Houses” marketing just doesn’t cut it anymore. Benmont brings real-world experience from helping grow one of the largest home-buying companies in the Northeast and shares how personal branding and cohesive marketing ecosystems are outperforming isolated, transactional strategies. If you’re tired of chasing cold leads or feel like your marketing is stuck in a one-dimensional rut, this episode is your wake-up call. We talk balance, longevity, and how brand equity isn’t just a feel-good concept—it’s a cash-flow multiplier. Timeline Summary: [0:00] – Introduction [1:10] – How branding can instantly eliminate seller objections [2:34] – Why cohesive marketing outperforms disconnected channels [7:10] – The rise of personal brand influence in a “trust recession” [10:22] – How Eric Brewer’s team phased out third-party leads [11:06] – Creating a marketing ecosystem: Connecting your channels for maximum impact [13:00] – Long-term ROI: Why branding is your best sustainable lead source [15:22] – How to balance short-term lead gen with long-term brand building [18:41] – Social media, SEO, and the power of omnipresence [22:08] – The marketing-to-fitness analogy: Why consistency wins [27:11] – Tactical tips for building a brand with limited budget and time [30:41] – How AI and search behavior are shifting the branding game [34:00] – Doing more with less: How top REI teams triple conversions with fewer leads 5 Key Takeaways:
Links & Resources:
If this episode gave you fresh ideas or confirmed your branding instincts, take 30 seconds to follow the show, leave a review, and share it with someone in your investor circle. You’ve got the vision—now let’s build the brand that matches. | |||
| Build a Lead Generation Machine with Content That Converts | 19 Aug 2025 | 00:56:56 | |
In this episode of RE Marketing Weekly, I share a live training where I walk through how to build a sustainable content machine that drives leads consistently—without burning out. This is for real estate investors who are tired of posting sporadically with little return and want a repeatable system that builds momentum over time. I cover why content marketing is more essential than ever in the age of AI, how to stay consistent, and what really makes content connect with motivated sellers. From structuring your message for impact to leveraging AI tools for unlimited content ideas, this episode is full of practical strategies and examples that you can apply right away—no fluff, just real tactics that work. Episode Highlights: [0:00] - The #1 reason real estate investors fail to stick with content [1:24] - Why AI-driven search makes local, relevant content more valuable than ever [3:02] - The secret to effective marketing: creating relevance that actually connects [5:05] - The power of nostalgia marketing and emotional hooks [8:55] - Why repelling the wrong audience is just as important as attracting the right one [12:03] - The “bridge” analogy for turning content into a direct line to your customers [14:10] - Content vs. advertising—understanding their roles and differences [16:23] - Producing vs. documenting: how to choose the right approach [20:04] - Don’t let vanity metrics mislead you—focus on real ROI [25:17] - How to balance content quality and quantity without burning out [33:14] - A live walkthrough on using ChatGPT to generate 50+ content ideas [44:08] - Structuring short-form videos for maximum retention [45:03] - 7 essential rules for building a content strategy that lasts [51:18] - What to do if you’re uncomfortable on camera (real talk) 5 Key Takeaways:
If this episode helped you think differently about your marketing, make sure to rate, follow, share, and leave a review. Your feedback helps me reach more entrepreneurs who need this kind of real-world strategy. | |||
| Fixing Your Motivated Seller Leads Funnel with 7 Key Metrics with Joe Cipollini | 05 Aug 2025 | 00:32:01 | |
In this episode of REI Marketing Weekly, I sit down with Joe Cipollini, co-founder of The Ramp Skills Academy, to have the no-fluff, tough-love conversation that real estate investors desperately need right now. If you’re struggling with inconsistent closings, underperforming lead pipelines, or a sales team that feels out of sync, Joe breaks it all down—why it’s happening, what you’re doing wrong, and how to fix it. We dive into the philosophy and tactical execution behind becoming a true professional in this industry. Joe shares insights from working inside Eric Brewer’s high-performing operation, which consistently brings in $1 million+ in wholesale revenue per month. He also breaks down the “seven numbers” you must be tracking, how sales and marketing can (and must) work together, and what separates the top 1% of investors from everyone else. Timeline Summary: [0:00] – Introduction [2:22] – Why most real estate investors are struggling to stay in business [4:45] – How top performers are weathering the storm by aligning sales and marketing [8:15] – Pipeline health: Why what you do today affects your revenue 150 days from now [10:34] – The “Mamba Mentality” and how Kobe Bryant’s attention to detail applies to sales [15:16] – Delivering Mercedes-level customer service in your seller conversations [18:00] – What messaging works in today’s trust-deficit market [20:15] – Why the first 90 seconds of a call can make or break a deal [25:06] – The 7 sales metrics that diagnose any bottleneck in your funnel [28:11] – Why relying too heavily on AI can kill your business if fundamentals aren’t in place 5 Key Takeaways: 1. Pros vs. Amateurs – Professionals thrive by obsessing over the details in sales and marketing. Amateurs blame their leads and coast on past momentum. 2. Your Pipeline Is 150 Days Old – Revenue issues today stem from poor marketing and sales execution months ago. Track it and fix it before it’s too late. 3. Fix the Funnel with 7 Numbers – Gross leads, quality leads, appointments set/held, contracts, closings, and profit are the only metrics that matter. 4. The Power of First Impressions – The first 90 seconds of a sales call can determine trust, rapport, and the outcome of the entire deal. 5. Excellence Isn’t Optional – In today’s trust-deficit market, delivering a high-touch, personalized experience is your competitive edge. Links & Resources:
If this episode helped you sharpen your skills or gave you the clarity you needed, take a moment to rate, follow, leave a review, and share it with someone who needs to hear it. Let’s raise the standard together. | |||
| Dominate Your Local Real Estate Market with Omnipresence Marketing with Tony Javier | 29 Jul 2025 | 00:33:42 | |
Back by popular demand, my good friend Tony Javier, CEO of 10X TV, joins me again on the show! In this episode, we go beyond just talking about TV ads — we dive deep into the power of consistency and strategic omnipresence in your real estate marketing. Whether or not you’re currently using TV or radio, this episode is packed with insights that will help you better understand how to structure your campaigns for long-term success. We break down what’s working in the market right now, the truth about fluctuating ROI, how to properly track ad performance, and why TV and radio are still effective—even in today’s fast-paced digital landscape. Tony also shares why most investors are mislabeling their leads and missing the real value of brand exposure. If you want to create sustainable deal flow, this episode will shift how you view marketing. Episode Highlights & Timeline: [0:00] – Introduction [1:05] – Why this episode matters even if you’re not running TV ads [2:22] – What it means to “string your marketing together” for omnipresence [4:03] – Is TV still consistent in today’s market? [6:52] – Why some investors see slower ROI—and why that’s okay [8:51] – The real (and often overlooked) benefits of being seen on TV [10:06] – Common mistakes in ROI tracking that can mislead your decisions [13:32] – How staying consistent builds long-term brand recall [15:03] – The “panic” problem: Why investors freak out over a 3X ROI [18:17] – Radio marketing breakdown: cost, targeting, and reach [20:15] – Why Tony accepts breakeven campaigns for long-term gain [22:16] – Omnipresence explained: dominating your local market [25:10] – Data-backed insight: 90% of seniors search online after seeing a TV ad [28:33] – Why Midwest and Southern markets are ideal for TV [30:12] – Who’s the best fit for 10X TV campaigns and how to apply 5 Key Takeaways:
Links & Resources:
If you enjoyed this episode, make sure to follow, rate, and share the podcast. And don’t forget to leave a review—it helps us reach more real estate pros who want to market smarter! | |||
| The New Rules of Direct Mail Marketing with Jessey Kwong | 08 Jul 2025 | 00:31:27 | |
In this episode of the REI Marketing Weekly, I’m joined by Jessey Kwong from Pebble REI for one of the most refreshingly honest and strategic conversations I’ve had on the show. We break down why direct mail is still thriving for investors who know how to niche their messaging, personalize their approach, and pair mailers with other marketing channels. Jessey shares data-driven insights from his platform and real-world stories that prove the old-school method is not only relevant—but evolving in a big way. We also go beyond direct mail to talk about how the smartest marketers balance being proactive and reactive. Whether you’re new to real estate marketing or a seasoned pro, this episode is packed with insights that will help you better adapt, optimize, and get the most out of your budget and time. Episode Timeline & Highlights [0:00] - Why staying updated on marketing trends is vital for success [1:22] - Marketing is both proactive and reactive—here’s how to balance both [2:20] - Introduction to Jessey Kwong and his CRM platform for real estate [3:25] - Why direct mail still works: consistency in lead flow despite declining use [4:08] - How investors are leveraging the drop in mail competition [6:23] - Jessey’s take on traditional vs. problem-based messaging [10:23] - The power of personalized mailers: maps, doodles, and human touches [11:37] - What makes mailers stand out in today’s crowded marketing space [15:28] - Combining mail with texting and cold calling for better engagement [18:02] - Rising costs in direct mail: How to adjust your marketing budget [21:24] - Don’t get spoiled—why all marketing channels eventually shift [23:35] - Staying creative before your results decline [25:11] - Why successful marketing requires delegation and expertise [27:08] - Jessey’s platforms, podcasts, and ways to connect 5 Key Takeaways:
Links & Resources
Enjoyed the show? Don’t forget to rate, follow, review, and share this episode with someone who needs to hear it. Your support helps us keep these conversations going. Catch you in the next one! | |||
| How to Rank in AI Search for Real Estate Investors with Noah Parks | 10 Jun 2025 | 00:43:52 | |
In this episode of The REI Marketing Weekly, I sit down with Noah Parks from Bateman Collective to dive deep into how AI is transforming search—and what that means for your real estate investing business. If you’re wondering how sellers will find you a year from now, this conversation is your playbook. We explore the current landscape of AI-driven search tools like ChatGPT and Google’s AI Max, and how they’re already shifting buyer behavior. From the importance of your Google Business Profile to crafting content that AI can actually find and cite, Noah shares why these strategies are no longer optional if you want to generate leads online. Episode Timeline: [0:00] - Meet Noah Parks and his role at Bateman Collective [1:18] - What $65M in ad spend teaches about Google’s AI shift [2:31] - How AI delivers direct answers vs. traditional search options [5:10] - Why this is the marketing tree you should’ve planted years ago [12:12] - Try this prompt: “Who’s the best cash buyer in [your city]?” [17:00] - The must-dos: Google Business Profile, reviews, and updates [24:00] - Real-world example of AI recommending a restaurant using GMB data [30:32] - What is Google’s AI Max and how it affects PPC [32:12] - Why your site structure and content matters more than ever [37:00] - Dynamic landing pages and leveraging $62M in PPC data [41:00] - How to contact Bateman Collective and get the AI Max white paper Key Takeaways:
Links & Resources:
If you found this episode helpful, be sure to follow, rate, and review the podcast. And don’t forget to share it with your fellow real estate investors—especially those looking to stay ahead of the AI curve. Thanks for tuning in. See you in the next one! | |||
| Marketing to & Closing Probate Leads Masterclass with Micah Nicholes | 20 May 2025 | 00:23:06 | |
In this episode ofthe REI Marketing Weekly, I sit down with Micah Nicholes, CEO of US Lead List, to dig into one of the most nuanced and emotionally charged niches in real estate—probate leads. Micah brings a wealth of insight on how to approach these leads with empathy, how to navigate emotionally complex situations, and why probate deals often yield some of the largest spreads in the business. We talk about the human side of real estate, why active listening can close more deals than aggressive selling, and how building real relationships with sellers is the key to unlocking trust—and ultimately, opportunity. If you’ve never considered probate marketing, or if you’ve been struggling to convert probate leads, this episode might just shift your entire mindset. Episode Timeline & Highlights [0:00] - Introduction [2:22] - Why understanding emotional pain points is key to converting probate leads [3:34] - How listening and asking the right questions builds trust quickly [5:00] - The surprising reason money isn’t the biggest issue in probate sales [6:24] - Real stories that show why real estate is always a people business [9:35] - Why probate deals can lead to some of the highest spreads [12:09] - The truth about data quality and why “perfect data” is a myth [14:17] - How US Lead List identifies properties with the highest likelihood to sell [18:06] - The “insider list” that yields 80% of Micah’s profits 5 Key Takeaways
Links & Resources
If you got value from this episode, don’t forget to follow, rate, and leave a review. Share it with someone in your network who’s ready to level up their approach to real estate marketing. Thanks for tuning in—see you in the next one! | |||
| Investing In Your Marketing to Build Brand & Get Deals with Jason Seward | 07 May 2025 | 00:37:02 | |
In this episode, I’m joined by my good friend Jason Seward, CEO of 608B Capital, for a candid conversation about the power of personal branding—especially if you’re in the real estate game or just starting to build your business presence. We dive deep into Jason’s journey of transitioning from a corporate career to becoming a full-time real estate investor and how he leveraged social media to build a brand that attracts both deals and investors. We chat about the mental hurdles of putting yourself out there, how to handle the fear of judgment, and the importance of showing up authentically and consistently. Jason shares his real-world experience on delegating marketing tasks, investing in brand building before the revenue rolls in, and why being known as the go-to expert in your market is a game changer. Whether you’re brand new to content marketing or looking to level up, this episode is packed with honest insights that will motivate you to get visible and stay consistent. Episode Highlights & Timeline: [0:00] - Introducing Jason Seward and the power of early brand-building. [1:02] - Overcoming fear of judgment when showing up on social media. [4:15] - Jason’s journey from side hustle to full-time real estate investing. [7:03] - Why Jason invested in marketing before the revenue came in. [9:25] - Delegating marketing tasks vs. doing it yourself. [16:01] - The importance of vetting partners and finding cultural alignment. [22:05] - Real-world examples of brand visibility leading to investments. [31:27] - How personal content humanizes your brand and builds trust. Links & Resources:
5 Key Takeaways:
Thanks so much for tuning in! If you enjoyed this episode, be sure to subscribe, rate, and leave a review. Don’t forget to share the show with someone who could benefit from building a stronger brand presence. Catch you on the next one! | |||
| What is VIDEO Content MARKETING? | 01 May 2025 | 00:06:30 | |
Video content marketing is one of the most powerful tools for growing your business, but it’s not just about making videos—it’s about having the right mindset. In this video, I’ll break down what video content marketing really is and how it helps you connect with your audience, build trust, and drive results. We’ll also dive into the mindset you need to create consistent, impactful content that grows your brand!Key Talking Points of the Episode00:00 Introduction00:30 What is content marketing?01:37 How to make your content marketing effective02:47 The purpose of content marketing04:03 How content marketing can generate leads05:08 Why mindset is important in content marketing___________________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| Top 3 Reasons Your Content Marketing is FAILING | 24 Apr 2025 | 00:13:24 | |
Is your marketing not getting the results you want? In this video, I’m breaking down the top 3 reasons your content marketing might be failing and sharing actionable steps to get it back on track. Learn how to identify common mistakes, refocus your strategy, and start driving real results with your marketing efforts!Key Talking Points of the Episode00:00 Introduction01:27 Personnel05:39 Expectations09:23 Direction______________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| Should You RECYCLE Video Content for Social Media? | 17 Apr 2025 | 00:08:31 | |
Recycling your video content for social media can save you time and maximize your reach—but is it always the right move? In this video, I’ll break down the pros and cons of repurposing your content, when it works best, and how to do it without losing quality or engagement. Learn how to make the most of your videos and keep your social media strategy fresh and effective!Key Talking Points of the Episode00:00 Introduction01:12 Why you should recycle a video again02:10 Keeping your consistency through recycling videos04:05 What to consider before recycling videos on social media05:04 Repurposing your existing content06:18 Exhausting short clips from longer form content07:00 When is it ideal to recycle videos on social media?_____________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| Marketing for Real Estate Investors Around Your Lifestyle with Jon & Amy Nolen | 15 Apr 2025 | 00:32:30 | |
If you’re a real estate investor looking to scale without sacrificing your lifestyle, this is the episode for you. I sat down with my good friends and clients Jon & Amy Nolen from Oklahoma City to talk about how they built a highly profitable real estate business that aligns with their family-first values—and why more deals don’t always mean more money. We dig into how they transitioned from high-pressure marketing methods like cold calling and mailers to powerful brand-building with TV and radio, and why that human connection matters. We also talk about how their CRM, “Pete,” plays a huge role in systemizing their lead flow, keeping sellers happy, and maintaining smooth operations. If you’re feeling the burnout or trying to grow the right way, this is one you can’t afford to skip. Episode Highlights: [0:00] - Introduction [1:11] - Why this interview was pulled from the archives—and why it still matters [3:00] - Jon & Amy’s early reluctance to video and how it became their marketing secret weapon [4:18] - How building brand trust through TV and radio created warmer, higher-quality leads [6:24] - TV vs. cold calling: the mental shift it creates in motivated sellers [13:09] - Scaling back: why 30 deals/month was too much—and how they course corrected [15:46] - The KPIs that matter when you’re optimizing for lifestyle, not volume [22:00] - How their CRM, Pete, automates everything from follow-ups to file sharing [26:12] - The power of a seamless customer experience—and how it boosts referrals and reviews [29:11] - Final advice: track your numbers, document your journey, and stay consistent Key Takeaways:
Resources Mentioned:
If you enjoyed this episode, don’t forget to rate, follow, and review the podcast. It helps us keep bringing you actionable insights from real investors building intentional, lifestyle-focused businesses. Share this episode with a friend who needs to hear it! | |||
| The Best Ways to START and END Your Social Media Videos | 03 Apr 2025 | 00:09:25 | |
Hooking your viewers from the start and wrapping up with a strong close can make all the difference in your social media videos! In this video, I’m breaking down why nailing the intro keeps people from scrolling past, and how a solid ending gets them to take action—whether that’s hitting follow, sharing, or coming back for more. Let’s make sure every video you put out leaves an impact!Key Talking Points of the Episode00:00 Introduction01:24 2 kinds of hooks02:30 Why you need a strong hook04:25 How to come up with a strong hook05:19 Call to action07:03 What call to action to use08:04 The most important part of a social media video________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| How to MONETIZE Your Social Media Content WITHOUT Using ADS! | 27 Mar 2025 | 00:11:18 | |
Did you know that you don’t necessarily have to spend money on ads to monetize your content? Running ads is one sure-fire way to get your social media content monetized but there are more organic ways too, some that you can even start doing on the very first piece you put out on the internet. Watch this video to learn how to monetize your social media content and why you should be focused on doing it organically before chasing after paid ads!Key Talking Points of the Episode00:00 Introduction01:43 Why shouldn’t you avoid talking about your products and services?03:12 What is the best way to talk about your products and services in your content?05:15 How can affiliate programs help you monetize your social media content?07:06 Why is it important to be aligned with the affiliates you will work with?09:01 Why should you focus more on monetizing your content organically?___________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| Referrals & Google Reviews: Become a Local Authority with Paul Myers | 25 Mar 2025 | 00:42:18 | |
If you’re tired of the constant grind of cold calling, direct mail, and paying out the nose for Facebook ads, this episode is going to hit different. I sit down with my good friend Paul Myers out of Augusta, Georgia—someone who’s absolutely crushed it in real estate investing by leaning hard into relationships and authority-building, instead of chasing every lead through paid marketing. Paul has generated over $1 million in gross profit from real estate deals without spending big on ads—just by focusing on referrals and building deep-rooted partnerships with local realtors. In this episode, we break down his exact playbook, from his “blitzkrieg” outreach system to his killer email newsletter strategy. Plus, we get into a super underutilized asset in the investor space: Google reviews. With 700+ reviews and top search engine visibility (even ChatGPT recommends him!), Paul shares how you can build that same local credibility and presence in your own market. Episode Timeline & Highlights [0:00] - Introduction [2:22] - How Paul built $1M+ in gross profit from agent referrals [6:09] - Paul’s “blitzkrieg” outreach strategy to dominate agent relationships [10:08] - The shift from paid marketing to long-term relationship building [15:14] - Why realtor referrals are warmer, easier, and more consistent leads [18:13] - The secrets behind Paul’s 59% open rate email newsletter to 1,600 agents [25:49] - Why Google Reviews matter way more than most investors think [30:36] - What ChatGPT & Google AI say about Paul’s business (mind-blowing SEO hack) [35:30] - The 3-step system Paul uses to collect hundreds of five-star reviews [37:57] - Paul’s tip for making review requests frictionless for anyone Links & Resources • Connect with Paul Myers: contact@myershousebuyers.com • Paul’s website: myershousebuyers.com • Dan Sullivan’s book: 10x is Easier Than 2x • The Road Less Stupid by Keith Cunningham • Learn more about our full-service podcast production: Cullermedia.com 5 Key Takeaways 1. Referrals Are a Goldmine – Paul built a seven-figure investing business by focusing on realtor relationships, not ads. 2. Outreach Matters – His “blitzkrieg” approach hits agents with nine touchpoints to instantly overcome obscurity. 3. Newsletters Build Authority – A monthly email packed with stories, listings, and reviews keeps Paul top of mind with 1,600 agents. 4. Google Reviews Create Trust – With over 700 reviews, Paul ranks at the top of AI-driven and traditional search engines alike. 5. Make Reviews Easy – Asking 1-on-1, keeping it personal, and sharing a direct link makes it frictionless for people to leave a review. If this episode sparked some ideas and gave you action steps to run with, do me a favor—rate, follow, and review the show wherever you’re tuning in. It helps us reach more investors looking to level up their marketing game. Catch you on the next one! | |||
| How to Get Over the FEAR of Being on CAMERA for Video Content | 20 Mar 2025 | 00:12:24 | |
Feeling uncomfortable on camera is natural, but overcoming this fear is essential if you want to leverage video content effectively for your business. Embracing the camera allows you to show up authentically, helping you connect with and reach the people you want to work with more powerfully.Watch now to learn how to get over the fear of being on camera for your video content and why it’s crucial for business owners!Key Talking Points of the Episode00:00 Introduction01:36 Why is it important for business owners to overcome the fear of being on camera?02:41 What is the impact of practicing to create video content?05:02 How will your preparation affect the quality of your video content?06:21 Why is perfectionism going to hold you back from creating video content?07:32 How can going live help you get more comfortable with creating video content?08:28 What exercises can you do to get comfortable in front of the camera?09:15 How can being interviewed help you overcome the fear of being on camera?11:03 How will your mindset help you create better video content for marketing?_____________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| Get Ranked by AI Search: The Future of SEO for Real Estate Marketing with Bryan Sekine | 18 Mar 2025 | 00:43:14 | |
In this episode, we dive deep into GEO (Generative Engine Optimization), a critical strategy for getting your real estate business ranked in AI-powered searches. Bryan Sekine, an SEO expert with years of experience, joins the show to discuss how AI tools like ChatGPT and Gemini influence search rankings and what real estate investors must do to get their business featured in AI-generated responses. Bryan shares practical and tactical strategies to optimize your online presence, improve website rankings, and leverage AI to ensure your business appears when motivated sellers search for solutions. Whether you’re a seasoned investor or just getting started with SEO, this episode will provide clear action steps to stay ahead of the curve in the evolving world of AI-driven search. Episode Highlights: [0:00] Introduction to the episode and topic: How AI is changing SEO [1:52] Guest introduction: Bryan Sekine and his background in SEO [5:51] How AI is transforming search behavior and why it matters for real estate investors [10:18] The shift from long-form content to concise, high-value answers in AI rankings [15:12] What is Geo Generative Engine Optimization (Geo) and how it differs from traditional SEO [20:07] The importance of Google Business Profile and how to optimize it for AI search [27:25] Top strategies to get your real estate business ranked in AI-generated responses [30:11] Why Google reviews and business listings impact your AI ranking [33:40] How structured data and schema markup help AI understand your website [37:08] Bryan’s SEO & Geo checklist—a step-by-step guide to improving your rankings [40:41] Final thoughts on why real estate investors must start optimizing for AI today 5 Key Takeaways: 1. AI is changing search behavior. Traditional search engines provide multiple results, while AI tools like ChatGPT and Gemini often suggest a single best answer. If your business isn’t optimized, you may not be found at all. 2. Google Business Profile is critical. AI engines use your Google Business Profile, customer reviews, and online activity to determine rankings. Keeping this updated is essential. 3. Reviews play a major role in AI rankings. Businesses with high-quality, frequently updated reviews are more likely to be referenced in AI search results. 4. Content needs to be clear and direct. AI prioritizes concise, high-value responses over long-form content, making structured, relevant information more important than ever. 5. Structured data and schema markup improve visibility. Using schema markup helps AI engines understand and index your website correctly, increasing the chances of being featured in AI responses. Links & Resources: • Get Bryan’s SEO & Geo Optimization Checklist: https://foxandowlmarketing.com/EEAT/ • Connect with Bryan: FoxAndOwlMarketing.com • Follow Josh on YouTube for real estate marketing strategies: YouTube.com/@JoshCuller If you found this episode valuable, subscribe to the podcast, leave a review, and share it with fellow real estate investors. | |||
| How Often Should You Post on Social Media? | 13 Mar 2025 | 00:11:27 | |
Wondering how many videos you should post on social media for organic content marketing? In this video, I’ll walk you through how to identify the right posting frequency for your brand and the key factors to consider before making a decision. Learn how to find the balance that keeps your audience engaged and drives real results for your content strategy!Key Talking Points of the Episode00:00 Introduction01:52 Money and Time03:37 Creating a good habit04:50 What does your capacity look like?06:04 How many videos a day should you be posting?07:15 How consistency can impact your marketing results08:00 Identifying how often you should be posting09:59 Testing the waters to identify your capacity_____________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| How AI Is Impacting Search Results for Your Leads & The Rise of GEO with Matt Bigach | 11 Mar 2025 | 00:27:32 | |
If you’re still relying solely on traditional SEO to attract motivated seller leads, you might be falling behind. In this game-changing episode, I sit down with Matt Bigach, co-founder of Nexus Homebuyers and Reibar Marketing, to dive deep into Generative Engine Optimization (GEO)—the next evolution of search in the age of AI. We break down how AI-powered search tools like ChatGPT, Perplexity, and Gemini are transforming how people find information and how investors can adapt to stay ahead of the competition. I even do a live test on ChatGPT, and what I discover completely changes how I see search marketing. We cover why Google is losing market share, how AI is reshaping search results, and the practical steps you need to take right now to optimize your content for AI-driven search. If you want to future-proof your real estate business, this is an episode you can’t afford to miss. Episode Highlights: [0:00] – Introduction [1:15] – What is Generative Engine Optimization (GEO) and how does it differ from traditional SEO? [4:40] – The shift from search engine results to AI-curated answers—what this means for marketing [6:59] – Why content diversity (videos, blog posts, and authoritative mentions) is crucial for ranking in AI search [8:20] – How AI-driven tools like ChatGPT, Perplexity, and Gemini are shaping the future of search [10:28] – Action steps to start optimizing for GEO today [12:10] – The importance of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) in AI search rankings [14:35] – How getting featured on prominent blogs and media outlets can boost your credibility [18:42] – Live test: I ask ChatGPT where to sell my house in Chicago—what happens next blows my mind [20:04] – How reviews and online reputation impact AI-driven search results [22:56] – The power of multi-format content and why video content is crucial [25:29] – A crazy AI story: How I used AI to design my latest tattoo and why this proves AI’s impact on every industry Five Key Takeaways: 1. AI is reshaping search results – Unlike traditional search engines that provide multiple options, AI-driven search tools deliver direct answers, making it crucial to optimize content for these platforms. 2. Content diversity is key – AI prioritizes websites with a mix of blogs, videos, reviews, and authoritative mentions. A single-format approach is no longer enough. 3. EEAT matters more than ever – Experience, Expertise, Authoritativeness, and Trustworthiness now play a huge role in search rankings, especially in AI-generated results. 4. Reviews influence AI recommendations – AI tools are pulling data from reputable sources and favoring businesses with strong online reputations, including Google and BBB reviews. 5. Early adopters will dominate – Businesses that start optimizing for AI-driven search now will have a major advantage over competitors who delay adopting this strategy. Links & Resources: 📩 Connect with Matt Bigach: matt@reibarmarketing.com 🌎 Learn more at ReibarMarketing.com 🎥 Watch this episode on YouTube for the live AI test! Enjoyed this episode? If this episode gave you a fresh perspective on the future of search, don’t keep it to yourself. Subscribe, share, and leave a review to help others stay ahead in the AI marketing game. See you next week for Part 2 of this conversation! | |||
| How to Maintain CONSISTENCY With Social Media Content | Josh's Content Marketing Tips | 06 Mar 2025 | 00:13:41 | |
Marketing on social media is one of the best ways to reach your target audience, build an online presence, and establish your brand’s reputation. We all know that we need to do it, but many entrepreneurs still struggle with the creation and consistency of content because they do not have the right processes in place. Watch now to better understand the impact of consistently putting out content for marketing and what you can do to stay consistent once you get started!Key Talking Points of the Episode00:00 Introduction01:30 How do your processes impact your consistency?02:19 Why are processes important for marketing?03:28 How can processes hold your team accountable?04:02 Why do you need to hire somebody to maintain consistency on social media?05:05 How can batching your content help you maintain consistency?06:07 What kind of content can you record by batches?08:01 Do you need to use a content calendar to stay consistent with social media?11:02 Why is it ideal to hire someone to take care of your content?12:14 How can the right people help you stay consistent and build your reputation?_____________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation📨 Shoot me an email! josh@cullermedia.com🎯 Connect with me on Facebook: https://www.facebook.com/cullerjosh/👉🏼 Follow me on Instagram: https://www.instagram.com/joshkculler/🎶 Follow me on TikTok: https://www.tiktok.com/@thecontentninja?lang=en🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| How to Get Investors to Chase YOU (Not the Other Way Around) with Ian Horowitz | 04 Mar 2025 | 00:33:17 | |
In this episode of The REI Marketing Weekly, I sit down with Ian Horowitz, a former firefighter turned real estate investor with a nine-figure portfolio. Ian reveals how content marketing, credibility-building, and strategic networking helped him raise millions in private capital and scale his business. We discuss why authority matters in real estate investing, how to use books, podcasts, and social media to attract investors, and the exact process he follows to nurture relationships and close deals. If you’re looking for practical, no-BS marketing tactics to grow your investment business, this is a must-listen! 5 Key Takeaways: 1. Your Network is Your Capital Source – Investors are already in your circle; you just need to let them know what you do. Start sharing your journey and deals with friends, family, and acquaintances. 2. Content Creates Credibility – A book, podcast, or even consistent social media posts can establish you as an expert. People invest with those they trust, and content builds trust. 3. Give Value Before You Ask for Money – Whether it’s a free book, whitepaper, or educational content, providing value first makes people more likely to invest when the time comes. 4. Avoid Desperation When Raising Capital – The key to getting investors on board? Scarcity and confidence. Instead of chasing investors, create a fear of missing out (FOMO) by positioning your deals as exclusive opportunities. 5. Build a System for Long-Term Growth – Ian automates his credibility-building through a system that includes podcasting, social media content, email marketing, and case studies—all designed to nurture investors over time. Episode Highlights & Timestamps: [0:00] - Introduction [1:10] - Ian’s background: From firefighter to real estate mogul [3:45] - The moment Ian realized raising capital was easier than he thought [6:20] - Why your first step in raising capital should be creating case studies [7:30] - How writing a book helped Ian close a $5M deal with seller financing [10:15] - The biggest misconception about content marketing for real estate [12:40] - Social media vs. long-form content: What’s better for credibility? [15:25] - How to leverage speaking engagements and networking for capital [17:15] - The power of a well-placed free resource in generating deals [21:00] - Ian’s capital-raising funnel: How it works and why it converts [24:30] - The biggest mistake investors make when trying to raise money [26:50] - The “fear of missing out” (FOMO) approach to securing investors [29:30] - Ian’s step-by-step guide for beginners raising private capital [32:00] - Where to connect with Ian and learn more about his strategies Links & Resources: Connect with Ian Horowitz: www.equitywarehouse.com Listen to Ian’s Podcast: The Real Estate Reserve Podcast Follow Ian on Instagram: @EquityWarehouse If you found this episode valuable, make sure to subscribe, share, and leave a review! Your support helps us bring more expert insights on marketing and real estate investing. 🚀 👉 Follow me on social media and YouTube for weekly content tips! | |||
| Top 3 ESSENTIALS for Converting Leads with Organic Video Content | Josh's Content Marketing Tips | 28 Feb 2025 | 00:12:04 | |
Video content is one of the most effective types of content you can use for organic marketing, but do you know how to maximize it?Most people do not and that’s perfectly normal, but if you’re serious about leveraging your video content for organic marketing, you need to be familiar with the right way to structure it. There are 3 essential pieces for every video that you need to nail down if you want it to reach the right people and get you the right results.Watch now to learn the 3 most essential pieces of video content for organic marketing and how you can make the most out of them on all platforms!Key Talking Points of the Episode00:00 Introduction01:01 The Hook02:13 Click Through and Retention Rates03:03 Capturing Your Viewers’ Attention 04:30 Using AI to Generate Your Hook05:10 The Value Proposition06:33 Ideal Retention Rate07:19 Types of Value from Content08:49 The Call to Action09:21 Creating a Compelling CTA10:21 The Purpose of Content Marketing_________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| How to Get More Sellers to Pick Up the Phone with the 3-Dial Method with Jennifer Steward | 26 Feb 2025 | 00:34:05 | |
If you’re a real estate investor looking to sharpen your cold calling skills, this episode is packed with insights you won’t want to miss! I sit down with my good friend Jennifer Steward, a cold calling expert with nine years of experience in the space. She’s trained by some of the best in the industry—John Martinez, Jerry Green, and Brant Daniels—and she knows exactly what it takes to get people to actually pick up the phone and engage in meaningful conversations. In this episode, Jennifer shares her three-dial method for increasing call answer rates, her best icebreaker strategies to build rapport, and the secret to keeping prospects on the phone without them getting annoyed. We also dive into the importance of quality data, how the cold calling landscape is evolving, and why lead management is the real moneymaker in your acquisitions process. Whether you’re just starting or looking to refine your approach, Jennifer drops some serious knowledge on making cold calling an effective part of your real estate investing strategy. Key Takeaways: 1. Cold Calling Isn’t Dead – It’s Just Less Competitive Many investors have pulled back from cold calling, making it an even more valuable strategy for those who stick with it. With the right approach, there’s less competition and higher conversion potential. 2. Lead Management is More Valuable Than Closing While acquisitions managers get the credit for closing deals, it’s the lead managers who nurture relationships and make those deals possible. A strong lead management system can make or break your success. 3. Data Quality Matters More Than Call Volume Success in cold calling isn’t just about making more calls; it’s about calling the right people. Using updated and accurate data dramatically increases response rates and improves overall conversion. Episode Highlights: [0:00] – Introduction [2:22] – Jennifer’s background and how she became an expert in cold calling [5:12] – The current state of cold calling in real estate investing [10:40] – Why fewer people are cold calling now—and how that’s an advantage [13:55] – Jennifer’s three-dial method for getting more people to pick up [16:42] – The critical role of a lead manager and why they’re more valuable than closers [20:53] – Is the “one-call close” a myth? Jennifer’s take on the real sales process [24:37] – Using psychology in sales conversations to build trust and close deals [27:10] – The importance of high-quality data and how to avoid bad leads Links & Resources: Connect with Jennifer Steward:
Learn more about Jennifer’s services: • Cold Calling & Lead Management • Data & Skip Tracing • Acquisitions & Funding for Real Estate Deals Don’t Forget to Subscribe! If you enjoyed this episode, make sure to subscribe, rate, and review the podcast. Share this with a fellow investor who wants to step up their cold calling game. Follow me on social media @JoshKoller to stay updated on upcoming episodes. See you next time! | |||
| How to Define Your Target Demographic | Josh's Content Marketing Tips | 21 Feb 2025 | 00:11:48 | |
Defining your target demographic is the foundation of any successful marketing strategy. In this video, I’ll walk you through the key steps to identify and understand your ideal audience so you can create a marketing plan that drives real results. Learn how to pinpoint who you’re speaking to, tailor your content to their needs, and build a strategy that helps your business grow effectively!Key Talking Points of the Episode00:00 Introduction01:01 Books to help you identify your target demographic02:01 Determine who you are and what you do03:28 Who is your target demographic?04:31 What do they want?05:37 What do they need?07:32 Matching your pricing methods with your services09:20 How can they convert with you?10:28 Prioritize creating your target demographicLinksStory Brandhttps://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329The 1-Page Marketing Planhttps://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM_________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| Properly Scaling Your Marketing to Generate Leads & Build Brand with Brian Snider | 18 Feb 2025 | 00:30:00 | |
If you’re a real estate investor struggling to balance multiple marketing channels or unsure how to optimize your ad spend, this episode is a must-listen. I sit down with my good friend Brian Snider, a real estate marketing expert from The Collective Genius, to break down the essentials of building a stable and scalable marketing strategy. Brian introduces the three-legged stool analogy, explaining why relying on just one marketing channel is a risky move—and how diversifying can help you generate consistent leads and maximize your return on investment. We also dive deep into budgeting for marketing, understanding ROI expectations, and knowing when to cut or double down on a marketing channel. Whether you’re a numbers person or just want a clear strategy to improve your marketing results, this episode is packed with actionable insights. Episode Highlights [0:00] - Introduction [1:45] - The challenge real estate investors face in balancing marketing channels [3:12] - The three-legged stool concept: Balancing inbound, outbound, and niche marketing strategies [5:14] - Defining inbound vs. outbound marketing and why you need both [7:48] - How adding more marketing channels creates stability in your business [10:34] - How to determine a healthy return on ad spend (ROAS) and when to reinvest [12:20] - When to cut underperforming marketing channels and focus on what works [14:02] - How long should you test a new marketing channel before making adjustments [17:05] - The importance of tracking data and making marketing decisions based on numbers [18:10] - Why competition audits are key to standing out in a crowded market [20:45] - The evolution of direct mail, cold calling, PPC, and digital ads in real estate [22:30] - The impact of Google reviews on branded vs. unbranded marketing approaches [24:55] - How the rise of TV and online ads is shifting real estate marketing strategies [26:00] - The power of relationships in marketing and why investors must focus on trust [28:10] - Final thoughts on optimizing marketing budgets and scaling effectively 5 Key Takeaways 1. Diversification is Key – Relying on a single marketing channel is risky. Aim for at least three to build a stable lead flow. 2. Test Before Cutting – Give a new marketing strategy at least four to eight months before deciding if it’s working. 3. Know Your Numbers – Track your marketing spend, lead conversions, and ROI to make data-driven decisions. 4. Stand Out From the Competition – Analyze what others are doing and differentiate your messaging to capture more leads. 5. Relationships Matter – Marketing is no longer just about transactions. Building trust with sellers leads to more deals and referrals. Links & Resources • Learn more about The Collective Genius: www.thecollectivegenius.com • Contact Brian Snider: Brian@thecollectivegenius.com • Follow Brian on Instagram: @theindysnider Enjoyed this episode? If you got value from today’s conversation, subscribe to the podcast, leave a review, and share this episode with a fellow investor who needs to level up their marketing strategy. | |||
| How Authenticity Creates RELEVANCE in Your Content | Josh's Content Marketing Tips | 14 Feb 2025 | 00:11:47 | |
When you’re creating content for marketing, you have to keep in mind that if you focus on relevance and authenticity, you will attract the right people. This is what many entrepreneurs struggle with because they think it needs to be a massive production and focus on irrelevant details, but that’s not the case. Watch this video to learn how authenticity can create relevance in your content and what you can start doing to push your content towards the right direction!Key Talking Points of the Episode00:00 Introduction01:01 How can you create a connection with your target audience with content?02:23 Why is it important to provide value through your content?03:22 What kind of content will help you build a connection with your audience?04:00 How important is intentionality in creating social media content?06:05 How can authenticity help you attract your target demographic?07:34 What can you do to establish your authenticity through your content?10:00 How can your authenticity build trust with your demographic?____________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation📨 Shoot me an email! josh@cullermedia.com🎯 Connect with me on Facebook: https://www.facebook.com/cullerjosh/👉🏼 Follow me on Instagram: https://www.instagram.com/joshkculler/🎶 Follow me on TikTok: https://www.tiktok.com/@thecontentninja?lang=en🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD | |||
| No Means Not Yet: Turning Seller Rejections into Deals with Derek Dombeck | 11 Feb 2025 | 00:35:29 | |
If you’re a real estate investor constantly hearing “no” from sellers, remember—according to today’s guest, Derek Dombeck—“no” just meansnot yet. In this episode, we dive deep into the art of handling seller conversations, overcoming objections, and closing deals with confidence. Derek, a seasoned real estate investor with over 20 years of experience, shares powerful negotiation strategies, the psychology behind different seller personalities, and how to adapt your approach for maximum success. From identifying whether a seller is analytical, social, or a fast decision-maker to structuring creative deals when a cash offer isn’t the best fit—Derek lays it all out. Plus, he shares how hisNo Means Not Yet program helps investors sharpen their negotiation skills in real-time. If you’re struggling to convert leads into deals, this episode is packed with insights you don’t want to miss. Episode Highlights [2:10] – The real meaning behind “no” in real estate negotiations [5:34] – Identifying seller personality types and why it matters [9:15] – Why treating sellers like people, not transactions, is key [12:48] – The power of asking the right questions and staying silent until the seller responds [15:05] – How to handle sellers who demand an immediate offer [18:40] – The importance of setting expectations early in the conversation [20:45] – Overcoming objections before they even arise with storytelling [23:30] – How framing your pitch properly can make sellers more open to creative financing [26:15] – Why most investors throw away valuable leads and how to capitalize on them [29:50] – The role of follow-up and how one call turned into a $500K private lending deal [32:45] – Practicing negotiation skills in everyday interactions 5 Key Takeaways 1. “No” doesn’t mean never, it means not yet – A seller’s initial rejection is often just a hesitation. Understanding this can change your entire approach. 2. Identify seller personality types early – Tailoring your communication style based on whether a seller is analytical, social, or direct improves your chances of closing the deal. 3. Overcome objections before they arise – Use storytelling and real-world examples to address concerns before a seller brings them up. 4. Follow-up is everything – The best deals often come from leads that didn’t seem promising at first. Keeping in touch can turn dead leads into major opportunities. 5. Practice negotiation skills in everyday life – Whether at a store, hotel, or with friends, improving your ability to guide conversations makes a huge difference in deal-making. Links & Resources Connect with Derek Dombeck: https://thegenerationsofwealth.com/ Learn from Derek’s No Means Not Yet training: https://nomeansnotyet.com/ Enjoyed This Episode? If you found value in this conversation, make sure to subscribe to the show and share it with your fellow investors. Also, check out my daily content on marketing strategies for real estate professionals. See you in the next episode. | |||
| Maximize Your Text Message Marketing to Close Deals with Michael Bartalomei | 04 Feb 2025 | 00:41:35 | |
If you’re a real estate investor using or considering text message marketing, this episode is a must-listen. I sit down with Michael Bartolomei from Launch Control, a powerful texting platform built specifically for real estate investors. We dive deep into the best practices for text message marketing, compliance concerns, and why the term “text blasting” should be left in the past. Michael shares insider strategies on how to ethically and effectively engage with leads, the importance of lead nurturing, and how to integrate text marketing with your other marketing channels—like direct mail, PPC, and SEO—to maximize your results. Plus, he reveals how top investors are using texting not just for outreach, but as a powerful tool for lead follow-up and conversions. Episode Highlights: [0:00] Introduction [2:15] Debunking the “Text Marketing is Dead” Myth – Why text marketing is still thriving despite regulatory changes. [7:40] How to Stay Compliant – The key differences between text message marketing and solicitation, and how to avoid getting flagged. [12:30] The Right Way to Start a Conversation – The best type of messages to send to get responses (without getting blocked). [19:10] The “Pivot” Strategy – How to smoothly transition a text conversation into a phone call and close more deals. [26:45] Maximizing Your Marketing ROI – How to integrate text marketing with other marketing channels like PPC and direct mail for better results. [34:20] Using Text Marketing for Lead Nurturing – Why text messages aren’t just for outbound marketing, but also for long-term relationship building. [38:00] How to Get Started with Launch Control – Michael shares how you can book a demo and leverage text marketing the right way. 5 Key Takeaways: 1. Compliance is Key – Understanding the difference between proper text marketing and solicitation helps avoid legal issues and ensures long-term success. 2. Shift from “Text Blasting” to Smart Messaging – Instead of sending mass, generic texts, focus on personalized messages that engage leads. 3. The Power of Lead Nurturing – Texting isn’t just for outbound marketing; it’s also a great tool for building long-term relationships with potential sellers. 4. Integrate Texting with Other Marketing Strategies – Combining text marketing with direct mail, PPC, and SEO can improve conversion rates and maximize ROI. 5. Know When to Pivot to a Phone Call – The ultimate goal of text marketing is to transition to a conversation, making a discovery call the key step toward closing deals. Links & Resources: Launch Control – launchcontrol.us Michael’s Podcast: Deal Nation – Available on all major platforms If you found this episode valuable, subscribe, share, and leave a review. Also, be sure to check out my YouTube channel (Josh Culler) for more marketing strategies and insights. See you next time. | |||
| How to Avoid Marketing Yourself Out of Business in Real Estate with David Richter | 28 Jan 2025 | 00:33:24 | |
Ever feel like you’re making money in real estate but still feel broke? In this episode, I sit down with my longtime friend David Richter from Simple CFO Solutions to tackle one of the most overlooked yet crucial aspects of running a real estate business: financial management. David shares insights from his book, Profit First for Real Estate Investors, and breaks down how to implement systems that help you stay profitable while scaling your business. From budgeting for marketing to hiring the right team, we cover strategies to avoid common pitfalls like over-marketing or spending yourself out of business. If you want to understand where your money’s going and how to keep more of it, this episode is packed with actionable advice you don’t want to miss! Timeline Summary: [0:00] - Introduction [1:22] - How David and I got started in real estate and our background with wholesaling. [3:00] - The inspiration behind Profit First for Real Estate Investors and why financial clarity matters. [5:38] - Common mistakes in budgeting for marketing and tips to allocate effectively without overextending. [10:52] - How to tweak marketing budgets when scaling and the importance of ROI benchmarks. [15:10] - Advertising vs. organic marketing: How long to test new strategies before cutting them off. [19:20] - The role of Profit First in helping real estate investors create sustainable financial systems. [22:10] - Allocating resources for staffing and avoiding the trap of unsustainable payroll expenses. [28:15] - Fundamentals of tracking financials and improving conversion rates in your sales process. Key Takeaways: 1. Track Every Dollar: Many real estate investors struggle because they don’t know where their money is going. Using systems like Profit First can give you clarity and control over your finances. 2. Budget for Marketing Wisely: Allocate no more than 30-40% of your revenue to marketing, and ensure you’re seeing at least a 3–5x return on your investment before scaling. 3. Don’t Overspend on Payroll: Keep payroll expenses under 35% of your total revenue to avoid overextending your business, even when hiring staff like lead managers or sales assistants. 4. Test Marketing Channels for 90 Days: When trying new advertising strategies, give them at least 90 days to evaluate effectiveness, but be prepared to pivot if the results aren’t there. 5. Focus on Conversion Rates: It’s not always about generating more leads—it’s about converting the leads you already have. Regularly track and improve your conversion metrics to maximize ROI. Links & Resources: • David Richter’s Book: https://simplecfosolutions.com/bulk/ • Simple CFO Solutions Website: https://simplecfosolutions.com/ Closing Remarks: Thanks for tuning in! If you found value in this episode, don’t forget to subscribe, rate, and leave a review. Share it with friends in the real estate space who could use a little extra help mastering their financials. Connect with David Richter using the links above, and take control of your business’s profitability today. See you next time! | |||
| How Real Estate Investors Can Leverage Social Media & Content Marketing to Generate Leads & Build Brand | 14 Jan 2025 | 00:26:22 | |
Welcome back to The REI Marketing Weekly! In this exciting start to 2025, host Josh Culler unpacks the secrets of social media and content marketing for real estate investors. Drawing from his recent presentation for the Collective Genius mastermind, Josh reveals practical strategies to generate motivated leads and establish a powerful brand presence. This episode is a must-listen for both beginners and seasoned investors who want to make social media marketing work without the overwhelm. From understanding your audience to crafting effective content and staying consistent, Josh lays out a clear roadmap for long-term success in marketing your real estate business. Timeline Highlights: [00:00] - Reflecting on the holiday break and new plans for the podcast. [00:42] - Introducing the episode’s focus: social media marketing for real estate investors. [02:10] - Defining social media marketing, its benefits, and its role in lead generation. [08:06] - Identifying your “North Star” and aligning your strategy with your goals. [14:20] - The difference between advertising and content marketing—and why you need both. [17:35] - Overcoming roadblocks in content creation with tools like ChatGPT. [24:18] - Consistency as the cornerstone of a successful content marketing strategy. 5 Key Takeaways: 1. Clarify Your Marketing Goals: Identify your “North Star” and create a targeted strategy for your specific audience, whether it’s motivated sellers or business professionals. 2. Content Marketing Builds Trust: Unlike advertising, content marketing focuses on providing value and answering your audience’s questions to build credibility. 3. Know Your Audience’s Habits: Determine where your target audience consumes media and focus your efforts on the platforms they frequent most. 4. Embrace Tools for Efficiency: Use tools like ChatGPT to generate content ideas and streamline your content creation process. 5. Consistency is Key: Regularly posting quality content is critical to building authority and generating long-term leads. Stay committed to your schedule for best results. Closing Remarks: Thank you for tuning in to The REI Marketing Weekly! If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. Follow Josh on YouTube for more actionable insights, or reach out directly on Instagram or Facebook for personalized guidance. Here’s to making 2025 your breakthrough year in real estate marketing! | |||
| How to Disqualify Leads & Build Trust with Sellers with Nathan Payne | 18 Dec 2024 | 00:27:52 | |
If you’re struggling to build trust with sellers in a crowded market, this episode is for you! I sit down with Nathan Payne, an expert real estate investor and coach, to discuss a game-changing strategy: disqualifying your leads. While it may sound counterintuitive, this approach helps you establish genuine trust, stand out from the competition, and ultimately close more deals. Nathan shares his philosophy on ethical selling, why empathy matters, and how focusing on solutions for sellers builds long-term success. We dive deep into understanding sellers’ needs, qualifying opportunities the right way, and how to follow up with purpose without being pushy. Plus, Nathan explains his hands-on apprenticeship model for new investors and why simple, consistent actions often beat flashy, new marketing tactics. Whether you’re a beginner or a seasoned investor, this episode is packed with practical insights to take your sales game to the next level. 5 Key Takeaways: 1. Disqualifying Leads Builds Trust Instead of pushing a solution, Nathan emphasizes asking sellers about options they’ve already explored. This approach helps determine if you’re the right fit while building credibility and trust. 2. Empathy and Ethics Win Deals Caring about the seller’s situation, showing genuine empathy, and offering honest advice often outperform aggressive tactics. People choose to work with those they trust. 3. Follow Up with Purpose Nathan’s follow-up strategy focuses on picking up where the last conversation left off, ensuring each touchpoint is meaningful rather than annoying. 4. Profitability Over Quantity Nathan highlights the importance of building a profitable wholesaling business instead of chasing volume. Understanding your process and mastering sales is key before scaling. 5. Consistency Beats Trends Flashy marketing techniques come and go, but simple, consistent effort in lead generation and relationship-building remains the most effective strategy. Episode Highlights: [0:00] - Introduction [1:05] - The challenge of standing out in a competitive market when sellers have multiple offers. [2:20] - The power of disqualifying leads and why it creates better trust with sellers. [5:45] - Why consistency and doing the work matter more than chasing shiny marketing trends. [10:00] - How understanding sellers’ motivations transforms your sales conversations. [14:00] - Why disqualifying leads saves time and builds stronger relationships. [19:30] - Nathan’s purposeful follow-up strategy: picking up where you left off. [22:30] - What’s next for Nathan Payne: hands-on coaching to guarantee results. Links & Resources: • Join Nathan’s Facebook Group:https://www.facebook.com/paynelessflipping Closing Remarks: If you enjoyed today’s episode, be sure to subscribe, rate, and review the show! Connect with me on social media and check out my YouTube channel for more strategies on content creation, podcasting, and building your brand. | |||
| Creating Relationships That Lead to Revenue with Nathan Turner | 11 Dec 2024 | 00:25:09 | |
In this episode of REI Marketing Weekly, we’re diving deep into the world of note investing with Nathan Turner, widely known as “The Canadian Note Guy.” Whether you’re a seasoned real estate investor or someone curious about unique investment strategies, this conversation is packed with insights. Nathan shares his 15+ years of experience in real estate, discussing his transition from fix-and-flip to the more hands-off and scalable world of note investing. Along the way, he highlights the importance of networking, reputation, and relationship-building in the note investing community. We also explore how note investing offers an alternative path to passive income without the hassles of property ownership. Nathan breaks down the marketing techniques unique to this space, the value of maintaining a good reputation, and how personal connections can lead to fruitful deals. If you’ve ever wondered how note investing works or are intrigued by its potential, this is an episode you don’t want to miss! Key Takeaways from the Episode: 1. Reputation is Everything in Note Investing In the niche world of note investing, your reputation is your brand. Being reliable, following through on promises, and maintaining integrity can make or break your success in this relationship-driven business. 2. Networking is the Cornerstone of Deal Flow Attending conferences, building genuine relationships, and staying active on platforms like Facebook and LinkedIn are essential for sourcing deals and staying top-of-mind for referrals. As Nathan explains, connections often lead directly to opportunities. 3. The Simplicity of Note Investing Unlike fix-and-flip or rental properties, note investing offers cash flow without property management headaches. By owning the paper (mortgage), not the property, investors enjoy passive income while avoiding maintenance and tenant issues. 4. Personalized Marketing Stands Out Nathan’s approach to marketing focuses on sharing relatable, personal stories through emails and social media. By connecting on a human level, he stays memorable and builds trust with his network. 5. Diverse Options in Note Investing Note investing suits a variety of people, from passive investors seeking hands-off income to active investors managing portfolios. Whether you’re leveraging an IRA or looking to diversify, there’s a pathway in note investing tailored for your goals. Episode Highlights: [0:00] - Introduction [1:10] - Introduction to Nathan Turner, “The Canadian Note Guy,” and his journey into note investing. [4:25] - The role of networking and relationship-building in sourcing deals and maintaining a solid reputation. [7:30] - How Nathan uses email campaigns and social media to stay top of mind and build trust. [11:15] - A beginner-friendly explanation of note investing and how it differs from other real estate strategies. [16:45] - Why note investing offers passive income opportunities without the headaches of property ownership. [20:10] - The type of personality and professional background best suited for note investing. [23:00] - Nathan’s Diversified Mortgage Expo and how to connect with him for further learning. Links & Resources: • Connect with Nathan Turner: ErnestInvesting.com • Learn More About the Diversified Mortgage Expo: Diversified Mortgage Expo Website Closing Thoughts: If you’re curious about note investing or looking for ways to diversify your real estate portfolio, Nathan Turner offers valuable advice and actionable strategies. Don’t forget to check out the links above for more resources, and if you enjoyed this episode, please rate, review, and share the podcast with your network. We’ll see you next week! | |||
| Creative Financing Secrets & Real Estate Wrap Deal Strategies with Phillip Louden | 04 Dec 2024 | 00:32:44 | |
Are you a wholesaler looking for fresh ways to find buyers for your deals? Or maybe you’re intrigued by creative finance strategies like wraps? In this episode, I sit down with Phillip Louden, an expert in creative finance and wraps, to uncover his innovative approach to finding buyers and scaling a real estate business. Phillip shares his journey from wholesaling to building a thriving business that aligns with his vision and lifestyle, offering insights every investor can benefit from. We dive into marketing strategies for finding motivated sellers and buyers, the importance of commitment in your efforts, and how to avoid common pitfalls. Plus, Phillip discusses how he’s successfully tapped into the Hispanic market in Kansas City and why this underserved demographic represents an incredible opportunity. Whether you’re new to real estate or a seasoned investor, this episode is packed with actionable tips to help you level up your game. Timeline Summary: [0:00] - Introducing [1:15] - Introducing Phillip Louden and his expertise in creative finance and wraps. [3:22] - The basics of wrap deals and how they differ from traditional strategies. [7:45] - Phillip’s shift from wholesaling to a focus on seller financing and long-term wealth building. [12:35] - Innovative strategies for finding buyers, including leveraging Facebook Marketplace and Craigslist. [17:50] - The importance of knowing your demographic and crafting targeted marketing strategies. [20:18] - Tips for wholesalers: How to effectively present deals to buyers. [25:30] - Commitment in marketing—why time and effort are key to success. [28:45] - Phillip’s free Seller Finance Freedom Academy and how it empowers investors. Key Takeaways: 1. Wrap Deals Demystified: Wraps are a powerful tool for creating passive cash flow by selling properties via seller financing, especially to underserved demographics like first-generation Hispanic Americans. 2. Finding Buyers Made Simple: Use platforms like Facebook Marketplace and Craigslist to connect with agents and buyers interested in seller-financed properties. Searching terms like “dueno a dueno” can yield valuable leads. 3. Commit to Your Marketing Strategy: Effective marketing takes time and consistent effort. Avoid the trap of prematurely abandoning a strategy before it has time to produce results. 4. Know Your Target Demographic: Understanding the cultural and financial habits of your buyers can give you a competitive edge. Phillip’s focus on the Hispanic community in Kansas City is a prime example of leveraging demographic insights. 5. Align Business with Lifestyle Goals: Phillip emphasizes the importance of building a business that supports your vision and lifestyle, not one that traps you in an endless grind. Links & Resources: Seller Finance Freedom Academy: https://www2.skool.com/sellerfinancefree/about Closing Remarks: If you found value in this episode, don’t forget to share it with your real estate investor friends and leave us a review! Subscribe to the show for more expert insights, and check out our YouTube channel for additional content. Let’s continue the conversation—connect with me, Josh Culler, on Instagram or Facebook! | |||
| He Spent $30 Million in Marketing: Here's What He Learned with Brad Chandler | 27 Nov 2024 | 00:27:26 | |
In this insightful episode, we sit down with Brad Chandler, a seasoned real estate investor and marketing expert with over 21 years of experience and $30 million spent in marketing. Brad shares the hard-earned lessons and mindset shifts that have transformed his approach to both business and life. This episode dives deep into the often-overlooked relationship between your marketing strategies, business goals, and personal fulfillment. Whether you’re a seasoned investor or just starting, Brad’s perspective will leave you with actionable insights and a refreshed approach to building a sustainable business. Join us as Brad discusses how to avoid common marketing pitfalls, the importance of self-awareness in achieving business success, and why focusing on your “why” is key to aligning your efforts with your goals. From real-world mistakes to invaluable takeaways, this conversation is packed with wisdom for anyone looking to balance business success with a meaningful life. Episode Highlights: [0:00] Introduction to Brad Chandler and his extensive real estate marketing journey. [2:24] The danger of “marketing yourself out of business” and how to align marketing with your infrastructure. [5:12] Why your self-worth shouldn’t be tied to your net worth—and how mindset affects marketing decisions. [10:21] The seven-level “why” exercise for uncovering your true motivations. [16:32] How following your gut can save you from costly marketing mistakes. [19:36] Why rapport and empathy are the most valuable tools in sales and marketing. [23:40] The power of removing self-limiting beliefs to create a thriving business and personal life. 5 Key Takeaways: 1. Avoid Marketing Overload: Scaling your marketing efforts too quickly without proper infrastructure can backfire. Align your campaigns with your team’s capacity and systems. 2. Know Your Why: Conduct a seven-level “why” exercise to deeply understand the motivations behind your business and marketing decisions. 3. Follow Your Gut: Trust your instincts when making decisions about partnerships, campaigns, and investments. Intuition often highlights what spreadsheets can’t. 4. Focus on Rapport: Building authentic connections with clients and understanding their needs is far more effective than high-pressure sales tactics. 5. Mindset Over Mechanics: Self-limiting beliefs can sabotage your business. Addressing your mindset not only improves personal happiness but also enhances business outcomes. Links & Resources: Connect with Brad Chandler: https://podcast.bradchandler.com/ Final Thoughts: If this episode resonated with you, don’t forget to subscribe and leave a review on your favorite podcast platform. Share this episode with a friend who could use a fresh perspective on aligning their business and personal goals. Thanks for listening, and we’ll catch you next week! | |||
| Scale Your Marketing by Leading with Revenue with Matt Paxson | 20 Nov 2024 | 00:33:56 | |
Ready to take your real estate business to the next level? In this episode, we dive deep into the nuances of marketing and sales delegation for real estate investors. I’m joined by my friend, Matt Paxson, a seasoned real estate professional with over 15 years of experience in the industry. Matt has seen it all—from scaling his business from a few deals a month to managing a high-volume operation, and he’s here to share the secrets of building an effective marketing and sales process. We discuss when to do things yourself and when it’s time to bring in the experts, all while ensuring your marketing investments yield maximum returns. Trust me, you won’t want to miss the invaluable insights Matt provides! We also cover essential tips for hiring third-party agencies, strategies for lead generation, and Matt’s unique approach to staying hands-on with sellers while balancing team management. Whether you’re a solo investor looking to scale or someone navigating partnerships and growth, this episode is packed with actionable advice. Episode Highlights: [0:00] - Introduction [1:15] - The challenge of deciding between DIY marketing and outsourcing to professional agencies. [3:32] - Why it’s crucial to hire industry-specific experts for your marketing efforts. [7:48] - Matt’s journey from managing everything himself to outsourcing PPC and other lead gen strategies. [14:50] - Building a revenue-first approach and why leading with income matters before outsourcing. [20:05] - The benefits of being hands-on with sellers and the art of closing deals personally. [26:45] - Structuring your team for optimal performance and the importance of focusing on your strengths. 5 Key Takeaways: 1. Lead with Revenue: Before outsourcing marketing tasks, ensure you’re generating enough income to justify these expenses. This strategy ensures sustainability and efficient growth. 2. Industry-Specific Expertise Matters: Hiring agencies or individuals familiar with real estate investing yields better results, as they understand the market’s unique challenges and opportunities. 3. Do What You’re Good At: Focus on the tasks that bring you joy and where you excel, like negotiating deals, and delegate areas where you lack expertise. 4. Build Strong Systems: Before hiring, create detailed systems and processes for your team to follow. This approach sets everyone up for success and ensures consistency. 5. Master Lead Generation: Your leads are the gold of your business. Prioritize quality lead generation and have a well-thought-out strategy to convert those leads into deals. Links & Resources: • Connect with Matt Paxson on Facebook: https://www.facebook.com/matthewpaxson Don’t forget to subscribe to the show and share it with your real estate investing friends! If you enjoyed this episode, please leave a review and check out my YouTube channel for more content on real estate marketing and content strategies. | |||
| The 80/20 Blueprint for Smarter, More Profitable Real Estate Marketing with Jaren Barnes | 13 Nov 2024 | 00:37:02 | |
In this episode of REI Marketing Weekly, I sit down with Jaren Barnes from Land Maverick Society to dive deep into the art and science of land investing. Jaron unpacks his strategic approach using the 80/20 principle, revolutionizing how to market and close deals efficiently. We discuss the importance of focusing on what truly drives results and how applying the 80/20 concept can make you unbeatable in marketing and sales. Jaren also shares powerful insights on building genuine connections with sellers and how these relationships can lead to more successful and profitable transactions. We cover everything from smart compliance techniques for text marketing to a compelling story of how deeper engagement with a seller led to a $5,000 savings on a land deal, despite a competing higher offer. You’ll learn the significance of customizing your communication to match the seller’s personality, using a thoughtful and structured sales process, and leveraging compliant and effective text marketing. Timeline Summary [0:00] - Introduction [1:30] - Introduction to Jaron Barnes and his unique perspective on land investing. [4:15] - Understanding the 80/20 principle and its application to marketing and sales. [8:45] - The story of how Jaron’s method saved $5,000 on a deal by building seller rapport. [14:00] - Breaking down effective and compliant text marketing strategies. [18:30] - How Jaron structures his business with minimal resources but maximum efficiency. [23:15] - The critical role of customizing your approach to different seller personalities. [30:00] - Key takeaways on optimizing your sales process for better outcomes. Key Takeaways 1. Master the 80/20 Principle: Focus on the actions that yield the greatest impact to streamline your processes. 2. Build Genuine Connections: Authentic relationships with sellers can lead to better deals and long-term success. 3. Practice Smart Text Marketing: Use compliant platforms like Launch Control to maintain ethical and legal standards. 4. Adopt a Structured Sales Process: Qualify leads carefully to maximize efficiency and effectiveness. 5. Adapt Communication Styles: Tailor your approach to each seller’s personality to increase trust and close deals successfully. Links & Resources • Connect with Jaren Barnes: Text “Marketing” to (219) 419-7797 to receive a free 30-minute coaching call (mention Josh Culler). • Books Mentioned: “80/20 Sales and Marketing” by Perry Marshall and “The 10X Rule” by Grant Cardone. Closing Thank you for tuning in! If you found this episode valuable, don’t forget to rate, follow, and share the podcast. Stay connected for more insights on marketing and real estate investing, and be sure to check out our social media for extra tips and content. See you in the next episode! | |||
| Generating Leads with TV Advertising | How to do it Correctly with Tony Javier | 06 Nov 2024 | 00:33:06 | |
In this episode, we dive deep into an often-overlooked marketing method: TV advertising for real estate investors. Tony Javier, a seasoned expert in utilizing TV ads to generate motivated seller leads, joins me to shed light on why this “old-school” marketing channel still packs a punch, especially for certain demographics. If you’re skeptical about TV’s effectiveness or think it’s too costly, Tony’s insights on reaching the right audience might change your mind. We explore how TV ads can deliver high ROI, the ideal audience for this approach, and Tony’s strategies that make TV ads a reliable lead generation tool in real estate. From the importance of targeting specific demographics to tips on standing out in competitive markets, Tony shares the formula that’s helped him and his clients succeed on TV. Whether you’re new to TV ads or looking to refine your approach, Tony’s practical advice offers valuable takeaways for real estate investors eager to expand their marketing channels. Episode Highlights: [00:00] - Introduction to TV advertising and Tony’s unique approach for real estate investors. [05:15] - How Tony discovered the power of TV ads through an unexpected encounter. [12:30] - Why TV ads resonate with the 50+ demographic and how this group consumes media differently. [20:45] - The credibility factor: How appearing on TV positions you as a trusted, established business. [25:10] - Common mistakes in TV advertising and Tony’s top tips for an effective campaign. [30:00] - Standing out with memorable calls to action and easy-to-recall phone numbers. [33:30] - Best practices for creating a TV ad campaign that drives results. 1. TV Ads Are Still Relevant and Effective – Despite the rise of digital marketing, TV advertising can be a powerful tool for real estate investors, especially for reaching older demographics who still heavily consume TV content. 2. Understanding Your Audience Is Essential – For TV ads to be effective, it’s crucial to target the right demographic. Tony highlights that the 50+ age group, particularly those with a lower income, is a prime audience for motivated seller leads. 3. Credibility Through TV Exposure – Appearing on TV can instantly boost your credibility, making potential clients view you as a serious and trustworthy business, unlike the perception many have of online ads. 4. Memorable Call-to-Actions Make a Difference – A clear, concise call-to-action, including an easy-to-remember phone number or website, can significantly increase engagement and conversion rates from your TV ads. 5. Stand Out with Proven Strategies – Success with TV advertising relies on using well-tested scripts, strategically selecting air times, and crafting ads that capture and hold attention. Following a reliable formula can yield consistent results and reduce ad spend waste. Links & Resources: • Connect with Tony Javier and learn more about TV advertising for real estate investors: https://tonyjavier.com/tv If you found this episode insightful, don’t forget to rate, follow, and share the podcast! Your feedback helps us bring you even more great content. | |||
| The Power of Data-Driven Direct Mail in Real Estate with Rob Swanson CEO of FreedomSoft | 29 Oct 2024 | 00:33:47 | |
In this episode of REI Marketing Weekly, I sit down with Rob Swanson, CEO of FreedomSoft, to dive into the world of direct mail marketing for real estate investors. Rob shares the cutting-edge strategies his team has developed to innovate direct mail, using data to fine-tune targeting and improve lead conversion rates. We discuss how traditional direct mail can still drive results when approached with a modern twist and why understanding your prospect’s unique motivations is key to getting the highest returns. Rob’s deep insights into data and customer journey in real estate make this a must-listen for investors ready to elevate their marketing game! Episode Highlights: [00:00] – Introduction to Rob Swanson and his background in real estate and data-driven marketing [03:20] – How direct mail strategies have remained reliable yet improved through targeted innovation [10:15] – Rob’s data-driven approach to segmenting and sequencing direct mail based on property history and seller motivation [15:45] – Why timing is crucial: Adjusting messages for new vacancies vs. long-standing ones [22:30] – How automated, sequence-based mailing can drastically increase conversions [28:40] – Rob’s insights into making traditional marketing tactics more effective in today’s market Links & Resources: • Learn more about Freedom Soft: freedomsoft.com • Explore Rob’s podcast The Real Estate Mogul: https://www.youtube.com/@RealRobSwanson If you enjoyed this episode, please take a moment to subscribe, rate, and review the podcast. Your feedback helps us bring more valuable content tailored to your interests in real estate marketing. Don’t forget to share this episode with fellow investors looking to boost their marketing efforts! | |||
| Turning Cold Calls into Warm Leads with Clifford "The Cowboy Closer" Walker | 22 Oct 2024 | 00:38:00 | |
In this exciting episode of The REI Marketing Weekly, I sit down with my good friend, Clifford “The Cowboy Closer” Walker, a real estate investing pro known for his unique approach to cold calling. We dive deep into the power and persistence of cold calling in today’s market. Clifford shares why he still believes in this old-school tactic despite the industry’s shift away from it, and he offers a refreshing perspective on building genuine connections with sellers. If you’ve ever struggled with cold calling or felt overwhelmed by rejection, Clifford’s insights on leading with authenticity and serving people rather than selling them will be a game changer for you. Get ready to take notes and learn strategies that will transform your approach! Episode Highlights: [0:00] - Introduction to Clifford “The Cowboy Closer” Walker and his background in real estate. [1:00] - The current state of cold calling: Why some are moving away, but Clifford is doubling down. [5:30] - Clifford’s personal approach: Building relationships with sellers rather than pushing sales tactics. [12:15] - The importance of follow-up and how to stay consistent without sounding scripted. [17:00] - Clifford’s thoughts on the best data to pull for successful cold calling campaigns. [23:45] - The role of communication in real estate investing: Why it’s the secret to closing deals. [31:00] - Clifford’s advice for new investors on mastering the art of connecting with sellers. Links & Resources: • Connect with Clifford on YouTube: https://www.youtube.com/channel/UC2MoDGK15SWJ4RpT_eS9P6g • Download Clifford’s free PDF guide: 5 Steps to Getting Started with Wholesaling: https://www.corralnetwork.com/wholesaleprocess • Follow Clifford on Instagram: https://www.instagram.com/cliffordthecowboycloser/?hl=en Closing Remarks: If you enjoyed today’s episode, please rate, follow, and review The REI Marketing Weekly! And don’t forget to subscribe to our YouTube channel for more episodes and tips on marketing and real estate investing strategies. See you next time! | |||
| Zero Marketing Spend to $20M Projects with Daniil Kleyman | 15 Oct 2024 | 00:22:55 | |
In this episode of REI Marketing Weekly, I sit down with my good friend and real estate developer, Daniil Kleyman from Richmond, Virginia. Unlike the typical wholesaler or fix-and-flip investor, Daniil focuses on larger real estate developments, which leads to a unique approach to business and marketing. We dive deep into how he secures his deals without traditional marketing methods, relying instead on reputation and referrals from key players in his market. Daniil shares how building relationships with developers, real estate agents, and wholesalers has allowed him to establish himself as the go-to person in his region for high-value projects. We also explore his software, Rehab Valuator, which is designed to help real estate investors with deal analysis, project management, and raising capital. If you’re interested in real estate development or want insights into how to grow your business without relying on cold calling or direct mail marketing, this episode is a must-listen! Timeline Summary: [0:00] - Introduction [2:12] - Introduction to Daniil Kleyman and his business model focused on real estate developments. [5:10] - How Daniil secures high-value deals through referrals instead of traditional lead generation. [7:45] - Why networking with the right people is more important than broad marketing strategies. [12:50] - Daniil’s perspective on efficient marketing and being the go-to person in a niche market. [16:05] - The power of social media presence in attracting deals and investors. [20:10] - Overview of Daniil’s software, Rehab Valuator, and its benefits for real estate investors. Links & Resources: • Learn more about Rehab Valuator at Rehabvaluator.com Closing Remarks: Thanks for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with your real estate friends. Your feedback helps us improve and grow the show. See you in the next episode! | |||
| How to Repurpose Long-form Video for Social Media Content | Josh Solo Episode | 10 Oct 2024 | 00:10:46 | |
In this solo episode, I dive into the essential strategies for repurposing your long-form podcast and video content for social media. Whether you’re in real estate, wholesaling, property management, or any other business, creating engaging social media clips from your larger content can help boost your online presence and attract more leads. I share practical tips on how to craft a strong hook, maintain context, and deliver value in bite-sized clips to grab attention on platforms like Instagram Reels, TikTok, and YouTube Shorts. Plus, I discuss the role of AI in content repurposing, the limitations it currently has, and why a human touch can often make a big difference when it comes to editing. If you’re looking to streamline your content creation and consistently show up on social media without creating new content every day, this episode is for you! Timeline Summary: [0:00] - Introduction to the importance of repurposing long-form content for social media. [1:50] - Using property walkthroughs and case studies as social media clips. [3:14] - The current role and challenges of using AI for content repurposing. [4:36] - Why the first 3-5 seconds of a video are crucial for grabbing attention. [5:58] - How context and value impact retention rates on social media. [8:12] - The importance of crafting engaging content manually versus relying on AI. [9:33] - How to turn long-form content into daily social media posts without burnout. If you enjoyed this episode, please rate, follow, and review the podcast! It helps spread the word and ensures you don’t miss future content designed to help you grow your business through smart, consistent social media strategies. | |||
| Virtual Wholesaling Made Simple with Chris Logan | 08 Oct 2024 | 00:34:09 | |
In this episode of REI Marketing Weekly, I’m excited to be joined by Chris Logan, an expert in virtual wholesaling. We dive into a strategy that can revolutionize your real estate wholesaling business: finding the buyer first. Chris shares his approach, which simplifies wholesaling by focusing on building a strong buyers list before chasing deals, a method called reverse wholesaling. He outlines the process step-by-step, showing how you can streamline your operations, close deals faster, and increase profitability by prioritizing buyer relationships. We also discuss the importance of networking in the real estate investing world, using platforms like Facebook groups to find the right buyers, and building long-term, profitable connections with realtors, cash buyers, and wholesalers. Chris shares practical tips for using cold calling as an efficient strategy to kick-start your deals, even if you’re new to the game. Plus, stay tuned for a special free gift that Chris is offering to help you get started with virtual wholesaling from home. Timeline Summary: [0:37] - Introduction to reverse wholesaling and finding your buyer first. [2:00] - The advantages of virtual wholesaling and simplifying your business. [5:45] - Chris shares how to build a buyers list using Facebook groups and other online resources. [10:30] - The key relationships you need: realtors, wholesalers, and cash buyers. [19:20] - Tips for cold calling and how to overcome the fear of making calls. [25:00] - Chris explains the four pillars of seller motivation for successful deals. [31:30] - How to join Chris’s free Facebook group and get his wholesaling playbook. Links & Resources: Join Chris Logan’s Facebook group: https://www.facebook.com/groups/virtualwholesalingmadesimple Text “BABYSTEPS” to (813) 560-8319 for a free guide to wholesaling houses from home. If you enjoyed this episode, please remember to rate, follow, and leave a review! Your feedback helps us improve and bring more valuable content. | |||
| The Marketing Formula for Unlimited Motivated Seller Leads with Brent Daniels of Wholesaling Inc | 01 Oct 2024 | 00:38:06 | |
Are you ready to learn the top real estate marketing strategies from one of the best trainers in the industry? In this episode, I sit down with my good friend Brent Daniels, also known as Mr. TTP (Talk to People), to break down the core principles of real estate marketing that every investor should know. Whether you're into wholesaling, buy-and-hold, or multifamily, Brent’s simple yet powerful framework will help you improve your marketing game. We dive deep into the differences between inbound and outbound marketing, why you need both, and how to balance them effectively. Brent also shares his “four phases” of marketing, which can transform how you approach real estate lead generation. Plus, we discuss how the landscape is changing, including new regulations on cold calling and the growing importance of inbound strategies like SEO and PPC. This episode is packed with actionable insights and could easily serve as a mini-course on real estate marketing! Key Takeaways: [0:00] - Introduction [2:18] - The difference between inbound (SEO, PPC) and outbound (cold calling, text blasting) marketing for real estate. [5:32] - Brent’s four phases of marketing and why consistency is key to success. [8:19] - The importance of responding quickly to inbound leads and why speed is crucial to securing deals. [10:43] - Why referrals are the most valuable leads and how to build a brand that encourages them. [13:51] - Making the transition to a more inbound-focused strategy and why it matters. [20:10] - How Brent uses enthusiasm and authenticity to drive referrals and close more deals. [28:50] - Understanding key metrics for PPC marketing and how to scale your real estate business effectively. Links & Resources:
If you enjoyed the episode, please make sure to subscribe, rate, and review our show. Share it with a friend who’s looking to level up their real estate marketing! | |||
| Leveraging AI & Automation for Following Up with Leads with Brad Bone | 24 Sep 2024 | 00:35:43 | |
In this episode of REI Marketing Weekly, we dive into one of the most critical yet often overlooked components of real estate investing—follow-up. I’m joined by my friend and experienced investor, Brad Bowen, who invests across the country, operating from California while focusing on the Jacksonville, Florida market. Together, we explore how effective follow-up can make or break deals, especially in virtual investing. Brad shares his insights on utilizing technology and automation, like his lead automation platform RiverX AI, to streamline the follow-up process and boost conversions without losing the personal touch. You’ll learn why follow-up is a “golden goose” for reviving dead leads, how AI can enhance (not replace) human interaction, and why balancing automation with manual efforts is essential for success. Whether you’re a seasoned investor or just starting out, this episode is packed with actionable advice on how to build a consistent and results-driven follow-up system. Episode Highlights: [0:00] - Introduction [2:05] – The critical role of follow-up in real estate investing and how it bridges marketing and sales. [3:12] – Introduction of Brad Bowen and his cross-country investing model. [6:18] – How Brad uses River X AI to automate and enhance follow-up, ensuring consistency and reviving dead leads. [12:45] – The balance between AI and human touch in follow-up strategies. [18:20] – The impact of follow-up on sales, and how ignoring it can cost you money. [22:34] – Practical tips for creating a successful follow-up system, including using both "high-tech" and "low-tech" methods. [26:55] – Case study: How Brad’s team closed 15 deals by re-engaging cold leads through automation. Enjoyed this episode? Make sure to rate, review, and share the podcast with fellow investors! Stay tuned for more actionable insights on real estate marketing and investing strategies. | |||
| How to Script Video Content (for Real Estate Investors) | 19 Sep 2024 | 00:19:42 | |
In this episode, we dive into a key aspect of creating impactful video content: scripting. As a real estate investor or a business owner looking to leverage video marketing, you’ve probably asked yourself, "Do I need a script, or should I just wing it?" In this solo episode, I share insights from working with over 250 real estate professionals and filming more than 10,000 videos throughout my career. We’ll explore how to approach scripting, the pros and cons of using teleprompters, and why authenticity is crucial for engaging your audience. If you're struggling with confidence on camera or unsure how to organize your content, this episode is for you! You’ll also learn my preferred method for planning video content, including how to use bullet points effectively, avoid sounding robotic, and maintain a natural flow that resonates with potential sellers or clients. Whether you’re creating lead generation videos or marketing your services, these tips will help you craft videos that are both authentic and impactful. Episode Highlights: [0:00] - Introduction [0:41] - Introduction and overview of previous video content topics. [2:30] - Should you use a script? Factors to consider for your video content. [4:25] - Overcoming fear of being on camera and building confidence. [6:11] - Why teleprompters often hinder authenticity on video. [8:20] - My go-to method for planning and organizing video topics with bullet points. [14:00] - The importance of a strong start and call to action in your videos. [16:50] - Wrapping up: Key takeaways and a special offer for a free 30-minute consultation. If you found this episode helpful, please subscribe, leave a review, and share it with others who might benefit. Also, check out my YouTube channel for more video marketing tips! | |||
| Unlocking Seller Finance Marketing Strategies with Wyatt Reed | 17 Sep 2024 | 00:29:07 | |
In this episode, we dive into the world of seller finance deals with Wyatt Reed, a seasoned real estate investor and expert in creative financing strategies. Whether you’re a seasoned investor or just starting out, Wyatt shares unique insights into how seller finance leads differ from typical motivated seller leads and why this could be a game-changer for your business. We discuss innovative marketing and sales tactics specific to seller finance, exploring how to position yourself to sellers effectively, even if this isn't your primary strategy. Wyatt also breaks down his approach to lead generation, the importance of having multiple offers, and how he leverages turnkey marketing services to streamline his process. Plus, we explore why seller financing is growing in popularity, the key differences in conversations with seller finance leads versus cash offer leads, and how building strong relationships can close more deals. If you're looking to expand your real estate investing toolkit, this episode is packed with actionable advice! Timeline Summary: [00:00] - Introduction to the episode and the significance of seller finance deals. [01:04] - Introducing Wyatt Reed and the concept of seller finance leads. [04:07] - Differences in marketing approaches between seller finance and typical wholesaling. [06:34] - Wyatt explains his strategies for pitching multiple offers and educating sellers. [09:08] - The overlap between sales and marketing in real estate investing. [12:27] - Wyatt shares his key performance indicators (KPIs) and his marketing approach. [18:10] - Importance of follow-up systems and processes in closing deals. [22:30] - Discussing Wyatt’s shift from scaling to sustainable growth and lessons learned. [25:09] - Insights into Wyatt’s coaching program and seller finance business model. Links & Resources: Connect with Wyatt Reed: https://sellerfinancedeals.com/ Listen to Wyatt’s Podcast: https://ascendyoursuccess.com/ Learn more about Culler Media Productions: Cullermedia.com If you enjoyed this episode, please rate, follow, and share the podcast! Your feedback helps us grow and continue bringing valuable content to your feed. Don't forget to check out our YouTube channel for more engaging content. Thanks for listening, and we'll catch you in the next episode! | |||
| Establish Brand Authority as a Real Estate Investor in Your Market with Eric Brewer | 10 Sep 2024 | 00:37:08 | |
In this episode, we dive deep into the world of branding and social media marketing with my good friend Eric Brewer, a seasoned real estate investor and creative marketer from York, Pennsylvania. Eric shares his journey of leveraging social media and unconventional marketing tactics to build a strong brand for his business, Integrity First Home Buyers, in one of the most competitive real estate markets in the Northeast. He opens up about his strategies for branding, the importance of consistency, and how he balances direct response marketing with a long-term branding approach that resonates with potential clients and partners. We also explore how Eric's innovative use of platforms like Facebook Live and his bold billboard campaigns have helped him generate high-quality leads, referrals, and a unique brand identity. Plus, Eric gives insights into his Novation training program, where he teaches others how to navigate this challenging but rewarding business strategy. Whether you're looking to expand your real estate business or simply want to understand how to build a more compelling brand, this episode is packed with valuable lessons and actionable advice. Timeline Summary:
Links & Resources:
If you enjoyed this episode, please remember to rate, follow, and review the podcast on Apple Podcasts, Spotify, or wherever you listen. Your feedback helps us bring you more great content! Don’t forget to share this episode with anyone looking to elevate their real estate marketing game. Catch you in the next one! | |||
| Where to Film Video Content for Real Estate Investors | 05 Sep 2024 | 00:18:04 | |
In this episode, we dive into the essential question for content creators, especially real estate investors: “Where should I film my video content?” Whether you're looking to attract motivated seller leads, market to other wholesalers, or raise capital, I break down the most effective strategies for selecting filming locations that resonate with your target audience. Forget expensive studio setups – I share practical tips and real-life examples that will help you use everyday environments, like properties under contract or even Airbnbs, to enhance your marketing impact. Tune in to discover how to leverage your surroundings to create engaging, authentic content that converts! Timeline Summary: [00:00] - Introduction [00:22] - Introduction to the topic: Finding the right place to film your video content. [02:10] - Key guideline: Filming in the environment relevant to your subject matter. [04:35] - Practical tips for real estate investors: Filming at properties to attract motivated sellers. [07:17] - Strategies for filming multiple types of content for different audiences. [09:14] - Creative filming solutions: Using Airbnbs, offices, and everyday locations. [12:24] - Essential gear and tools for filming high-quality content on a budget. [15:54] - Final thoughts: Keeping content creation simple and effective. Closing Remark: If you enjoyed this episode, make sure to subscribe, rate, and review the podcast! Follow me on social media and reach out with any questions or topics you’d like covered in future episodes. Let’s keep the conversation going and take your content creation to the next level! | |||
| How to Market for Creative Finance Deals with Chris Prefontaine | 03 Sep 2024 | 00:32:00 | |
In this episode, we dive deep into the ever-changing landscape of marketing for motivated seller leads with Chris Prefontaine, co-founder of Smart Real Estate Coach. Chris shares invaluable insights into navigating the latest trends in real estate marketing, from leveraging creative financing to optimizing strategies with virtual assistants. We discuss the evolving role of Facebook ads, the impact of artificial intelligence, and the importance of adapting to new tools and techniques while staying true to proven methods. Whether you're just starting in real estate or looking to refine your marketing game, this episode is packed with actionable tips to help you succeed. Join us as we explore the basics of effective lead generation, discuss the best lists for direct mail campaigns, and outline the benefits of integrating virtual assistants into your team. Chris also breaks down the keys to identifying the right marketing strategies for your business and how to measure success. If you're looking to stay ahead in real estate marketing, this episode is a must-listen! Timeline Summary: [0:00] - Introduction to marketing challenges and changes in trends for motivated seller leads. [1:07] - Chris Prefontaine shares insights on creative financing and its growing interest among real estate investors. [4:30] - Discussing effective marketing strategies, including the use of specific mailing lists and virtual assistants. [8:20] - How to determine which marketing efforts work best for your business and when to adjust strategies. [12:15] - The role of virtual assistants in marketing, their training, and how they can improve efficiency. [16:30] - The importance of staying committed to a marketing strategy and knowing when to scale. [22:00] - Key performance indicators (KPIs) to track and measure marketing success. [25:45] - Predictions for the future of real estate marketing and effective lead generation techniques. Links & Resources
| |||
| Social Equity & Leveraging Organic Content to Drive Leads with Daniel Martinez | 27 Aug 2024 | 00:26:38 | |
In this episode of REI Marketing Weekly, we dive deep into the power of organic content with my good friend Daniel Martinez, co-founder of HiveMind. We explore whether podcasting, YouTube, and other organic content can realistically generate leads for your real estate business. Daniel shares his unique approach to leveraging his podcast, The Hive With Us, specifically in the land investing niche to create deal flow, build relationships, and establish credibility. We discuss how SEO plays a crucial role in making your content discoverable and why long-term consistency is key to reaping the benefits. If you're a wholesaler, land investor, or just curious about content marketing's impact on real estate, this episode is packed with insights to help you think strategically about your content and lead generation. Timeline Summary:
Links & Resources:
Closing Remarks: Thank you for tuning in to this episode! If you found value in today’s discussion, please consider leaving a review on Apple Podcasts or Spotify and sharing the episode with others who might benefit. Don’t forget to subscribe and check out our YouTube channel for more content. See you in the next episode! | |||