This week Rachel and Lynne discuss whether you are your own worst enemy, with a thoughtful look at improving your business and personal mindset with guest Mark Jones, an author and mindset strategist, who explores the concept of gaslighting yourself and the psychological impacts of negative self-talk.    He shares tips on:

• Why it is important to be kind to yourself
• How to rewrite these internal narratives
• The importance of self-belief
• Different techniques to foster a healthier mindset 

It's all about the importance of aligning your internal and external stories for personal and professional growth. 

Connect with Mark via his website: https://www.markjones.au/ 

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com 
Find Rachel www.rachelsmith.com.au 
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week it's all about AI. Rachel and Lynne discuss the impacts of AI on freelance writing and marketing with Joe Pulizzi, founder of the Content Marketing Institute and The Tilt. 

During a fascinating (and positive) conversation, Joe offers insights on how to stay relevant in a rapidly changing media and marketing landscape, including: 

• The importance of niching down and building expertise

• Leveraging AI tools for efficiency 

• Creating and maintaining owned assets like newsletters and podcasts

• Focusing on building real-world relationships and in-person connections

Joe also shares practical tips on maintaining a strategic web presence and the value of handwritten notes and print media to foster real-world connections with people and potential clients.

Connect with Joe (and check out his new book, Burn the Playbook) through his website: https://www.joepulizzi.com/ 

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

 

This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective.

Kendall shares insights on:

• What a services guide is
• Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy
• How a services guide can help build an email list
• Why freelancers should be displaying their rates, even if your pricing can vary
• The essential elements for a compelling services guide 
• Tips for incorporating authentic brand voice and storytelling

Connect with Kendall through her website: https://candidcollective.co/ 

or on LinkedIn: https://www.linkedin.com/in/kendall-cherry/ 

Sign up for her newsletter via: https://wallflowerfridays.com/ 

Listen to the Beyond Margins podcast here: https://open.spotify.com/episode/6l5VbkGzhcZvUot9optKPf?si=nXFQIPaITIeynS3Y9cJw4g 

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ 

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week, in the midst of last-minute preparations for our exciting event - The Content Byte Summit – Lynne and Rachel take you behind-the-scenes for a sneak peek into some of the presentations and panel chats that are occuring during the two days of the Summit.

The Summit will be held from September 14-16 at the Australian National Maritime Museum in Sydney and we wanted to share some of the highlights that we are really excited about, including

1. Keynote speaker Ed Gandia - moving up the value chain and not taking orders
2. How skilled interviews give you nuances that AI can never match
3. Jess Mudditt talking about high-paying journalism gigs
4. Transferrable skills that journalists can take into government work with Nigel Bartlett
5. How our second keynote speaker Jennifer Goforth Gregory hits revenue targets by breaking all the rules
6. Racquel Collard's marketing presentation - no more panic marketing!
7. AI tools in general… there are so many, what should we learn?
8. Valerie Khoo's talk about microcredentials
9. Ros Page's survey on how agencies are using AI and how that might be affecting their use of freelancers.
10. Ways that you can diversify and add new income streams to your freelance business

There are still a few tickets still available for The Content Byte Summit  www.thecontentbytesummit.com.au  

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com       

Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne chat with award-winning creative business consultant Monica Davidson on building a successful creative business. Monica works with creatives of all types to help them build their businesses and gain confidence. We chat about:

• Practical business advice for creatives 
• Common mistakes freelancers make
• Working with government departments and agencies
• Helping people convert a hobby into a professional business
• Working with and training mentors
• Managing staff and growing a business.
  

About Monica + Creative Plus Business

Find out more about Monica here: creativeplusbusiness.com 
Connect with her on LinkedIn: https://www.linkedin.com/in/monicadavidson/

ALSO! Creative Plus Business is kindly offering TCB listeners 30 percent off the course Creative Start-Up, with the code Content-Byte-comp-2023 (expires Nov 30).

About us + The Content Byte Summit

Only a few tickets still available for our conference in September, The Content Byte Summit www.thecontentbytesummit.com.au 

Find Rachel www.rachelsmith.com.au  
Find Lynne www.lynnetestoni.com      
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne are chatting with writer Eagranie Yuh, who's had an interesting career journey (but isn't that all of us, really?). Eagranie chats about about how her background brought her to working on her own, writing white papers and doing branded podcasts for clients.

She shares lots of fabulous ideas and tips, including:

• How a career coach helped her turn her passion for writing into a career
• What it's like to work for big international brands
• What white papers are and how to make them useful
• How she moved from Canada to Tasmania - and continued her successful freelance career 
• Her side hustle of chocolate making 
• What it's like juggling time zones and school pickup
• Why she loves conferences and making in-person connections.

Connect with Eagranie via LinkedIn https://www.linkedin.com/in/eagranieyuh/ or visit her website: https://eagranie.com/ 

Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au      
Find Rachel www.rachelsmith.com.au  
Find Lynne www.lynnetestoni.com      
Rachel's List www.rachelslist.com.au 

 
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne chat with literary agent Lou Johnson, who has just launched her own agency, Key People Literary Management with agent, publisher, and author Jeanne Ryckmans. With more than 20 years in publishing, Lou shares her knowledge on all things book-related. In our discussion, she chats about:

• How publishing has changed over the years
• What agents do
• How to find one
• How to get a publishing deal
• How to market your book
• And whether you can really make money as a novelist in Australia

Key People Literary Management is still setting up a website, but you can connect with Lou here: https://www.loujohnson.com.au/ 

Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au     

Find Rachel www.rachelsmith.com.au 

Find Lynne www.lynnetestoni.com     

Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

 

 

 

This week on the podcast, Lynne has been unwell so we thought it would be a great idea to re-release one of our favourite episodes from a few years ago.

This episode, from June 2020 (so we chat about the pandemic a few times) is with content marketing queen Jennifer Goforth Gregory about moving from journalism to content marketing, why it's so important to have niches, positioning yourself to clients and agencies as a subject matter expert and her three-pronged approach to marketing yourself. She also shares a rough script on how to write an LOI (and why it's just a starting point and not the 'whole date'). 

Jennifer is one of the keynote speakers at the upcoming The Content Byte Summit - and this is a great way to hear her story and why we both find her inspiring. 

Jennifer's website is here: https://www.jennifergregorywriter.com/

Connect with her Facebook group here: https://www.facebook.com/groups/FreelanceCMW 

Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au    

Find Rachel www.rachelsmith.com.au    
Find Lynne www.lynnetestoni.com    
Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Lynne and Rachel chat with one of our digital heroes - Rebecca Lowrey Boyd. Rebecca is the digital managing editor of Better Homes and Gardens, Australia's leading homes website. She also founded Wee Birdy in 2007, a London-based blog devoted to London shopping and design, an innovative site in the heyday of blogging that we both loved. 

Rebecca talks about working on the digital side of a large media brand and the move towards omnimedia channels of print, digital and TV - and how the print and digital teams now work together. She talks about her love of digital strategy and how working inhouse helps her to be at the forefront of the big projects.

We loved hearing about how analytics informs the type of content these sites include and how SEO and EDMs still play a big part in driving organic traffic to the Better Homes website. Rebecca talks about some of the tools she uses and how that helps to keep the site top of mind - and on the front page of Google. It's a far-ranging and thoughtful discussion on the future of digital media.

Connect with Rebecca via LinkedIn: https://www.linkedin.com/in/rebecca-lowrey-boyd-84303698/ 

Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au   

Find Rachel www.rachelsmith.com.au   

Find Lynne www.lynnetestoni.com   

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

Freelance writer Susan Horsburgh has an enviable CV and portfolio, writing for some of the country's most prestigious titles, including the Australian Women's Weekly, The Good Weekend (in the Sydney Morning Herald and The Age) and Qantas magazines. She has written more than 30 Two of Us columns for The Good Weekend, which we know is a highly read and sought-after commission for freelancers. In her chat with Rachel and Lynne this week, she talks about:

• Her career to date (lots of great stories!)
• What she loves about writing profiles
• How to interview subjects to get the best story
• How to pitch to editors
• How to survive financially as a freelance writer

Susan's Authory profile is here: https://authory.com/SusanHorsburgh

Connect with her on LinkedIn here: https://www.linkedin.com/in/susan-horsburgh-freelance-content-writer/ 

But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au

Find Rachel www.rachelsmith.com.au  

Find Lynne www.lynnetestoni.com   

Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne are chatting to a different style of guest - Bec Derrington from Sourcebottle. Sourcebottle is a fabulous resource for journalists, writers and content creators and one we both use regularly. 

Bec shares the story behind Sourcebottle - why she started it and how it works. During our wide-ranging chat we talk about:

• Her background in PR and how she saw the gap in the market
• The challenges in running a small business
• The changing media landscape
• How she connects journalists with sources and industry experts 
• Some of the weird and wonderful callout requests she's had
• How to craft a callout that will give you the experts you need for your story
• How she deals with the 'pick your brains' conversations
• The challenges of maintaining a huge mailout list

Connect with Bec here: https://www.linkedin.com/in/becderrington/ 

Checkout Sourcebottle here: https://www.sourcebottle.com/ 

But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au  

Find Rachel www.rachelsmith.com.au  
Find Lynne www.lynnetestoni.com  
Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co 

This week, we're chatting to Steve Colquhoun - a journo, editor and copywriter based in Geelong, Victoria. He started in media at the age of 17 after leaving school, cutting his teeth on mastheads such as The Age, Herald Sun and Cairns Post. He's also worked extensively as a motoring journalist - and since going freelance in 2016 has met the content needs of a variety of clients including Mercedes-Benz, Deakin University and NAB.

We chat to Steve about...

+ what it's really like writing about the world of fast cars
+ the challenges that come with having motoring as a niche
+ how he finds clients and what a typical week looks like
+ setting boundaries when mixing journalism work with content
+ how to write effective pitches that are more likely to get the green light
+ his top tips on carving out a successful freelance career.

Find out more about Steve:
His website: stevecolquhoun.com 
Connect with him on LinkedIn: www.linkedin.com/in/stevecolquhoun 
Read his ultimate guide to retainers on Rachel's List: www.rachelslist.com.au/blog/your-ultimate-guide-to-freelance-retainers 

But wait, that's not all!
Find out more about our upcoming conference, The Content Byte Summit
thecontentbytesummit.com.au and sign up for updates >> subscribepage.io/IIvLBD 

Find Rachel rachelsmith.com.au 

Find Lynne lynnetestoni.com 

Rachel's List rachelslist.com.au 

Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Visit them here >> rounded.com.au 

Episode edited by Marker Creative Co www.markercreative.co 

This week, hosts Rachel and Lynne are responding to a question we had on Instagram from an entry-level writer asking how to get her first clients. So we are sharing our 12 tips (6 from each of us) on how to land your first freelance writing client when you have no experience. 

We talk about: 

• Finding your niche
• Using that niche to target clients in that area
• Partnering with freelancers who are a little bit ahead of you and might be able to sub-contract to you, so you start to get some clippings
• How short-term contract work will help you build up contacts and clippings
• Why you should set up a website and optimise it for SEO
• How to write blogs that showcase your writing
• How to lean on your existing network. 
• Internships that enable you to write and promises you clips at the end of it
• How to get onto the jobs boards and create alerts for the types of jobs you're looking for. Join free jobs emails like Rachel's List's entry level list
• How to optimise your LinkedIn page - and connect with thought-leaders in your niche(s). 
• How to make your email address a professional one - no gmail or hotmails 
• How to pitch to online publications that regularly use first-person pieces to help boost your portfolio

Read Sophia Auld's blog post on moving from physiotherapy to health writing: https://www.rachelslist.com.au/blog/from-burnt-out-physio-to-booked-out-health-writer-how-i-did-it-and-how-you-can-too/ 

Read our blog post on building an online portfolio and the different platforms to choose https://www.rachelslist.com.au/blog/9-easy-ways-for-journalists-to-build-an-online-portfolio/ 

Read this post on what internships should look like: https://www.rachelslist.com.au/blog/what-i-think-internships-should-look-like/ 

Sign up to RL's FREE entry level list:  https://dashboard.mailerlite.com/forms/327980/82606867567609082/share

Young Australian Writers Facebook group: https://www.facebook.com/youngauswriters 

Find out more about The Content Byte Summit here (and sign up for updates): https://thecontentbytesummit.com.au/ 

Find us:  Rachel's website https://rachelsmith.com.au/ 
Lynne's website https://lynnetestoni.com/       
Rachel's List https://rachelslist.com.au/

Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au 

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne are joined by Maggie Patterson, creator of BS Free Business and author of 'Staying Solo', talking all about how Boundaries Are a Business Strategy.

We explore:

• The importance of setting firm boundaries in freelance work
• Strategies to control your schedule
• How to build a sustainable, stress-free business
• The benefits of having clear communication and expectations with clients to foster trust and long-term business success
• Transitioning from spreadsheets to automated systems
• The value of onboarding processes
• Tips for maintaining client relationships without sacrificing personal time

Listen to Maggie's podcast, Staying Solo: https://podcasts.apple.com/au/podcast/staying-solo/id1098466347 

Take a look at her free workshop at https://bsfreebusiness.com/byte  

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

The life of a freelance travel writer sounds like a dream gig (and one we have always wondered about) - so this week Rachel and Lynne are chatting with freelancer and columnist Dilvin Yasa. Dilvin talks about the reality of working as a travel writer. In our chat, Dilvin talks about:

• The challenge of getting your foot in the door if you live in the 'wrong postcode'
• How men's magazines taught her how to write well
• The reality of spending weeks on the road
• How she juggles the demands of a weekly column with family life 
• How and why she published her books
• The secret to getting a pitch across the line with editors
• Her tips for aspiring feature writers

Connect with Dilvin on Instagram: https://www.instagram.com/dilvinyasa/ 

Just a couple more days to secure the Early Bird prices for The Content Byte Summit so visit here (and sign up for updates): https://thecontentbytesummit.com.au/

Find us:  Rachel's website https://rachelsmith.com.au/

Lynne's website https://lynnetestoni.com/      

Rachel's List https://rachelslist.com.au/

Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au 

 

This week, Rachel and Lynne welcome Jodie Spiteri-James from the Australian Society of Authors (ASA) to the podcast. Jodie is the Professional Development and Events Manager at the ASA and responsible for one of the society's most successful programs - Literary Speed Dating. With more than 20 years experience in publishing, Jodie talks about:

• The rise of e-books and audio books
• How the industry works
• How to get published 
• How the speed dating events work
• Mistakes prospective authors make

Learn more about the ASA here: https://www.asauthors.org/ 

Connect with Jodie here: https://www.linkedin.com/in/jodiespiterijames/ 

Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/      

Find us:  Rachel's website https://rachelsmith.com.au/    
Lynne's website https://lynnetestoni.com/      
Rachel's List https://rachelslist.com.au/ 

Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au 

 

Magazine editor and writer Melanie Hansch joins Rachel and Lynne on the podcast this week talking about her work as deputy editor of the prestigious Food and Wine magazine in the US. Melanie shares her career journey, starting as a food writer and critic in Australia and being mentored by publishing legend Donna Hay before moving to the States. She shares her observations on the differences between magazines in each country, why print is not dead and what it was like proving herself all over again when she moved to the US. It's an inspiring story and one that proves the value of hard work and talent.

Connect with Melanie on Instagram at https://www.instagram.com/melhansche/?hl=en 

Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/     

Find us:  Rachel's website https://rachelsmith.com.au/   

Lynne's website https://lynnetestoni.com/     

Rachel's List https://rachelslist.com.au/  

Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au 

Despite the move to digital, there is still some allure about glossy magazines. This week Rachel and Lynne chat with Hannah James, the deputy editor of Country Style magazine about what print magazines look for from freelancers, how to pitch ideas and, importantly, what they pay. She also takes us through the workload of magazine staff, how it has changed over the years - and why many editors aren't great at answering their emails.

It's an episode packed full of ideas on how to get your byline in a glossy!

Connect with Hannah via LinkedIn at: https://www.linkedin.com/in/hannahjames2/ 

Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/    
Find us:  Rachel's website https://rachelsmith.com.au/ 
Lynne's website https://lynnetestoni.com/    
Rachel's List https://rachelslist.com.au/ 

 
Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au 

This week on the podcast, hosts Rachel Smith and Lynne Testoni chat with Ed Gandia, a business-building coach and successful podcaster. Ed is also one of the two keynote speakers at our conference, The Content Byte Summit, being held in Sydney in September this year, flying in from the US just for us.

We talk to Ed about building a resilient business, dealing with the threat of AI, why strategy helps to set you apart and command a higher rate and, of course, what he's looking forward to doing on his trip to Sydney.

It's a great discussion with many 'aha' moments, and we think you will enjoy this taste of what Ed will deliver to conference attendees.

Connect with Ed at https://b2blauncher.com/ and listen to his podcast here: https://podcasts.apple.com/au/podcast/high-income-business-writing-podcast/id640055894 

Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/   

Find us:  Rachel's website https://rachelsmith.com.au/

Lynne's website https://lynnetestoni.com/   

Rachel's List https://rachelslist.com.au/  

Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au/ 

This week, Rachel and Lynne are chatting with burnout coach Dex Randall. We know that when you work for yourself, the to-do list can be long and the pressure can be immense, which is why we felt this topic was really important. In our chat with Dex, we cover topics such as: 

• what burnout is
• who gets it and why
• how you know you are in burnout and not just dealing with workplace stress
• where freelancers are particularly vulnerable
• how you fix burnout
• if burnout is the same for men and women 

Connect with Dex at https://dexrandall.com/ 

His podcast is called Burnout to Leadership: https://www.burnouttoleadership.com/ 

Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/   

Find us:  Rachel's website https://rachelsmith.com.au/    
Lynne's website https://lynnetestoni.com/ 
Rachel's List https://rachelslist.com.au/ 

Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au/ 

This week, it's just Rachel and Lynne as we discuss our big event for the year - The Content Byte Summit!

We are keen to share our excitement about the event, which is coming to Sydney in September - from the 14 to 16th, in fact. We chat about: 

• Why we decided to do the summit
• What writers and content creators will get out of attending 
• How keen we are to meet our keynote speakers - Ed Gandia and Jennifer Goforth Gregory
• How we feel about challenging ourselves to take the podcast to the next level
• What organising such a big event means
• Why we love the National Maritime Museum as a venue
• What we are most looking forward to during the summit
• Why the topic of AI?

Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/  

Find us:  Rachel's website https://rachelsmith.com.au/   

Lynne's website https://lynnetestoni.com/

Rachel's List https://rachelslist.com.au/

Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au/ 

This week on the podcast, hosts Rachel and Lynne chat with freelance writer and author Stephannie Wood. Stephanie shares her journey moving from being a staff writer to freelancing, the challenge of creating a viable career in long-form journalism as well as her journey to publishing her first book, Fake: A Startling True Story of Love in a World of Liars, Cheats, Narcissits, Fantastists and Phonies. 

During our chat, we discuss:

• How to get a pitch over the line with editors
• The challenges of managing an over-flowing inbox
• What's involved in creating a popular newsletter

Sign up to Stephanie's newsletter here: http://stephaniewood.com.au/newsletter/

Connect with her here: https://www.instagram.com/stephaniewoodsydney/ https://www.linkedin.com/in/stephaniewoodwriter/ https://www.facebook.com/StephanieWoodSydney/

We are also thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ 

Find us:  
Rachel's website https://rachelsmith.com.au/  
Lynne's website https://lynnetestoni.com/ 
Rachel's List https://rachelslist.com.au/

Thanks to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See why thousands have made the switch from spreadsheets and complicated software: https://rounded.com.au/  

Episode edited by Marker Creative Co www.markercreative.co 

 

TRIGGER WARNING: This episode contains some distressing content, including discussion about child sexual abuse.

This week on the podcast, Rachel and Lynne chat with journalist and author Shannon Molloy. He talks about his two books, including his latest, You Made Me This Way, a powerful, yet harrowing tale that talks to male survivors of child sexual abuse. He talks about interviewing the men who are the core of the book, sharing his own story, and how he managed to cope with such challenging material. 

He shares how his journalism background helped him to write the book and how he juggled creating the book while still working in a day job as a reporter.

Shannon also talked about his path to publishing his first book, Fourteen, and the process of it being adapted into a stage play. 

Shannon's books are available at all major and independent bookshops. Connect with Shannon here: https://www.shannonmolloy.com.au/ 

You can also buy You Made Me This Way, here: https://www.booktopia.com.au/you-made-me-this-way-shannon-molloy/book/9781460761861.html

Shannon's first book, Fourteen, is available here: https://www.booktopia.com.au/fourteen-shannon-molloy/book/9781760851088.html  

We are also thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ 

Find us:  

Rachel's website https://rachelsmith.com.au/ 

Lynne's website https://lynnetestoni.com/

Rachel's List https://rachelslist.com.au/       

Thanks to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See why thousands have made the switch from spreadsheets and complicated software: https://rounded.com.au/ 

Episode edited by Marker Creative Co www.markercreative.co 

 

This week, Rachel and Lynne chat to copywriter and agency owner Sarah Spence. She shares her journey from freelancing to setting up her own agency, managing rapid growth and what she looks for when she's hiring freelancers. She also talks about what it's like being neurodiverse and how it helps her create a supportive and inclusive culture at her agency, Content Copywriting.

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarah-spence-7413b930/

Learn more about her agency here: https://contentcopywriting.com.au/ 

We are also thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ 

 
Find us:  Rachel's website https://rachelsmith.com.au/          
Lynne's website https://lynnetestoni.com/          
Rachel's List https://rachelslist.com.au/      
As always, thanks to Rounded https://rounded.com.au/  for sponsoring The Content Byte!

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers. 

We also chat about:

• How to effectively position your services
• The impact of AI on freelancing
• Liv's experiences with financial transparency through her 'Dirty Money' series
• Liv's podcast, which is focused on neurodivergence in business

Connect with Liv via these links:

Mindset & Markets course: https://mindset-and-markets-masterclass.teachery.co/get-acess

Podcast: The One That Works For You https://open.spotify.com/show/4WQ5rnPR0EXqyNg7MQquC3?si=1394a4220cbd460b

Website: https://theidentitydept.com/

Instagram: https://www.instagram.com/theidentitydept/

Tiktok: https://www.tiktok.com/@theidentitydept

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/   

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne chat with artist and arts writer Emma Finneran. She shares how her writing career started, how she works with artists to translate their visions into words and what it's like dealing with the egos of the art world. Another fascinating writing niche - another fascinating freelancer!

Emma shares her philosophy about making art accessible through words and sharing the vision of artists through statements and galleries. We loved this peek into another world!

Connect with Emma here: https://artistprofile.com.au/emma-finneran/ 

We are so thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers.

Find out more about The Content Byte Summit (and sign up for updates) here: https://preview.mailerlite.io/preview/327980/sites/84584796838167692/thecontentbytesummit 

Find us:  Rachel's website https://rachelsmith.com.au/         

Lynne's website https://lynnetestoni.com/         

Rachel's List https://rachelslist.com.au/     

As always, thanks to Rounded https://rounded.com.au/  for sponsoring The Content Byte!

Episode edited by Marker Creative Co www.markercreative.co 

 

This week on the podcast, Rachel and Lynne are joined by Vivienne Pearson, who specialises in Opinion Writing. Vivienne talks about:

• What makes opinion writing different from regular journalism
• How and when to pitch to editors
• The topics that work for opinion writing
• Whether you can make a living from this style of writing

Find out more about Vivienne at https://viviennepearson.com/ 

Information about her course with the Australian Writers Centre is here: https://www.writerscentre.com.au/store/courses/opinion-writing/ 

Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV 

Find us: 
Rachel's website https://rachelsmith.com.au/        
Lynne's website https://lynnetestoni.com/        
Rachel's List https://rachelslist.com.au/     
As always, thanks to Rounded https://rounded.com.au/  for sponsoring The Content Byte!

Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne chat with PR consultant and writer Erin Huckle of Chuckle Communications. Erin specialises in award writing and shares her knowledge. She talks about:

• Where she finds her clients
• What she likes about award writing
• How winning awards can help small business
• What makes this type of writing different from content writing
• The secret to being a successful freelancer

Connect with Erin at: https://chucklecommunications.com/ (where you will find her amazing awards calendar)

Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV

Find us: 

Rachel's website https://rachelsmith.com.au/       

Lynne's website https://lynnetestoni.com/       

Rachel's List https://rachelslist.com.au/    

As always, thanks to Rounded https://rounded.com.au/  for sponsoring The Content Byte!

Episode edited by Marker Creative Co www.markercreative.co

 

This week we chat with Martin Sully of Snapper Studio. Martin talks about moving to Australia from the UK and how he set up his own networking group in his new hometown of Newcastle NSW. 

We talk about the power of connections and word of mouth when it comes to securing new work; how to set up a networking group and balancing a freelance life with family responsibilities.

Connect with Martin via LinkedIn: https://www.linkedin.com/in/martinsullydesign/ or Instagram: https://www.instagram.com/snapper.studio/ 

Connect with Chatterbox: https://www.instagram.com/chatterbox.au/ 

Don't forget...
If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV  

Find us:
Rachel's website https://rachelsmith.com.au/      
Lynne's website https://lynnetestoni.com/      
Rachel's List https://rachelslist.com.au/    
As always, thanks to Rounded https://rounded.com.au/  for sponsoring The Content Byte!

This week it's just hosts Rachel and Lynne as they share their best-ever tips on how to find work if you are facing a slow patch in this super-practical episode. We get it! All freelancers have quiet times and sometimes all you need are some simple solutions to help you get back into the flow and have the clients or editors come running. We talk about how to reach out to your network (and how to create one if you don't have one) and how to work LinkedIn to your best advantage.

Don't forget...

If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV 

Find us:

Rachel's website https://rachelsmith.com.au/     

Lynne's website https://lynnetestoni.com/     

Rachel's List https://rachelslist.com.au/   

As always, thanks to Rounded https://rounded.com.au/   for sponsoring The Content Byte!

This week hosts Rachel and Lynne chat with columnist and author Kerri Sackville about her writing career. We talk about how being an early adopter on both Twitter and as a blogger helped to launch her career, how she chooses what to share about her life and how she secured both a weekly magazine column and all her five book deals. 

You can pre-order Kerri's new book, The Secret Life of You (How a bit of alone time can change your life, relationships, and maybe the world), here: https://www.booktopia.com.au/the-secret-life-of-you-kerri-sackville/book/9780645412949.html

or connect with her here: https://www.kerrisackville.com.au/

About us

If you're an Aussie writer, please take our new pay rates survey
Rachel's website https://rachelsmith.com.au/    
Lynne's website https://lynnetestoni.com/    
Rachel's List https://rachelslist.com.au/   

As always, thanks to Rounded https://rounded.com.au/  for sponsoring The Content Byte!

This week on the podcast, we chat with copywriter and author Emma Grey, whose best-selling novel, The Last Love Note, captivated us both. We talk to Emma about how she channelled her grief on losing her husband into her book and how writing works as a cathartic process. The author of five books, Emma shares why this one was different, the process of writing through grief and why it has resonated so strongly with the Australian public. Connect with Emma here: https://www.emmagrey.com.au/ 

Where to find us: Rachel's website https://rachelsmith.com.au/   

Lynne's website https://lynnetestoni.com/   

Rachel's List https://rachelslist.com.au/  

As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!

Former freelancer, now agency owner, Mike Hanley joins Rachel and Lynne on the podcast this week. Mike talks about moving from Bondi to Geneva to take a once-in-a-lifetime opportunity at the World Economic Forum and how it helped him grow and develop as a writer and leader. He shares the difficulties of moving his family halfway around the world and how the pandemic led him and his wife to make the huge decision to return home. He also talks about the pressures of starting and running your own business and how tech tools help him keep on top of costs, while maintaining quality content.

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-hanley-723292/

You can find The Content Engine here: https://www.thecontentengine.com/ 

Where to find us:

Rachel's website https://rachelsmith.com.au/   

Lynne's website https://lynnetestoni.com/   

Rachel's List https://rachelslist.com.au/  

As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!

This week on the podcast, Rachel and Lynne chat with writer Pip Harry, an award-winning children's author, journalist and copywriter. Pip talks about:

• all the different marketing channels that a modern author needs to be across
• how awards make a huge difference to sales (especially with children's fiction)
• how she juggles writing her novels with journalism and copywriting
• how rejection is part of the writer's journey
• how long she had to wait before she could create a picture book

The social media training she talks about is: https://thetandemcollective.com/  Ginger Gorman and Sue White's media bootcamp is: https://mediabootcamp.com.au/  

Find Pip here: https://www.pipharry.com/ 

Where to find us:
Rachel's website https://rachelsmith.com.au/  
Lynne's website https://lynnetestoni.com/  
Rachel's List https://rachelslist.com.au/  

As always, thanks to Rounded https://rounded.com.au/   for sponsoring The Content Byte!

 

This week on the podcast Rachel and Lynne's guest is accountant Heather Smith. As well as consulting with small business, Heather has created a side hustle as a writer, creating content and writing some successful 'For Dummies' books. She is also a columnist for Acuity magazine. She talks about creating a career that uses her professional knowledge and how she's honed her writing skills, often using AI to help her in terms of ideas and a framework.

We talk about:

• The tough editorial demands of the 'For Dummies' brand
• How she splits her work between accountancy and writing
• What she loves about the two careers
• Where and how she finds her work

Contact Heather via her website: https://heathersmithsmallbusiness.com/contact-me/ 

Where to find us:

Rachel's website https://rachelsmith.com.au/ 

Lynne's website https://lynnetestoni.com/ 

Rachel's List https://rachelslist.com.au/ 

As always, thanks to Rounded https://rounded.com.au/  for sponsoring The Content Byte!

This week Rachel and Lynne explore how you can use trauma as a catalyst to change your freelance career with guest Chris Stead, an award-winning journalist and content producer.

Chris shares how an e-bike explosion in his home and the subsequent fire led to re-evaluating work priorities, embracing family travel, and developing new income streams as he talks about the profound impact this traumatic event had on his professional and personal life.

It's a fascinating chat as we dive into Chris's journey from traditional journalism to running a YouTube channel, self-publishing children's books, and offering consulting services. It will make you think about how to manage multiple income streams, leverage technology for content creation, and how you can use personal experiences as a catalyst for growth.

Connect with Chris via 

Old Mate Media, https://oldmatemedia.com/

or Motivated Travel https://www.youtube.com/@motivated_travel

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/  

Find Lynne www.lynnetestoni.com 

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne chat with subeditor, writer and podcaster Leigh Livingstone about creating a successful career as a freelance subeditor (sometimes called a copy editor). We talk about:

• the role of a modern subeditor
• where and how she finds her work
• working with regular clients and maintaining those connections
• how it gives her a good mix of work
• how subediting helps your writing

Connect with Leigh here: 

https://leighlivingstone.com/ 

Listen to her podcast, Popcorn Podcast, here: https://podcasts.apple.com/au/podcast/popcorn-podcast/id1461702059 

Where to find us:

Rachel's website https://rachelsmith.com.au/ 

Lynne's website https://lynnetestoni.com/ 

Rachel's List https://rachelslist.com.au/

As always, thanks to Rounded for sponsoring The Content Byte!

This week on the podcast, Rachel and Lynne talk to freelance writer, podcaster and multi-tasker Lee Tran Lam about food, podcasting and trying to carve out a career as a freelancer, while still doing what you love.

We talk about:

• The need to support young journalists
• Why podcasting is the future - and how you can make it pay
• Creating a podcast with the Powerhouse museum
• Her favourite meals and why writing about it helps to capture those moments forever
• How her early days as a subeditor informed and helped her writing

Where to find Lee Tran Instagram: https://www.instagram.com/leetranlam/

Patreon podcast and newsletter: https://www.patreon.com/leetranlam 

Culinary Archive podcast (for the Powerhouse): https://omny.fm/shows/culinary-archive-podcast New Voices On Food #1:  https://somekindpress.com/products/new-voices-on-food New Voices On Food #2: https://somekindpress.com/products/new-voices-on-food The Unbearable Lightness of Being Hungry podcast: https://theunbearablelightnessofbeinghungry.com/   Where to find us:
Rachel's website https://rachelsmith.com.au/ 
Lynne's website https://lynnetestoni.com/ 
Rachel's List https://rachelslist.com.au/  
As always, thanks to Rounded for sponsoring The Content Byte!

This week, Rachel and Lynne are talking to publicist, PR mentor and founder of Odette & Co, Odette Barry, about promoting yourself and raising your profile without the 'ick'. It's a fun conversation with lots of practical tips. We talk about:

• How to handle networking events as an introvert
• How and where to show up on social media
• What it's like operating out of a regional city
• Why you need a good website
• How to 'hack' your own PR
• The tech tips you didn't know you needed

Find Odette at: https://www.odetteandco.com.au/

Where to find us:
Rachel's website https://rachelsmith.com.au/

Lynne's website https://lynnetestoni.com/

Rachel's List https://rachelslist.com.au/ 

As always, thanks to Rounded for sponsoring The Content Byte!

 

In this age of AI and the associated panic that many writers are facing, content creator and agency founder Brooke Hill talks to Rachel and Lynne about Brand Voice - why it is important and how it can be the differentiator for writers. 

We chat about:

• What Brand Voice is
• Why it can't be replicated by bots
• How AI can be an effective tool for writers, without compromising our livelihood
• How to deal with cost-conscious clients
• How she finds work
• And why she wrote her first children's book

Where to find Brooke: https://thecontentedcopywriter.com.au/

Where to find us:

Rachel's website https://rachelsmith.com.au/

Lynne's website https://lynnetestoni.com/

Rachel's List https://rachelslist.com.au/ 

As always, thanks to Rounded for sponsoring The Content Byte!

Rachel and Lynne's guest this week – our first for 2023 – is Charlotte Dallison. Charlotte's mantra is Blonde not Beige and she has built a successful career as a writer, podcaster and vintage fashion aficionado.

We chat about:

• How she built her vintage fashion business and used that following to leverage her writing career
• Using Substack for her newsletter and how the platform has grown
• The story behind securing her book deal, which is coming out late in 2023
• Being a digital nomad
• Working on her book thanks to a creative residency in Sardinia

Connect with Charlotte here: https://www.charlottedallison.com/;  or on Instagram @charlottedallison 

Her substack is https://blondenotbeige.substack.com/

Her podcast is Chez Charlotte Vintage: https://podcasts.apple.com/au/podcast/chez-charlotte-vintage/id1628495225

The Creative Residency can be found here: https://www.nocefresca.it/

Connect with us:
Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers  

Lynne Testoni's website: www.lynnetestoni.com

Rachel Smith's website: www.rachelsmith.com.au

Thanks, as always, to our sponsors www.rounded.com.au Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!

So often, we're talking to journalists who've jumped into other related industries, or added other skills to their bow to carve out a portfolio career. But our guest on this episode music and pop culture journalist and author Barry Divola - is refreshingly old-school. Barry chats to us about how he's carved out an enviable career writing for outlets like Rolling Stone, the SMH, Qantas Mag and Entertainment Weekly, as well as belonging to three bands. We also talk about:

+ Pitching, how long he works on the average pitch (and how many get commissioned)
+ The long-form features he loves writing and some of his favourites from recent years
+ What it's like meeting your musical heroes, including THAT Lou Reed story
+ How he combines writing books with his journalism work
+ Commercial writing and his experiences with copywriting
+ And much more!

Where to find Barry

• On Authory: https://authory.com/BarryDivola
• On the Sydney Morning Herald: https://www.smh.com.au/search?text=Barry+Divola
• Barry's latest book, Driving Stevie Fracasso https://www.booktopia.com.au/driving-stevie-fracasso-barry-divola/book/9781460759479.html
• Spotify playlist for Driving Stevie Fracasso: https://open.spotify.com/playlist/4q9yBFpOmUtCXcSndKYtGy?si=c098614c9c814acc 

Where to find us

Rachel's website https://rachelsmith.com.au/ 
Lynne's website https://lynnetestoni.com/ 
Rachel's List https://rachelslist.com.au/ 

As always, thanks to Rounded for sponsoring The Content Byte!

This week, Rachel and Lynne are preparing for the holiday break - and we share our best-ever tips on how to manage cash flow, clients and set yourself up for a great 2023. 

We talk about:

• Taking on lots of work in November and December to build up a financial buffer
• Creating an Out-of-Office message for clients
• Working inhouse to take the pressure off the hustle
• Pre-scheduling social media
• Writing SEO-optimised blog posts ahead of time

Thanks as always to Rounded for sponsoring The Content Byte.

Connect with us:
Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers  
Lynne Testoni's website: www.lynnetestoni.com
Rachel Smith's website: www.rachelsmith.com.au

SEO is becoming more of a must-have than a nice-to-have skill for journalists, copywriters and content writers. And if you're considering learning SEO or boosting your existing knowledge, this episode is a fascinating one. We chat to US-born Liam Carnahan, an SEO coach and copywriter and content strategist, about his career journey and process of going into business for himself. Liam worked for many years in Sydney as a writer at digital marketing agencies before settling back in the US, where he launched his business Inkwell Content, and began offering SEO services to businesses in both Australia and the US, and training and coaching to a range of writers. (Liam's very first client was our wonderful sponsor Rounded and they're still going strong.) In this episode, Liam talks to us about:

• His career journey and how his skills and business have evolved
• Getting on the radar of star copywriter Jacob McMillan
• Being a digital nomad and working with clients across different time zones
• The importance of learning SEO as a writer (and why)
• His course, SEO Bridge Builders for freelancers who want to turn their SEO skills into high-ticket services
• And much more!

Where to find Liam
His website: https://inkwellcontent.com/
Twitter: https://twitter.com/liamcarnahan
LinkedIn: https://www.linkedin.com/in/liamcarnahan/ 

Thanks as always to Rounded for sponsoring The Content Byte.

Fans of TV show Offspring will be no stranger to the name of its creator, Debra Oswald - who is a celebrated and highly prolific stage, television and fiction writer. In this episode, we chat to Debra about the start of her career (her first play was broadcast on the ABC when she was just 17) and the varied type of work she does. How does she switch between writing a crime novel to a TV script, to a one-woman stage show? She also shares the behind-the-scenes Offspring story - and reveals what it's really like inside those secretive TV writers' rooms. Find out:

• Debra's writing process and the 'mud hut' she escapes to for a change of scenery
• How she juggles multiple projects
• How TV and stage writers find clients (and how things have changed)
• Her recommendations for aspiring writers
• And much more!

Find out more about Debra

Her latest novel, The Family Doctor
Her stage show, Is there something wrong with that lady?
Instagram: https://www.instagram.com/debraoswaldoz/ 
Twitter https://twitter.com/debraoswald1 

Imagine if you could ask your client to record 7 minutes of audio for you on a specific topic - which you could then transcribe and turn into all kinds of written content for them? That's the system copywriter Rananda Rich from The Ink Rat devised, and it's a genius way to save time and get the information you need for client projects, be that a blog post, email funnel, series of social posts or another form of content they're after. In this episode, we chat to Rananda about:

• How her 'Sparticles' service started - and how it's evolved
• What clients think of it and how it helps her own workflow
• The kinds of content she creates with client-supplied audio
• Repurposing audio from podcasts, webinars, Zoom meetings
• Creating a system for storing / managing the audio
• Other services you can offer like SEO and metadata
• Rananda's favourite tools and services

Resources

• Rananda's website and more info about Sparticles: https://www.theinkrat.com/sparticles/
• Find Rananda on LinkedIn: https://www.linkedin.com/in/ranandarich/
• Read our blog post on repurposing audio content https://www.rachelslist.com.au/blog/3-smart-ways-to-repurpose-audio-content/ 
• Check out Lynne's website: https://www.lynnetestoni.com/
• Check out Rachel's website: https://rachelsmith.com.au/
• Visit Rachel's List: https://rachelslist.com.au/
• Visit our sponsors, Rounded, for easy invoicing and accounting software (and if you're an RL Gold member, talk to us about how to get 20% off an annual subscription): https://rounded.com.au/ 

In this week's episode, Rachel and Lynne chat with Joanna Savill, a bit of a legend in the food industry. Joanna shares her career evolution from subtitle translator to a food journalism icon, including her work with SBS TV and The Sydney Morning Herald.   The discussion covers:

• The transformation of Australia's food media over the years
• Integrating immersive experiences in events
• How to leverage your transferable skills 
• Managing the ups and downs of freelance life
• The early days of food websites

Joanna also reflects on her role in community-focused government work and her current focus on sustainability in hospitality.   Connect with Joanna via Instagram at https://www.instagram.com/joanna_savill/    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/   
Find Lynne www.lynnetestoni.com 
Find Rachel www.rachelsmith.com.au
Rachel's List www.rachelslist.com.au
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.
Episode edited by Marker Creative Co www.markercreative.co 

What happens when you're freelance... and you keep getting distracted by cool permanent jobs passing you by? When you're a bit over the hustle, and want to go back to the 9-5 - even for just a year or two? It happens, as we talked to Joh Leggatt about in this recent episode. So, for a bit of a follow-up from that, we're talking to career and interview coach Leah Lambart about what happens next:
+ how to get into the 9-5 mindset when you're used to being your own boss
+ how to show employers you're serious about a perm role and why you'd be an asset
+ tweaking your CV and cover letter to better your chances of making the short list
+ how recruiters and career coaches can maximise your chances of success
+ when to talk salary and what else you can leverage

Resources

Find Leah at her website: https://www.relaunchme.com.au/

Or follow her on LinkedIn: https://www.linkedin.com/in/leahlambartcareercoach/ 

Track your job applications with our free job tracker: https://www.rachelslist.com.au/toolkit/product/job-tracker/ 

Connect with us:

Lynne Testoni's website: www.lynnetestoni.com

Rachel Smith's website: www.rachelsmith.com.au

Thanks, as always, to our sponsors www.rounded.com.au. Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!

This week Rachel and Lynne chat with copywriter and ghost writer Annie Reid about her career writing copy for the architectural, design and property industries. She shares how she finds clients, how she started in her niche and what she loves about writing the words in beautiful coffee table books.

Find Annie at https://atrium.media/

Connect with us:

Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers  

Lynne Testoni's website: www.lynnetestoni.com

Rachel Smith's website: www.rachelsmith.com.au

Thanks, as always, to our sponsors www.rounded.com.au. Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!

This week Rachel and Lynne chat with launch copywriter and psychotherapist Kirsty Fanton about 'social proof' - what it is, why it's an important (and powerful) part of your marketing efforts and how to get it. An inspiring and informative discussion.

Find Kirsty at https://www.kirstyfanton.com/

Connect with us
Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers  

Lynne Testoni's website: www.lynnetestoni.com

Rachel Smith's website: www.rachelsmith.com.au

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