The Innovation Economy with Arlington Economic Development – Détails, épisodes et analyse

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The Innovation Economy with Arlington Economic Development

The Agile Brand

Business & Entrepreneuriat

Fréquence : 1 épisode/17j. Total Éps: 46

Discussing the factors that drive business growth, including how people, processes, platforms, and places work together to create the future of work. The Innovation Economy podcast is presented by The Agile Brand and Arlington Economic Development. Susan Soroko talks with leaders about the role of place in the future of work.

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#42: Transforming small businesses with Alex Held, Arlington Economic Development

Saison 2 · Épisode 42

mercredi 22 janvier 2025 • Durée 20:57

It’s January! It’s the month for renewal, resolutions and fresh starts. Whether you’re looking for personal or professional changes, now’s the time to put plans to work. In Arlington Economic Development, training and support go hand and hand throughout the year, but this January, there’s more in store.

I’m Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts.

Today we’re going to talk about what it takes to transform a small business.

Alex Held is Small Business Manager at Arlington Economic Development. He is a solutions oriented thinker with six years of business development, sales and marketing, and consulting experience in dynamic organizations both nonprofit and for-profit, managing competing priorities in a goal driven setting. I am particularly skilled at uncovering clients’ needs and finding solutions to achieve their objectives.

Resources
Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business

BizLaunch Transformational Challenge and Pitch Fest event: https://www.arlingtoneconomicdevelopment.com/News-Resources/Events/BizLaunch-Transformational-Challenge-and-PitchFest

Alex Held LinkedIn bio: https://www.linkedin.com/in/alex-held-cpm-747b6615/

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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#41: The Art of Business with Cade Martin

Saison 2 · Épisode 41

mardi 10 décembre 2024 • Durée 27:36

A quick online search of Cade Martin Photography will get you to a showcase of exceptional commercial work, video reels, sought after portraits and much more. But if you’re trying to find out his secrets to

business success – or even what he looks like! – you’ll have to keep looking.

I’m Susan Soroko, Director of Creative Economy at Arlington

Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where

workers can live and thrive in a great community even when the work world is changing. We support (small) business through

programs like BizLaunch and value the importance of

placemaking and a sector devoted to creative economy and the arts.

Today we’re going to talk about art and business and the huge shifts in professional photography.

Cade Martin's work is rooted in collaboration, flexibility, and sparks of creativity. Every image tells a story, whether in the spotlight of campaigns or in the moments in between. Cade lives in the Washington, DC area. He has worked with brands from Starbucks to Target, FDA to NPR, National Geographic to Sesame Street, bringing campaigns to life on budgets large or small.

Resources

View Cade Martin's work:

https://www.cademartinphoto.com

https://www.cademartin.com

Arlington Economic Development BizLaunch Division:

#32: Digital-first in SMB with Leigh Hocker Radtke, Visa

Saison 1 · Épisode 32

mardi 25 juin 2024 • Durée 39:17

In this episode of Brand the Change we are talking about the importance of automation in in growing the brand of a small and middle-market business. As Generation Z becomes a larger part of the consumer base, the digital first experience has never been more in demand. Leigh Hocker Radtke, Head of North America Product for Visa Commercial Solutions, shares some of the latest automation solution approaches for entrepreneurs, small and middle market companies that are supporting growth, reducing costs and elevating brands.

Leigh Radtke leads the North America Product organization for Visa Commercial Solutions leading a team of product experts who focus on bringing innovative payment products and solutions to life for Visa’s bank clients and technology partners to enable small, medium and large businesses to grow and thrive.

Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company.

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#31: Public-private partnerships and creative expression with Joshua Stoltzfus, Arlington Economic Development

Saison 1 · Épisode 31

mardi 11 juin 2024 • Durée 20:21

This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia. Today we’re going to talk about Public/Private partnerships and how they are essential to the visibility of creative and cultural expression in Arlington. The uniqueness of these initiatives is key to attracting and retaining businesses of all sizes to an area, and today we’re going to talk about this with someone who is directly involved in this. To help me discuss this topic, I’d like to welcome Josh Stoltzfus Deputy Director, Arlington County Cultural Affairs Division.

RESOURCES

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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#30: The Growing Pursuit of the TEDx Talk to Supercharge a Personal and Professional Brand

Saison 1 · Épisode 30

mardi 28 mai 2024 • Durée 39:17

Today, we're talking about the increasing allure of the TEDx speaking circuit for professionals, entrepreneurs, and those who feel passionate about having an idea worth spreading. Despite its highly competitive environment, many aspire to present on the TEDx stage, hoping to share their stories from the iconic red dot.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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#29: Creating great places to work and live with Ryan Touhill, Arlington Economic Development

Saison 1 · Épisode 29

mardi 21 mai 2024 • Durée 26:23

Today we’re going to talk about the future of commercial office space and how partnering with economic development organizations can help businesses maintain vibrant communities that create great places for people to live and work. This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia.

To help me discuss this topic, I’d like to welcome Ryan Touhill, Director of Economic Development, Arlington Economic Development.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

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#28: The Growing Influence of LinkedIn Content Creators

Saison 1 · Épisode 28

mardi 14 mai 2024 • Durée 27:29

In this episode, we’re talking about the growth trajectory of content creation and the innovation that is supporting its evolution. Brand the Change is honored to sit down with Authored Up’s Founder Ivana Todovoric, who talks about the platform’s quick evolution in supporting LinkedIn content creators. She shares her future outlook on the growth of creators and also talks about the various levels of social media influence evolving – not just influencers, but there are subcategories that are quickly developing. She also talks about = - what else – artificial intelligence and how she and her team are leveraging it to further enhance the Authored Up product.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

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#27: Why You Must Leverage Storytelling in B2B

Saison 1 · Épisode 27

mardi 30 avril 2024 • Durée 35:50

Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses and companies to use for B2B marketing to stand out amongst the clutter of messaging, and he shares that framework on this Brand the Change episode.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

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#26: The ABC's of Innovation with Robyn Bolton, Founder, MileZero

Saison 1 · Épisode 26

mardi 16 avril 2024 • Durée 36:23

Today we talk about the ABC's of Innovation with Robyn Bolton, Founder, MileZero. I don't mean the alphabet, what the ABC's refer to is the architecture, the behavior, and the culture of organizations that successfully drive innovation from within. Robyn is a passionate partner to business looking to take the nest step and this insightful conversation will surely touch on topics that seem familiar but are presented in a succinct and impactful way that can help to drive value creation in your organization.

Resources

MileZero: https://www.milezero.io/about/

The Innovation Economy Website: https://www.innovationeconomy.show

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

#25: The Power of Connection in Personal Branding

Saison 1 · Épisode 25

mardi 2 avril 2024 • Durée 29:01

In this episode, we delve into the future of personal branding and the data that supports how and why one person can have more influence on trust than an entire organization. Dr. Talaya Waller is an expert on all things personal branding and she breaks down the different layers. Whether you are an influencer, a thought leader, or a subject matter expert - there are a variety of ways to position yourself and leverage your strengths, and she explains how. It doesn't matter what path you select, the one thing that is inherent in any direction is the connection that is behind the power of a product or service.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

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The Innovation Economy with Arlington Economic Development – Détails, épisodes et analyse

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