We Earn Media – Details, episodes & analysis

Podcast details

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We Earn Media

Britt Klontz & Jackie Lambert

Business

Frequency: 1 episode/22d. Total Eps: 82

How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!

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Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - marketing
12/09/2025
#80
🇫🇷 France - marketing
22/08/2025
#74
🇫🇷 France - marketing
21/08/2025
#60
🇫🇷 France - marketing
20/08/2025
#36

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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https://www.morningbrew.com/daily
2 shares
https://www.weearnmedia.com/episodes/alan-henry
2 shares
https://studentloanhero.com/
1 share

https://www.linkedin.com/in/neal-freyman-20387466/
1 share
https://www.linkedin.com/in/mbisaacs/
1 share
https://www.linkedin.com/in/fxrendon/
1 share

RSS feed quality and score

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RSS feed quality

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Score global : 53%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)

Tuesday, May 21, 2024 • Duration 42:34

Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We’ll start with analyzing a pitch for a seasonal shopping roundup then dive into media queries. You’ll walk away with sharpened knowledge of digital media strategy and utilize it to come out ahead and earn those syndicated features for your client.

In this episode, you'll learn…

The types of stories a high-volume finance publication wants to publish
What to include in a seasonal shopping roundup pitch
Why consistent persistence matters (even if you’re just past the deadline- follow up!)

Our guests:

Heather Taylor is a senior finance writer for Go Banking Rates. And the head writer and brand mascot enthusiast for PopIcon, Advertising Week’s blog dedicated to brand mascots. She has been published on HelloGiggles, Business Insider, The Story Exchange, Brit + Co, Thrive Global, and more.

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78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)

Tuesday, May 14, 2024 • Duration 49:32

Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates a local audience. Hear about 2 real stories by a local NYC non-profit (and on the flipside a mention of the all-too-many “missed opportunities”) and walk away with inspiration for how to identify a story and sharpen your own storytelling skills.

In this episode, you'll learn from a local TV journalist…

What makes a good, local news story
How newsrooms, producers, and journalists choose the stories they cover
How TV has adapted (and continues to adapt!) to a digital audience

Our guests:

Checkey Beckford is an Emmy® Award-winning reporter for NBC 4 New York. She covers breaking news and general assignment stories

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69: Pitch a Timely AI Story with Ian Krietzberg (The Street)

Tuesday, March 12, 2024 • Duration 35:57

In this episode, we analyze a real pitch sent under embargo by the CTO of a tech company to a tech reporter at a leading business publication. We’ll learn how and why this pitch worked, and gain some takeaways of how you too might secure a dream, spotlight coverage like this for your own client or employer.

In this episode, you'll learn all about pitching a reporter for The Street…

Why timing is everything with pitching stories
How a tech reporter views and utilizes embargos
Why efficiency and responsiveness is crucial to securing coverage

Our guest:

Ian is a tech reporter for TheStreet. He reports on the tech industry -- with a focus on artificial intelligence -- covering AI companies, safety, regulation and ethics extensively. As an offshoot of his tech coverage, Ian additionally covers Elon Musk and his many companies, namely Tesla and SpaceX, as well as the companies under the "Magnificent 7" umbrella. He is endlessly fascinated by the ongoing conversation around, and many implications of, artificial intelligence. Ian has previously written for CNBC, Patch.com, The Young Folks and Screenrant, among others.

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68: Write a Long Pitch with Daniela Molina (InvestigateTV)

Episode 68

Tuesday, March 5, 2024 • Duration 53:17

Today’s episode we connect with a TV producer who has worked with both Britt and Jaclyn. Catch a glimpse into both of our worlds and come out inspired to build your own, rewarding relationship with an awesome producer doing important work. Along the way, you’ll learn that some prescriptive advice (like brevity and digital-only) might not always apply, depending on who you’re reaching out to.

In this episode, you'll learn all about pitching an investigative producer…

Details to help foster a working relationship the right way
Tips for having enough and the right information in your pitch
The kinds of stories they cover and how far in advance they plan

Our guest:

Daniela Molina is a bilingual Investigative Producer at Gray Television InvestigateTV who has a great interest in human trafficking and healthcare stories. Since her time at InvestigateTV she has covered abuse in nursing homes, bad doctors, and societal issues. She has also started her own franchise within the team called "Cuidando Su Billetera" which provides financial content to Spanish-speaking communities. Before joining InvestigateTV, Daniela interned for three summers with WTVJ (NBC) in South Florida and worked with their digital duopoly team. Daniela is a graduate of Indiana University with both a bachelor’s and master's in journalism.

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Spring 2024 Season Teaser

Thursday, January 25, 2024 • Duration 05:20

This season we will also be sharing the video recordings - yay! We figured we would test out the new video platform we're using and give a little teaser into the 2024 season. Keep an eye on your feeds for new episodes dropping in March. TTFN!

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67: Make People’s Lives Better with Diana Kelly Levey

Monday, August 21, 2023 • Duration 32:22

Today’s episode stems from a freelance journalist’s heartfelt confession of how she deals with nerves before conducting interviews. As publicists, we too deal with these nerves, but to hear it from the other side? Refreshing. We speak with our guest regarding her experience of working with sources and come out understanding just how much care goes into a freelance journalist’s work. We’ll cover how shopping roundups are put together and how older pitches and smaller, “hometown experts” (think: local podiatrist) fit into this world. With it, come out on top with new ways to provide value to those reporters whose mission is simply to make their audience’s lives better.

In this episode, you'll learn why…

key phrases matter with pitches and story ideas
imaginary editorial headlines create winning subject lines
ALL experts should pay attention to shopping stories

Our guest is:

Diana Kelly Levey is a freelance writer, journalist, published author, and editor whose work has been featured in outlets such as Health, Real Simple, InStyle, and Reader's Digest, just to name a few. She has 20 years of experience working for national publications and award-winning brands on staff and as a freelancer. She thrives when she is covering topics, products, and services that help people and can improve readers’ lives in some way.

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66: Answer a #Journorequest with Taneia Surles, MPH (Freelance Health Reporter)

Monday, August 7, 2023 • Duration 35:53

Our guest today, a freelance health reporter, doesn't use PR pitches to write her stories. And, despite this, she still works with publicists! So how does it all work? This episode is all about the art of answering media queries. If you remember Casey's episodes, we've already talked about HARO extensively on the podcast. This week, however, we're jumping off from the #journorequest hashtag and talking about Qwoted. We're also covering lots of interesting details in between. Get an insider's look at how these different services fit in and complement one another, and walk away from this episode empowered to really take charge when you see relevant queries come in. Spoiler: our guest shares the story of receiving commentary written by ai (yes, there are tools to identify that). You won't want to miss this episode!

In this episode, you'll learn...

How a freelance health journalist lines up her stories
The current landscape of media query tools and services
Best practices for responding to these queries

Our guest is...

Taneia Surles, MPH, a freelance health writer, editor, and public health professional. She holds a bachelor’s and a master’s degree in public health from the University of Alabama at Birmingham. She has bylines in AARP, Health, Healthline, Insider, Parents, Verywell Health, and other publications.

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65: Land a Long Feature in WSJ with Kelsey Ogletree

Monday, July 24, 2023 • Duration 36:04

This is the story of a piece that almost wasn’t meant to be. And, if you’re into interior design, you’ll especially want to give this episode a listen. Our guest shares how a trending topic, unlikely pitch, and serendipitous encounter with a stranger all culminated into a nice, long feature with beautiful imagery for the Wall Street Journal. Gain insider tips for pitching a national lifestyle freelance writer, and so much more.

In this episode, you’ll learn…

–How a big feature (with original imagery!) is put together for a top tier outlet

–Why social trends matter to journalists and editors (hello again, TikTok!)

–What additional info helps a freelance writer make an informed decision (transparency is always key!)

Our guest is:

Kelsey Ogletree, an Alabama-based independent journalist covering travel, food, design and golf. Her work has appeared in various print and digital outlets, from Midwest Living and Real Simple to The Wall Street Journal and Allrecipes. She’s also the founder of Pitchcraft, a journalist-led membership platform helping PR professionals build relationships with freelance writers and editors in the national consumer lifestyle space.

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64: Leverage TikTok Trends with Frances Solá-Santiago (Refinery 29)

Monday, July 10, 2023 • Duration 32:46

In this episode, dive into a story of a digital fashion journalist who moved forward with a piece, despite pushback from the subjects’ corporate communications department. From it, you’ll learn how smaller brands can step up to the plate and provide value to a digital journalist in the age of TikTok, competing with corporations for coverage in a top fashion outlet.

In this episode, you'll learn…

How the economy, pop culture, and social media all play roles in online fashion reporting
Why data may be just as powerful as a product sample for some fashion reporters
How brand previews and other aspects of the fashion reporting industry work

Our guest is:

Frances Solá-Santiago, a journalist from Puerto Rico, works as a fashion writer at Refinery29. She also writes for publications like The New York Times, The Cut, Rolling Stone, NPR, Numéro, Glamour, Remezcla, and Bustle, covering fashion, beauty, music, and culture.

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63: Pitch a Trade Publication with Greg Sleter (Store Brands/Ensemble IQ)

Monday, June 26, 2023 • Duration 42:58

Our guest today is a media veteran with over 30 years of experience. He’s been on both the PR and journalism side of things and lately has been the executive editor at a trade publication. We end up talking quite a bit of shop with him. Hear us chat about the past, present, and future of media, and so much more, on today’s episode. In this episode, you'll learn about pitching a trade publication… What the benefits are of sitting in on interviews How far in advance you should pitch a story How editorial calendars and news wires can be useful tools Our guest is: Greg Sleter, executive editor and associate publisher of Store Brands, which covers the world of retail and private brand products. He has worked in the world of communications for nearly 30 years. Most of his career has been spent in journalism, working for several B2B and consumer-facing news outlets. He has also worked in PR for two Long Island, NY-based healthcare systems.

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We Earn Media – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

We Earn Media – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

Other53

TechCrunch7

LinkedIn4

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other53

TechCrunch7

LinkedIn4