The Food Blogger Pro Podcast – Détails, épisodes et analyse

Creating effective category pages, navigating keyword research, and balancing SEO with creativity with Casey Markee from Media Wyse.

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Welcome to episode 476 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse.

This is the third and final episode of our Summer Membership Spotlight, in which we have been sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast.

We are finishing the series with a replay of our Advanced SEO Live Q&A with Casey Markee! Food Blogger Pro members submitted many questions all about SEO — Helpful Content Updates, SEO best practices, topic clusters, AI, and more!

We hope you learn a lot from this Q&A (we always do!) and that you enjoyed this special series on the podcast.

• SEO Survival Guide: Get the latest scoop on Google's cookie changes and how to optimize your content for search engines, even after the Helpful Content Update. You'll hear more about keyword research tools and strategies that will help you rank higher.
• Recipe Creation and SEO Balance: Learn how to create delicious recipes that will both satisfy your cravings and rank well in search results. Casey will discuss building strong topic clusters and how you can leverage recipe roundups to boost your SEO.
• Leveraging AI for SEO: Discover ChatGPT's potential for SEO and how to use it effectively to improve your content strategy.

Get the resources for this episode at foodbloggerpro.com/476.

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Growing your email list, connecting with your audience, and working with sponsors with Allea Grummert from Duett

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Welcome to episode 475 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett. 

Email marketing expert Allea Grummert founded her agency, Duett, in 2018 with the goal of helping content creators improve their email marketing. She’s been an invaluable resource for the Food Blogger Pro and Pinch of Yum teams and is also an industry expert in the Food Blogger Pro community, so you may have seen her around the forum!

In this episode, Allea spills the tea on growing your email list and building deeper connections with your audience. She'll also talk about why email is a must-have for content creators and how to turn it into a profitable asset. From crafting irresistible welcome sequences to landing brand sponsorships, Allea shares her proven strategies for email success. Get ready to level up your email game!

• Email is Your Secret Weapon: Learn why email should be a top priority for any content creator or publisher. Discover how to grow your email list, create compelling welcome sequences, and use chat marketing tools like ManyChat to boost your blog traffic.
• Connect and Convert: Uncover the power of email in building genuine connections with your readers. Allea talks more about her email philosophy and how you can leverage email to humanize your brand, increase engagement, and turn subscribers into paying customers.
• Automate, Monetize, and Thrive: Discover time-saving strategies for automating your email sequences and maximizing your email list's potential. Learn how to generate income through sponsored emails and ad networks while maintaining creative freedom.

Resources:

• Duett
• Alexandra’s Kitchen
• Interact
• Episode 277 of the Tax Smart Real Estate Investors Podcast: Growing A Multi-Million Dollar Empire & Real Estate’s Role with Sam Parr
• Tax Smart Real Estate Investors Podcast
• The Hustle
• Sam’s List
• Hampton
• Hubslife
• Aristotle’s Rhetorical Triangle
• Raptive: Newsletter Identity Capture
• Who Not How by Dan Sullivan
• Follow Allea on Instagram and X
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Yoast and Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Why SEO is about more than building traffic, how to think more holistically about your SEO strategy, and the importance of community with Ann Smarty.

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Welcome to episode 466 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Smarty from Smarty Marketing.

Ann Smarty has been working in the SEO industry for over 20 years, and she has lots of expertise to share with us in this interview! Bjork and Ann chat about the current state of SEO, including a deep dive into the impact of the recent Google Helpful Content Updates.

They also discuss the history of backlinks with SEO and how to approach link-building as a content creator (and why it’s more about community than you might think).

Ann has a really great perspective on the importance of developing a holistic SEO strategy and why diversifying your income and traffic sources matters now, more than ever. Don’t miss this episode!

• About the current state of SEO (is it as bad as it feels?!).
• Who was most impacted by the recent Helpful Content Updates.
• Why backlinks seem to have protected sites during these Google updates.
• More about the ‘backlink controversy’ in the SEO industry.
• How to approach link-building as a content creator.
• Why building a community and saying “yes” is so important in this SEO environment.
• What you should do to strategically take advantage of traffic when you have it (to prepare for when you lose it).
• The importance of diversifying your traffic and income sources.

Resources:

• Smarty Marketing
• Moz
• SparkToro
• Google SearchLiaison
• Pinch of Yum
• Search Engine Journal
• Tax Smart Real Estate Investors Podcast
• Memberful
• Skool
• Follow Ann on Facebook, Linkedin, and Twitter
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Knowing a recipe is ready to publish, why recipe testing starts at the grocery store, and starting with a Hypothesis Draft with Katie Webster.

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Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers.

As food bloggers and business owners, the “product” we’re creating for our readers or “customers” are our recipes, so it’s important for them to be as comprehensive as possible.

Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she’s here today to talk you through the whole thing!

You’ll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage.

This episode is a must-listen for any and all recipe developers!

• What she did as a personal chef
• What her personal chef business taught her about freelancing
• How to know a recipe is done
• Her process for developing recipes
• The difference between prep time and active time
• At what point Katie finalized a recipe
• Why she doesn’t shoot photos or video when she’s testing recipes
• Why recipe testing starts at the grocery store
• How she keeps track of recipe ideas
• How she works with recipe testers
• Her advice for those in the early stages of recipe development

Resources:

• Healthy Seasonal Recipes
• EatingWell
• Katie’s cookbook
• 374: From Blogger to Cookbook Author – How Adrianna Adarme Sold 110,000 Copies of Her Cookbook
• 375: From Blogger to Cookbook Author (Part Two) – Preserving Family Recipes Through Cookbooks with Yvette Marquez-Sharpnack
• The Recipe Writer’s Handbook
• Follow Katie on Instagram, Facebook, and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

How to understand high-ranking content on Google, how to tell when Google updates its algorithm, and the importance of user intent with Arsen Rabinovich.

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Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm.

Us, to Google Search: Why are you the way that you are?

If you’ve ever had similar feelings towards the world’s most popular search engine, you’re not alone! And luckily, Arsen Rabinovich is here to talk all about content that performs well in Google search results.

And while the way that the Google Algorithm works isn’t 100% understood, we can learn from other pieces of content within search engine results to understand what Google looks for in “good content.”

Bjork and Arsen have a great, approachable conversation in this episode, and career bloggers and newbies alike will definitely learn a thing or two that they can apply to their own content creation endeavors!

• How he helps recipe bloggers at TopHatRank
• What White Hat and Black Hat SEO are
• How Google understands user intent
• How to tell when Google updates its algorithm
• Who names the Google Algorithm changes and how you can know what’s included
• If Google could make an update that only updates the food and recipe space
• Who John Mueller is
• How Google understands the content of a web page
• Whether or not schema is a ranking factor
• If should creators should create content in service of the algorithm
• How to understand what ranks well on Google
• What domain authority and authoritativeness are
• How plural search terms are understood by Google

Resources:

• TopHatRank
• Casey Markee
• Media Wyse
• TopHatContent
• TopHatSocial
• SEO for Bloggers Webinars
• 367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura
• Semrush Sensor
• MozCast
• What creators should know about Google’s helpful content update
• Google’s Medic Update
• List of Google Search ranking updates
• Yoast SEO
• TopHatRank for Bloggers
• How to Update Seasonal Content – SEO For Bloggers Episode #26
• Pinterest Organic: Recap of SEO For Bloggers Episode #25
• Follow TopHatRank on Instagram, Twitter, and YouTube
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Managing your time as a blogger, investing in your business, and building connections with other food bloggers with Shweta Garg from Masala and Chai.

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Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala and Chai about how she’s grown her blog while working a full-time job.

Are you growing your blog while also working a full-time job? Do you struggle to find enough hours in the day to get everything done? If so, you’re not alone!

Today, we’re chatting with Shweta, the blogger behind the site Masala and Chai. Since launching her blog, she has been growing it while also working a full-time job, and she’s been very strategic about maximizing her time and resources to grow and monetize her site.

In this episode, you’ll hear her five best tips for growing your blog while also working a full-time job, as well as what she’s done to earn $9,000 in one month from her blog. We hope you enjoy hearing Shweta’s story and advice in this episode!

• How Shweta started sharing food content online
• What she does for her full-time job
• Why she moved away from doing restaurant reviews
• How she improved her food photography
• Why she recommends setting business hours for your blog
• Why content batching can help you maximize your time as a blogger
• Why it’s so important to invest in yourself and your business
• What courses and masterminds she went through to grow her blog
• Why she recommends planning your quitting criteria
• Why it’s so helpful to build connections within the food blogging community

Resources:

• Masala and Chai
• The Feast Plugin
• Media Wyse
• TopHatRank
• Frosting and Fettuccine’s Food Photography Classes and Workshops
• Style Me Creatively
• 021: How to Manage Your Schedule So You Can Live Free with Amy Lynn Andrews
• Mediavine
• Cooking with Keywords
• The Food Blogging Mastermind - Sweet Tea + Thyme
• MrBeast’s YouTube channel
• Why Jim Carrey Wrote Himself a $10-Million Check Before He Had $10 Million
• Follow Shweta on Instagram, Facebook, and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Diversifying your revenue streams, selling digital products, and finding your niche as a food creator with Tessa Arias from Handle the Heat.

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Welcome to episode 378 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tessa Arias from Handle the Heat about the unique ways she monetizes her business as a food creator.

Today, we’re really excited to share this conversation with Tessa! She’s a professionally trained chef, cookbook author, and blogger behind the site Handle the Heat, and she is a big proponent of diversifying your income streams as a food creator.

In this episode, you’ll hear how she sells both physical and digital products on her blog, her best tips for those who want to start selling digital products like courses, why she doesn’t want to rely entirely on ad revenue, and more.

Tessa’s story is so inspiring, and she offers some really insightful advice for other food creators in this conversation. If you’ve been looking for some unique ways to monetize your business, you won’t want to miss this episode!

• Why Tessa decided to launch her food blog
• How she narrowed down her content focus and landed on her niche
• Why she focuses so much on diversifying her income streams
• How she sells physical and digital products
• Her best tip for those who want to start offering digital products
• What tools she uses to run her online course
• Why she decided to expand her team
• How she manages her weeks and optimizes her time

Resources:

• Handle the Heat
• Shop Handle the Heat
• The Magic of Baking course
• Angelfire
• StumbleUpon
• Sur La Table
• BlogHer
• AdThrive
• Mediavine
• LearnDash
• Kajabi
• Teachable
• Thinkific
• Deep Work: Rules for Focused Success in a Distracted World
• Run Like Clockwork
• Loom
• Follow Tessa on Instagram, Facebook, and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Creating a content plan for Q4 and maximizing your revenue as a food creator with advice from the Food Blogger Pro Experts.

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Welcome to episode 377 of The Food Blogger Pro Podcast! This week on the podcast, the Food Blogger Pro Experts share their best advice for getting the most out of Q4 as a food creator.

Let’s talk about Q4! The last three months of the year (also known as Q4) are a very important time for food creators for a few reasons. More people will be searching for recipes as the holidays roll around, and advertisers are spending more money, which can impact creators who are monetizing through display ads or sponsored content.

So, what should we be doing as food creators to maximize our earning potential during Q4? That’s what we’re chatting about today!

In this episode, a few of the Food Blogger Pro Experts share their best tips for approaching Q4. From adjusting your content strategy to pitching yourself to brands to sharing more on Pinterest, there are so many different ways you can make the most of this season as a content creator.

• Who the Food Blogger Pro Experts are
• How you can use Google Trends as a food creator
• Why it’s important to look at your RPMs during Q4
• How to get your site ready for increased visitors during Q4
• What a strong Q4 email marketing strategy might look like
• How to get the most out of Pinterest during Q4
• Tips to stay on top of your sponsored content agreements
• How to optimize your top posts for Q4
• Why you might want to pitch yourself to brands this time of year
• Why you might want to install Google Analytics 4 if you haven’t yet
• How to approach sharing seasonal content on YouTube
• Tips for sharing seasonal content as a vegan content creator

Resources:

• Meet the Food Blogger Pro Experts
• Google Trends
• AdThrive
• Mediavine
• NerdPress
• Duett
• Simple Pin Media
• LISS Legal
• Businessese
• Pinch of Yum
• Republishing Content course <– for Food Blogger Pro members only
• Digital-ade
• Google Analytics
• MonsterInsights
• Google Tag Manager
• Rainbow Plant Life
• Join the Food Blogger Pro Podcast Facebook Group

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Running virtual events, getting brands involved, and promoting the events to creators with Stefani Pollack from The Bake Fest.

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Welcome to episode 376 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stefani Pollack from The Bake Fest about organizing and running virtual events.

As food bloggers, we spend a lot of our time working by ourselves, and it can often feel isolating. So how can we connect with other bloggers and build relationships with brands we love?

Enter: The Bake Fest! This virtual event for bakers features online baking and business classes, product demos, and more, and it’s a great place to build those connections with other creators and companies. In today’s episode, we’re chatting with Stefani, the founder of The Bake Fest, all about why she decided to start running these virtual events, how they work, and more.

Her next event, The Bake Fest Holiday Edition, will be on Saturday, October 8, 2022, so be sure to check it out and get registered if you’re interested in attending!

• How Stefani became a food blogger
• Her best tips for growing on Instagram in 2022
• How she helps creators grow their Instagram accounts
• Why she decided to launch The Bake Fest
• What to expect at The Bake Fest Holiday Edition
• What tools and apps she uses to run The Bake Fest
• How she promotes The Bake Fest and encourages signups
• What lessons she has learned running virtual events

Resources:

• The Bake Fest
• Get registered for The Bake Fest Holiday Edition!
• Cupcake Project
• GrillinFools
• Build Digital Marketing
• Flow: The Psychology of Optimal Experience
• Bob’s Red Mill
• Airmeet
• AppSumo
• Eventbrite
• Mailchimp
• Zapier
• Slack
• The Life Of A Project from Steal Like An Artist
• Big Magic: Creative Living Beyond Fear
• Follow Stefani on Instagram, Facebook, and Pinterest
• Follow The Bake Fest on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Writing a cookbook proposal, finding a literary agent, and writing a cookbook with a co-author with Yvette Marquez-Sharpnack from Muy Bueno.

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Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series.

Welcome back to our From Blogger to Cookbook Author series! In this two-part series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And in this final installment of this series, we’re chatting with Yvette Marquez-Sharpnack! In addition to running her blog, Muy Bueno, she has also written two cookbooks, and she’s currently working on a third. Suffice it to say she knows a thing or two about the cookbook process!

In this episode, you’ll hear how she wrote her cookbook proposals, what it was like writing a cookbook with a co-author, and her best tips for creators who want to write a cookbook one day. We hope you enjoy this episode!

• Why Yvette decided to launch her food blog
• How she wrote her first cookbook proposal
• Why she decided to do the graphic design for her first cookbook
• What lessons she learned from writing her first cookbook
• What she did differently with her second cookbook
• What it was like writing a cookbook with a co-author
• How she found her literary agent
• How she’s approaching writing her third cookbook
• Her best tips for those who want to write a cookbook

Resources:

• Muy Bueno
• Muy Bueno: Three Generations of Authentic Mexican Flavor
• Latin Twist: Traditional and Modern Cocktails
• Shutterfly
• Hippocrene Books
• Sweet Life
• FoodieCrush
• Sally Ekus - The Ekus Group
• Yvette’s Emmy award-winning video: Celebrate Día de los Muertos (Day of the Dead) with a sugar skull decorating party
• Follow Yvette on Instagram, Facebook, and YouTube
• Join the Food Blogger Pro Podcast Facebook Group

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership