Explorez tous les épisodes du podcast The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
| Titre | Date | Durée | |
|---|---|---|---|
| Instagram's Link in Bio: End of an Era or Just Evolving? | 27 Aug 2024 | 00:24:25 | |
Is saying "link in bio" old news? Or maybe you've heard the chatter about ManyChat and want to know more? You're in the right place! In this episode of the Mindful Marketing Podcast, I'm talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I'll also spill the tea on what's actually working for conversions right now. Tune in to stay ahead of the game and learn how to roll with these changes without the stress. This Episode Was Made Possible By: Sked Social In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together. Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid. Plus, Sked offers fair, predictable pricing, and because they know switching platforms can be a hassle, they're making it easy: join Sked Social today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=link_in_bio_episode
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320 | |||
| Threads Success Strategies with Melissa Litchfield, Lennox Saint, Jereshia Hawk & Becky Mollenkamp | 20 Aug 2024 | 00:43:14 | |
Curious about how real business owners are leveraging Threads for growth? In this roundtable episode, I'm joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads presents. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Sked Social Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals, and advanced auto-post technology that lets you post to all major platforms (including Threads!), Sked Social offers everything you need. They provide 24/7 support from real humans, and transparent, scale-friendly pricing. Sked understands the fuss and cost involved in switching platforms, so they're making life easier. Join Sked Social today and pay nothing until your contract with your existing provider ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_round_table_episode 2024 Instagram Bootcamp You don't need to go ✨Viral✨ on Instagram... you need to get Profitable! Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators. From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp About the Guests: Melissa Litchfield is a 36-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she's been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa also manages two rental properties and a new custom clothing apparel brand for babies and toddlers. She lives with her husband, who serves in the US Coast Guard, and her daughter, Madeline. Website: http://www.litchfieldmedia.org/ Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul). Website: https://feministfounders.co/ Lennox Saint is the Threads Guy. In 2021, Lenny graduated with a Juris Doctor law degree from the University of Western Australia. However, a year earlier, he became depressed, realized he hated law, and couldn't envision a career in it. So on graduation day, he quit to start Saints Coaching — inspired by his late mum's emphasis on quality education and her own business, Saints Clothing. Despite investing 3,000 hours and $80,000 into a failed course, Lenny persevered. Since July 2023, he's spent 1,500+ hours creating Threads content, building a community of over 6,000 followers. Recognized by Buffer as one of "7 Creators on Threads to Watch," Lenny continues his mum's mission with Saints College, a Skool community for Threads creators, now boasting over 500 members and ranked as a Top 500 Skool group. Threads: https://www.threads.net/@lennox_saint Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-5 million in less than 5 years with organic marketing, a lean team, and high profit margins. She helps high-achieving, industry experts launch scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. For more information, head to jereshiahawk.com.
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/319 | |||
| Expert Tips for Sustainable Social Media Marketing with Tomisin Smith | 18 Jun 2024 | 00:41:16 | |
Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social media management. Tomisin shares her inspiring journey from medical school to becoming a dedicated social media manager and her passion for ethical marketing. And you definitely want to hear our discussions on the importance of consistency, adapting to change, and setting boundaries to prevent burnout. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/ About the Guest: Tomisin Smith is an experienced social media strategist and the owner of Twenty Six Digital, a digital agency specializing in product-based businesses and memberships across various industries. With nearly a decade of experience in social media, Tomisin brings a background in multinationals and a deep understanding of the challenges, strategies and successes involved in building an online presence. She openly shares her own journey to inspire and guide others, emphasizing that social media can play a crucial role in business growth. Tomisin also emphasizes the importance of mindful social media usage, acknowledging the potential negative effects of excessive consumption. She provides guidance on finding a balance between leveraging social media for business growth and maintaining a healthy relationship with technology. Additionally, she is dedicated to debunking common misconceptions and providing accurate information and strategies to her clients, helping them unlock the true potential of social media for their business growth. Website: https://tomisinomoniyi.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/310 | |||
| The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz | 11 Jun 2024 | 00:36:55 | |
As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don't shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues. On top of so much more, we touch on the future of AI in marketing and society, and Avery's thoughtful approach to technology. So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/ About the Guest: Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio. Websites: https://averyswartz.com/ and https://www.camptech.ca/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309 | |||
| Why a Personal Touch in a Digital World Still Matters with Dre Baldwin | 04 Jun 2024 | 00:32:01 | |
Social media and marketing can often feel super impersonal, but today's guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre's custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market. We dive into his philosophy of doing things that don't scale, building genuine relationships, and how he's translated his athlete mentality into a successful business strategy. This is a must-listen for anyone looking to inject more personality and authenticity into their marketing efforts. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/ About the Guest: Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 33 books. Dre's content has been consumed over 103 million times. His daily Work On Your Game MasterClass has over 2,700 episodes and over 7 million listeners. Dre had a 9-year professional basketball career, playing in 8 countries. Dre's framework is the "roadmap in reverse" for professional mindset, strategy, systems and execution. Websites: http://WorkOnYourGame.com, http://WorkOnYourGameUniversity.com, http://DreAllDay.com/, http://www.WorkOnYourGamePodcast.com Instagram: http://Instagram.com/DreBaldwin
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/308 | |||
| Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts! | 28 May 2024 | 00:31:04 | |
I love data! Whether you're a business owner, content creator, or freelancer, you should fall in love with data too because it's the starting point to designing a real path to success on social media. In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind. Metricool's latest report analyzed data from almost a million social media accounts and over 29 million posts. We'll discuss platform-specific trends, the impact of engagement rates, and how different strategies work for varying account sizes. Whether you're a tiny account or a huge brand, this episode will help you navigate the evolving social media landscape and learn to trust the data. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside The Feed Private Podcast The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost. Social Media is constantly evolving, so it's super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/307 | |||
| Overcoming Public Backlash on Social Media with Megan Griffith | 21 May 2024 | 00:31:52 | |
Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I'm bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she's made since then. Megan opens up about the challenges of public criticism and the steps she took to rectify her mistakes. This is a must-listen for anyone navigating the tricky waters of social media. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Griffith is a content creator, hair dye enthusiast and auDHD life coach for the neurocurious. She is autistic and ADHD, and uses her lived experience and research skills to help people who are stuck in the in between identify their strengths, and celebrate themselves, disability and all. Website: https://www.theneurocuriosityclub.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/306 | |||
| Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith | 14 May 2024 | 00:36:20 | |
Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today. Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing content can be your best marketing tool, and how Megan navigates the tricky waters of social media monetization without compromising her values or emotional boundaries. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Trend Savvy Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/ About the Guest: Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com. Website: https://www.theneurocuriosityclub.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/305 | |||
| How TikTok Revolutionized Video Content and Marketing Strategies for Businesses | 07 May 2024 | 00:21:13 | |
Today, we're diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively. This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience. Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community. Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before! In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/304 | |||
| Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila | 30 Apr 2024 | 00:51:35 | |
What's the best search engine around? If you said Google, you're probably right, but something else is catching up quicker than you think (and no, it's not Microsoft Bing). It's social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions. This isn't a trend to look at, it's an evolution that businesses can take advantage of to better connect and serve their online communities. Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing. Website: https://erinollila.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303 | |||
| Is A Closed Membership Model Right For Your Online Community? | 23 Apr 2024 | 00:25:43 | |
I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business. Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a story about the Savvy Social School's evolution. Think again. It's a deep dive into the tough decisions and the path to alignment between business goals, personal capacity, and the ever-changing marketplace that all businesses have to face at some point. So tune in to get the nitty-gritty on the lessons learned and discover the exhilarating next steps for our community. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/302 | |||
| Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane | 16 Apr 2024 | 00:39:35 | |
Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/ About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more. She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms. When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey. Website: http://creatorize.me/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301
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| Instagram Threads: The Good, The Bad, and The Ugly One Year Later | 13 Aug 2024 | 00:25:17 | |
It's been one year since Meta introduced Threads, and there's a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about. From personal connections to algorithm quirks, this episode covers it all. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Sked Social Ready to elevate your social media game? With Sked Social, seamlessly add Threads into your mix. Auto-post Threads, Instagram Reels and TikToks with custom covers, mixed media carousel posts, and even Instagram Stories with link stickers. Love batching content? Sked's got you covered. Upload your media in bulk and customize captions across platforms in one go. Save time and get more done. Plus, Sked is with you every step of the way. Enjoy expert support from a real person you'll come to know well. Your dedicated Customer Success Manager will guide you through onboarding and provide all the training you need to maximize the platform. Get started with Sked Social today and watch your social strategy soar: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_birthday_episode 2024 Instagram Bootcamp You don't need to go ✨Viral✨ on Instagram... you need to get Profitable! Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators. From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/318 | |||
| Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert | 11 Apr 2024 | 00:53:13 | |
Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/ About the Guests: Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years. Website: https://jamardiggs.com/ Diane Mayor is a business strategist who helps entrepreneurs build a strategy that goes beyond the funnel to make more and keep more in their business. Each day as the host of The 5-Minute Strategist podcast, Diane shares one strategic question to get your gears turning and spark new ideas for growth, innovation, and leadership in just 5 minutes. In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order. Website: https://dianemayor.com/ Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help female solopreneurs with big ideas and busy brains get focused, fired up and flame retardant. Diann is the creator of The Boss Up Breakthrough and host of The Driven Woman Entrepreneur Podcast. Website: https://www.diannwingertcoaching.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-3 | |||
| The Future of Marketing: Community, Experience, and Real Stories | 10 Apr 2024 | 00:33:22 | |
In this episode, I'm continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We're in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let's talk about it in this episode. We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing. I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives. With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-2 | |||
| More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt | 09 Apr 2024 | 00:57:36 | |
Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I'm playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing. Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation. So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/ About the Guest Host: Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers. Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s'mores, Broadway musicals and romance novels. Website: https://loveatfirstsearch.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1 | |||
| How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners | 02 Apr 2024 | 00:29:03 | |
Ever feel like throwing your phone out the window because social media just feels too overwhelming? Trust me, I've been there. In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media. And don't miss this. I've got a major announcement coming in episode 300 that you'll definitely want to hear! In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Instagram Mindset Guide Here's the thing, you probably know that social media is a powerful tool and you know that when wielded correctly, it can connect you with the right people. You also know that consistent contributions lead to success on the platform. But not at the expense of YOU. Grab the FREE Instagram Mindset Guide and discover 3 key mindset shifts to improve your Instagram marketing skills: https://onlinedrea.com/instagram-mindset/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/299
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| Unlocking Your Social Media Potential with Systems and Automation with Colie James | 26 Mar 2024 | 00:36:20 | |
Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation. Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and maintaining meaningful engagement without sacrificing your personal touch. Whether you're a seasoned content creator feeling stuck in the manual grind or a business owner eager to optimize your social media workflow, this episode is packed with strategies to elevate your online presence through smart automation and systems. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/ About the Guest: Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living! With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn't building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. Website: https://coliejames.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/298 | |||
| How I Launch New Products and Services on Social Media | 19 Mar 2024 | 00:23:19 | |
Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety. How do you transform hours of hard work into a successful launch that captivates and converts? Let's talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch. From defining what a successful launch looks like to understanding the critical role of emotions in the launch process, I'll guide you through creating a launch strategy that not only captures attention but also fosters deep connections with your audience. We'll explore the importance of a clear plan, realistic expectations, and the invaluable support of your launch team. Whether you're unveiling a new product, service, or even a podcast, this episode is your comprehensive and mindful guide to making your next social media launch a roaring success without the stress. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/297 | |||
| A Copywriter's Perspective on the Future of AI in Marketing with Sarah Jane Burt | 12 Mar 2024 | 00:35:19 | |
Ever wonder if AI is going to take over the creative side of your business? Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting. We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages. Whether you're a solo entrepreneur, a small business owner, or just plain curious about how AI and human creativity can coexist in the content world, this episode is packed with insights, laughter, and a few ah-ha moments about navigating the AI landscape. Come join us for a conversation that's all about finding harmony between the efficiency of technology and the warmth of human connection. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training About the Guest: Sarah Jane Burt is the Bad Boy of Copywriting. (It's true. She bought the domain.) She's spent the past 12 years leading content teams, creating strategies, and writing copy for brands big and small—from multi-billion-dollar tech giants like IBM and Intuit to executive leadership coaches and even an international churro franchise. Today, she focuses on using ethical marketing and copywriting strategies to help creative entrepreneurs and small businesses build fan clubs and fuel empires. Website: http://www.sarahjaneburt.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/296 | |||
| Trend-Centric Marketing: Is It Right for Your Brand Strategy? | 05 Mar 2024 | 00:32:25 | |
Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice? Let's unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully. We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I share insights on how trends can foster community, increase visibility, and offer real-time insights into what resonates with your audience. Whether you're a trendsetter or a trend skeptic, this episode is packed with valuable insights to help you navigate social media trends in a way that aligns with your brand and business goals. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Trend Savvy Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/295 | |||
| Faceless Marketing Explained: What You Need to Know | 27 Feb 2024 | 00:24:19 | |
Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business. I'm breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge. Whether you're all about keeping your privacy or worried about losing that personal touch, I've got you covered with insights and advice that'll help you figure out where you stand. So, let's get into the heart of faceless marketing and see if it's the right fit for your brand's vibe or if sticking to a more personal approach is your best bet. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/294 | |||
| Is TikTok Changing for the Worse? | 20 Feb 2024 | 00:20:28 | |
Has TikTok lost its magic? That's a question I've been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different. In this episode, I'm exploring exactly what that difference is, whether it's a sign of the great things to come or its downfall, and what it means for you and your marketing strategy. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/293 | |||
| Ignite Your Marketing with Curiosity with Emily Aborn | 06 Aug 2024 | 00:32:06 | |
What if curiosity could be your secret weapon in marketing? I'm thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging. The insights you'll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions. Dive in and discover how to make your marketing strategy not just effective but also fun and engaging! In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Sked Social Are you looking for seamless collaboration on your social media management platform? Don't risk security by sharing seats, or paying extra just to add team members. With Sked Social, you get unlimited seats at no extra cost. Simplify your workflow by managing all your social media accounts from a single, easy-to-use dashboard, and keep all your stakeholders in one place. Spend less for effective social media management, with flexible, predictable pricing that grows only when your social portfolio grows. Get started with Sked Social today and take your social strategy to the next level: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=curiosity_episode Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 2024 Instagram Bootcamp You don't need to go ✨Viral✨ on Instagram... you need to get Profitable! Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators. From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp About the Guest: Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's owned and operated brick-and-mortar as well as two online businesses. She's worked with 100+ industries as a copywriter, helping her clients increase their visibility, and build relationship and community-based businesses. She has a knack for unlocking her client's unique voices and bringing their personality to life. For fun, she enjoys the nerdiest of word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website: https://emilyaborn.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/317 | |||
| From Breast Cancer Survivor to Instagram Success with Monique Bryan | 13 Feb 2024 | 00:34:46 | |
Here's proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin' it on Instagram. She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping your life separate. Monique also discusses her strategies for content creation, live streaming, and building a business with lasting impact. Listen in to this insightful and empowering conversation. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Monique has a BA in fashion design, three startups under her belt (so she knows a bit about entrepreneur life) and has developed programming in partnership with companies throughout Asia and exciting global brands like PayPal, Burberry, Toms Shoes and Shopify. Bringing over 15 years of top-level industry experience in the areas of product development, entrepreneurship, branding, business development, and personal styling today, Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you're getting a creative director for your brand. She will show you how to clarify your communication, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry. Monique is a breast cancer survivor and has grown an engaged community of over 17,000+ people on social media, while in remission. She is a wife, a new mom, and the host of a 5 Star rated Podcast, The Juicy CEO. She speaks on international stages and has been featured on Global Television, in Entrepreneur magazine, Elle, Bustle, and countless podcasts. Follow Monique on Instagram @moniquebryan_co or visit her website www.moniquebryan.com Website: https://www.moniquebryan.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/292 | |||
| Strategies for Engaging with Your Social Media Lurkers | 06 Feb 2024 | 00:23:45 | |
Do you have social media lurkers silently engaging with your content? I've had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). We've been trained to go after the dopamine hit from likes and comments, but the folks who don't publicly engage with your content are just as important (if not more) than the ones who do. It's time to embrace these followers, so in this episode, I'm stressing the importance of prioritizing quality engagement so you can gain a fresh perspective on engaging with your audience and fostering meaningful connections on social. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/291 | |||
| LinkedIn Account Dilemma: One or Two Profiles? | 30 Jan 2024 | 00:18:09 | |
If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. Let's talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that can help you with your LinkedIn strategy. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/290 | |||
| Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss | 23 Jan 2024 | 00:44:31 | |
What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn't reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results. She can do the same for you when you hear Hillary's strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet. Since 2011, she's worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors to turn the talent that's gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently. Maybe you've seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most. Website: https://hillaryweiss.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289 | |||
| 2024 Social Media Trends: What's In and What's Out? | 16 Jan 2024 | 00:30:58 | |
Let's talk about the social media trends of 2024. The ins, the outs, and everything in between. There's a lot that's about to change on social media in 2024. From the shift from "link in bio" to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue. Let's go all in on social media trends so you can ignore what needs to stay behind in 2023 and shift your strategy to what will get you results on social in 2024. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/288
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| Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier | 09 Jan 2024 | 00:30:06 | |
I'm thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie's bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social media and putting the human touch back in your marketing emails. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin About the Guest: Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership WordPress plugin for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place. Website: https://accessally.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/287
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| LinkedIn is the Hidden Gem of Social Media | 02 Jan 2024 | 00:23:41 | |
Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different. With all of the changes on LinkedIn, It's hard to remember its early days of being more of a resume platform than a social media platform. It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow their professional network, and showcase their authority by adding to the conversations that are already happening. There's still so much potential on LinkedIn, so in this episode, I want to talk about the latest updates and features, share my strategy for this coming year, and give you some insight on how you can take advantage of LinkedIn's algorithm so you can start showing up and getting noticed. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/286 | |||
| Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show] | 26 Dec 2023 | 00:24:14 | |
On this episode of The Savvy Social Podcast, I'm sharing my interview with Brad Powell on the Thursday Standout Business Show. We had a great discussion on the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing your personality while avoiding the "bragging" trap. We also talked about the emotional connection behind successful storytelling and provided practical exercises for developing relatable content. Join us as we uncover the secrets to building an authentic and engaging brand on social media. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit Special thanks to: Brad Powell, host of Thursday Standout Business Show Listen to the original episode here: https://awesomevideomakers.com/personality-brand/ Website: https://awesomevideomakers.com/ Follow Brad on social media: Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/285
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| AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast] | 19 Dec 2023 | 00:33:48 | |
On this episode of The Savvy Social Podcast, I'm sharing my interview with Lisa Zawrotny on the Positively Living Podcast. We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but being careful not to ignore the concerns about authenticity. The more we celebrate how AI has become part of our daily lives, the more important it is to ask questions about the legal and ethical implications of AI technology. Join us for an amazing conversation about the intersection of AI and content creation. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit Special thanks to: Lisa Zawrotny, host of Positively Living Podcast Listen to the original episode here: https://positivelyproductive.com/the-impact-of-ai-and-how-to-use-it-in-social-media-marketing-with-andrea-jones/ Website: https://positivelyproductive.com Follow Lisa on social media: | |||
| Turn Your Old Content Into Gold Content with Michelle Mazur [Rebel Uprising Podcast] | 12 Dec 2023 | 00:25:40 | |
On this episode of The Savvy Social Podcast, I'm sharing my interview with Michelle Mazur on the Rebel Uprising Podcast. And we talked about one of my favorite subjects: content repurposing. I've been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle's audience and get into the weeds of content repurposing and how to dive into the analytics to know how your content is performing. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit Special thanks to: Michelle Mazur, host of Rebel Uprising Podcast Listen to the original episode here: https://drmichellemazur.com/2023/08/andrea-jones.html Website: https://drmichellemazur.com/ Follow Michelle on social media: Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/283 | |||
| Unlocking the Secrets of Business Automation with Nikki McKnight | 30 Jul 2024 | 00:37:41 | |
Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elements of systems and operations, breaking down the essentials that ensure your business runs smoothly and effectively. Nikki shares her journey from a curious kid fascinated by how things work to a seasoned systems and ops expert. We discuss the critical questions to ask before choosing tools, the difference between automated and automatic systems, and how to make decisions that keep your business flexible and resilient. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Sked Social Sked Social champions the power of automation to elevate your social media marketing game. Stop wasting hours posting manually and instead claim back your work/life balance with advanced auto-post tech that even lets you post Instagram stories with link stickers. Plus, simplify internal approvals and share review links with clients for easy sign-off with Sked's streamlined approvals process; and harness the power of Sked's AI to automate reporting and other tedious tasks. Sked gives you the insights you need to supercharge your socials and the freedom to keep your content fresh and creative: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=automation_episode Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Nikki McKnight is the operations and systems strategist behind the success of founders driven to build businesses beyond themselves. With over 15 years of experience in operations and logistics, Nikki has honed her craft in optimizing operations, enhancing communication, and nurturing high-performing teams across diverse business landscapes. Driven by a fascination for the magic behind the scenes of film and TV, Nikki sees herself as the director of the unseen processes. She believes that true admiration for success lies not just in the spotlight but in understanding the backstage mechanics that make it possible. Outside of ops, Nikki is a speed reader of queer romance novels, a connoisseur of stand-up comedy, a devotee of feminist movie podcasts, and an enthusiastic consumer of all things caffeinated. Website: https://theopsshop.biz/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/316 | |||
| A Therapist's Guide To Mental Wellness For Business Owners with Shulamit Ber Levtov | 05 Dec 2023 | 00:40:35 | |
The Entrepreneur's Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day. We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content can contribute to mental health issues. Throughout the episode, you'll hear Shulamit's passion for making connections and the importance she places on building relationships with peers. She shares her strategies for attracting clients, including leveraging SEO and creating engaging blog content. Shulamit's dedication to supporting her audience shines, and once you listen in, I guarantee you'll finally feel seen and supported, too. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Shulamit (she/her) is the Entrepreneurs' Therapist. She works with women business owners to care for their mental and emotional wellbeing in an era of relentless stressors that can make you want to lose your crap on the daily. Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching and somatic tools to support women's mental health and personal growth. In addition to working with clients 1:1, Shulamit teaches in private and university business programs and speaks locally, nationally and internationally about the intersection of mental health, trauma, financial psychology and entrepreneurship. Website: https://www.shula.ca
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/282 | |||
| Getting My Business Ready For My Maternity Leave | 28 Nov 2023 | 00:33:00 | |
Baby number two is on the way, which means big changes for my business. I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges? During this episode, I'll be sharing how I'm giving myself permission to show up in a capacity that makes sense for me, my family, and my business. I might not be able to do everything I want, but that's okay. I'm also sharing my plans for my maternity leave, including trusting my team even more, repackaging existing content, getting ahead on podcast recordings, and putting all new projects on hold. So, whether you're pregnant, navigating life changes, or just curious about how business owners tackle the juggle of motherhood and business, this episode is for you. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/281 | |||
| Breaking Free From Social Media Fatigue | 21 Nov 2023 | 00:42:42 | |
Is your social media strategy sustainable? This question carries so much weight for your business and mental health, but it's something we don't think about or talk about enough. We're going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/280 | |||
| Marketing Automation Secrets from the Experts with Colie James, Dama Jue, and Brianca Kirkman | 23 Jul 2024 | 00:57:52 | |
Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I'm sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, and ThriveCart can transform your business, help you remember those crucial dates, and keep your operations running smoothly, even when you're offline. From Brianca's unique approach to using automation to personalize client experiences to Colie's game-changing birthday sale strategy, and Dama's insightful take on maintaining a human touch. On top of that, we share real-life stories of how automation has saved our bacon and the emerging trends in marketing automation. Tune in and get inspired to take your automation game to the next level! In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/ About the Guests: Brianca Kirkman, MA is a Marketing Operations and Automations Consultant and the author of It Ain't Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020. Website: https://www.briancajohnson.com/ Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living! With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn't building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. Website: https://coliejames.com/ Dama Jue is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don't miss her collection of modern, conversion-optimized Thrivecart templates! Websites: https://damajue.com/, https://thrivecarttemplateshop.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/315 | |||
| Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes | 16 Jul 2024 | 00:26:43 | |
If you've ever felt like a marketing hot mess, you're in for a treat. I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy's journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we'll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying the small, repetitive tasks you can start automating today, and how to avoid common pitfalls. Plus, we discuss the importance of rest and mindfulness in maintaining productivity. If you're ready to make your marketing more efficient and less overwhelming, this episode is a must-listen. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Lucy Reyes is a wifey, mama of two, a Productivity + Trello Strategist, course creator, podcaster, membership owner and the founder of Cheers to Productivity. (Does having multiple hats sound familiar? LOL). In 2020, she left her corporate career to go all in and use her Business degree and 8+ years of experience in a much more meaningful way. Now, her passion lies in helping online business owners maximize their efficiency and increase profits without doing more. ♥ You don't need to 'do it all' - you need to do it well. ✨ Website: http://cheerstoproductivity.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/314 | |||
| Crush Your Content with Smart Marketing Automation | 09 Jul 2024 | 00:31:01 | |
What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you're holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers how automations can streamline your business processes, improve customer experience, and allow you to breathe creativity into your work. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/313 | |||
| Building Thriving Communities Using Facebook Groups with Christina Jandali | 02 Jul 2024 | 00:34:55 | |
What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I'm chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones. Christina shares her insights on balancing engagement with authentic connections and offers tips for creating purposeful, conversational content that resonates with your audience. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside The Feed Private Podcast The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost. Social Media is constantly evolving, so it's super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/ About the Guest: Christina Jandali is a confidence-boosting, cash creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group. She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since sold thousands of digital products and programs in more than 68 countries. Website: http://deliveryourgenius.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/312 | |||
| How Social Media Rebels Are Finding Success on Substack with Kathleen Oh, Becky Mollenkamp, and Tara McMullin | 25 Jun 2024 | 00:48:32 | |
I'm diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from being banned on Instagram to thriving on Substack by discussing safe psychedelic use. Becky shares how she transitioned from traditional email marketing to Substack, finding a sense of relief and community. Tara talks about her experience in leaving ConvertKit and focusing on Substack to explore the future of work and online business. This episode is packed with valuable insights for anyone looking to redefine their online presence and build authentic connections. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/ About the Guests: Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul). Website: https://feministfounders.co/ Tara McMullin is a writer, podcaster, and critic. She's the creator of What Works, a podcast and newsletter that rethinks work, business, and leadership for the 21st-century economy. Tara uses critical theory, philosophy, and economics to make sense of both systemic challenges and everyday practice. She's also the co-founder of YellowHouse.Media, a boutique audio and video production agency that helps changemakers create remarkable media. Her work has been featured in Fast Company, Quartz, and The Muse. Website: http://yellowhouse.media/ Kathleen Oh (she/her) is an Integration Coach, writer, and advocate for safe drug use, specializing in psychedelics. With over 25 years of experience in mental health, she's been in private practice since 2007. Kathleen's coaching services are tailored to support individuals navigating high-stress, high-performance careers, prioritizing their personal growth and well-being. Website: http://coachkathleenoh.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/311 | |||
| Marketing Through a Pivot | 03 Sep 2024 | 00:37:40 | |
I RETIRED MY SERVICES. Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way. Plus, I'm planning some exciting future events and will give you a sneak peek! Join me as we untangle the complexities and rewards of making a business pivot. This Episode Was Made Possible By: Sked Social A pivot is not just about survival; it's about seizing new growth opportunities. With Sked Social, you're equipped to scale your brand or agency, no matter how the market shifts. Sked's social media management platform provides advanced scheduling, streamlined collaboration, frictionless approvals, in-depth analytics and multi-account oversight—all from a single, powerful dashboard. Plus, Sked knows pivoting platforms can be a headache, so they're making it simple and affordable. Join Sked today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=marketing_pivot_episode
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/321 | |||
| Rage-Baiting: The Viral Tactic You Need to Avoid | 10 Sep 2024 | 00:27:15 | |
Okay, we've all seen it—those posts that seem designed just to make you angry. Yep, that's rage-baiting, and it's everywhere. In this episode, I'm breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We'll also chat about how it's related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting. As always, I'm keeping it real. I'll dive into why rage-baiting might drive engagement in the short term, but it can seriously hurt your brand in the long run. Plus, I've got some tips on how to steer clear of these tactics while keeping your content positive, authentic, and—most importantly—not rage-inducing. If you're tired of seeing the internet become one big angry mess, this episode's for you! What You'll Learn:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Savvy Social School Workshop For those in the Savvy Social School, don't forget our live workshop next week: "Profit from your POV." We're bringing you fresh strategies directly from the Andréa Jones marketing playbook: https://onlinedrea.com/school
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/322 | |||
| Blogging Isn't Dead—Here's How to Make It Work for Your Business with KP & Jessie from Inkpot Creative | 17 Sep 2024 | 00:44:47 | |
Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn't dead! But if you've been scratching your head wondering if it's still a good way to grow your biz, drive traffic, and snag some new leads, then you're in the right place. Today, I'm chatting with KP and Jessie from Inkpot Creative. We're diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and beyond. In This Episode, We'll Spill the Tea On:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guests: Inkpot Creative® is a queer-led design studio founded by KP building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. Website: https://inkpotcreative.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/323 | |||
| The No-Nonsense Guide to Pitching Yourself for Podcasts with Mai-kee Tsang, Brittney Lynn & Angie Trueblood | 24 Sep 2024 | 00:53:07 | |
Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad? In this episode, I'm hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podcasts. We're talking everything—from handling rejections (yes, they happen!) and tweaking your approach to the magic of being authentic and building real connections. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guests: Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Podcast Guesting Strategist, & ICF Certified Trauma-Conscious Leadership Coach. She helps human-first business owners get heard & hired for their work in the world. Through the power of Sustainable Visibility® & Podcast Guesting Strategy, she'll help you show up consistently in your business (not constantly!) without compromising your capacity, boundaries or your bottom line in the process. Website: https://maikeetsang.com/ Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR & Partnerships agency that serves purpose-driven entrepreneurs worldwide. She has nearly 15 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. Brittney and her team have landed clients on hundreds of top-rated podcasts, in publications such as Forbes, Entrepreneur, Bloomberg, Wall Street Journal, New York Times, US News & World Report, and Washington Post and top local and national tv markets such as the Today Show. Website: https://www.humanconnectionagency.com/ Angie Trueblood brings her entrepreneurial spirit, innovative thinking, and extensive training experience to The Podwize Group, where she and her team specialize in consulting with and training PR firms and business owners on how to successfully pitch and secure podcast interviews for their clients and leaders. With years of experience running a podcast booking agency and hosting her own podcast, Angie has developed a deep understanding of the podcast industry on both sides of the mic. In addition to being featured on over 50 podcasts, Angie shares her expertise on the "Pitched" podcast, where she dives into the intricacies of the podcast industry and offers best practices for successful pitching…none of which include sending robotic, templated emails en masse to podcast hosts. This depth of expertise helps her equip teams with the strategies and insights needed to secure high-impact podcast features that drive growth and visibility. Website: https://thepodwizegroup.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/324 | |||
| Marketing Your Business During an Election Year with Josephine Agrawal & Megan Griffith | 01 Oct 2024 | 00:47:15 | |
Social media during election season? Yeah, it's a lot, right? 🙃 If you're feeling a little overwhelmed, you're definitely not alone. In this episode, I chat with Megan Griffith and Josephine Agrawal about how businesses can keep things real without getting totally swept up in the political madness. Ever wondered if your brand should speak up on social issues? Or if it's cool to keep things light when the world feels heavy? This episode covers value-based content, mixing humor with serious stuff, and handling tough topics with a little more grace. Tune in as we get real about the challenges entrepreneurs are facing right now, and share some down-to-earth advice to help you stay grounded when everything feels, well… a bit chaotic. This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guests: Josephine Agrawal is a Social Media Strategist and Agency Owner at Pomona Creative, a long-term social media agency for really smart social that sells. She's been telling brands' stories, one post at a time, since Facebook called them "wall posts". Josephine is based in Denver, Colorado where she lives with her daughter and husband, spending time hiking, gardening and chasing around a toddler. Follow her on Instagram and LinkedIn. Website: http://pomonacreative.com/
Website: https://theneurocuriosityclub.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/325 | |||
| Growing a Newsletter Without Social Media: Building Sustainable Success with Jessica Lackey | 08 Oct 2024 | 00:40:53 | |
Ready to build your email list without becoming glued to Instagram? (Yes, it's possible!) In this episode, I chat with business strategist and systems guru Jessica Lackey about how she grew her newsletter without the social media hustle. Yep, you heard that right—no reels, no hashtags, just a beautifully crafted newsletter that people actually want to read. 😱 Tune in for:
Jessica's approach is a breath of fresh air for anyone who's over the "always-on" grind. And while you'll learn some pretty smart tactics, you'll also leave with a reminder that marketing doesn't have to be a high-speed chase—it can be cozy, slow, and still wildly effective. This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Website: https://www.jessicalackey.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/326 | |||
| Breaking the Mold in Branding with Chloé Nwangwu | 15 Oct 2024 | 00:40:21 | |
Ever feel like your brand is just blending into the background? Or like you're stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we're diving into why it's time to stop calling yourself "underrepresented" and start seeing yourself as underrecognized. Chloé, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond logos and color palettes. We're talking about how branding and marketing work together to shape the way others treat your business—and how to create those memorable anchors that make your brand stick. Plus, we're throwing out ideal client avatars once and for all. Seriously, we're done with those. In this episode:
… and more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence. That's the Thanos snap treatment for the nerds out there. NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so. Most recently, she advised the first refugee delegation to the UN. Website: www.nobiworks.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/327 | |||