This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose – Détails, épisodes et analyse

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.

In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years.

Winners and losers include Mammoth Cave National Park and Yelp.

Rants and raves include LEGO and Adweek.

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This week's links:

Zuck's Words Against Biden

Brazil Bans X

Kelce's Deal with Amazon

Mammoth Cave on Facebook

Yelp's Case Against Google

Search Fragmentation on Adweek

LEGO's Big Jump

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

We have all the answers for what's going to happen in the NFL this year. This special episode includes:

1. 2024 New Kickoff Rules
2. AFC/NFC Top 4 and Championships
3. Super Bowl and Who Wins
4. Cowboys and Browns Final Records
5. MVP Prediction

And a final bet you don't want to miss.

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This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?

Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.

And...have we learned anything from moving text to video online?

Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.

Rants and raves include the Olympics and AI forgetting to read the room.

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This week's links:

Supreme Court Ruling on Social Media

Time Strikes Deal with OpenAI

Recording Industry Sues Sona

We Learned the Wrong Lessons from Video

Verizon's New Logo

Toys R Us's AI Ad

Al Michaels' AI Voice at the Olympics

AI Execs Forget to Read the Room

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators.

PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come?

And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters.

Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building.

This week's links:

PayPal Terms and Conditions Issues

The Economics of Social Media Accounts

CNN's NFT Rug Pull

White House AI Bill of Rights

Pittsburgh PR Content Marketing

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird.

Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands?

Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads.

Rants and raves include Amazon, travel tips, and content marketing careers research.

This week's links:

Kim Kardashian Crypto Suit

Elon Musk Buys Twitter

Fandom Buys Red Venture Sites

Facebook Ends Newsletter

Meta to Sell More Ad Spots

Content Marketing Salary Research

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators.

Disney goes all Web3, while social media networks continue to take, take, take.

Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye.

This week's links:

Disney Goes Web3

Interview with Disney CEO on Next-Gen Storytelling

Social Media Giants Changing Terms on Creators

Is BeReal for Real?

Long-form Content Isn't Dead

Buzzfeed Valuation Dropping

The 10k Creator Podcast with Joe Pulizzi and Daren Smith

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google).

Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last?

ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh".

And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks.

Rants and raves include purpose and more purpose...plus, the Emmy awards.

This week's articles:

Spotify Sells Audiobooks

Twitch Online Gambling Announcement

ESPN Launches Creator Network

Starbucks and Web3

Brands and Purpose

Emmy Award Results

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it.

In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months.

And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right?

In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace.

This week's links:

Truth's SPAC Down 9%

Truth's Trademark Down

Google Won't Play with Trump

Time Buys Brandcast

AI and Content

Facebook and Cambridge Suit

Comms Research

New NFT Marketplace

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.