We Earn Media – Détails, épisodes et analyse

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We Earn Media

Britt Klontz & Jackie Lambert

Business & Entrepreneuriat

Fréquence : 1 épisode/22j. Total Éps: 82

How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!

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🇨🇦 Canada - marketing
12/09/2025
#80
🇫🇷 France - marketing
22/08/2025
#74
🇫🇷 France - marketing
21/08/2025
#60
🇫🇷 France - marketing
20/08/2025
#36
🇺🇸 États-Unis - marketing
24/05/2025
#98
🇺🇸 États-Unis - marketing
23/05/2025
#66
🇺🇸 États-Unis - marketing
22/05/2025
#61
🇺🇸 États-Unis - marketing
21/05/2025
#82
🇫🇷 France - marketing
11/05/2025
#95
🇫🇷 France - marketing
10/05/2025
#79

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Liens partagés entre épisodes et podcasts

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https://www.morningbrew.com/daily
2 partages
https://www.weearnmedia.com/episodes/alan-henry
2 partages
https://studentloanhero.com/
1 partage

https://techcrunch.com/2021/05/03/duolingo-ec1/
1 partage
https://techcrunch.com/2021/05/03/duolingo-ec1-origin/
1 partage
https://techcrunch.com/2021/06/03/medium-exodus-culture-memo/
1 partage

https://www.linkedin.com/in/neal-freyman-20387466/
1 partage
https://www.linkedin.com/in/mbisaacs/
1 partage
https://www.linkedin.com/in/fxrendon/
1 partage

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Score global : 53%

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79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)

mardi 21 mai 2024 • Durée 42:34

Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We’ll start with analyzing a pitch for a seasonal shopping roundup then dive into media queries. You’ll walk away with sharpened knowledge of digital media strategy and utilize it to come out ahead and earn those syndicated features for your client.

In this episode, you'll learn…

The types of stories a high-volume finance publication wants to publish
What to include in a seasonal shopping roundup pitch
Why consistent persistence matters (even if you’re just past the deadline- follow up!)

Our guests:

Heather Taylor is a senior finance writer for Go Banking Rates. And the head writer and brand mascot enthusiast for PopIcon, Advertising Week’s blog dedicated to brand mascots. She has been published on HelloGiggles, Business Insider, The Story Exchange, Brit + Co, Thrive Global, and more.

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78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)

mardi 14 mai 2024 • Durée 49:32

Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates a local audience. Hear about 2 real stories by a local NYC non-profit (and on the flipside a mention of the all-too-many “missed opportunities”) and walk away with inspiration for how to identify a story and sharpen your own storytelling skills.

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