Discussing the factors that drive business growth, including how people, processes, platforms, and places work together to create the future of work. The Innovation Economy podcast is presented by The Agile Brand and Arlington Economic Development. Greg Kihlström, host of the award-winning The Agile Brand™ podcast, talks with leaders about the role of place in the future of work.
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A quick online search of Cade Martin Photography will get you to a showcase of exceptional commercial work, video reels, sought after portraits and much more. But if you’re trying to find out his secrets to
business success – or even what he looks like! – you’ll have to keep looking.
I’m Susan Soroko, Director of Creative Economy at Arlington
Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where
workers can live and thrive in a great community even when the work world is changing. We support (small) business through
programs like BizLaunch and value the importance of
placemaking and a sector devoted to creative economy and the arts.
Today we’re going to talk about art and business and the huge shifts in professional photography.
Cade Martin's work is rooted in collaboration, flexibility, and sparks of creativity. Every image tells a story, whether in the spotlight of campaigns or in the moments in between. Cade lives in the Washington, DC area. He has worked with brands from Starbucks to Target, FDA to NPR, National Geographic to Sesame Street, bringing campaigns to life on budgets large or small.
Resources
View Cade Martin's work:
https://www.cademartinphoto.com
https://www.cademartin.com
Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business
General information about the Small Business Administration (SBA): https://www.sba.gov/
SBA resources locally:
https://www.sba.gov/local-assistance
SCORE Counseling and other resources:
https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling
Small Business Saturday, November 30, 2024
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#40: The impact of small businesses on the economy and surrounding communities with Larry G. Webb, Small Business Administration
Season 2 · Episode 40
Tuesday, November 12, 2024 • Duration 28:16
99.9% of businesses in the US are considered small businesses, employing over 61 million Americans, or nearly half of private sector employees. This makes small businesses a critical part of the business world and the communities they serve.
I’m Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts.
Today we’re going to talk about small business/big economic impact.
To help me discuss the role of small businesses, I’d like to welcome Larry G. Webb, District Director, Small Business Administration (SBA)
Resources
Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business
General information about the Small Business Administration (SBA): https://www.sba.gov/
SBA resources locally:
https://www.sba.gov/local-assistance
SCORE Counseling and other resources:
https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling
Small Business Saturday, November 30, 2024
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#39: Building Community Through Innovation with Natalia Micheletti of Pryze
Season 2 · Episode 39
Tuesday, October 8, 2024 • Duration 28:36
In this episode, host Susan Soroko, Director of Creative Economy at Arlington Economic Development, explores the vital role of innovation in fostering vibrant communities where people want to live and work.
Joined by Natalia Micheletti, co-founder of the Pryze app, they discuss the importance of economic development in retaining and attracting businesses, even amid changing work environments. The conversation highlights various initiatives like BizLaunch, the significance of placemaking, and the creative economy and arts sector in enhancing community well-being. As Hispanic Heritage Month approaches, the episode also sets the stage for celebrating diverse businesses and events in Arlington, Virginia.
Resources
Arlington Innovation Fund https://www.arlingtoneconomicdevelopment.com/Locate-in-Arlington/Incentives-Services/Arlington-Innovation-Fund?_gl=1*xffokb*_ga*MTQ2NzYzMzM4MS4xNzA3NzU0MjEy*_ga_BSNCGMV709*MTcxODAyNDk3MC4yNi4xLjE3MTgwMjUyNzAuNjAuMC4xOTIwNzY5Mzc.
Pryze App website: https://www.pryzeapp.com/
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#38: The Role of Arts in the Community and How an Art Walk Helps Artists, Residences and Businesses
Season 2 · Episode 38
Tuesday, September 24, 2024 • Duration 23:00
Today we’re going to talk about the role of the arts in building a great community that people want to live and work in.
Susan Soroko, Director of Creative Economy in BizLaunch at Arlington Economic Development talks with Alissa Maru, Associate Curator at Mason Exhibitions Arlington at George Mason University
Also don't miss the 2024 Arlington ArtWalk on October 5. More information here.
Resources
Mason Exhibitions website:
www.masonexhibitions.org
AED Art Walk Announcement
https://www.arlingtoneconomicdevelopment.com/News-Resources/Events/2024-Arlington-Art-Walk
Art Walk Participants:
ARC 3409 Art Studio artists Courtney Nguyen, Will Salha, Phil Linder, Bryn Wallace; Arlington Art Truck, Arlington Public Art, Arlington Public Library The Shop, Cody Gallery, Fred Schnider Gallery of Art, Mason Exhibitions, The Plaza at Mason Square, Museum of Contemporary Art (MoCA) Arlington, Northside Social Arlington, WHINO
BizLaunch, Arlington's resource for small businesses: https://www.arlingtoneconomicdevelopment.com/Small-Business/About-BizLaunch
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#37 How to Leverage the Power of Unique Online Communities to Stand Out
Season 2 · Episode 37
Tuesday, September 10, 2024 • Duration 41:30
In this episode of Brand the Change, Bonnie Habyan has a fireside chat with online community creator Scott MacGregor. Scott is the founder of The Outlier Project, a unique community and model that blends learning, networking, and experiences. Technology, the craving for community and the delivery of engagement at new levels with the likes of CEOs, Olympians, and navy seals are bringing online communities to new levels. Learn how the combination of innovation and technology is delivering new realities to people across the globe.
SCOTTMACGREGOR
FOUNDER & CEO
SOMETHINGNEW LLC,
THE OUTLIER PROJECT
PUBLISHER & EDITOR-IN-CHIEF
OUTLIER MAGAZINE
Resources
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#36: Branding in a Rapidly Changing World
Season 2 · Episode 36
Tuesday, August 27, 2024 • Duration 46:39
This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space.
Kelly Andresen is President of USA TODAY, National Sales, leading Gannett’s national sales division, inclusive of the USA TODAY Network, Gannett’s portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett’s national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising. In addition, she heads up Gannett’s Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland.
Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS’ “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com.
Resources
This episode is sponsored by BetterHelp. Give online therapy a try at
betterhelp.com/INNOVATE and get on your way to being your best self.
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#35: Using Podcasts to Grow Your Brand with Brandy Whalen, Kitcaster
Season 1 · Episode 35
Tuesday, August 13, 2024 • Duration 41:57
In this episode of Brand the Change, Host Bonnie Habyan sits down with podcast expert Brandy Whalen to talk about the explosive podcast industry and to provide listeners tips on how to leverage podcasts to grow their brand. This episode explains the strategy of podcasts in a marketing strategy to help build a brand. Whether you're a CEO of a major brand, a solopreneur, a founder of a start-up, or an executive, this episode takes a deep look at the growing influence of podcasts and why they are a strong tool to incorporate in your marketing mix.
Resources
This episode is sponsored by BetterHelp. Give online therapy a try at
betterhelp.com/INNOVATE and get on your way to being your best self.
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#34 The Process of Innovation
Season 1 · Episode 34
Tuesday, July 23, 2024 • Duration 49:32
In this engaging discussion, Maarten Van Kroonenburg discusses his entreprenurial background and how it led him to develop a tried and true process for innovation that companies large and small can adopt. Innovation isn't driven by an epiphany and it is not an unreachable goal, it is the outcome of following a process, as unintuitive as it may seem. Don't miss these insights and more in this compelling episode spanning two countries and one innovative topic!
Maarten van Kroonenburg is the dynamic founder and CEO of BW Ventures. Maarten is driven by a bold vision to transform the landscape for small businesses by developing resilient and scalable business models.
From his early days as an entrepreneur in the music industry, Maarten quickly recognized the pitfalls small businesses face when modeled too closely on large corporations, often leading to critical and sometimes fatal mistakes. Armed with years of experience and a deeper understanding, he established BW Ventures, aimed at guiding companies to sidestep common pitfalls and innovate effectively and safely.
Maarten combines strategic insight with practical experience, leading BW Ventures with a focus on structured, customer-centric strategies. His leadership empowers companies to confidently tackle future challenges. Under Maarten’s guidance, BW Ventures exemplifies how innovation, grounded in pragmatism, can propel businesses toward sustained success through smart, informed strategies.
Resources
This episode is sponsored by BetterHelp. Give online therapy a try at
betterhelp.com/INNOVATE and get on your way to being your best self.
The Innovation Economy Website: https://www.innovationeconomy.show
Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/
Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show
The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com
The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#33: The role of cultural affairs in a thriving community with Michelle Isabelle-Stark, Arlington County Cultural Affairs
Season 1 · Episode 33
Tuesday, July 9, 2024 • Duration 26:46
This is a special episode brought to you by Arlington Economic Development in Arlington, Virginia. Since 1996, when Arlington Cultural Affairs ‘Arts Incubator’ was the first government arts program to win an Innovations in American Government Award from Harvard University’s Kennedy School of Government and the Ford Foundation, support for arts organizations set the path for a thriving cultural sector. Today we’re going to talk about the role of cultural affairs and the arts in a thriving community, and to help me discuss this topic, I’d like to welcome Michelle Isabelle-Stark Director, O County Cultural Affairs Division.
Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#32: Digital-first in SMB with Leigh Hocker Radtke, Visa
Season 1 · Episode 32
Tuesday, June 25, 2024 • Duration 42:46
In this episode of Brand the Change we are talking about the importance of automation in in growing the brand of a small and middle-market business. As Generation Z becomes a larger part of the consumer base, the digital first experience has never been more in demand. Leigh Hocker Radtke, Head of North America Product for Visa Commercial Solutions, shares some of the latest automation solution approaches for entrepreneurs, small and middle market companies that are supporting growth, reducing costs and elevating brands.
Leigh Radtke leads the North America Product organization for Visa Commercial Solutions leading a team of product experts who focus on bringing innovative payment products and solutions to life for Visa’s bank clients and technology partners to enable small, medium and large businesses to grow and thrive.
Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company.
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