Partners In Possibility - Plus Company

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https://www.pluscompany.com/
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https://mekanism.com/
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AI, Marketing Measurement and the Future of Creative Roles With Oliver von Wersch and Crystalyn Stuart-Loayza

jeudi 26 septembre 2024 • Durée 27:00

AI is everywhere but we in the marketing world are only scratching the surface of what is possible. We’ve seen the public at large test out these new tools from generative AI like ChatGPT and Dall-E to the more niche sectors of predictive AI.

Now, we’re seeing marketers start to experiment and ideate as they start building out new campaigns.

In this episode, Brett is joined by Oliver von Wersch, a Partner at Statista, and Crystalyn Stuart-Loayza, the Chief Digital Officer at Citizen Relations & Mekanism. They’re talking about a comprehensive survey of 200 CMOs on the future of data, marketing, and AI.

If you’re thinking about how to integrate AI into your marketing processes, and how AI will shape the Marketing Departments of the Future, you won’t want to miss this discussion on how to prepare for this shift.

-Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing!

Are You Ready For Marketing And AI Report

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The Human Element in Prediction Technology

mercredi 11 octobre 2023 • Durée 25:59

What trade-offs exist between safeguarding privacy and fostering innovation in AI? Explore the delicate balance between safeguarding privacy and nurturing innovation in AI on Partners In Possibility, hosted by CEO of Plus Company Brett Marchand. Join us for the second part of our captivating insider series on the digital economy. We're thrilled to bring you Avi Goldfarb, a distinguished AI expert with unparalleled insights.

Brett and Avi delve into the realm of AI and prediction technology and how they shape the landscape of marketing. Tune in to uncover the essential role of human judgment in effectively harnessing this transformative technology. Additionally, we've got something special in store - an exclusive preview of our groundbreaking innovation, AIOS. This intelligent All-in-One System for Marketing is poised to unlock boundless potential in the consumer journey.

The AI revolution is here—subscribe to Partners in Possibility on all podcast platforms to stay ahead of the AI curve!

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Cheetle in Cheadle (ft. Jess Spaulding and Josh Budd)

mercredi 21 juin 2023 • Durée 23:47

Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episode is a conversation with two of the creative minds behind the award winning Cheetle in Cheadle campaign, Jess Spaulding, CMO at PepsiCo Foods Canada and Josh Budd, Chief Creative Officer at Citizen Relations.

In this conversation, Josh and Jess give us a peek behind the curtain and share all about how the Cheetle statue came to life and quickly became a viral sensation, attracting thousands of fans from all over. This award winning campaign generated significant coverage, and became a global phenomenon.

We discuss how their unique approach to this campaign allowed them to stand out from a crowded marketing field on this episode of Partners in Possibility.

Check Out The Cheetle in Cheadle:

- Sizzle reel: https://youtu.be/_aTOhzld1V0

- Cheeto’s Press Release:
https://www.fritolay.com/cheetos%C2%AE-proudly-unveils-a-statue-to-commemorate-cheetle-the-official-term-for-the-brands-orange-dust

-Jimmy Kimmel & Don Cheadle:
https://www.youtube.com/watch?v=82dyXsYsaPs

from plus company

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AI for the Elderly—Meet ElliQ

mercredi 14 juin 2023 • Durée 25:15

This episode of Partners in Possibility is a conversation with Dor Skuler and Qin Li.

Dor is the CEO and co-founder of Intuition Robotics. With decades of experience in tech and angel investing, Dor is on the cutting edge of several AI-powered breakthroughs.

Qin is the VP of Design at fuseproject, a design and innovation firm that brings “firsts” and category leading products to market. She and her team have delivered products for startups and major brands alike including Herman Miller, Jawbone, and Coca-Cola.

Together, Dor and Qin and their respective teams collaborated to build Elli Q, the first AI robot specifically designed to enrich the lives of elderly adults living alone.

In this episode, we discuss the development strategy behind the AI and machine learning aspects of Elli Q and how they settled on its physical design.

Plus, we'll talk about the unique challenges they faced bringing ElliQ to market and making it attractive and accessible to elderly adults.

Find out more:
ElliQ Demo
https://youtu.be/1gQJ6zc11N4

ElliQ
https://elliq.com/

Intuition Robotics
https://www.intuitionrobotics.com/

fuseproject
https://fuseproject.com/

from plus company

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Diversity Drives Innovation (ft. Frans Johansson)

mercredi 7 juin 2023 • Durée 32:38

In this episode of Partners in Possibility I speak with Frans Johansson, a prominent DEI thought leader, author of The Medici Effect and The Click Moment, and founder of The Medici Group and Via Renaissance.

He has inspired several companies and teams through his live speaking engagements and has successfully scaled companies and startups through change management and integrating DEI initiatives and policies.

Learn more about Frans Johansson:
https://www.fransjohansson.com

See The Medici Group’s work in action:
https://www.themedicigroup.com

Via Renaissance:
https://www.viarenaissance.io

from plus company

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See You at the Pregrain (ft. Kristin Kroepfl and Ian Kovalik)

mardi 6 juin 2023 • Durée 26:34

In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative Officer of the ad and creative agency Mekanism.

We discussed the collaboration and creative process between both companies for PepsiCo’s Quaker Oats “Pregraining” Super Bowl ad and viral social media campaign based on the previous year’s “Oat Up” campaign featuring Eli Manning.

Watch the first video of the viral TikTok campaign here: https://www.tiktok.com/@quaker/video/7193345279016439046
So you can start pregraining too!

https://www.quakeroats.com

Learn more about Mekanism
https://mekanism.com

from plus company

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In the ‘Between Times’ and embracing opportunities of AI

lundi 9 octobre 2023 • Durée 26:15

Have you ever wondered about the pivotal phase between AI's potential and its real-world impact? Join us for exciting episodes of Partners in Possibility hosted by CEO of Plus Company Brett Marchand as he’s joined by renowned digital economy expert and bestselling author, Avi Goldfarb!

We're at a crucial phase in AI's development, and Avi takes us through it in a special two part series. Avi and Brett discuss what we’ve witnessed in terms of the potential of AI, but we haven’t yet seen its widespread adoption and effects. Learn about Canada's leadership in AI, the privacy vs. innovation trade-offs, and what it means to live in 'The Between Times.

Tune in now to be ahead of the AI curve! Partners In Possibility, where innovation meets marketing excellence. Listen and subscribe wherever you get your podcasts and stay at the forefront of AI's impact!

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The AI Powered ROMI Revolution

mercredi 27 septembre 2023 • Durée 29:55

Join us for a very special episode of Partners in Possibility. Special guests Kristin Wozniak, SVP of Customer Success at Plus Company, and Andrew Rusk, VP Marketing at Coast Capital Savings explore how AI is revolutionizing marketing, accelerating content creation, and allowing marketers to focus on what truly matters - quantifying and measuring brand impact. Plus, get an exclusive sneak peek into Plus Company's game-changing innovation - AIOS, the intelligent all-in-one system for marketing.

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Best of Partners in Possibility Season 1

mercredi 30 août 2023 • Durée 20:38

Join Brett Marchand, CEO of Plus Company, on this episode of Partners in Possibilities. Take a retrospective journey through our conversations with the thought leaders of innovative, award-winning campaigns and catch a glimpse of the future with invaluable insights on AI technology advancements and improvements to our daily lives. Enjoy this Season 1 Spotlight on our best and brightest moments from our episodes so far. Stay tuned for upcoming episodes that promise more of Partners in Possibilities' insightful content!

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The Birth of SickKids’ VS campaign

mercredi 2 août 2023 • Durée 25:59

One simple idea forever changed the face of charity: Sickness doesn’t mean weakness.
To meet the aggressive fundraising goals of Toronto’s Hospital for Sick Children, creative agency Cossette decided to stop talking like a charity brand and start acting like a performance brand. It showed the world what it looks like when sick fights back.

Launched in 2016, SickKids’ VS brand had the ambitious target of raising $1.5 billion – making it the largest fundraiser in Canadian health care history. By March of 2023, that $1.5-billion target had been met.

The campaign was a big risk with the bold ‘VS’ concept, and there was a media ‘backlash’, but that drew more supporters out of the woodwork.
The risk paid off, and the VS brand strategy became an instantly recognisable hit, with celebrities taking part (Cold Play’s ‘Fix You’ was donated for 30-second spots), and people got VS tattoos.
In this episode, we take a look back at where it all began. The idea, the origin story, the objective and the risk.

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