Explorez tous les épisodes du podcast The Marketing Engineer
| Titre | Date | Durée | |
|---|---|---|---|
| From $100K to $8M Pipeline With AI | Luke Harries, ElevenLabs | 30 sept. 2026 | 00:39:29 | |
Until this year, webinars at ElevenLabs were mostly ad hoc, run by whoever on the sales team had the bandwidth. Then one person used AI to turn the process into a real system, taking the pipeline from about $100,000 to more than $8 million by the end of H1. That’s just one example of how ElevenLabs is using AI to rethink marketing. Luke Harries, who leads growth at the company behind some of the most realistic AI voice models in the world, shares how that thinking extends beyond webinars, from replacing a $40,000 ad localization tool with an AI system that drove $3 million in incremental revenue, to turning this internal tool into a full-fledged product other companies can now use for themselves. Luke breaks down what’s working, how they’re measuring AI ROI, and what this shift could mean for the future of marketing. We discuss:
Connect with Luke: LinkedIn: https://www.linkedin.com/in/luke-harries/ ElevenLabs: https://elevenlabs.io/ Connect with Profound: Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/ The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks. | |||
| Inside the AI Operating System of a Modern CRO | Sam Richard, ngrok | 16 sept. 2026 | 00:38:10 | |
She used to lose an hour every morning checking dashboards and manually looking for trends. Today, Sam Richard, Chief Revenue Officer at ngrok, has replaced that routine with an AI system that does it for her. It's one of many systems she's built to give herself more leverage. From managing her family's schedule to monitoring product and customer signals at ngrok, she's constantly looking for repetitive work she can hand off to AI. Sam explains how she decides between local and frontier models, how LLMs are changing customer acquisition at ngrok, and why she believes the best way to start with AI is simply narrating your day and letting it find the bottlenecks. We discuss:
Connect with Sam: Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/ The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks. | |||
| How Notion Uses AI Agents to Run Smarter Ad Campaigns | Aaron Lu | 02 sept. 2026 | 00:32:46 | |
I agents are bringing a new level of automation to ad operations. Aaron Lu, AI Product Lead at Notion, shares how his team is using AI across growth marketing, building agents that automate workflows, monitor spend in real time, and enable capabilities that advertising platforms don't support natively. Aaron explains how he decides what should become an AI agent versus a simple automation, how he builds feedback loops that improve agents over time, and what it takes to orchestrate multiple agents. He also breaks down the competitor-monitoring system that won Profound's Marketing Engineering Hackathon and how building with parallel agents changed his workflow. We discuss:
Connect with Aaron: Connect with Profound: The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks. | |||
| How Anthropic’s First Growth Marketer Builds with Claude | Austin Lau | 20 août 2026 | 00:40:14 | |
Austin Lau was a non-technical marketer when he started experimenting with Claude to write custom Google Ads scripts, pasting in code, running it, and iterating through errors until it worked. At the time, he had joined Anthropic as its first growth marketer. His experimentation reshaped how he thought about his own role and the future of marketing. He went from doing everything manually to building budget dashboards, daily briefings, and campaign automations, while developing a framework for what to automate and what to leave alone. Austin explains why AI is turning marketers into builders, giving them the technical leverage to become Marketing Engineers, when to use Cowork versus Claude Code, and the “blast radius” test he runs before letting agents touch any live campaigns. We discuss:
Connect with Austin: LinkedIn: https://www.linkedin.com/in/austinlau1/ Connect with Profound: Website: https://tryprofound.com Resources Mentioned: The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks. | |||
| Why You Should Stop Using One AI Model for Everything | Andy McCutcheon, Block | 05 août 2026 | 00:50:16 | |
Andy McCutcheon is the GTM AI Lead at Block, and spends much of his time convincing colleagues who have never opened a terminal that they can build their own tools. At a company of six thousand people, that means weekly office hours, casual working sessions where he shares his screen live and lets people watch him think, and a running answer for anyone who says they don't know where to start: you have to be bad at something before you can be good at it. Block’s internal skills marketplace now holds three thousand tools, many of them built by people who found their way in through office hours just like Andy's. We discuss:
Connect with Andy: Connect with Profound: Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/
Andy's Skills Library: https://github.com/andymccutcheon/skills The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks. | |||
| The Collaborative AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta | 22 juil. 2026 | 00:37:23 | |
Most marketing teams are still working across disconnected systems, scattered context, and workflows that break down as they grow. Lucy Hoyle, Senior Content Engineer at Carta, set out to solve that problem. At Profound's Marketing Engineering Hackathon, she built a prototype she calls the “marketing brain.” A shared context layer that transforms siloed workflows into systems that enable collaboration, while giving teams a common source of truth that continuously evolves. That prototype became the seed of a full operating system now rolling out across Carta's entire marketing team. In this episode, Lucy explains how she built the prototype, the challenges she faced along the way, and concepts like context rot and token discipline that are shaping where marketing teams are headed over the next few years. We discuss:
Connect with Lucy: LinkedIn: https://www.linkedin.com/in/lucy-hoyle-883381138/ Carta: https://carta.com Connect with Profound: Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/
The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks. | |||
| Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara | 09 juil. 2026 | 00:24:27 | |
Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach. A big part of their success came from a deliberate three-phase rollout that moved the marketing organization from a leadership mandate to company-wide enablement and, ultimately, sustained momentum. The whole approach runs on a bottoms-up philosophy: the people closest to the pain points are the ones building the solutions, rather than AI development being centralized within a small team. Holly also shares how AI has changed the way her team hires, why she looks for a specific kind of AI fluency in candidates, and why she believes every marketer needs to become a Marketing Engineer. We discuss:
Connect with Holly LinkedIn: https://www.linkedin.com/in/holly Samsara: https://www.samsara.com Connect with Profound Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/ Resources Mentioned
The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks. | |||
| Why Figma is Winning in the Age of AI Search with Reema Batta | 24 juin 2026 | 00:28:36 | |
Figma is shipping products at a pace most marketing teams can barely track. Reema Batta, VP of Growth Marketing, is the person responsible for making sure they can actually keep up. Part of how they do it: a context layer. Every product Figma launches now comes with structured positioning, messaging, and value props that channel teams can reference directly, without a meeting or Slack chain. The coordination tax, as she calls it, is something she has systematically engineered out of the workflow. Reema also explains why Figma's AI-generated content is outperforming human-written pages, why the bottleneck in marketing is moving upstream to judgment, and how she thinks about prioritization when the product roadmap never slows down. We discuss:
Connect with Reema: LinkedIn: https://www.linkedin.com/in/reema-batta/ Figma: https://www.figma.com Connect with Profound: Website: https://tryprofound.com LinkedIn: https://www.linkedin.com/company/tryprofound/ Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer Profound University: https://university.tryprofound.com/ Resources Mentioned:
The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks. | |||
| Inside the AI Marketing OS Running Wispr Flow's Growth Team with Matt Swulinski | 10 juin 2026 | 00:42:38 | |
Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo. Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to build. The result? An agent-powered marketing OS that now runs across a team of nearly 20. It handles 100 newsletter sponsorships a month, automates the admin that was eating 10–20% of everyone's week, and made several planned hires unnecessary. We discuss:
***Connect with Matt***
***Connect with Profound***
***Resources Mentioned***
The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks. | |||
| Introducing: The Marketing Engineer | 08 juin 2026 | 00:01:02 | |
Meet the marketer who builds. Marketing Engineers pair creativity with systems thinking, combining a marketer's instincts with technical ability to bring ideas to life. They're architects, agentic operators, and craftspeople with high taste. In the episodes ahead, you'll hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before. This is The Marketing Engineer, from Profound. New episodes every two weeks. Connect with Profound:
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