Détails sur Soul & Science: Fast Forward Your Marketing Mind, podcast de Mekanism and Jason Harris

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#131: Bazooka Brands CMO Dave Dreyer | The Pirate Playbook for Category Disruption

lundi 17 août 2026 • Durée 37:36

Want to compete with the biggest brands? Stop playing by their rules. This week on Soul & Science, Jason Harris sits down with Dave Dreyer, CMO at Bazooka Brands, to discuss balancing nostalgia with reinvention, tapping into fandom and culture, and finding creative ways to make an impact. Informed by his past roles on both the brand and agency side and his experience co-founding CPG company Starco Brands, Dave’s approach pairs big-brand creativity with an entrepreneur’s instinct for growth. Dave shares the “pirate playbook” he’s using to bring Bazooka Brands into the cultural conversation: question the conventions of the category, find opportunities the biggest competitors might overlook, and use creativity to punch above your weight. He also explains the strategic thinking behind the company’s campaigns with Ring Pop and Bazooka Joe across fashion, sports, and reality TV, and why earning attention matters more than simply accumulating impressions. Key Takeaways ✅ Disruption isn’t a formula; it’s a mentality ✅ Consistency turns moments of attention into repeat purchases ✅ You don’t need a massive budget to succeed ✅ Impact can’t always be measured by traditional marketing metrics ✅ Marketers should think of their audience as people, not just consumers Memorable Moments 💡 “It’s about impact, not impressions.” 💡 “We need to move from candy culture to cultural candy.” 💡 “It’s more fun to be the pirate than the navy.” 💡 “I knew I had something when it was worth stealing and putting on eBay.” 💡 “Every category has a set of conventions. Our job is to disrupt them.” Brought to you by Mekanism.

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#130: Why the Four Ps Still Matter | Amanda Teder, CMO at Generac

lundi 10 août 2026 • Durée 37:17

How well does your business really understand its customers? This week on Soul & Science, Jason Harris talks to Amanda Teder, CMO at Generac, about how consumer needs should inform business decisions, why cross-functional collaboration matters, and how marketers can have a greater impact on growth. Across roles at Procter & Gamble, Michelin, and now Generac, Amanda has built her career around simplifying complex challenges, putting the consumer at the center, and understanding how every part of the business can work together. Amanda explains how Generac balances advertising and customer experience across both industrial and residential markets, why marketing needs a voice in product decisions even when it doesn’t own them, and why brand and performance don’t have to be an either/or decision. They also discuss using AI across the four Ps, measuring marketing against revenue, and why the best strategies combine informed hypotheses with continuous testing. Key Takeaways ✅ Advertising can only work as hard as the business allows ✅ Great marketing starts with solving real customer problems ✅ The four Ps work best when they work together ✅ Long purchase cycles require consistent nurturing ✅ AI can strengthen every part of the marketing mix Memorable Moments 💡 “If the first three Ps aren’t optimized, advertising can only be so effective. 💡 “The product should solve a problem for the consumer.” 💡 “Let’s learn our way to a solution.” 💡 “I don't know where I'm going, but I know how to get there.” 💡 “You don’t have to choose between brand and performance.” Brought to you by Mekanism.

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#129: Ruggable Chief Creative & Marketing Officer Lauren Sherman | The Art of Brand Transformation

lundi 13 juillet 2026 • Durée 38:03

EPISODE DESCRIPTION: How do you turn a great product into a brand people love? This week on Soul & Science, Jason Harris is joined by Lauren Sherman, Chief Creative & Marketing Officer at Ruggable, for a conversation about brand transformation, understanding your consumer, and the marketing challenge of taking a business to the next level. After helping build startups like TaskRabbit and leading digital and retail at Nike, Lauren now leads both marketing and product design at Ruggable, bringing creative, innovation, and consumer insights together under one vision. Lauren shares how Ruggable is deepening brand connection by listening to its audience, why creativity should lead business transformation, and how product, design, and marketing can work together to better serve customers. They also discuss Ruggable’s latest product innovations, expanding their reach beyond Instagram, and the role AI should—and shouldn't—play in the creative process. Key Takeaways ✅ Knowing your customer makes you able to serve them ✅ Product, design, and storytelling are all essential to building brand love ✅ Creativity should lead business transformation, not follow it ✅ Brand and performance marketing are strongest when they work together ✅ AI should accelerate execution, not replace human creativity Memorable Moments 💡 “Bringing product and marketing closer is a smart business decision.” 💡 “I don't think there's a more meaningful consumer to serve than moms.” 💡 “It's marketing and creative's responsibility to tell the story of where the brand is going.” 💡 "What got us here is not going to get us there." 💡 "Start with yes." Brought to you by Mekanism.

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Crashing Cannes #15: Jason & Lindsay Harris (The Upside Down Interview)

vendredi 10 juillet 2026 • Durée 07:26

How do you make the trip to Cannes worth it? In the final Crashing Cannes minisode, Indie at Large co-founders Chuck McBride and Bill Oberlander turn the tables and interview co-hosts Jason and Lindsay Harris about the inspiration behind Soul & Science: Crashing Cannes, how Cannes has evolved beyond an awards show, and what gives them hope about the future of the industry. Brought to you by Mekanism.

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Crashing Cannes #14: Chuck McBride, Founder & CCO at Cutwater, & Bill Oberlander, Founder & Creative Chair at Oberland

jeudi 9 juillet 2026 • Durée 21:21

Why is now the moment for independent agencies? In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris talk to Chuck McBride (Founder & CCO at Cutwater) and Bill Oberlander (Co-Founder & Creative Chair at Oberland) about why they started Indie at Large, why more creatives are launching independent agencies, and how building community among indies can help them compete on a global stage. Brought to you by Mekanism.

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Crashing Cannes #13: Carlo Cavallone, VP & Head of Global Creative at Our LEGO Agency, & Nils-Petter Lövgren, Co-Founder & CCO at Chaos x Magic

mercredi 8 juillet 2026 • Durée 10:38

How can a client-agency relationship become a true creative partnership? Live from Cannes Lions in collaboration with Indie at Large, Jason and Lindsay Harris sit down with Carlo Cavallone (VP & Head of Global Creative at LEGO Agency) and Nils-Petter Lövgren (Co-Founder & CCO at Chaos x Magic) about what makes client-agency partnerships successful, why fresh perspectives matter, and how independent agencies earn trust. Brought to you by Mekanism.

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Crashing Cannes #12: Matt Miller, President & CEO at AICP, & Kevin Swanepoel, Co-Founder & CEO at The One Club for Creativity

mercredi 8 juillet 2026 • Durée 16:46

Why is everyone going indie right now? In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris are joined by Matt Miller (President & CEO at AICP) and Kevin Swanepoel (Co-Founder & CEO at The One Club for Creativity) to discuss why independent agencies punch above their weight, how AI is reshaping creative work, and why agencies that embrace change will be the ones that thrive. Brought to you by Mekanism.

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Crashing Cannes #11: Kai Deveraux Lawson, Co-Founder & CEO at Valerie, and Dr. Charlene Thomas, SVP of Marketing at Def Jam

mardi 7 juillet 2026 • Durée 23:51

Most brands that think they’re driving culture are really just borrowing from it. In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris talk to Kai Devereaux Lawson (co-founder & CEO at Valerie) and Dr. Charlene Thomas (SVP of Marketing at Def Jam Recordings) about the role of culture in modern marketing, how indies are able to move faster and better understand nuance, and what marketers can learn from the music industry about building cultural relevance. Brought to you by Mekanism.

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Crashing Cannes #10: Tom Morrissy, Chief Growth Officer at Noble People, and Matt Weiss, Founder at SoulPurpose Advisory

lundi 6 juillet 2026 • Durée 14:56

What gives independent agencies their edge? In collaboration with Indie at Large at Cannes Lion, Jason and Lindsay Harris sit down with Tom Morrissy (Chief Growth Officer at Noble People) and Matt Weiss (founder at SoulPurpose Advisory) to discuss what independent agencies can do that holding company-owned agencies can’t, why saying "no" is a growth strategy, and why solving problems is more important than selling services. Brought to you by Mekanism.

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Crashing Cannes #9: Asha Shivaji, CEO & Co-Founder at SeeMe Index

vendredi 3 juillet 2026 • Durée 12:56

Who isn't your brand reaching? In this minisode from Cannes Lions, Jason and Lindsay Harris are joined by SeeMe Index CEO and co-founder Asha Shivaji to discuss how her company uses AI to help brands identify overlooked audiences, how inclusion and representation can help brands grow, and why she took a leap of faith and started her own company. Brought to you by Mekanism.

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Soul & Science: Fast Forward Your Marketing Mind - Détails, épisodes et analyse

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Soul & Science: Fast Forward Your Marketing Mind - Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other6

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Historique des publications

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Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

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