The Content Byte – Détails, épisodes et analyse

This week Rachel and Lynne discuss whether you are your own worst enemy, with a thoughtful look at improving your business and personal mindset with guest Mark Jones, an author and mindset strategist, who explores the concept of gaslighting yourself and the psychological impacts of negative self-talk.    He shares tips on:

• Why it is important to be kind to yourself
• How to rewrite these internal narratives
• The importance of self-belief
• Different techniques to foster a healthier mindset 

It's all about the importance of aligning your internal and external stories for personal and professional growth. 

Connect with Mark via his website: https://www.markjones.au/ 

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com 
Find Rachel www.rachelsmith.com.au 
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week it's all about AI. Rachel and Lynne discuss the impacts of AI on freelance writing and marketing with Joe Pulizzi, founder of the Content Marketing Institute and The Tilt. 

During a fascinating (and positive) conversation, Joe offers insights on how to stay relevant in a rapidly changing media and marketing landscape, including: 

• The importance of niching down and building expertise

• Leveraging AI tools for efficiency 

• Creating and maintaining owned assets like newsletters and podcasts

• Focusing on building real-world relationships and in-person connections

Joe also shares practical tips on maintaining a strategic web presence and the value of handwritten notes and print media to foster real-world connections with people and potential clients.

Connect with Joe (and check out his new book, Burn the Playbook) through his website: https://www.joepulizzi.com/ 

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

 

This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective.

Kendall shares insights on:

• What a services guide is
• Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy
• How a services guide can help build an email list
• Why freelancers should be displaying their rates, even if your pricing can vary
• The essential elements for a compelling services guide 
• Tips for incorporating authentic brand voice and storytelling

Connect with Kendall through her website: https://candidcollective.co/ 

or on LinkedIn: https://www.linkedin.com/in/kendall-cherry/ 

Sign up for her newsletter via: https://wallflowerfridays.com/ 

Listen to the Beyond Margins podcast here: https://open.spotify.com/episode/6l5VbkGzhcZvUot9optKPf?si=nXFQIPaITIeynS3Y9cJw4g 

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ 

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week, in the midst of last-minute preparations for our exciting event - The Content Byte Summit – Lynne and Rachel take you behind-the-scenes for a sneak peek into some of the presentations and panel chats that are occuring during the two days of the Summit.

The Summit will be held from September 14-16 at the Australian National Maritime Museum in Sydney and we wanted to share some of the highlights that we are really excited about, including

1. Keynote speaker Ed Gandia - moving up the value chain and not taking orders
2. How skilled interviews give you nuances that AI can never match
3. Jess Mudditt talking about high-paying journalism gigs
4. Transferrable skills that journalists can take into government work with Nigel Bartlett
5. How our second keynote speaker Jennifer Goforth Gregory hits revenue targets by breaking all the rules
6. Racquel Collard's marketing presentation - no more panic marketing!
7. AI tools in general… there are so many, what should we learn?
8. Valerie Khoo's talk about microcredentials
9. Ros Page's survey on how agencies are using AI and how that might be affecting their use of freelancers.
10. Ways that you can diversify and add new income streams to your freelance business

There are still a few tickets still available for The Content Byte Summit  www.thecontentbytesummit.com.au  

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com       

Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne chat with award-winning creative business consultant Monica Davidson on building a successful creative business. Monica works with creatives of all types to help them build their businesses and gain confidence. We chat about:

• Practical business advice for creatives 
• Common mistakes freelancers make
• Working with government departments and agencies
• Helping people convert a hobby into a professional business
• Working with and training mentors
• Managing staff and growing a business.
  

About Monica + Creative Plus Business

Find out more about Monica here: creativeplusbusiness.com 
Connect with her on LinkedIn: https://www.linkedin.com/in/monicadavidson/

ALSO! Creative Plus Business is kindly offering TCB listeners 30 percent off the course Creative Start-Up, with the code Content-Byte-comp-2023 (expires Nov 30).

About us + The Content Byte Summit

Only a few tickets still available for our conference in September, The Content Byte Summit www.thecontentbytesummit.com.au 

Find Rachel www.rachelsmith.com.au  
Find Lynne www.lynnetestoni.com      
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne are chatting with writer Eagranie Yuh, who's had an interesting career journey (but isn't that all of us, really?). Eagranie chats about about how her background brought her to working on her own, writing white papers and doing branded podcasts for clients.

She shares lots of fabulous ideas and tips, including:

• How a career coach helped her turn her passion for writing into a career
• What it's like to work for big international brands
• What white papers are and how to make them useful
• How she moved from Canada to Tasmania - and continued her successful freelance career 
• Her side hustle of chocolate making 
• What it's like juggling time zones and school pickup
• Why she loves conferences and making in-person connections.

Connect with Eagranie via LinkedIn https://www.linkedin.com/in/eagranieyuh/ or visit her website: https://eagranie.com/ 

Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au      
Find Rachel www.rachelsmith.com.au  
Find Lynne www.lynnetestoni.com      
Rachel's List www.rachelslist.com.au 

 
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne chat with literary agent Lou Johnson, who has just launched her own agency, Key People Literary Management with agent, publisher, and author Jeanne Ryckmans. With more than 20 years in publishing, Lou shares her knowledge on all things book-related. In our discussion, she chats about:

• How publishing has changed over the years
• What agents do
• How to find one
• How to get a publishing deal
• How to market your book
• And whether you can really make money as a novelist in Australia

Key People Literary Management is still setting up a website, but you can connect with Lou here: https://www.loujohnson.com.au/ 

Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au     

Find Rachel www.rachelsmith.com.au 

Find Lynne www.lynnetestoni.com     

Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

 

 

 

This week on the podcast, Lynne has been unwell so we thought it would be a great idea to re-release one of our favourite episodes from a few years ago.

This episode, from June 2020 (so we chat about the pandemic a few times) is with content marketing queen Jennifer Goforth Gregory about moving from journalism to content marketing, why it's so important to have niches, positioning yourself to clients and agencies as a subject matter expert and her three-pronged approach to marketing yourself. She also shares a rough script on how to write an LOI (and why it's just a starting point and not the 'whole date'). 

Jennifer is one of the keynote speakers at the upcoming The Content Byte Summit - and this is a great way to hear her story and why we both find her inspiring. 

Jennifer's website is here: https://www.jennifergregorywriter.com/

Connect with her Facebook group here: https://www.facebook.com/groups/FreelanceCMW 

Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au    

Find Rachel www.rachelsmith.com.au    
Find Lynne www.lynnetestoni.com    
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Lynne and Rachel chat with one of our digital heroes - Rebecca Lowrey Boyd. Rebecca is the digital managing editor of Better Homes and Gardens, Australia's leading homes website. She also founded Wee Birdy in 2007, a London-based blog devoted to London shopping and design, an innovative site in the heyday of blogging that we both loved. 

Rebecca talks about working on the digital side of a large media brand and the move towards omnimedia channels of print, digital and TV - and how the print and digital teams now work together. She talks about her love of digital strategy and how working inhouse helps her to be at the forefront of the big projects.

We loved hearing about how analytics informs the type of content these sites include and how SEO and EDMs still play a big part in driving organic traffic to the Better Homes website. Rebecca talks about some of the tools she uses and how that helps to keep the site top of mind - and on the front page of Google. It's a far-ranging and thoughtful discussion on the future of digital media.

Connect with Rebecca via LinkedIn: https://www.linkedin.com/in/rebecca-lowrey-boyd-84303698/ 

Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au   

Find Rachel www.rachelsmith.com.au   

Find Lynne www.lynnetestoni.com   

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

Freelance writer Susan Horsburgh has an enviable CV and portfolio, writing for some of the country's most prestigious titles, including the Australian Women's Weekly, The Good Weekend (in the Sydney Morning Herald and The Age) and Qantas magazines. She has written more than 30 Two of Us columns for The Good Weekend, which we know is a highly read and sought-after commission for freelancers. In her chat with Rachel and Lynne this week, she talks about:

• Her career to date (lots of great stories!)
• What she loves about writing profiles
• How to interview subjects to get the best story
• How to pitch to editors
• How to survive financially as a freelance writer

Susan's Authory profile is here: https://authory.com/SusanHorsburgh

Connect with her on LinkedIn here: https://www.linkedin.com/in/susan-horsburgh-freelance-content-writer/ 

But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au

Find Rachel www.rachelsmith.com.au  

Find Lynne www.lynnetestoni.com   

Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co