Explorez tous les épisodes du podcast The Rectified Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| #62 Scaling Your Direct-to-Consumer Business: Strategies for Growth | Nicolas Beaupré of Mateina | 17 Jan 2025 | 00:37:56 | |
PROMO CODE: therectifiedpodcast20 ➡️https://mateina.ca/discount/therectifiedpodcast20 In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate. He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and focus Yerba Mate provides and the cultural significance of the drink. He also touches on overcoming challenges, the importance of community, and the strategic partnerships with Tiny and Andrew Huberman that have helped Mateina expand in North America. Tune in to discover Nicolas Beaupre’s inspiring entrepreneurial journey and the plans for Mateina. 00:00 Introduction and Guest Welcome 00:42 Discovering Maté in Lebanon 02:02 Nicolas' Journey to South America 05:43 Founding Mateina 07:31 Creating a Unique Brand 08:57 Expanding to Ready-to-Drink Products 12:50 Partnership with Andrew Huberman 18:02 Advice for Aspiring Entrepreneurs 25:06 Marketing Strategies and Community Building 29:31 Future Plans and Conclusion Mateina’s Website: https://mateina.ca/discount/therectifiedpodcast20 Mateina on Instagram: https://www.instagram.com/mateina/ Mateina on Tiktok: https://www.tiktok.com/@drinkmateina Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY | |||
| #61 STAND OUT in a Crowded Market with These Proven Strategies | Savonne Anderson founder of Aya Paper Co. | 29 Nov 2024 | 00:40:55 | |
In this episode of the Rectified Podcast, we sit down with Savonne Anderson, founder of Aya Paper Company. Join us as Savonne shares her inspiring story of launching and growing a sustainable greeting card business in the digital age. Learn about her journey from a graphic designer to an entrepreneur, her passion for creating meaningful and authentic products, and her strategies for business growth. Savonne opens up about the impact of social media, the importance of building community, and how intuition has guided her business decisions. Discover how Aya Paper Co. thrives by addressing industry gaps and connecting deeply with its customers. Aya Paper Co’s Website: https://ayapaper.co/ Savonne on Instagram: https://www.instagram.com/simply.savonne/ Aya Paper Co on Instagram: https://www.instagram.com/ayapaper.co Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY | |||
| #52 Inside the Bubbles: Mike Pilkington on Creating Key Sparkling Water | 22 May 2024 | 00:28:41 | |
Welcome back to another episode of the Rectified Podcast! Our guest today is Mike Pilkington, co-founder of Key Sparkling Water. Mike shares the inspiring story behind the creation of Key Sparkling Water and how it addresses consumer needs in a crowded market. He discusses using real fruit and carefully considered carbonation levels to create a unique beverage. Mike also touches on brand development, marketing strategies, and lessons learned from previous ventures. Tune in to hear about their journey, experiences, and insights into building a successful beverage brand. Find out where you can buy Key Sparkling Water and how it stands out in today's crowded market. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #51 Breaking Taboos: The Fri Period Journey with Nina Smith | 09 May 2024 | 00:24:50 | |
In this episode of the Rectified Podcast, host Sandy interviews Nina Smith, one of the founders of Fri Period, a company that produces sustainable, ethically made, chemical-free period underwear. Nina shares the inspiration behind Fri Period, emphasizing the desire to create an environmentally friendly alternative to single-use period products, spurred by the shocking waste statistics discovered during lockdown. With a background in human rights law, Nina emphasizes the importance of ethical production and details the development process of the product, including challenges and successes in creating a comfortable, sustainable option for menstruation. The discussion also covers the company's grassroots marketing efforts, their commitment to slow, organic growth, and future funding plans. Nina highlights the educational aspect of their marketing, aiming to foster open discussions about menstruation and women's health. Fri Period’s Website: https://www.friperiod.com/ Find me here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #50 The Secrets Behind Hernest Project's Founder's Sustainable Vision | 17 Apr 2024 | 00:24:55 | |
In this episode of the Rectified Podcast, Sandy has a conversation with Cassandra Osborne, founder of Hernest Project. Cassandra shares the origins of her brand, which focuses on sustainable and comfortable clothing for lounging and sleepwear. Despite initial hesitations about marketing herself as a sustainable brand, Cassandra discusses how her commitment to sustainability has become a core aspect of Hernest's identity. She shares insights into her journey as an entrepreneur, navigating challenges, and finding success through strategies like email marketing and customer engagement. The conversation touches on the evolving landscape of sustainable fashion, the importance of community building, and Hernest's vision for the future. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #49 Diving Deep: Vivian McCormick's Secret Sauce for Entrepreneurial Success with Wilet | 25 Mar 2024 | 00:33:01 | |
In this episode of the Rectified Podcast, Sandy’s guest, Vivian McCormick, shares insights on her journey from practicing law to entrepreneurship. With a background in law and experience at the Business Development Bank of Canada (BDC), she transitioned to consulting for female founders before co-founding Wilet. Wilet’s Website: https://shopwilet.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #48 Unbelievable Success Story: Soccer Star to Skincare Boss! | The Journey of Rachaelle Rempe | 11 Mar 2024 | 00:24:52 | |
In this episode of the Rectified Podcast, Sandy interviews Rachaelle Rempe, the founder of Auraiha Beauty, a sustainable skincare brand. Rachaelle shares her non-linear journey from playing soccer in the US to working in design and ultimately creating her own skincare brand. She discusses the unique aspects of Auraiha, emphasizing affordability, inclusivity, and sustainability, with a focus on clean ingredients. The conversation delves into Rachaelle's marketing strategies, the challenges of shipping, and her vision for scaling the brand, including the importance of Amazon in reaching a broader audience. Find me here:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #47 Marketing Secrets Revealed: CMO of Podium Nutrition Unveils Insights | 26 Feb 2024 | 00:30:37 | |
In this episode of the Rectified Podcast, Sandy interviews Dylan Jones, the CMO of Podium Nutrition. Dylan discusses the importance of a nuanced marketing strategy beyond social media and emphasizes the need to align marketing efforts with the brand's core values and goals, especially focusing on capturing first-party data. The conversation delves into the intentional branding choices made by Podium Nutrition, from packaging to influencer partnerships, as they navigate the competitive landscape of sports nutrition while remaining rooted in the CrossFit community. Podium Nutrition’s Website: https://www.321podium.com/ Find me here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #46 Revolutionizing Supplements through Adventures & Transparency with Kyle Huber! | 12 Feb 2024 | 00:33:16 | |
In this episode of The Rectified Podcast, Sandy interviews Kyle Huber, co-founder of Earthy, a unique supplement brand with a focus on adventure in its social media strategy. They discuss Earthy's unconventional marketing tactics and transparency strategy. Kyle shares insights into their financial journey, including a crowdfunding campaign and a $300,000 pre-seed round. Despite challenges, he emphasizes the significance of supportive partners and a positive mindset in the entrepreneurial journey. Find me here: 📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #45 Cultivating Health One Snack at a Time: How Mireille Dimitri built the SeedMe brand! | 05 Dec 2023 | 00:23:12 | |
In this episode of The Rectified Podcast, Sandy interviews Mireille Dimitri, the founder of SeedMe, a Montreal-based healthy snack company. They discuss Mireille's journey from being an accountant to a successful entrepreneur, the challenges of the food industry, the importance of including her kids in the business, and her aspirations for SeedMe. The episode also covers marketing strategies, community involvement, and Mireille's experience being featured on Global News. Tune in to learn more about SeedMe and Mireille's passion for feeding people with healthy snacks. Find me here:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #44 How artificial intelligence and 3D image technology are revolutioninzing the way we make and sell sizeless products with Jessica Bosman and Bryn Davis Williams | 27 Nov 2023 | 00:24:34 | |
In this episode of The Rectified Podcast, Sandy Dedeian interviews Jessica Bosman and Bryn Davis Williams, founders of the innovative bra brand Doubl. The guests discuss the inspiration behind Doubl, which offers a made-to-measure bra experience using 3D image technology. They share insights into their entrepreneurial journey, the integration of AI and technology in the fashion industry, and their strategies for marketing and growth, including utilizing social media, email marketing, and a future Kickstarter-like campaign. DOUBL’s Website: https://www.doubl.ca/ Find me here: 📚All the books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #43 From Burnout to Toy Company Success Story: Sara Feldstein Reveals All | 20 Nov 2023 | 00:24:25 | |
In this episode of The Rectified Podcast, Sara Feldstein, founder of Barumba Play, shares her journey from being a tax accountant to creating a kids play couch company. She discusses the unexpected challenges she faced during the pandemic, her decision to transition to e-commerce, and the creative process behind developing her unique play couch product. Sara also touches on the logistics of manufacturing and shipping large products, her marketing strategies, and the unexpected therapeutic benefits of her play couch in aiding physical therapy for children. Despite her success, Sara emphasizes her intention to keep Barumba Play a lifestyle business and shares valuable advice for fellow entrepreneurs, encouraging them to stay focused on numbers and maintain a healthy work-life balance. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #60 Personal Branding: The Ultimate Marketing Strategy for Brand Founders | 24 Oct 2024 | 00:39:23 | |
In this episode of the Rectified Podcast, our guest is Katrina Owens, founder of Knockout Marketing Directive Agency. Katrina provides valuable insights on building a personal brand and leveraging public relations to grow your business. Discover practical tips for integrating personal branding into your routine, the importance of founder-focused brands, and strategies for securing speaking opportunities and investments. Learn about effective social media use, the significance of engagement metrics, and how to create authentic, engaging content. Tune in for actionable advice and a step-by-step guide to developing an effective PR strategy for entrepreneurs and small business owners. Knockout Directive’s Website: https://www.knockoutdirective.com/ Katrina on Instagram: https://www.instagram.com/knockoutdirective/ Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/ Subscribe to Katrina’s VIP email list: https://knockoutdirective.myflodesk.com/opt-in?fbclid=PAZXh0bgNhZW0CMTEAAaaaedJgS4nem55dOL14TTd29Hdm6jOm_CAv_dqBhevfXoomQ5pL-zb-E-4_aem_e2pXOnMNJAOdcCBNREWHsw Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #42 The Secrets of Influencer Marketing: Trust, Trends, and Micro-Influencer Magic | Willian Gasner | 13 Nov 2023 | 00:29:47 | |
In this episode of The Rectified Podcast, host Sandy interviews William Gassner, co-founder of StackInfluence, discussing the current state of influencer marketing. William emphasizes that influencer marketing is not on its way to extinction but acknowledges challenges, particularly the diminishing trust in larger influencers due to perceived insincerity in product promotions. He highlights the shift towards smaller creators, nano, and micro-influencers, who are seen as more authentic and trustworthy, creating a trend toward "word of mouth marketing at scale." The conversation covers various aspects of influencer marketing, including the different levels of influencers, the evolving social media landscape, and the benefits of working with smaller influencers for both brands and creators. William also provides insights into StackInfluence's platform, which specializes in automated collaborations with nano and micro-influencers, offering brands a scalable and efficient approach to influencer marketing. Find me here:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #41 Sleep, Startups, and Secrets to Success with Jay Davis | 06 Nov 2023 | 00:21:43 | |
In this episode of The Rectified Podcast, Sandy is having a conversation with Jay Davis, founder of Pillow Cube, a specialized pillow for side sleepers. They discuss the importance of sleep, product development, marketing strategies, the role of angel investors, and the efficiency of lean teams in the consumer product industry. Find me here:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #40 Founder Stories | Harnessing the power of AI for sustainability with Ryan Li | 23 Oct 2023 | 00:34:02 | |
In this episode of The Rectified Podcast, Sandy is having a conversation with Ryan Li, the co-founder of Revert Technology, a company that has developed a product focused on sustainability. The product is an AI-driven device that helps users conserve energy by automatically turning off appliances when they're not in use and turning them back on when needed. Ryan discusses the challenges and support they received during the product's development, including funding from investors, state grants, and a successful Kickstarter campaign. He also highlights the importance of guidance and mentorship in navigating the entrepreneurial journey, despite his background with an MBA from Yale. Find me here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #39 Founder Stories | Navigating the Hemp Industry: Challenges, Triumphs & the Journey of Scott Schwab with Mett Naturals | 02 Oct 2023 | 00:28:59 | |
In this podcast episode, Sandy welcomes Scott Schwab, co-founder of Mett Naturals, an agri-tech startup in the industrial hemp industry. They discuss the misconceptions surrounding CBD, challenges in marketing CBD products due to regulations, the difficulties in finding banking solutions, and navigating the complex landscape of shipping hemp products across different states. Scott also shares his personal journey and how CBD products have had a positive impact on his life. Find me here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #38 Founder Stories | From Grief to Glory: Brian Schultz's Journey with The Freshwater Sea Pearl Company | 18 Sep 2023 | 00:27:35 | |
In this episode of The Rectified Podcast, Sandy is having a conversation with Brian Schultz Founder of The Freshwater Pearl Company. Brian, a former corporate professional with 20 years of experience in the hospitality industry, shares how the loss of his mother to breast cancer in 2020 inspired him to leave the corporate world and start the Freshwater Pearl Company. He now creates unique freshwater pearl jewelry and donates 2 percent of gross sales to cancer research and non-profit organizations supporting women and families in need, all while collaborating with influencers and celebrities who share his passion for making a positive impact. Brian's journey from corporate success to entrepreneurship is driven by a deeply personal mission and a commitment to giving back, making his jewelry brand not only unique but also a heartfelt tribute to his mother's legacy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #37 Founder Stories | Unlocking the Secrets to Scaling Bro Dough with Organic Content | 04 Sep 2023 | 00:26:17 | |
In this episode of The Rectified Podcast, Sandy is having a conversation with Erica Rankin, Founder and Chief Everything Office of Bro Dough. In this interview, Erica shares her entrepreneurial journey and how she dealt with rejection and challenges. She discusses the importance of authenticity and transparency in building a brand, as well as the impact of sharing her journey on social media. Erica also emphasizes the value of mentorship and the importance of not being afraid to ask for help when needed. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #36 Supercharge Your Sales on TikTok: Wave Wyld's Game-changing Tactics | 28 Aug 2023 | 00:35:41 | |
In this episode of The Rectified Podcast, Sandy is having a conversation with Wave Wyld, known as the "Queen of Trend Alerts" on TikTok. They talk about the importance of original content while acknowledging that trends can still be strategically used. She also mentions the #tiktokmademebuyit movement and advises product-based businesses to showcase their products, go live, and use TikTok stories to connect with their audience and build a community. Find me here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #35 From Clicks to Bricks: Mastering the Move from Digital to Physical Retail with Andrew Neelon | 21 Aug 2023 | 00:34:14 | |
In this episode of The Rectified Podcast, Sandy is having a conversation with Andrew Neelon about the advantages of transitioning from online to brick-and-mortar retail. Andrew highlights the importance of data analytics and tracking customer behavior in both online and offline channels to optimize the omnichannel experience.
Find me here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #34 Founder Stories | From Law to Popped Success: The Journey of Fabio Zeppilli and His Popcorn Empire | 14 Aug 2023 | 00:27:18 | |
In this episode of The Rectified Podcast, Sandy is having a conversation with Fabio Zeppilli, co-founder of Bad Monkey and they're talking about how Fabio went from being a lawyer to building a popcorn empire. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #33 Founder Stories | The Untold Story: Jake Karls from Mid Day Squares Reveals Secrets of Building a Chocolate Empire | 07 Aug 2023 | 00:23:11 | |
In this episode of The Rectified Podcast, Sandy is having a conversation with Jake Karls, one of the co-founders of Mid Day Squares and they're talking about how Jake, Nick, and Lezlie are building a chocolate empire by sharing everything about their journey with their audiences. Mid Day Squares Website: https://www.middaysquares.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #59 Secrets Of Building Sustainable & Successful Brands | 09 Oct 2024 | 00:33:14 | |
In this episode of the Rectified Podcast, I’m having a conversation with Inder Bedi, founder of Bedi Studios, to discuss the evolution of sustainable fashion and the challenges of building a brand in today's market. Inder shares his journey from founding Matt & Nat to creating Bedi Studios, emphasizing the importance of using recycled materials, improving transparency, and educating consumers about sustainable choices. Insights are given into how small brands can compete with fast fashion giants by focusing on local production and fair practices. Inder also discusses strategies for scaling a business and maintaining personal connections with customers. The episode is packed with valuable advice for those interested in sustainable fashion and entrepreneurship.Bedi Studios’ Website: https://bedistudios.com/Bedi Studios on Instagram: https://www.instagram.com/bedistudiosBedio Studios on Pinterest: https://ca.pinterest.com/BEDIStudios/Bedi Studios on Facebook: https://www.facebook.com/bedistudios/Bedi Studios on X: https://twitter.com/bedistudios Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #32 Leveraging Email Marketing: Boosting Customer Retention and Supercharging Your Sales with Jimmy Kim | 31 Jul 2023 | 00:30:34 | |
In episode no.32 of The Rectified Podcast, Sandy is having a conversation with Jimmy Jim, CEO of Sendlane and they're talking about the power of email marketing in increasing a direct-to-consumer brand's sales and their customer's LTV. Sendlane Website: https://www.sendlane.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #31 Mastering Surprise & Delight: Building Lifelong Customers with Arian Radmand | 24 Jul 2023 | 00:30:35 | |
In episode no.31 of The Rectified Podcast, Sandy is having a conversation with Arian Radmand, CEO of IgnitePost and they're talking about how to use surprise and delight in your customer journey to create customers for life. IgnitePost Website: https://www.ignitepost.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #30 Unleash Your Instagram Potential: Mastering Strategies with Carole Bardasano | 17 Jul 2023 | 00:35:46 | |
This is episode no.30 of The Rectified Podcast and in this episode, Sandy is having a conversation with Carole Bardasano known as The Digital Buzz, creator of Run Your Instagram Like a CEO course. Run Your Instagram Like a CEO: https://www.thedigitalbuzzus.com/run-your-instagram-like-a-ceo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #29 Founder Stories | Unlocking the Power of E-commerce: Broya's Scaling Journey | 10 Jul 2023 | 00:32:44 | |
This is episode no.29 of The Rectified Podcast but the very first episode after the re-launch! In this episode, Sandy is having a conversation with Nima Sotoadeh, founder of Broya, a direct-to-consumer bone broth brand from Canada. Broya's website: https://broyaliving.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #28 Brand Strategy: The Ultimate Guide to Creating Success With Your Business with Bonnie Wix | 21 Sep 2022 | 00:25:54 | |
Today's Guest is Bonnie Wix. She's a brand strategist who believes in selling a feeling and not a product. Listen to this episode and learn about the 4 Vs that define your brand. You can find Bonnie here: Free brain clarity workbook: https://www.bonniewix.com/Brand-Bible-Template Recommended Books: For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ You can find Sandy here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #27 Perfecting Your Email Marketing Strategies with Meera Kothand | 10 Aug 2022 | 00:26:01 | |
Today's Guest is Meera Kothand. She's an email and content marketing strategist for small business owners who aims to help her customers pinpoint their ideal clients and produce customized content and websites that will draw them in. Meera has been doing this type of work for almost seven years now, and though she has built her reputation pristinely, she ended up in this industry by chance. She was originally in international relations and marketing, but after pregnancy and a health scare, she took a sabbatical from this work to recover and decided that she needed something else to occupy her time that she could do from the comfort of her home. You can find Meera here: Meera's Books: Click here to access Meera's Free Course: https://www.meerakothand.com/email-lists-newbies/ Recommended Books: For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ You can find Sandy here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #26 How to Use Social Media Strategy to Grow Your Business with Cara Carosielli | 13 Jul 2022 | 00:24:46 | |
Our guest today is social media and marketing strategist Cara Carosielli. She is here to break down the strategy of creating content for social media and adjusting this content to the specific platform you are utilizing. You can find Cara here: Recommended Book: The Subtle Art of Not Giving a F**** For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ You can find Sandy here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #25 Bootstrapping Your Marketing While Scaling Your Business with Lucas James | 01 Jun 2022 | 00:21:50 | |
How do you grow your business if you don’t have the funds in your marketing budget to hire a large agency to scale your business? We sat down with Lucas James from Twiz.io and we talked about all the ways you can adopt to grow and scale your business. You can find Lucas here: For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ You can find Sandy here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #24 Using Marketing Automation Services to Scale Your Business with Adrian Tobey | 11 May 2022 | 00:29:24 | |
Marketing automation services provide ease and simplicity to businesses trying to grow their platform by offering tools to create engaging campaigns. Still, these products can often be inaccessible to small-business owners because of the high associated costs. Enter Adrian Tobey, founder of marketing automation and CRM platform Groundhogg and expert in applying a zero-dollar marketing strategy to your marketing campaigns. Tobey believes that you can still see success in your marketing campaigns by implementing marketing strategies without draining your budget. He is here to explain how his approach to a zero-dollar marketing strategy can optimize marketing for your business. You can find Adrian here: For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ You can find Sandy here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #23 Amplifying your SEO Strategy in 2022 with Kim Fischer | 04 May 2022 | 00:24:10 | |
Search Engine Optimization is the newest and best way to design your website and content, so it’s accruing the most traffic, in turn getting your business more hits and more sales. Unfortunately, It’s also the least well-understood strategy for many new business owners, so we’ve brought SEO Strategist and Expert, Kim Fischer, to break down what SEO is, how and when to apply it, and what you can do to improve your content marketing today! You can find Kim Here: For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #58 How to skyrocket your e-commerce brand with Pinterest marketing | 11 Sep 2024 | 00:50:36 | |
In this episode of the Rectified Podcast, I’m having a conversation with Meagan Williamson about how businesses can skyrocket their brands using Pinterest as a key marketing tool. Discover the power of Pinterest for business, content strategies, and the importance of high-quality content. We also discuss Pinterest's evolving platform, ad saturation, and the significance of seasonal planning for major shopping events like Black Friday and the holiday season. Tune in for valuable insights on how to make the most of Pinterest for your business. Meagan’s Website: https://meaganwilliamson.com/Meagan on Instagram: https://www.instagram.com/meaganawilliamsonMeagan on Pinterest: https://ca.pinterest.com/rowhousenest/Meagan on Threads: https://www.threads.net/@meaganawilliamsonMeagan on TikTok: https://www.tiktok.com/@meaganawilliamson Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #22 Instagram Growth Strategies with Sarah Huguet | 01 Dec 2021 | 00:34:18 | |
Growing your business on Instagram to the famous 10K follower mark seems almost impossible today. Everyone is telling you that you have to go live, post 4 reels a week, post on stories 5 times a day, use carousels, use hashtags, etc. It can be a complex strategy to navigate for small businesses. In today's episode, our guest, Sarah Huguet, and I are talking about the best strategies you need to adopt to win on Instagram in 2022. You can find Sarah Here: For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #21 Pinterest Best Practices for 2022 with Alisa Meredith | 10 Nov 2021 | 00:28:26 | |
In today's episode, I'm having a discussion with Alisa Meredith. She's a product marketing and Pinterest pro and in this episode, we talked about Pinterest best practices and what we need to focus on for 2022. You can find Alisa Here: For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #20 How Erika Peter Went From Being The Head of Content Marketing to Starting Her Own Business Helping Other Small Businesses Grow | 28 Sep 2021 | 00:30:14 | |
In today's episode, I'm having a discussion with Erika Peter, Founder of The Grindd, about marketing strategy for small businesses. Erika was the head of content at a major Canadian agency and she’s now on a mission to help as many creative marketers and service-based entrepreneurs to grow thriving businesses with classes taught by real experts with significant years of experience. You can find Erika Here: Use code: RECTIFIED20 for 20% on your membership. For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #19 How to Have Peak Performance as an Entrepreneur with Christopher Dedeyan | 01 Jul 2021 | 00:40:21 | |
In today's episode, I'm having a discussion with Christopher Dedeyan, peak performance coach, about how perform at our peak as entrepreneurs and small business owners. This was a fun episode with so many AHA moments to record! Grab your notebook and start listening! You can find Christopher Here:
For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #18 Leverage Your Brand on TikTok with Samantha Vlasceanu | 22 Jun 2021 | 00:28:14 | |
In today’s episode, my guest Samantha Vlasceanu, also known as the TikTok Coach, and I are talking about TikTok! Samantha will give us all the tips to leverage your brand on TikTok and NO you don't need to dance to do that. Samantha Vlasceanu is the owner of "The TikTok Coach" where she works with businesses wanting to utilize Tiktok as a sales funnel. Whether you're new to TikTok or been using it for a while, she has positioned herself as the go-to expert in the field. Her company has worked with many businesses in all areas, from lawyers to coaches to product-based companies. Her methods have been proven time and time again that it works and she's here today to share how it can help your business grow too! You can find Samantha on: Instagram: www.instagram.com/TheTikTokCoach Samantha's Group Coaching Program: For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #17 How to Advertise on Facebook with Arman Ananian | 31 May 2021 | 00:27:51 | |
In today’s episode, my guest Arman Ananian and I are talking about Facebook advertising and how you can use it in your small business. We are also discussing how you can choose the right agency to do your ads or to help you set up your advertising campaigns on Facebook's Ads Manager. Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, where he built ads for more than 200 companies and acquired top-level know-how on online advertising strategies. You can find Arman Ananian on: Facebook: https://www.facebook.com/arevmedia/ Website: arevmedia.com FREE Ebook: https://arev.link/ebook For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #16 All About Marketing Analytics with Christina Inge | 15 Apr 2021 | 00:20:49 | |
In today’s episode, my guest is Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy, and SEO. She has worked with well-established brands such as Nissan, Smithsonian, Pega Systems, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on the board of IEEE Entrepreneur’s Network. you can find her here: https://twitter.com/christinainge For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #15 The Power of E-mail Marketing with George Kapernaros | 09 Mar 2021 | 00:33:00 | |
In today’s episode, my guest George Kapernaros and I are talking about the power of e-mail marketing and the number of ways to drive profits from it in your business. We’re sharing why it MUST be a part of your 2021 strategy, how you can harness the power of it, and what you need to do to start growing your list with the RIGHT people. You can find Georges Kapernaros on: For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #14 Pinterest Marketing Goals for 2021 | 06 Mar 2021 | 00:06:28 | |
Are you on Pinterest already but lost about what goals you should set for your Pinterest marketing strategy? In this episode, I'm telling you about what you need to do to set the right goals for 2021. If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ Download the FREE Getting Started on Pinterest Checklist: https://learn.rectified.co/gettingstartedchecklist This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #13 The Ultimate Guide to Pinterest SEO | 25 Nov 2020 | 00:07:43 | |
Does Pinterest need SEO? Absolutely yes! In this episode, I'm giving you a tutorial about how to find the right keywords to optimize your SEO on Pintereat. If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #57 The Power of Networking in Business | 15 Aug 2024 | 00:41:56 | |
In this episode of the Rectified Podcast, host Sandy sits down with Mariela Katz, renowned for her impactful networking events and successful entrepreneurial ventures in Montreal. Mariela shares her journey from starting a marketing agency to the organic growth of her 'Let's Connect' networking events, and her latest business venture, Nutterie. They discuss the crucial role of networking in entrepreneurship, the cultural differences in business networking, and the challenges and triumphs of building and selling a business. Discover valuable insights and advice for budding entrepreneurs and learn about Mariela's innovative approach to the nuts industry with Nutterie. Don't miss this inspiring conversation packed with actionable tips and personal anecdotes! Nutterie Website: https://nutterie.com/Nutterie on Instagram: https://www.instagram.com/itsnutterieMariela on Instagram: https://www.instagram.com/ellakatzz/?hl=en Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #12 The Basics of Pinterest Marketing | 12 Nov 2020 | 00:10:17 | |
In today's episode, I'm talking to you about the basics of Pinterest Marketing. I am getting into the details of how to set up your profile, create your pins, and start pinning! If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #11 What is Pinterest? | 05 Nov 2020 | 00:08:56 | |
Today's episode is all about Pinterest! I will be explaining to you what Pinterest really is and why is it important for you, as a business owner, to be on this platform. More about Pinterest Marketing will be available in the upcoming episodes! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #10 The Difference Between Digital Marketing & Social Media Marketing | 14 Oct 2020 | 00:04:57 | |
In today's episode, I'm talking to you about the main difference between Digital Marketing and Social Media Marketing. It is a small episode that goes straight to the point. I will be discussing this subject with a guest host specialized in the field soon! For an additional dose of Rectified, you can find us here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||
| #9 The Pros and Cons of Instagram Reels | 26 Aug 2020 | 00:07:42 | |
In today's episode, I'm talking to you about Instagram Reels. I have been experimenting with Reels since its launch on the 5th of August and I put together a list of pros and cons with a dash comparison with TikTok. For an additional dose of Rectified, you can find us here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com | |||