The Product-As-A-Service Champions Podcast, by Black Winch – Détails, épisodes et analyse

Season 2 of the Product-As-A-Service Champions podcast starts with a look at ⁠Tamturbo⁠'s "Touch-Free Air", an innovative approach to compressed air offered as a service. Host Yann Toutant speaks with ⁠Olli Kuismanen⁠, Business Developer at Tamturbo, about how their unique setup is transforming compressed air systems.

Key takeaways:

• Ownership has shifted to subscriptions and specialized companies over the past 50 years.
• Value-sharing only needs one big benefit for both sides, not everything quantified.
• Digitalization optimizes assets by predicting failures and reducing unnecessary maintenance.
• As-A-Service avoids artificial value creation, using resources more efficiently.
• Tamturbo charges for compressor heat at primary energy prices, making it cheaper and sustainable.
• Asset financing has been a hurdle for scaling As-A-Service, but solutions are emerging.

Need further As-A-Service inspiration? Head over to ⁠⁠⁠www.blackwinch.eu⁠⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

To conclude the first season of the Product-As-A-Service Champions podcast, we have gathered, during a one-of-a-kind webinar, top servitization experts sharing insights beyond traditional theories.

While academic principles and insights from the Big 4 are valuable, it’s the practical experiences that truly fuel the success of Product-As-A-Service solutions.

Get ready for genuine stories from the field from: E-Lin Tan, Global Head of BlueMovement at BSH David Mackerness, Director at Kaer Pierre-Yves Noel, Director Rainbow Platform at Alcatel Lucent Enterprise Bas Van Heek, Director Strategic Marketing at Barco Cinema Daniel Cho, Head of Strategic Pricing at Philips Healthcare Michael Mansard, Director of Subscription Strategy at Zuora

Hit play to (re)watch the webinar!

⁠Yann Toutant⁠, CEO of Black Winch, and ⁠Daniel Cho⁠, Head of Strategic Pricing at ⁠Philips Healthcare⁠, discuss the concept of "Healthcare as a Service" and "Patient Monitoring as a Service." Instead of just selling medical devices, Philips offers comprehensive solutions that help hospitals optimize patient care, improve monitoring, and ensure high-quality care.

Key insights:

• Philips's model ensures standardized care, focusing on outcomes, not just devices.
• Their pricing is based on patient volume, covering devices, training, and performance.
• Data and KPIs help Philips optimize hospital efficiency and services.
• Philips creates value through economic, operational, clinical, emotional, and societal factors.
• AI reduces administrative tasks, letting healthcare staff focus on patient care.

Need further As-A-Service inspiration? Head over to ⁠www.blackwinch.eu⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

Episode 5 of the Product-As-A-Service Champions Podcast is out! Tune in as Yann Toutant, CEO of Black Winch and Pierre-Yves Noel, Director Innovation and Ecosystem - Rainbow Platform at Alcatel-Lucent Enterprise, demystify Connectivity-As-A-Service.

Here are the key insights:

• Shifting to as-a-service was key as the market moved toward software and subscriptions.
• The "Land, Adopt, Expand, Renew" strategy focuses on managing the full customer lifecycle.
• Recurring touchpoints and data insights drive upselling, cross-selling, and service improvements.
• Verticalizing offers based on customer segments delivers tailored value.
• Sustainability efforts, like reducing energy usage, align with optimizing product consumption.

Need further As-A-Service inspiration? Head over to ⁠⁠⁠www.blackwinch.eu⁠⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

Tune in to Episode 4 of the Product-As-A-Service Champions Podcast! Join Yann Toutant, CEO of Black Winch and Bas van Heek, Director Strategic Marketing at Barco Cinema as they discuss the evolution of cinema technology and the shift towards a Cinema-as-a-Service model.

Key insights include:

• Barco’s model focuses on delivering quality projection, not just hardware.
• Cinema-As-A-Service lets cinemas focus on the experience, not maintenance.
• Pricing is based on image quality (14 Foot-lamberts), not equipment uptime.

• Sustainability begins with designing products for responsible business models.

• Key advice: Start small, set goals, and prioritize partnerships over perfection.

Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

Tune in to the third episode of the Product-As-A-Service Champions Podcast! In this episode, Yann Toutant, CEO of Black Winch, engages in a dynamic conversation around subscriptions for appliances with Gaurav Julka, former Head of Appliance As-A-Service at Electrolux APAC & MEA and co-founder of Levande - an innovative app that enables consumers to subscribe to Electrolux appliances.

Key takeaways from this episode:

• Urban consumers in Asia rapidly replace appliances, driving waste and demand for innovation.
• Electrolux’s model extends appliance lifespans while offering the latest technology.
• Levande integrates services like AI-driven maintenance and upgrades into a single platform.
• The platform evolves with consumers, from shared washing machines to family-focused solutions.
• Research shows consumers prioritize warranties over newness, enabling sustainable refurbished options.

Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

Welcome to the second episode of the Product-As-A-Service Champions Podcast! Yann Toutant⁠, CEO of Black Winch, discusses with David Mackerness, Director at Kaer, about their pioneering work in Cooling-as-a-Service (CaaS) across Asia.

Tune into this episode as we explore:

• How customer demand led Kaer to switch from selling products to offering CaaS solutions.
• The challenge of shifting from CAPEX-heavy business models to a single pricing model.
• The importance of data capture and sensor accuracy in delivering reliable cooling services.
• How Kaer’s partnerships with technology providers ensure tailored, product-agnostic solutions.
• The importance of modular design and circularity in extending the lifecycle of cooling equipment.

Need further As-A-Service inspiration? Head over to ⁠www.blackwinch.eu⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

Welcome to the first episode of the Product-As-A-Service Champions Podcast! Yann Toutant, CEO of Black Winch, sits down with E-Lin Tan, Global Head of BlueMovement at BSH Home Appliances, to discuss how they are revolutionizing the home appliance industry through their Appliance-as-a-Service model.

Tune into this episode as we uncover:

• BSH's shift to appliance subscriptions for flexibility, convenience and affordability.
• How customer satisfaction and NPS are key to increasing contract renewals and loyalty.
• BSH's circular approach, refurbishing appliances to avoid e-waste and extend lifecycles.
• The role of direct-to-consumer communication in driving service innovations.
• How strategic partnerships help BSH offer diverse solutions while staying focused on core products.

Need further As-A-Service inspiration? Head over to www.blackwinch.eu and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

In this episode of the Product-As-A-Service Champions podcast, Yann Toutant, CEO of Black Winch, and Jonas Kjellberg, Founder of NORNORM, explore the transformative potential of circularity in the furniture industry.

Key takeaways include:

• Circular furniture design focuses on modularity, repairability, and simplicity.
• Technology and iterative processes help build stronger client relationships.
• Educating investors on durability and reuse is key to scaling circular models.
• Transitioning from leasing to flexible, fully circular subscription models.
• Workspaces are shifting towards sustainable, adaptable designs for a new generation.

Need further As-A-Service inspiration? Head over to ⁠www.blackwinch.eu⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

In this new episode, Yann Toutant, CEO of Black Winch, and Yann Carré, Leader of Circular Business Models at Decathlon, explore the evolution of Sports-As-A-Service and the shift toward circular business models.

Key takeaways include:

• Transitioning to Sports-As-A-Service requires patience, resilience, and strong executive sponsorship.
• Decathlon’s approach is driven by three KPIs: customer reviews, business volume, and CO₂ emissions per euro of net margin.
• Offering seasonally adapted pricing models creates a win-win situation for both customers and retailers, though implementing this flexible approach across a large organization is a complex challenge.
• Aligning sales incentives with circular economy goals is key to success, motivating teams through performance metrics and rewards.
• Circular models significantly reduce environmental impact, with emissions up to four times lower than traditional approaches.

Need further As-A-Service inspiration? Head over to ⁠⁠www.blackwinch.eu⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.