The Marketer's Debrief – Détails, épisodes et analyse

The latest episode of the podcast is a special one. Following a brilliant F**K the Formula event in NYC earlier this year, we thought we'd bring you a sneak peek into our keynote interview with bestselling author, marketer and consumer expert, Matt Britton.

In this episode, Matt and Journey Further US CEO, Duncan Smith, discuss the evolving landscape of modern marketing, emphasizing the shift from traditional long-form content to more engaging, bite-sized formats. Matt highlights the importance of understanding consumer needs and leveraging AI for personalized marketing strategies - plus the significance of emotional engagement, authenticity in branding, and the necessity of data-driven strategies.

Breakdown ✍️ 

• 🤖 AI can help personalize marketing by analyzing consumer data
• 🤝 Emotional engagement is driven by the value offered to consumers
• 👋 Authenticity in branding should focus on consumer experience
• 🕰️ Marketers should prioritize long-term consumer retention
• 🤳 The creator economy is reshaping how brands engage with audiences
• 💰 Connecting marketing efforts to business outcomes is essential
• + much more!

This interview was part of our F**K the Formula event series, held in NYC.

Read more at: https://www.journeyfurther.com/articles/fk-the-formula-how-to-adapt-to-fast-evolving-customer-behavior

This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220

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Socials 🤳

Follow Matt on LinkedIn: https://www.linkedin.com/in/mattbbritton/ Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

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About 💡

The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now:

Apple - https://apple.co/36iLQk2
Spotify - https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 - The Shift from Albums to Songs
01:01 - The Role of AI in Marketing
03:28 - Emotional Engagement and Value
05:50 - Authenticity vs. Purpose in Branding
07:13 - The Fragmentation of Brand Experience
08:39 - Data-Driven Marketing Strategies
10:46 - Key Principles for Modern Marketing
14:27 - Adapting to the Creator Economy
15:15 - Connecting Marketing to Business Results

In the latest episode of the Marketer's Debrief podcast, behavioural science expert and marketer, Richard Shotton, discusses the importance of understanding human decision-making in marketing.

In this fascinating conversation, Billy and Richard explore the psychology behind habits, humour and language - and how brands can use these unique insights for marketing success.

Breakdown ✍️
🤝 The Bystander Effect: How personalised messaging can drive performance
⏱️ Fresh Start Moments: The crucial times your consumer is most receptive
🏃‍♂️‍➡️ Breaking Habits: When brands can disrupt a habit
✍️ Framing: The effect words can have on the perception of a message
😂 Humour: Why marketing with humour has such high cut-through 

This episode was shot in London, following a Journey Further F**k the Formula event where Richard hosted a keynote on how to apply behavioural science to your marketing strategies.

Read more at: https://www.journeyfurther.com/articles/fk-the-formula-unplug-rewind-and-revisit-the-basics-of-behavioural-science-with-richard-shotton

This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220

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Socials 🤳

Follow Richard on LinkedIn: https://www.linkedin.com/in/richard-shotton/
Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

---
About 💡

The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now: 

Apple - https://apple.co/36iLQk2
Spotify - https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 - Understanding Human Decision-Making
08:03 - Targeting Fresh Start Moments
12:21 - The Power of Language
15:22 - The Role of Humour in Marketing
18:02 - Book Club Recommendation: 'Alchemy' by Rory Sutherland

On the day of the Coinbase IPO, I spoke with James Wang about all things crypto, NFTs, decentralised finance and more. We explore the conflicting narratives around these emerging technologies and some of the most interesting applications.

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Follow James on Twitter: https://twitter.com/draecomino

And on Substack: https://draecomino.substack.com/

Join the Journey Further Book Club: http://bit.ly/2r4fBWR

Follow Nathan: https://www.linkedin.com/in/nathanbrush/

Simon Mottram took his passion for cycling and created one the most revered brands in the world of sport. He believes cycling has the potential the change people's lives for the better.
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Follow Nathan: https://www.linkedin.com/in/nathanbrush/

Join the Journey Further Book Club: http://bit.ly/2r4fBWR

Founder of giffgaff and host of the DO Lectures Podcast, Gav Thompson, gives his take on why we need to rid the world of corporate b*llocks.

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Follow Nathan: https://www.linkedin.com/in/nathanbrush/

Join the Journey Further Book Club: http://bit.ly/2r4fBWR

Check out the DO Lectures Podcast: https://podcasts.apple.com/gb/podcast/do-lectures-podcast-with-gav-thompson/id1484481786

For this special episode, we hear from productivity expert Cal Newport about his brand new book — A World Without Email. Cal is the author of international bestsellers, Deep Work and Digital Minimalism, and a computer science professor at Georgetown University. 

This was recorded live as part of a Journey Further Book Club event. Thanks to Isabelle Wilkinson for interviewing.

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Join the Journey Further Book Club: http://bit.ly/2r4fBWR

Through a series of weird and wonderful anecdotes, the inimitable Rory Sutherland gives his take on how and why we ought to rethink our approach to problem solving.

Rory is Vice Chairman at Ogilvy and head of its behavioural science practice. He is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks have been viewed nearly 7 million times.

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Follow Nathan: https://www.linkedin.com/in/nathanbrush/

Join the Journey Further Book Club: http://bit.ly/2r4fBWR

Today, Kim Scott publishes the follow up to her international bestseller, Radical Candor. Just Work: Get Sh*t Done, Fast & Fair explores how we can identify and address the forces which combine to create workplace injustice: bias, prejudice, bullying, discrimination, harassment and physical violations. It's full of really useful frameworks for victims, upstanders and leaders alike to drive positive change. For the conversation, we were also joined by Kim's business partner and United States Air Force veteran, Trier Bryant, who has led on DEI at Goldman Sachs and Twitter.

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Follow Nathan: https://www.linkedin.com/in/nathanbrush/

Join the Journey Further Book Club: http://bit.ly/2r4fBWR

I spoke to the prolific folk-punk artist Frank Turner on the devastating impact of coronavirus on the live music industry, and the work he's done to raise around a quarter of a million pounds to save small independent venues from permanent closure.

If you're looking forward to enjoying live music again when the pandemic ends, support the Music Venue Trust here: http://musicvenuetrust.com/

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Follow Nathan: https://www.linkedin.com/in/nathanbrush/

Join the Journey Further Book Club: http://bit.ly/2r4fBWR

June Angelides is on a mission to help more female founders and founders of colour get the investment they deserve. After receiving an MBE for founding the coding school, Mums in Technology, June is now shaking up the world of venture capital at Samos Investments.

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Join the Journey Further Book Club: http://bit.ly/2r4fBWR

Follow June: https://www.linkedin.com/in/juneangelides/

Follow Nathan: https://www.linkedin.com/in/nathanbrush/