Send It! – Détails, épisodes et analyse

Crack the code on deliverability—In this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real challenges behind email deliverability and retention marketing. Learn exactly why your emails might be missing the mark—and how to ensure they land a spot in the coveted inbox instead of spam.

Here's what we're diving into:

- Top myths about deliverability—DEBUNKED

- Pro-level tips to warm up new email addresses and avoid red flags

- 10 must-know tactics to drive sky-high engagement with your email campaigns

- Insider knowledge on AI-powered personalization + Black Friday/Cyber Monday hacks for 2024

Whether you're an experienced marketer or just starting out, this episode provides practical insights you can immediately apply to improve your email performance and boost customer engagement.

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00:00 Introduction and Podcast Kickoff

00:07 Deep Dive into Email Deliverability

01:30 Understanding the Importance of Deliverability

03:53 Breaking Down Email Deliverability Myths

06:37 The Technical Side of Email Deliverability

10:53 Testing and Improving Email Deliverability

13:31 Understanding Email Spam and Relevance

13:54 The Importance of Warm-Up in Email Marketing

14:40 Best Practices for Email Warm-Up

16:27 Common Mistakes in Email Warm-Up

19:46 10 Quick Tips for Better Email Deliverability

23:59 Wrapping Up and Final Thoughts

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at: 

X: https://www.twitter.com/yojimmykim 

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at: 

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IG: https://www.instagram.com/chasehunterdimond/

Tik Tok: https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024.

From big changes like Apple’s iOS updates and privacy law curveballs to the surprising rise in deliverability standards—nothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and what’s really going down in those inboxes. They’ll also dive into how SMS is shaking up the game and what consumers are loving (or leaving).

Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxes—think killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belong—right in front of your customers.

Here's what we're diving into:

- State of Email Marketing in 2024—what’s hot, what’s not

- The rise of deliverability standards

- How privacy laws and iOS updates are changing the game

- Deep dive into email metrics and SMS performance (real data, real talk)

- Pro tips for keeping your audience engaged in 2025

- Future predictions for retention marketing and more

Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com

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00:00 Teaser Trailer

00:48 Meet the Hosts: Jimmy Kim and Chase Dimond

02:02 State of Email Marketing in 2024

03:02 Key Changes in Email Deliverability

05:43 Impact of Privacy and Security Updates

10:42 Email Metrics and Trends

23:35 Analyzing Order Value Trends

24:51 SMS Performance Insights

27:32 Consumer Behavior and Channel Preferences

31:24 Future of Email Marketing

38:55 Audience Management Strategies

44:07 Final Thoughts and Wrap-Up

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at: 

X: https://www.twitter.com/yojimmykim 

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at: 

X: https://x.com/ecomchasedimond

Linkedin: https://www.linkedin.com/in/chasedimond/

IG: https://www.instagram.com/chasehunterdimond/

Tik Tok: https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo

EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales

In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers.

Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools.

Here's what we're diving into:

• Segmentation techniques for more targeted email and SMS marketing
• RFM metrics to help prioritize customer segments
• Strategies to engage different customer groups, from discount shoppers to VIP buyers
• Real-world examples that show the power of dynamic, data-driven segmentation
• Avoiding common mistakes like over-segmentation and over-reliance on discounts

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00:00 Introduction to Customer Segmentation

00:39 Newsletter Updates and Team Efforts

01:04 Segmentation Strategies and Best Practices

01:48 Exciting News: First Podcast Sponsor

04:28 Understanding Segmentation Types

09:00 Benefits of Segmentation in Email and SMS

11:00 Deep Dive into RFM Metrics

24:15 Engaging High-Value and Discount Shoppers

33:04 The Power of Data-Driven Segmentation

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

EP3: The BEST BFCM Email Strategies You're NOT Using

It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season.

Here's what we're diving into:

• Hot new BIMI updates and email logo certifications (VMC vs. CMC)
• Managing volume and audience during BFCM campaigns
• Real-time retargeting strategies for email and SMS
• Best practices for segmentation and compliance
• Jimmy's favorite Black Friday strategy: launching new products without discounts

Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com.

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00:00 Introduction and Catching Up 00:14 Exciting News: Commerce Roundtable Acquisition 00:30 Podcast Kickoff and Theme Introduction 01:53 Breaking News: Email Logo Updates 04:11 Black Friday Cyber Monday Strategies 04:40 Volume Management for BFCM 06:51 Retargeting and Automation Tips 09:56 SMS Strategies and Compliance 14:33 Holiday Marketing Roadmap 21:45 Excitement and Segmentation 22:02 Messaging Strategies: Us vs. Them 23:08 Reminder SMS: Immediate Action 26:24 Closing Soon: The Power of FOMO 29:52 Encore Email: Last Chance 33:18 Final Thoughts and Call to Action 34:06 Black Friday Success Story 38:01 Wrapping Up and What's Next

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data.

Here's what we're diving into:

Defining Data Types: Zero Party, First Party, Third Party

Understanding Third-Party Data and Compliance Regulations

Leveraging First-Party Data for Segmentation Zero-Party Data – How to Collect and Use It

First-Party Data – How to Leverage Behavior-Based Data

Third-Party Data – How and When to Use It

Helpful Tools for Third-Party Data Collection

Best Practices and Mistakes to Avoid

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00:00 Introduction to Visitor Data Identification

02:22 Hot Off the Press: iOS 18 and RCS

03:56 Defining Zero, First, and Third Party Data

06:30 Collecting and Using Zero Party Data

11:53 Exploring Tools for Data Collection

13:44 Leveraging First Party Data for Segmentation

16:04 Understanding Third Party Data and Compliance

17:54 The Impact of Cambridge Analytica on Privacy

18:08 The Benefits and Concerns of Third-Party Data

18:39 Regulations and Tools for Data Privacy

24:39 Leveraging Third-Party Data for Marketing

28:48 Best Practices and Mistakes to Avoid

32:36 Conclusion and Next Episode Preview

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Follow Jimmy & Chase on social

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

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https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

EP6: Personalization at Scale: Automating Without Losing The Human Touch

Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty.

The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid.

Here's what we're diving into:

Cox Cable's transition to Yahoo mail

The Basics of Personalization

Our Best Tactics for Effective Personalization

How to Personalize at Scale with Automation

Common Personalization Mistakes to Avoid

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00:00 Introduction to Personalization

02:16 Sponsor Shoutout and Hot Topics

02:45 The Big News: Cox Email Transition to Yahoo

04:27 Today’s Agenda: Personalization at Scale

05:27 Basics of Personalization

14:58 Tactics for Effective Personalization

18:26 Behavioral Triggers and Automations

19:44 Segmentation Tactics for Personalization

22:52 Avoiding Common Personalization Mistakes

26:15 The Role of AI in Personalization

28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Follow Chase Dimond at:

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https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

Strong copy = stronger sales

In Episode #5 of Send It, co-hosts Jimmy Kim and Chase Dimond uncover the art and science of copywriting for email and SMS marketing. They explore a wide range of copy styles and key strategies that drive conversions and strengthen brand loyalty. Tune in for actionable tips, practical insights, and proven rules to help you craft more engaging, high-converting messages.

Here's what we're diving into:

• Different styles of eCommerce copy: storytelling, direct response, conversational, benefit-oriented, urgency, and more
• Copywriting fundamentals: the Rule of One, creating irresistible offers, and writing like you speak
• Strategic frameworks like the "Excite, Educate, Edify" approach and personalized messaging techniques
• Gmail's new Summary Cards and the latest updates in email marketing

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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00:00 Introduction to Gmail's New Features

01:51 The Science of Copywriting

05:19 Storytelling in Copywriting

09:33 Benefit-Oriented Copy: Highlighting Customer Gains

14:30 Social Proof Copy: Building Trust

18:30 PAS Framework: Problem, Agitate, Solution

22:16 Fundamental Rules of Copywriting

24:33 Crafting Irresistible Offers

26:57 Unique Selling Propositions

31:43 Editing for Clarity and Impact

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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Follow Chase Dimond at:

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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS

Turn first-time buyers into repeat customers! In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond break down essential email and SMS marketing strategies to boost retention and drive repeat sales.

They dive into the power of personalized communication, loyalty programs, and segmenting your audience to deliver targeted offers that keep customers coming back. Plus, they explore the metrics that matter—like repeat purchase rates and customer lifetime value—and share tips for leveraging tools to optimize your efforts.

Here’s what we’re diving into:
- Why repeat customers are the key to long-term success
- Key metrics to measure and improve retention
- Using shipping notifications and post-purchase flows to engage customers
- How to craft effective welcome series and loyalty programs
- Segmentation strategies for personalized offers
- Timing and frequency tips for post-purchase communication
- The importance of customer reviews and social proof

Tune in now for actionable insights that will level up your retention marketing game!
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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/

Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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00:00 Introduction to Retention Marketing

00:46 Key Metrics for Monitoring Repeat Sales

01:01 Analyzing Click Rates and Negative Clicks

02:39 Welcome to 'SendIt!’ Podcast

06:40 Importance of Repeat Customers

09:48 Crafting Effective Welcome Series

12:10 Leveraging Post-Purchase Flows

16:32 Segmentation Strategies for Personalized Communication

18:46 Segmenting Buyers for Personalized Offers

19:12 Real-Time Segmentation and Immediate Messaging

20:19 Exclusive Offers and Loyalty Programs

21:04 Incentives for Repeat Purchases

21:45 Building Brand Affinity and Loyalty

25:46 Timing and Frequency of Customer Communication

33:14 Importance of Customer Reviews and Engagement

34:48 Key Metrics for Success

37:18 Conclusion and Next Steps

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at: 

X:  https://x.com/ecomchasedimond

Linkedin:  https://www.linkedin.com/in/chasedimond

IG: https://www.instagram.com/chasehunterdimond

Tik Tok: https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/

Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement

Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce.

They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it!

Here's what we're diving into:

• Hot off the press: Gmail's "Shielded Email"
• Why SMS marketing is a game-changer Compliance tips to stay on the right side of the law
• Cadence & frequency strategies for SMS
• SMS copywriting tactics: personalization, urgency, and the perfect CTA
• Unifying SMS and email for seamless campaigns
• Common SMS mistakes and how to avoid them

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00:21 Understanding SMS Marketing

00:43 Exploring Blue Sky Social Media

02:04 Welcome to Send It Podcast

02:33 Thank you to our sponsors!

05:12 Diving into SMS Strategy

11:50 Compliance and Deliverability in SMS

15:23 Best Practices for SMS Timing

17:11 Optimal SMS Frequency

18:38 Crafting Effective SMS Copy

19:56 Tone and Personalization in SMS

21:30 Integrating Email and SMS Strategies

26:38 SMS vs MMS: Cost and Effectiveness

29:00 High-Intent SMS Tactics

30:30 Common SMS Mistakes to Avoid

33:01 Conclusion and Next Steps

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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https://www.linkedin.com/in/yojimmykim/

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Follow Chase Dimond at:

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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

From Shopify’s impressive $5 billion sales performance to innovative discount strategies and founder-led marketing, hosts Jimmy Kim and Chase Dimond dive into the biggest trends and takeaways from Black Friday and Cyber Monday 2024.

Plus, the duo addresses technical challenges faced by email service providers during peak sales periods and shares a comprehensive playbook for Q5—the post-holiday shopping window. With a focus on retention marketing, this episode is packed with tips and strategies for eCommerce brands to thrive during peak sales seasons.

Here's what we're diving into:

Black Friday/Cyber Monday recap: Consumer behavior and promotional trends

Discount strategies: Cashbacks, bundles, and no-discount alternatives

Mobile shopping’s rising influence on ecommerce

Shopify’s $5 billion sales milestone and its implications

Founder-led and employee-driven marketing tactics

Q5: How to maximize post-holiday sales with strategic offers

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00:00 Introduction to Black Friday Sales

03:06 Yahoo's New Sender Hub

04:36 Black Friday and Cyber Monday Insights

13:39 The Discount Discussion

19:48 Sales Approaches in The Market

25:07 eCommerce Trends and Early Sales

26:07 Technology Challenges During Black Friday

28:34 Q5: Post-Holiday Sales Strategy

32:44 Podcast Wrap-Up and Future Episodes

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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.

Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news!

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!