The Marketing Engineer – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

The Marketing Engineer

Profound

Business & Entrepreneuriat

Fréquence : 1 épisode/11j. Total Éps: 6

The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste. Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before. From Profound, the company building the workbench for the Marketing Engineer. New episodes every two weeks.

Lire plusRéduire

Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇨🇦 Canada - marketing
19/08/2026
#72
🇨🇦 Canada - marketing
04/08/2026
#98
🇨🇦 Canada - marketing
03/08/2026
#64
🇩🇪 Allemagne - marketing
03/08/2026
#86

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://tryprofound.com
11 partages
https://www.tryprofound.com/marketing-engineer
11 partages
https://university.tryprofound.com/
10 partages

https://www.linkedin.com/company/tryprofound/
11 partages
https://www.linkedin.com/in/holly
2 partages
https://www.linkedin.com/in/andysmccutcheon/
2 partages

https://github.com/
2 partages
https://github.com/dorianbrown/rank_bm25
2 partages
https://github.com/andymccutcheon/skills
2 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 63%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Inside the AI Marketing OS Running Wispr Flow's Growth Team with Matt Swulinski

Épisode 1

mercredi 10 juin 2026 • Durée 42:38

Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo.

Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to build.

The result? An agent-powered marketing OS that now runs across a team of nearly 20. It handles 100 newsletter sponsorships a month, automates the admin that was eating 10–20% of everyone's week, and made several planned hires unnecessary.

We discuss:

How marketing and growth teams are evolving in real time
Why the marketers of the future will be “systems thinkers”
The reason most marketers don’t utilize AI tools to their full potential
How he scaled a personal OS into something his whole team runs on
The newsletter sponsorship system that runs itself
Matt’s session start and end workflows that keep Claude Code sessions from spiraling into chaos

***Connect with Matt***

LinkedIn: https://www.linkedin.com/in/mswulinski/
Wispr Flow: https://wisprflow.ai/

***Connect with Profound***

Website: https://tryprofound.com
LinkedIn: https://www.linkedin.com/company/tryprofound/
X: https://x.com/tryprofound
Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer
Profound University: https://university.tryprofound.com/

***Resources Mentioned***

Matt’s Claude Skills Explainer document: https://drive.google.com/file/d/1UuQoeQSzXoc6hH055lbz0h9P6QLYciUT/view?usp=sharing
Matt’s Claude Skills Files: Session Start, Session End, and the Sponsorship Copy Waterfall (Drop them into Claude Code to try them): https://hub.tryprofound.com/hubfs/wispr-flow-claude-skills.zip
Dub.co for affiliate and tracking link management: https://dub.co/
Claude Code: what Matt used to build his marketing OS: https://claude.ai/code
Wispr Flow: Matt's company; voice-to-text tool he uses to dictate prompts across all his sessions https://wisprflow.ai/
VS Code, where Matt runs his Claude Code sessions: https://code.visualstudio.com/
Linear, the project management tool integrated into Matt's OS for task assignment: https://linear.app/
Hex: Matt's BI tool, referenced when pulling live data into reports https://hex.tech/
GitHub: used to version control and share the Wispr Flow Marketing OS across the team https://github.com/
Logitech MX Master 4 Mouse, the hardware Matt uses to navigate between sessions hands-free with Wispr Flow: https://shorturl.at/FlKsu

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

Lire plusRéduire

Introducing: The Marketing Engineer

lundi 8 juin 2026 • Durée 01:02

Meet the marketer who builds.

Marketing Engineers pair creativity with systems thinking, combining a marketer's instincts with technical ability to bring ideas to life. They're architects, agentic operators, and craftspeople with high taste.

In the episodes ahead, you'll hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.

This is The Marketing Engineer, from Profound. New episodes every two weeks.

Connect with Profound:

Website: https://tryprofound.com
LinkedIn: https://www.linkedin.com/company/tryprofound/
X: https://x.com/tryprofound
Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer
Profound University: https://www.tryprofound.com/

Lire plusRéduire

Why Figma is Winning in the Age of AI Search with Reema Batta

Épisode 2

mercredi 24 juin 2026 • Durée 28:36

Figma is shipping products at a pace most marketing teams can barely track. Reema Batta, VP of Growth Marketing, is the person responsible for making sure they can actually keep up.

Part of how they do it: a context layer. Every product Figma launches now comes with structured positioning, messaging, and value props that channel teams can reference directly, without a meeting or Slack chain. The coordination tax, as she calls it, is something she has systematically engineered out of the workflow.

Reema also explains why Figma's AI-generated content is outperforming human-written pages, why the bottleneck in marketing is moving upstream to judgment, and how she thinks about prioritization when the product roadmap never slows down.

We discuss:

How the marketing funnel is being compressed inside AI conversations
The context layer that keeps channel teams current without another meeting
Why AI-generated content is outperforming human-written pages
Tokenmaxxing as a phase-one metric, and what comes after it
How Reema interviews for systems-thinking skills
Why strong judgment is quickly becoming a marketer’s most important attribute

Connect with Reema:

LinkedIn: https://www.linkedin.com/in/reema-batta/

Figma: https://www.figma.com

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara

Épisode 3

jeudi 9 juillet 2026 • Durée 24:27

Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach.

A big part of their success came from a deliberate three-phase rollout that moved the marketing organization from a leadership mandate to company-wide enablement and, ultimately, sustained momentum. The whole approach runs on a bottoms-up philosophy: the people closest to the pain points are the ones building the solutions, rather than AI development being centralized within a small team.

Holly also shares how AI has changed the way her team hires, why she looks for a specific kind of AI fluency in candidates, and why she believes every marketer needs to become a Marketing Engineer.

We discuss:

The three-stage rollout: mandate, enablement, and sustained momentum
Why bottoms-up AI adoption outlasts top-down mandates
How a 230-person team built 90 AI agents (and how they keep them running)
Samsara’s AI governing body
The hackathons and monthly AI Power Hour that keep teams building
Why Holly values judgment over taste in the age of AI
The biggest hiring mistake marketers make in the AI era

Connect with Holly

LinkedIn: https://www.linkedin.com/in/holly

Samsara: https://www.samsara.com

The Collaborative AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta

Épisode 4

mercredi 22 juillet 2026 • Durée 37:23

Most marketing teams are still working across disconnected systems, scattered context, and workflows that break down as they grow. Lucy Hoyle, Senior Content Engineer at Carta, set out to solve that problem.

At Profound's Marketing Engineering Hackathon, she built a prototype she calls the “marketing brain.” A shared context layer that transforms siloed workflows into systems that enable collaboration, while giving teams a common source of truth that continuously evolves. That prototype became the seed of a full operating system now rolling out across Carta's entire marketing team.

In this episode, Lucy explains how she built the prototype, the challenges she faced along the way, and concepts like context rot and token discipline that are shaping where marketing teams are headed over the next few years.

We discuss:

What context rot actually is and why too much information can make AI worse
BM25: The keyword-based search library Lucy used to filter the information Claude ingests
How a hackathon prototype evolved into a company-wide Marketing OS
The pitch strategy Lucy recommends to get buy-in from executives
Why “Have you asked Claude” became Carta’s unofficial rule

Connect with Lucy:

LinkedIn: https://www.linkedin.com/in/lucy-hoyle-883381138/

Carta: https://carta.com

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

Why You Should Stop Using One AI Model for Everything | Andy McCutcheon, Block

Épisode 5

mercredi 5 août 2026 • Durée 50:16

Andy McCutcheon is the GTM AI Lead at Block, and spends much of his time convincing colleagues who have never opened a terminal that they can build their own tools.

At a company of six thousand people, that means weekly office hours, casual working sessions where he shares his screen live and lets people watch him think, and a running answer for anyone who says they don't know where to start: you have to be bad at something before you can be good at it.

Block’s internal skills marketplace now holds three thousand tools, many of them built by people who found their way in through office hours just like Andy's.

We discuss:

Getting non-technical teams comfortable building with AI
What it takes to contribute to an internal marketplace of three thousand skills and tools
Why Andy tells people they have to be bad at something before they can be good at it
What goes into building an MCP server that people can actually talk to conversationally
Two slash commands that give his AI agent memory between sessions
The personal newsletter that runs AI research every night while he sleeps

Connect with Andy:
LinkedIn: https://www.linkedin.com/in/andysmccutcheon/
Block: https://block.xyz/

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à The Marketing Engineer. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !