The Marketing Architects – Détails, épisodes et analyse

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The Marketing Architects

Marketing Architects

Business & Entrepreneuriat

Fréquence : 1 épisode/4j. Total Éps: 302

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇬🇧 Grande Bretagne - marketing
21/08/2026
#74
🇬🇧 Grande Bretagne - marketing
20/08/2026
#38
🇬🇧 Grande Bretagne - marketing
18/08/2026
#60
🇬🇧 Grande Bretagne - marketing
02/08/2026
#77
🇬🇧 Grande Bretagne - marketing
01/08/2026
#47
🇺🇸 États-Unis - marketing
31/07/2026
#80
🇬🇧 Grande Bretagne - marketing
30/07/2026
#33
🇺🇸 États-Unis - marketing
30/07/2026
#92
🇬🇧 Grande Bretagne - marketing
29/07/2026
#98
🇬🇧 Grande Bretagne - marketing
28/07/2026
#50

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.marketingarchitects.com/Podcast
160 partages
https://www.marketingarchitects.com/Newsletter
51 partages
https://www.marketingarchitects.com/podcast
14 partages

https://www.linkedin.com/in/dalewharrison/
4 partages
https://www.linkedin.com/in/markritson/
2 partages
https://www.linkedin.com/in/angelamvoss/
2 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

Correct

Score global : 79%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

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Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

The Future of Search Marketing

Épisode 76

mardi 3 septembre 2024 • Durée 29:03

95% of iOS users opt out of ad tracking. A judge ruled Google acted illegally to maintain its search monopoly. And the company backtracked on plans to eliminate third-party cookies... A lot is happening in the world of search.

This week, Elena, Angela, and Rob explore the changing landscape of search marketing. They discuss Google's evolving role, the effectiveness of targeting strategies, and how AI chatbots are reshaping search behavior. Learn how to prepare your brand for a future where consumers increasingly bypass traditional search engines in this week’s episode.

Topics covered:

[0:47] Google's decision on third-party cookies
[4:45] Targeting effectiveness: first-party data vs third-party cookies
[11:00] Impact of the recent antitrust ruling against Google
[14:47] The state of paid search advertising
[20:23] How AI chatbots are changing search behavior
[22:01] Strategies to prepare for the future of search

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2023 New York Times Article: https://www.nytimes.com/2023/09/12/technology/google-antitrust-ruling.html

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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Nerd Alert: The Truth About CMO Tenure

Épisode 23

jeudi 29 août 2024 • Durée 08:13

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore recent data on CMO tenure, revealing that the role may be more stable than commonly perceived. They discuss surprising statistics about tenure length, differences between B2B and B2C brands, and career progression for CMOs.

Topics covered:

[00:55] "The CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background"
[02:00] Average CMO tenure at Fortune 500 companies
[03:20] The differences between B2B and B2C brand CMOs
[04:55] Expanded responsibilities of modern CMOs
[05:35] Career progression for CMOs after leaving roles
[06:45] Diversity statistics for CMO positions

To learn more, visit marketingarchitects.com/podcast

Resources:
Spencer Stuart. (2024). *CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background*. Retrieved from https://www.spencerstuart.com/research-and-insight/cmo-tenure-study-2024-an-expanded-view-of-cmo-tenure-and-background

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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Sports Marketing and the Summer Olympics

Épisode 71

mardi 30 juillet 2024 • Durée 22:58

NBC Universal paid nearly $8 billion for Olympic broadcast rights through 2032. But is sports marketing really worth the cost?

This week, Elena, Angela, and Rob dive into the world of sports marketing as the Summer Olympics kick off. They explore the surprising scale of sports advertising, the evolution of athlete endorsements, and whether Olympic sponsorships are worth the premium price tag. Plus, hear why many brands could get more for their dollars by looking beyond major sporting events.

Topics covered:

[01:00] Looking to the 2024 Paris Olympics
[02:14] Scale of global sports marketing spend
[06:00] History of athlete endorsements
[09:00] Notable brand deals for the 2024 Olympics
[12:00] Pros and cons of micro-influencer athletes
[13:00] Contrarian view on sports marketing ROI
[18:30] Alternatives to major sports sponsorships

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2024 Ad Age Article: https://adage.com/article/marketing-news-strategy/2024-summer-olympics-advertisers-sponsors-and-media-plans-paris-games/2566426

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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Nerd Alert: Cognitive Biases in Marketing

Épisode 18

jeudi 25 juillet 2024 • Durée 11:27

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob discuss how marketers can leverage framing and decoy effects to sway consumer choices and boost confidence in their decisions.

Topics covered:

[00:40] “Changing Decisions: The Interaction Between Framing and Decoy Effects”
[01:30] Background on cognitive biases
[02:25] Framing vs. decoy effect
[03:10] Congruent vs. incongruent decoys
[05:55] How do positive and negative scenarios affect decisions?

To learn more, visit marketingarchitects.com/podcast

Resources:
Di Crosta, Adolfo, Anna Marin, Rocco Palumbo, Irene Ceccato, Pasquale La Malva, Matteo Gatti, Giulia Prete, Riccardo Palumbo, Nicola Mammarella, and Alberto Di Domenico. 2023. "Changing Decisions: The Interaction between Framing and Decoy Effects" Behavioral Sciences 13, no. 9: 755. https://doi.org/10.3390/bs13090755

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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The Most Powerful Marketing Combinations

Épisode 70

mardi 23 juillet 2024 • Durée 28:29

Removing TV from a marketing campaign can reduce its impact by 39%. That’s a massive drop—and evidence of the impact including TV in your marketing mix has.

This week, Elena, Angela, and Rob discuss the most effective marketing channel combinations. They explore how TV boosts other channels' performance, the creative challenges inherent to multi-channel campaigns, and the complexities of buying and measuring across channels. Plus, hear their takes on which two channels they'd choose for a D2C brand campaign (if TV wasn't an option).

Topics covered:

[01:00] Kantar study on TV's impact on campaigns
[03:30] ThinkBox research on channel combinations
[07:00] Creative challenges of multi-channel campaigns
[11:00] Media buying across channels
[13:00] Measuring multi-channel marketing strategies
[20:00] AI's role in cross-channel marketing
[24:00] Top channels for D2C brands

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2023 Kantar Report: https://www.bandt.com.au/kantar-study-finds-removing-tv-could-reduce-a-campaigns-impact-by-39/

2022 Thinkbox TV Article: https://www.thinkbox.tv/research/thinkbox-research/demand-generation#key-findings

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Nerd Alert: The Validity of LLMs for Market Research

Épisode 17

jeudi 18 juillet 2024 • Durée 10:25

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob dive into the new world of Large Language Models (LLMs), revealing how AI models are shaking up market research with impressive accuracy. They also stress the need to blend this cutting-edge tech with traditional methods for better insights and data.

Topics covered:

[01:00] “Determining the Validity of Large Language Models for Automated Perceptual Analysis”
[01:20] Using LLMs in market research
[02:20] Battling skepticism with proof
[04:25] LLMs can visualize brand similarities
[06:15] Why there is pushback for adopting LLMs
[07:50] Combining LLMs with human insight

To learn more, visit marketingarchitects.com/podcast

Resources:
Li, Peiyao and Castelo, Noah and Katona, Zsolt and Sarvary, Miklos, Determining the Validity of Large Language Models for Automated Perceptual Analysis (December 6, 2023). Available at SSRN: https://ssrn.com/abstract=4241291 or http://dx.doi.org/10.2139/ssrn.4241291

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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How to use LLMs for Market Research

Épisode 69

mardi 16 juillet 2024 • Durée 25:37

Artificial intelligence is taking over the world of market research with its ability to accurately predict human responses. But how can you best use AI to help make informed decisions about your business?

This episode, Elena, Angela, and Rob dive into the world of AI-driven market research, exploring the latest advancements in and practical applications of large language models (LLMs) for better understanding your audience.

Topics covered:

[0:47] Exploring AI and market research with LLMs
[1:03] Study on language models simulating human responses
[4:45] Synthetic audiences vs. traditional methods
[11:00] Practical uses of LLMs in marketing
[14:47] Launching ScriptSooth for pretesting TV commercials
[20:23] History of pretesting and transition to synthetic audiences
[22:01] Potential futures of AI

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2023 Cornell University Study: https://doi.org/10.48550/ARXIV.2209.06899

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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Nerd Alert: The Power of Positive Feedback

Épisode 16

jeudi 11 juillet 2024 • Durée 09:06

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob discuss research showing that starting customer surveys with open-ended positive questions can boost spending and loyalty by reinforcing positive memories and attitudes, making it a simple yet powerful strategy for increasing sales.

Topics covered:

[00:45] “Mere Measurement “Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior”
[02:13] Asking for feedback brings more sales
[04:45] Customer commitment and consistency
[05:25] Positive experience reconstruct memories
[07:40] Turning causal tasters into food lovers

To learn more, visit marketingarchitects.com/podcast

Resources:
Mere Measurement “Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior by Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen Bell Detienne, and R. Bruce Money is Journal of Marketing Research, 54(February), 156-170, 2017. The DOI for the article is 10.1509/jmr.14.0232.

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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Should Competitors Influence Your Marketing?

Épisode 68

mardi 9 juillet 2024 • Durée 25:03

How much should your competition influence your marketing strategy? When should you focus on them? And when does it make more sense to ignore them?

In this episode, Elena, Angela, and Rob discuss competition in marketing. Together, they review strategies for brands navigating competitive pressure and share real-world examples of how some companies have positioned themselves against their rivals. Plus, learn why standing out is sometimes easiest when you don’t obsess over your rivals for consumer dollars.

Topics covered:

[1:11] Marketing laws: double jeopardy and duplication of purchase
[2:14] Risks of over-focusing on competitors
[5:20] Creating and dominating new categories
[8:03] Rob's history lesson on category entry points
[14:04] Potential pitfalls of rebranding
[17:54] Using different channels as a competitive advantage

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2018 Building Distinctive Brand Assets Book: https://www.amazon.com/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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How to be a Creative Marketer with Vivienne Wan

Épisode 67

mardi 2 juillet 2024 • Durée 30:25

Every marketer dreams of crafting unforgettable, creative campaigns. But what does creativity really look like? How can you consistently achieve it? And why do so many campaigns fall short of the mark?

This week, we’re tackling these questions head-on. Elena, Angela, and Rob are joined by VP of Creative Vivienne Wan to uncover the secrets of creativity in advertising and how you can harness this power to create effective campaigns.

Topics covered:

[0:53] Importance of creativity in marketing
[5:46] Defining creative marketing
[9:41] Steps for developing creative ideas
[12:26] Overcoming creative limitations
[17:05] How emotional marketing drives action
[21:48] Successful creative campaign example

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Neuromarketing Blog: https://www.neurosciencemarketing.com/blog/articles/emotional-ads-work-best.htm

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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