Discussing the factors that drive business growth, including how people, processes, platforms, and places work together to create the future of work. The Innovation Economy podcast is presented by The Agile Brand and Arlington Economic Development. Greg Kihlström, host of the award-winning The Agile Brand™ podcast, talks with leaders about the role of place in the future of work.
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This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space.
Kelly Andresen is President of USA TODAY, National Sales, leading Gannett’s national sales division, inclusive of the USA TODAY Network, Gannett’s portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett’s national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising. In addition, she heads up Gannett’s Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland.
Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS’ “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com.
Resources
This episode is sponsored by BetterHelp. Give online therapy a try at
betterhelp.com/INNOVATE and get on your way to being your best self.
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#35: Using Podcasts to Grow Your Brand with Brandy Whalen, Kitcaster
Season 1 · Episode 35
Tuesday, August 13, 2024 • Duration 41:57
In this episode of Brand the Change, Host Bonnie Habyan sits down with podcast expert Brandy Whalen to talk about the explosive podcast industry and to provide listeners tips on how to leverage podcasts to grow their brand. This episode explains the strategy of podcasts in a marketing strategy to help build a brand. Whether you're a CEO of a major brand, a solopreneur, a founder of a start-up, or an executive, this episode takes a deep look at the growing influence of podcasts and why they are a strong tool to incorporate in your marketing mix.
Resources
This episode is sponsored by BetterHelp. Give online therapy a try at
betterhelp.com/INNOVATE and get on your way to being your best self.
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#26: The ABC's of Innovation with Robyn Bolton, Founder, MileZero
Season 1 · Episode 26
Tuesday, April 16, 2024 • Duration 41:52
Today we talk about the ABC's of Innovation with Robyn Bolton, Founder, MileZero. I don't mean the alphabet, what the ABC's refer to is the architecture, the behavior, and the culture of organizations that successfully drive innovation from within. Robyn is a passionate partner to business looking to take the nest step and this insightful conversation will surely touch on topics that seem familiar but are presented in a succinct and impactful way that can help to drive value creation in your organization.
Resources
MileZero: https://www.milezero.io/about/
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#25: The Power of Connection in Personal Branding
Season 1 · Episode 25
Tuesday, April 2, 2024 • Duration 32:30
In this episode, we delve into the future of personal branding and the data that supports how and why one person can have more influence on trust than an entire organization. Dr. Talaya Waller is an expert on all things personal branding and she breaks down the different layers. Whether you are an influencer, a thought leader, or a subject matter expert - there are a variety of ways to position yourself and leverage your strengths, and she explains how. It doesn't matter what path you select, the one thing that is inherent in any direction is the connection that is behind the power of a product or service.
Resources
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#24: Branding and marketing a location to businesses with Kelly Rindfusz, Arlington Economic Development
Season 1 · Episode 24
Tuesday, March 19, 2024 • Duration 22:59
Today we’re going to talk about some of the unique challenges and opportunities in branding and marketing a location, and in particular, the considerations and implications in reaching a Business to Business audience.
To help me discuss this topic, I’d like to welcome Kelly Rindfusz, Communications Director at Arlington Economic Development in Arlington, Virginia.
Resources
Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#23: How Physical Spaces Impact Work Life with TJ Carvis, Project Executive, Gresham Smith
Season 1 · Episode 23
Tuesday, March 5, 2024 • Duration 38:26
Host Adam Chen talks with TJ Carvis of Gresham Smith about the impact of the physical environment on the employee experience.
Resources
Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#22: Commercial Real Estate Resiliency with Marc McCauley, Arlington Economic Development
Season 1 · Episode 22
Tuesday, February 20, 2024 • Duration 27:03
Today we’re going to talk about resiliency in the commercial real estate market and how innovative solutions matched with realistic expectations can mean good things for the industry, and for the businesses utilizing office space.
To help me discuss this topic, I’d like to welcome Marc McCauley, Director of Real Estate Development, Arlington Economic Development, in Arlington, Virginia.
Resources
Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#21: Storytelling for Career Growth with Sarah Johnston
Season 1 · Episode 21
Tuesday, February 6, 2024 • Duration 26:54
In this episode, we are talking one of the most progressive, forward-thinking executive resume and LinkedIn branding experts out there. Sarah Johnston is the Briefcase Coach and she shares the secret sauce to standing out in our digital-firstt world. From messaging to marketing, she approaches the resume through the one proven method that cuts through the clutter. Two words. Story telling. Sarah herself has quite a story as she is approaching one million followers on LinkedIn. How in the world did she amass a million followers? She'll tell you. Don't miss this episode.
Resources
Briefcase Coach website: https://www.briefcasecoach.com/about/
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#20: Learning and growing from experience with Ben Keller & Remen Okoruwa, Propexo
Season 1 · Episode 20
Thursday, January 25, 2024 • Duration 42:20
In this episode, I speak with the co-founders of Propexo (formerly Propify), a company focused on integrations between property technology solutions and the core property management software in use in the industry. The discussion highlights their journeys from working on product at Hubspot to their latest start up venture, the lessons they have learned along the way and what they endeavor to carry forward. Don't miss this insightful conversation.
Resources
Propexo website: https://www.propexo.com
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#19: Identifying Intrapreneurial Talent with Josh Secrest, Paradox
Season 1 · Episode 19
Thursday, January 11, 2024 • Duration 51:42
In this episode, co-host Adam Chen speaks with Joshua Secrest, a global talent thought leader and innovator who helps lead a new vision for HR software and experience through conversational AI. We discuss how to evaluate talent, how to nurture talent, and what environments people actually want to work within. Don't miss hearing the strategic and tactical insights and advice stemming from years of experience in the talent acquisition and HR tech space.
Resources
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.
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