The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) – Détails, épisodes et analyse

Is saying "link in bio" old news? 

Or maybe you've heard the chatter about ManyChat and want to know more? 

You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now.

Tune in to stay ahead of the game and learn how to roll with these changes without the stress. 

Sked Social

In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together.

Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid.

Plus, Sked offers fair, predictable pricing, and because they know switching platforms can be a hassle, they're making it easy: join Sked Social today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=link_in_bio_episode

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320

Curious about how real business owners are leveraging Threads for growth? 

In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. 

We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads presents.

In this episode of the podcast, we talk about:

• The diverse approaches these entrepreneurs take on Threads
• How to define success on the platform
• The balance between transparency and privacy in personal posts
• Tips for engaging effectively with your community on Threads
• Real-life examples of how Threads can drive business results

…And More!

Sked Social

Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals, and advanced auto-post technology that lets you post to all major platforms (including Threads!), Sked Social offers everything you need. They provide 24/7 support from real humans, and transparent, scale-friendly pricing.

Sked understands the fuss and cost involved in switching platforms, so they’re making life easier. Join Sked Social today and pay nothing until your contract with your existing provider ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_round_table_episode

2024 Instagram Bootcamp

You don’t need to go ✨Viral✨ on Instagram... you need to get Profitable!

Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.

From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp

Melissa Litchfield is a 36-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. 

She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa also manages two rental properties and a new custom clothing apparel brand for babies and toddlers. She lives with her husband, who serves in the US Coast Guard, and her daughter, Madeline. 

Website: http://www.litchfieldmedia.org/
FREE Ad Resource: https://litchfieldmedia.org/proven-pixel-permit  
LinkedIn: https://www.linkedin.com/in/melissa-litchfield/
Instagram: www.instagram.com/litchfieldmedia
Facebook: www.facebook.com/litchfieldmedia
Threads: www.threads.net/@litchfieldmedia  
YouTube: https://www.youtube.com/channel/UCZo0yDnY8j037krj0722eRw  
Twitter: twitter.com/litchfieldmedia
Pinterest: www.pinterest.com/litchfieldmedia1
Tiktok: www.tiktok.com/@litchfieldmedia

Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul).

Website: https://feministfounders.co/
Podcast: https://feministfounders.co/episodes/
Instagram: https://www.instagram.com/beckymollenkamp/

Lennox Saint is the Threads Guy.

In 2021, Lenny graduated with a Juris Doctor law degree from the University of Western Australia. However, a year earlier, he became depressed, realized he hated law, and couldn’t envision a career in it. So on graduation day, he quit to start Saints Coaching — inspired by his late mum’s emphasis on quality education and her own business, Saints Clothing.

Despite investing 3,000 hours and $80,000 into a failed course, Lenny persevered. Since July 2023, he’s spent 1,500+ hours creating Threads content, building a community of over 6,000 followers. 

Recognized by Buffer as one of “7 Creators on Threads to Watch,” Lenny continues his mum’s mission with Saints College, a Skool community for Threads creators, now boasting over 500 members and ranked as a Top 500 Skool group.

Threads: https://www.threads.net/@lennox_saint

Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-5 million in less than 5 years with organic marketing, a lean team, and high profit margins. She helps high-achieving, industry experts launch scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. For more information, head to jereshiahawk.com.

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/319

Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. 

Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social media management.

Tomisin shares her inspiring journey from medical school to becoming a dedicated social media manager and her passion for ethical marketing. And you definitely want to hear our discussions on the importance of consistency, adapting to change, and setting boundaries to prevent burnout. 

In this episode of the podcast, we talk about:

• Tomisin's unconventional path to marketing
• Innovative strategies for social media marketer
• Strategies to avoid burnout and set healthy boundaries
• Cutting through information overload
• Creating a separate Instagram account for decompression
• Focusing on consistency over viewership numbers and success

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Social Media Day Summit

Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level.

Grab your ticket today for $10: https://onlinedrea.com/smd/

Tomisin Smith is an experienced social media strategist and the owner of Twenty Six Digital, a digital agency specializing in product-based businesses and memberships across various industries. With nearly a decade of experience in social media, Tomisin brings a background in multinationals and a deep understanding of the challenges, strategies and successes involved in building an online presence. She openly shares her own journey to inspire and guide others, emphasizing that social media can play a crucial role in business growth.

Tomisin also emphasizes the importance of mindful social media usage, acknowledging the potential negative effects of excessive consumption. She provides guidance on finding a balance between leveraging social media for business growth and maintaining a healthy relationship with technology. Additionally, she is dedicated to debunking common misconceptions and providing accurate information and strategies to her clients, helping them unlock the true potential of social media for their business growth.

Website: https://tomisinomoniyi.com/
Instagram: https://www.instagram.com/thetomisinsmith/ 
YouTube: https://www.youtube.com/@TomisinSmith?sub_confirmation=1 
Threads: https://www.threads.net/@theTOMISINSMITH 
TikTok: https://tiktok.com/@thetomisinsmith
LinkedIn: https://www.linkedin.com/in/tomisinsmith 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/310 

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon.

One of the best places to add this trend to your life is in your marketing strategy. It’s time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely.

Not only is it a good decision for your profit, but it is a sign that you are ready to protect your time, energy, and mental health. Because if you don’t, who will?

Listen in as I break down the truth behind quiet quitting (I’m a big fan) and how it can completely change how you approach your business and life. 

In this episode of the podcast, I talk about: 

• Why I’m a huge fan of quiet quitting
• What quiet quitting really means (it has nothing to do with quitting your job)
• What quiet quitting really isn’t (it’s not about laziness or hustling)
• The Pandemic Reset
• Why doing more is not the secret to a successful marketing pivot
• Avoiding Long-term Start-Up Hustle Mode
• The risk of NOT setting better boundaries
• What you add to your biz when you quiet quit
• The downside of quiet quitting your marketing

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/222

Just because you are suddenly experiencing low engagement on social media doesn’t mean it’s time to fly the white flag of surrender. It’s time to try something new!

You’re not alone in playing detective and trying to discover what’s going on with the algorithm and why your engagement is dropping. I have seen it for myself while auditing my clients’ accounts. The results can be a little nerve-racking, but that’s why I’m here today.

In this episode, I want to calm your nerves about low engagement and give you some proven engagement-busting strategies that can help breathe new life into your social media accounts. 

It’s time to have fun again using social media as a tool to grow your business!

In this episode of the podcast, I talk about: 

• The main culprit for the lack of engagement
• Why you can expect July & December to be the WORST
• Why search and video consumption jump at the end of the year
• Real World Social Media Audits and what the results mean for you
• The #1 thing I see accounts NOT doing on Instagram
• The Rinse & Repeat Strategy 
• Why engagement does not always equal good engagement
• The danger of tying your self-worth to your engagement
• The reason you don’t need 100K followers
• Private Success Signals
• Public Success Signals
• Why the Algorithm is not out to destroy you & what it really wants
• The human nature factor behind the success of videos on social media
• My Engagement Busting Content Strategy

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/221

Isn’t Social Media all about finding followers?

If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can’t help but agree. 

Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media. 

Listen in as he delivers a Masterclass in Twitter Networking–that’s right, there’s a lot of punch and positivity left in those 280 characters. 

In this episode of the podcast, we talk about: 

• Jeremy’s Magnificent Sales Failure & Redemption
• Why Twitter is his go-to social platform
• Why he gave up on Instagram
• How he built his circle of influence on Twitter
• His Newsletter Strategy for knowing who to follow
• Why Twitter is a Learner’s Haven
• Finding your Funnel Focus
• The creative benefits of constraints
• Why rules are good for the brain
• How to avoid sacrificing your creative soul on social media
• #1 thing to do if you want to get the most out of Twitter

…and more!  

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.

He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Website: https://podcastmarketingacademy.com

Twitter: https://twitter.com/iamjeremyenns

LinkedIn: https://www.linkedin.com/in/jeremy-enns/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok?

You ask the question, “HOW?” and hope you get an answer. 

In today’s episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible. 

SPOILER ALERT: Luck was not involved…and that’s GREAT NEWS for everyone!

In this episode of the podcast, I talk about: 

• Why you can’t predict if you will go viral
• Why all online attention isn’t created equal (and learn what’s best for you)
• How TikTok set the new standard for discoverability 
• Why you shouldn’t expect your Instagram feed to be your great viral hope 
• How Connected Storytelling can ignite your viral moment
• Using The Fly-On-The-Wall approach to go viral
• This X-Factor in Viral Storytelling
• Why you may not go viral as fast as you want (and why that’s okay)
• Why I STILL preach the TikTok Sermon
• The technical side of going viral
• The perfect time to make the ASK
• Why going viral may not be the best thing for you and your business

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/219

Video isn’t just for TikTok and Instagram Reels anymore!

LinkedIn may be one of the world’s most popular social platforms, but it’s still a hidden gem because of one major reason. The untapped potential of VIDEO.

Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms.

Livestream and LinkedIn Video expert Alicia Henderson joins me today to share the secret to LinkedIn Success with video. With her tips of combining a dynamic plan and the courage to show your face online, you have the prime opportunity to become the sought-after expert in your niche and attract a whole new audience for your business. 

In this episode of the podcast, we talk about: 

• How Alicia started her video takeover
• Alicia’s trick to fight her “introvertness” before getting on camera
• The ONLY way to get better and comfortable on video
• Not being scared to show your face on camera
• The “5-Words or Less” Bullet Point Practice
• How to come up with an attention-grabbing hook
• How to continue the conversation after the video ends
• Why the time is NOW for LinkedIn Video
• How to get Alicia’s Livestream Resource Guide

…and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Alicia Henderson is a Video and Business Strategist who helps women entrepreneurs go from unknown to in-demand by leveraging LinkedIn video as a client lead magnet so they can show up with confidence to attract premium clients, scale their visibility and increase their revenue while building businesses that revolve around their families and not the other way around.

Alicia is the host of the Video Visibility with Alicia podcast which is the podcast for women entrepreneurs dedicated to all things video marketing for your service-based business. Each week she discusses easy to implement strategy plus a bit of a girl that will leave you feeling motivated and inspired.

When Alicia isn't helping women show up confidently and stand out on LinkedIn Video she's either spending time on the soccer field or volleyball courts with her daughters, running around after her toddler son, or spending time with her retired Marine husband.

Website: www.aliciahenderson.biz

LinkedIn: www.linkedin.com/in/aliciahendersonbiz

Instagram: www.instagram.com/aliciahendersonbiz/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/218

When was the last time you closed a client in the DMs?

For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She’s delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations.

Listen in as this advocate for women’s wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past. 

In this episode of the podcast, we talk about: 

• How One Statement can dramatically change a life
• The 12 Fun Facts that helped Merel find her people
• Conversion Lubrication
• Answering client conversations in your content creation
• Creating micro and macro conversions
• The beauty of Promotional Flow and how to get there
• The benefits of providing a private online community
• Merel’s creative upbringing
• Getting Goosebumps while consuming content
• The content that inspires my copywriting
• Building relationships & Closing sales in the DMs

…and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Merel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire.

Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue.

Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots.

Website: www.merelkriegsman.com

Facebook group: https://www.merelkriegsman.com/community

Facebook: https://www.facebook.com/merelelishevah.kriegsman/

Instagram: https://www.instagram.com/merelkriegsman/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217

If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you.

But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don’t know where to draw the line, then you are my people! 

Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media looks like for you.

In this episode of the podcast, I talk about: 

• The Social Media Strategy I learned from Gary Vaynerchuck
• What your social media should be a reflection of
• Transparency Dissonance
• Sharing something better than failures
• My lesson learned that took four years to share
• Three reasons why I don’t share photos of my daughter on social media
• Avoiding the Social Media Shame Game
• My Healthy Obsession with RuPaul’s Drag Race
• Posting vacation photos during vs. after the vacation
• Why your comfort is all that matters

…and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/216