B2B Content Strategist – Détails, épisodes et analyse

Audiences have an appetite for authenticity more so than ever before. Adhering to content writing best practices is all well and good, but it can get formulaic. People want real stories and voices; they can smell insincerity a mile off. In this episode, host Amy Woods talks with Shannon Howard, Director of Customer and Content Marketing, Intellum. They explore the pros and cons of AI-generated writing, how Intellum uses strategic reviews to better understand their customers, and why research reports and webinars generate the most shareable content.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• Shannon’s most memorable campaign, and how it went beyond Intellum and towards the industry at large
• How to reverse-engineer content repurposing
• The value of real stories and brands in an increasingly AI-dominated landscape
• The innovative tools used by Intellum, such as a custom-built Airtable
• Creating content that resonates with audiences, regardless of trends

Important Links & Mentions 

• Shannon on LinkedIn https://www.linkedin.com/in/shannonlagassehoward
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles. In this episode, Amy Woods talks with Martin Malloy, Senior Director of Content at Wealth.com. They explore how to craft compelling narratives that reinforce a company's core message while keeping content fresh and engaging.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• The dangers of using AI as a crutch
• Why the ideal content format depends on the campaign
• Martin’s favorite repurposing tactics
• How Wealth.com are doing big things with a small team
• How to ensure content stays both timely and timeless

Important Links & Mentions 

• Martin on LinkedIn https://www.linkedin.com/in/martin-malloy-10162b7/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

Giving away high value content for free on platforms you don’t own, such as LinkedIn and Medium, is an important part of an educational content strategy, but, as Ciarán Regan, Global VP of Marketing at LearnWorlds explains on this episode of B2B Content Strategist, the key to success is ensuring that free content is very specific. It needs to speak directly to your customers’ pain points, have a unique angle and a strong POV.  

Ciarán is as passionate about continuous learning as he is about marketing, making his current role ideal! In this conversation with host Amy Woods he shares their three-pillar approach to content marketing, how they create content for both owned and non-owned channels and the one key piece of advice he would give to any new marketing professional.  

Ciarán has a wealth of experience in content marketing and in this episode, he provides some excellent advice, insights and useful takeaways.   

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• Ciarán’s thoughts on AI and what it can offer 
• Why ‘hub and spoke style’ content works so well (and what we mean by that!) 
• What it means to be channel agnostic and why it works 

Important Links & Mentions 

• Ciarán on LinkedIn https://www.linkedin.com/in/ciaranregan/ 
• Lunio https://lunio.ai/ 
• Content 10x: https://www.content10x.com/ 

How do you successfully create a category AND remain the leader of said category? 

We invited Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink, onto B2B Content Strategist, where he shares how Nexthink created a brand-new category – Digital Employee Experience (DEX).  

Thomas delves into the good, the bad and the ugly of category creation, his thoughts on how AI will impact the future of B2B content and behind the scenes of Nexthink’s content creation processes. 

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• Nexthink’s content processes and how they prioritize  
• Why podcasts are the way forward for B2B teams 
• How Nexthink got their certification course in front of the right people 

Important Links & Mentions 

• Nexthink: https://www.nexthink.com/  
• Thomas on LinkedIn: https://www.linkedin.com/in/mcgraththomas/  
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/ 

For so many, the job interview process is an awful one. Whether you’re the one asking the questions or answering them, it can be nerve-wracking all round, which is why this B2B Content Strategist guest is so passionate about being absolutely upfront and honest.  

Interviewers should drop the poker face (it doesn’t do anyone any good), and give feedback on the spot, says Lusha’s Director of Content & Product Marketing, Inbar Yagur. 

Inbar joins host Amy to talk about her journey to Lusha and the team that she has built there in three months, how they are testing and experimenting with AI, why it’s so hard to lock in on a definite key focus right now and why she values transparency so highly. Plus lots more.  

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• Inbar’s motto ‘radical transparency in everything’ 
• Her big fear when it comes to AI  
• Building a content marketing engine from scratch  

Important Links & Mentions 

• Inbar on LinkedIn https://www.linkedin.com/in/inbaryagur/ 
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ 
• Content 10x: https://www.content10x.com/ 

What do you get when you mix fun, pop culture topics with instructional, educational content about your product? 

According to this B2B Content Strategist guest Bethany Fagan, Head of Content Marketing at PandaDoc, you get content that draws your audience back time and time again, entertaining and educating them, all while keeping your product top of mind for when they’re ready to make a purchasing decision. Sounds great, right? 

In this episode, find out more about the systems and processes behind this successful strategy, how diverse personalities in a team helps push content forward, doing more with less, taking risks and lots more.  

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• The best tools for a small team  
• Creating successful ‘edutainment’ content 
• Clever repurposing in the face of budget cuts 

Important Links & Mentions 

• PandaDoc https://www.pandadoc.com/ 
• Bethany on LinkedIn https://www.linkedin.com/in/bethanyfagan/ 
• Amy on LinkedIn https://www.linkedin.com/in/amywoods 
• Content 10x: https://www.content10x.com/ 

 To use an industry buzzword, Atlassian is a ‘highly-matrixed’ organization. This week’s B2B Content Strategist guest is their Director of Integrated Product Marketing, Ashley Faus.  

In this video she speaks to host Amy Woods about her role – a mix of content, social, product marketing and developing early career. She also shares her experience around the systems and processes required to run her team smoothly, how they are incorporating and experimenting with AI and what she would do if she was presented with unlimited budget and no brief!  

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Watch to find out: 

• How Atlassian manages marketing across multiple products 
• Exciting (and humorous) AI experimentation in content marketing 
• How to avoid a content marketing faux pas 

Listen to the full conversation on B2B Content Strategist, where leading content marketers share their strategies for executing winning B2B content campaigns: https://www.content10x.com/b2b-content-strategist 

👉 Optimize your content strategy with our end-to-end content repurposing service. Find the service to suit your organization at: https://www.content10x.com/services  

🔴 Subscribe for more content on YouTube: https://www.youtube.com/channel/UCkE5D5LLJjz0mBRwNfU9FHQ?sub_confirmation=1  

😀 Let’s connect: 

Instagram: @content10x 

Facebook: /content10x 

LinkedIn: /in/amywoods2/ 

Twitter: @content10x 

📕 Grab a copy of my book: https://www.content10x.com/book 

✉️ Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter  

#ContentMarketingStrategy #B2BContentMarketing #B2BContentStrategist  

AI – is it a content marketers friend or foe? 

Chris Hutchins, Director of Content Strategy at 6Sense, believes AI can be our friend if we reframe our mindsets and use it, among other things, to optimize our strategies. 

Chris joins host Amy Woods on this episode of B2B Content Strategist to discuss his thoughts on the huge impact of AI on content marketing, give us a glimpse behind the curtain at 6Sense’s content processes and provide tips for content writers. 

Plus, Chris shares the importance of building trust and why he believes you can’t achieve content strategy perfection. 

Host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• How Chris optimizes and streamlines content processes at 6Sense 
• Why AI is not the enemy and how content marketers can use it 
• When to keep things in-house and when to outsource 

Important Links & Mentions 

• 6Sense: https://6sense.com/  
• Chris on LinkedIn: https://www.linkedin.com/in/jchutchinswriter/   
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/  
• Content 10x: https://www.content10x.com/  

For a lot of B2B tech marketers, the overarching content strategy for the foreseeable is rooted in efficiency. How can we do more with what we have? In the face of a looming recession, this has become more relevant than ever and the importance of knowing where your customers are and the different ways they consume content is imperative.  

Joining host Amy Woods to talk about this element of his content marketing strategy, is Tom Rennell, Senior Content and Comms Manager at Adverity. They talk about his ‘putting chaos in boxes’ approach (it makes perfect sense, we promise!), the exciting opportunities presented by AI, truly understanding how content contributes to the company’s bottom line and the joy to be found in really good folder systems and naming conventions!  

Our host, Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• The different ways to measure brand awareness 
• Why AI means we need to be producing better content 
• The power of research reports 

Important Links & Mentions:

• Adverity: https://www.adverity.com/ 
• Adverity on Medium.com: https://medium.com/adverity 
• Adverity on LinkedIn: https://www.linkedin.com/company/myadverity/ 
• Tom on LinkedIn: https://www.linkedin.com/in/tomrennell/
• Content 10x: https://www.content10x.com/  

Are you the number one advocate in your company for awareness marketing? Because content marketing isn’t always about leads, right? It’s also about people engaging with your content, clicking on your links and refilling the top of that funnel.  

In this episode, guest Katie Ryan O’Connor, VP Content at Okta, and host Amy Woods discuss awareness marketing and how important it is to be vocal about the power of engagement. They also talk about taking bigger content bets, without burning people out, the tools Katie and her team use to scale content and why Okta's annual conference is the perfect setting for a great reality TV show! 

Our host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• How, with the right team, you can achieve (pretty much!) anything 
• Ways Okta’s using AI to take their content forward 
• Why content and paid teams are the perfect collab 

Important Links & Mentions 

• Katie on LinkedIn https://www.linkedin.com/in/katieryanoconnor/ 
• Okta https://www.okta.com/ 
• Content 10x: https://www.content10x.com/