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	Titre	Date	Durée
	EP2: The Secrets of Email Deliverability: What Google Doesn’t Want You to Know	15 Oct 2024	00:26:13
Crack the code on deliverability—In this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real challenges behind email deliverability and retention marketing. Learn exactly why your emails might be missing the mark—and how to ensure they land a spot in the coveted inbox instead of spam. Here's what we're diving into: - Top myths about deliverability—DEBUNKED - Pro-level tips to warm up new email addresses and avoid red flags - 10 must-know tactics to drive sky-high engagement with your email campaigns - Insider knowledge on AI-powered personalization + Black Friday/Cyber Monday hacks for 2024 Whether you're an experienced marketer or just starting out, this episode provides practical insights you can immediately apply to improve your email performance and boost customer engagement. ______ 00:00 Introduction and Podcast Kickoff 00:07 Deep Dive into Email Deliverability 01:30 Understanding the Importance of Deliverability 03:53 Breaking Down Email Deliverability Myths 06:37 The Technical Side of Email Deliverability 10:53 Testing and Improving Email Deliverability 13:31 Understanding Email Spam and Relevance 13:54 The Importance of Warm-Up in Email Marketing 14:40 Best Practices for Email Warm-Up 16:27 Common Mistakes in Email Warm-Up 19:46 10 Quick Tips for Better Email Deliverability 23:59 Wrapping Up and Final Thoughts ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: X: https://x.com/ecomchasedimond Linkedin: https://www.linkedin.com/in/chasedimond/ IG: https://www.instagram.com/chasehunterdimond/ Tik Tok: https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP1: 2024 Email, SMS & The Future of Retention Marketing	08 Oct 2024	00:47:26
Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024. From big changes like Apple’s iOS updates and privacy law curveballs to the surprising rise in deliverability standards—nothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and what’s really going down in those inboxes. They’ll also dive into how SMS is shaking up the game and what consumers are loving (or leaving). Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxes—think killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belong—right in front of your customers. Here's what we're diving into: - State of Email Marketing in 2024—what’s hot, what’s not - The rise of deliverability standards - How privacy laws and iOS updates are changing the game - Deep dive into email metrics and SMS performance (real data, real talk) - Pro tips for keeping your audience engaged in 2025 - Future predictions for retention marketing and more Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com ______ 00:00 Teaser Trailer 00:48 Meet the Hosts: Jimmy Kim and Chase Dimond 02:02 State of Email Marketing in 2024 03:02 Key Changes in Email Deliverability 05:43 Impact of Privacy and Security Updates 10:42 Email Metrics and Trends 23:35 Analyzing Order Value Trends 24:51 SMS Performance Insights 27:32 Consumer Behavior and Channel Preferences 31:24 Future of Email Marketing 38:55 Audience Management Strategies 44:07 Final Thoughts and Wrap-Up ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: X: https://x.com/ecomchasedimond Linkedin: https://www.linkedin.com/in/chasedimond/ IG: https://www.instagram.com/chasehunterdimond/ Tik Tok: https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing	29 Oct 2024	00:39:46
Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers. Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools. Here's what we're diving into: Segmentation techniques for more targeted email and SMS marketing RFM metrics to help prioritize customer segments Strategies to engage different customer groups, from discount shoppers to VIP buyers Real-world examples that show the power of dynamic, data-driven segmentation Avoiding common mistakes like over-segmentation and over-reliance on discounts ______ 00:00 Introduction to Customer Segmentation 00:39 Newsletter Updates and Team Efforts 01:04 Segmentation Strategies and Best Practices 01:48 Exciting News: First Podcast Sponsor 04:28 Understanding Segmentation Types 09:00 Benefits of Segmentation in Email and SMS 11:00 Deep Dive into RFM Metrics 24:15 Engaging High-Value and Discount Shoppers 33:04 The Power of Data-Driven Segmentation ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP3: The BEST BFCM eCom Email & SMS Strategies You're NOT Using	22 Oct 2024	00:39:58
EP3: The BEST BFCM Email Strategies You're NOT Using It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season. Here's what we're diving into: Hot new BIMI updates and email logo certifications (VMC vs. CMC) Managing volume and audience during BFCM campaigns Real-time retargeting strategies for email and SMS Best practices for segmentation and compliance Jimmy's favorite Black Friday strategy: launching new products without discounts Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com. ______ 00:00 Introduction and Catching Up 00:14 Exciting News: Commerce Roundtable Acquisition 00:30 Podcast Kickoff and Theme Introduction 01:53 Breaking News: Email Logo Updates 04:11 Black Friday Cyber Monday Strategies 04:40 Volume Management for BFCM 06:51 Retargeting and Automation Tips 09:56 SMS Strategies and Compliance 14:33 Holiday Marketing Roadmap 21:45 Excitement and Segmentation 22:02 Messaging Strategies: Us vs. Them 23:08 Reminder SMS: Immediate Action 26:24 Closing Soon: The Power of FOMO 29:52 Encore Email: Last Chance 33:18 Final Thoughts and Call to Action 34:06 Black Friday Success Story 38:01 Wrapping Up and What's Next ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained	19 Nov 2024	00:35:24
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data. Here's what we're diving into: Defining Data Types: Zero Party, First Party, Third Party Understanding Third-Party Data and Compliance Regulations Leveraging First-Party Data for Segmentation Zero-Party Data – How to Collect and Use It First-Party Data – How to Leverage Behavior-Based Data Third-Party Data – How and When to Use It Helpful Tools for Third-Party Data Collection Best Practices and Mistakes to Avoid ______ 00:00 Introduction to Visitor Data Identification 02:22 Hot Off the Press: iOS 18 and RCS 03:56 Defining Zero, First, and Third Party Data 06:30 Collecting and Using Zero Party Data 11:53 Exploring Tools for Data Collection 13:44 Leveraging First Party Data for Segmentation 16:04 Understanding Third Party Data and Compliance 17:54 The Impact of Cambridge Analytica on Privacy 18:08 The Benefits and Concerns of Third-Party Data 18:39 Regulations and Tools for Data Privacy 24:39 Leveraging Third-Party Data for Marketing 28:48 Best Practices and Mistakes to Avoid 32:36 Conclusion and Next Episode Preview ______ Follow Jimmy & Chase on social Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP6: Email Personalization at Scale: Automating Without Losing The Human Touch	12 Nov 2024	00:32:45
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP6: Personalization at Scale: Automating Without Losing The Human Touch Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty. The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid. Here's what we're diving into: Cox Cable's transition to Yahoo mail The Basics of Personalization Our Best Tactics for Effective Personalization How to Personalize at Scale with Automation Common Personalization Mistakes to Avoid ______ 00:00 Introduction to Personalization 02:16 Sponsor Shoutout and Hot Topics 02:45 The Big News: Cox Email Transition to Yahoo 04:27 Today’s Agenda: Personalization at Scale 05:27 Basics of Personalization 14:58 Tactics for Effective Personalization 18:26 Behavioral Triggers and Automations 19:44 Segmentation Tactics for Personalization 22:52 Avoiding Common Personalization Mistakes 26:15 The Role of AI in Personalization 28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP5: The Science of Copy: How to Drive More Opens and Conversions in eCommerce Email Marketing	05 Nov 2024	00:38:19
Strong copy = stronger sales In Episode #5 of Send It, co-hosts Jimmy Kim and Chase Dimond uncover the art and science of copywriting for email and SMS marketing. They explore a wide range of copy styles and key strategies that drive conversions and strengthen brand loyalty. Tune in for actionable tips, practical insights, and proven rules to help you craft more engaging, high-converting messages. Here's what we're diving into: Different styles of eCommerce copy: storytelling, direct response, conversational, benefit-oriented, urgency, and more Copywriting fundamentals: the Rule of One, creating irresistible offers, and writing like you speak Strategic frameworks like the "Excite, Educate, Edify" approach and personalized messaging techniques Gmail's new Summary Cards and the latest updates in email marketing Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ 00:00 Introduction to Gmail's New Features 01:51 The Science of Copywriting 05:19 Storytelling in Copywriting 09:33 Benefit-Oriented Copy: Highlighting Customer Gains 14:30 Social Proof Copy: Building Trust 18:30 PAS Framework: Problem, Agitate, Solution 22:16 Fundamental Rules of Copywriting 24:33 Crafting Irresistible Offers 26:57 Unique Selling Propositions 31:43 Editing for Clarity and Impact ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS	10 Dec 2024	00:38:56
EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS Turn first-time buyers into repeat customers! In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond break down essential email and SMS marketing strategies to boost retention and drive repeat sales. They dive into the power of personalized communication, loyalty programs, and segmenting your audience to deliver targeted offers that keep customers coming back. Plus, they explore the metrics that matter—like repeat purchase rates and customer lifetime value—and share tips for leveraging tools to optimize your efforts. Here’s what we’re diving into: - Why repeat customers are the key to long-term success - Key metrics to measure and improve retention - Using shipping notifications and post-purchase flows to engage customers - How to craft effective welcome series and loyalty programs - Segmentation strategies for personalized offers - Timing and frequency tips for post-purchase communication - The importance of customer reviews and social proof Tune in now for actionable insights that will level up your retention marketing game! ______ Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/ Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ 00:00 Introduction to Retention Marketing 00:46 Key Metrics for Monitoring Repeat Sales 01:01 Analyzing Click Rates and Negative Clicks 02:39 Welcome to 'SendIt!’ Podcast 06:40 Importance of Repeat Customers 09:48 Crafting Effective Welcome Series 12:10 Leveraging Post-Purchase Flows 16:32 Segmentation Strategies for Personalized Communication 18:46 Segmenting Buyers for Personalized Offers 19:12 Real-Time Segmentation and Immediate Messaging 20:19 Exclusive Offers and Loyalty Programs 21:04 Incentives for Repeat Purchases 21:45 Building Brand Affinity and Loyalty 25:46 Timing and Frequency of Customer Communication 33:14 Importance of Customer Reviews and Engagement 34:48 Key Metrics for Success 37:18 Conclusion and Next Steps ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: X: https://x.com/ecomchasedimond Linkedin: https://www.linkedin.com/in/chasedimond IG: https://www.instagram.com/chasehunterdimond Tik Tok: https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement	03 Dec 2024	00:35:16
Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/ Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce. They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it! Here's what we're diving into: Hot off the press: Gmail's "Shielded Email" Why SMS marketing is a game-changer Compliance tips to stay on the right side of the law Cadence & frequency strategies for SMS SMS copywriting tactics: personalization, urgency, and the perfect CTA Unifying SMS and email for seamless campaigns Common SMS mistakes and how to avoid them ______ 00:21 Understanding SMS Marketing 00:43 Exploring Blue Sky Social Media 02:04 Welcome to Send It Podcast 02:33 Thank you to our sponsors! 05:12 Diving into SMS Strategy 11:50 Compliance and Deliverability in SMS 15:23 Best Practices for SMS Timing 17:11 Optimal SMS Frequency 18:38 Crafting Effective SMS Copy 19:56 Tone and Personalization in SMS 21:30 Integrating Email and SMS Strategies 26:38 SMS vs MMS: Cost and Effectiveness 29:00 High-Intent SMS Tactics 30:30 Common SMS Mistakes to Avoid 33:01 Conclusion and Next Steps ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 10: Black Friday Dominance: BFCM Recap + Your Q5 Email and SMS Playbook	17 Dec 2024	00:34:49
From Shopify’s impressive $5 billion sales performance to innovative discount strategies and founder-led marketing, hosts Jimmy Kim and Chase Dimond dive into the biggest trends and takeaways from Black Friday and Cyber Monday 2024. Plus, the duo addresses technical challenges faced by email service providers during peak sales periods and shares a comprehensive playbook for Q5—the post-holiday shopping window. With a focus on retention marketing, this episode is packed with tips and strategies for eCommerce brands to thrive during peak sales seasons. Here's what we're diving into: Black Friday/Cyber Monday recap: Consumer behavior and promotional trends Discount strategies: Cashbacks, bundles, and no-discount alternatives Mobile shopping’s rising influence on ecommerce Shopify’s $5 billion sales milestone and its implications Founder-led and employee-driven marketing tactics Q5: How to maximize post-holiday sales with strategic offers ______ 00:00 Introduction to Black Friday Sales 03:06 Yahoo's New Sender Hub 04:36 Black Friday and Cyber Monday Insights 13:39 The Discount Discussion 19:48 Sales Approaches in The Market 25:07 eCommerce Trends and Early Sales 26:07 Technology Challenges During Black Friday 28:34 Q5: Post-Holiday Sales Strategy 32:44 Podcast Wrap-Up and Future Episodes ______ Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention	31 Dec 2024	00:44:54
How can mobile apps transform your eCommerce retention strategy? In this episode of Send It, Jimmy Kim and Chase Dimond chat with Founder and CEO of Appbrew.com, Abhijeet Singh, about why mobile apps are crucial for staying ahead as an eCommerce brand. Learn how mobile apps deliver 3x higher conversion rates, drive 6x better customer lifetime value (LTV), and collect 25x more actionable customer data than websites. Plus, the trio digs into actionable strategies to boost AOV, reduce costs, and drive more revenue through mobile apps. EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention Here's what we're diving into: Leveraging push notifications to reduce SMS costs and boost engagement Using generative AI to create personalized shopping experiences Building omnichannel strategies with first-party data collection How to boost AOV with saved carts and exclusive offers ______ 00:00 Introduction to App Conversions 02:25 The Power of Mobile Apps in eCommerce 03:19 Special Guest: Abit from Approved.com 04:00 Why Mobile Apps Outperform Websites 08:00 The Role of Data in Mobile App Success 12:01 Push Notifications and Customer Retention 18:14 Ad Spend Efficiency and ROAS with Mobile Apps 22:11 The Importance of Mobile Apps for DTC Brands 23:09 Strategies for Maximizing App Performance 25:50 Interesting Stats on Push Notifications 32:42 AI and the Future of Shopping 37:24 Advice for Brands Considering a Mobile App 39:44 Closing Remarks and Future Predictions ______ Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025	07 Jan 2025	00:45:38
Hosts Jimmy Kim and Chase Dimond recap the standout moments from email and SMS marketing in 2024. From the most effective campaign strategies to the unexpected trends that shaped consumer behavior, they’re breaking down what worked and why. This episode also explores how AI is redefining personalization, the untapped potential of rich communication services (RCS), and how zero-party data is giving brands a competitive edge. Tune in as they share insights on navigating new privacy regulations, the rise of conversational marketing, and real-life examples of eCommerce brands turning these trends into tangible results. Whether you're looking to sharpen your 2025 strategy or catch up on the year’s biggest shifts, this episode is packed with actionable takeaways you won’t want to miss. Here's what we're diving into: Comcast's recent email changes and their implications. Omnisend’s 2024 data highlights, including ROI and engagement trends. Top-performing email automations and SMS campaigns. Predictions for 2025: AI's impact, RCS evolution, and unified email/SMS channels. The rising importance of deliverability skills and community building. How micro-messaging and post-purchase strategies are driving retention. EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025 ______ 01:59 Welcome to Send It 02:13 Hot Off the Press: Comcast Email Changes 03:29 Year of Email 2024 Recap 15:08 The Power of Email Automations 18:35 SMS Marketing Insights 21:03 Push Notifications: The Surprising Data 22:29 Campaigns vs. Automations: The Conversion Debate 25:23 Top 10 Predictions for 2025: AI and Retention Marketing 43:20 Conclusion and Upcoming Episodes ______ Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization	11 Mar 2025	00:52:04
Product recommendations can make or break your revenue—so why do so many brands get them wrong? This episode of Send It! dives into AI-powered product recommendations with Brian Anderson, CEO and Founder of Nacelle. Brian joins Jimmy Kim and Chase Dimond to explore how AI is reshaping eCommerce personalization, allowing brands to craft more engaging shopping experiences that drive higher conversions. In this episode, Jimmy, Chase and Brian uncover what most brands get wrong about personalization, the biggest challenges in building a recommendation engine, and explore the importance of human oversight in leveraging AI for marketing, to ensure it serves as a tool to enhance human creativity rather than replace it. They also discuss the future of eCommerce personalization and what’s next for Nacelle. EP 21: AI-Powered Product Recommendations: Driving Revenue Without Compromising Privacy Here's what we're diving into: - Why retention marketing is more valuable than ever—and AI’s role in it - The biggest challenges in building meaningful product recommendations - How Nacelle balances personalization with privacy concerns - The importance of metadata and product context in AI recommendations - Why giving merchants manual control over AI suggestions is critical - Common mistakes brands make with eCommerce personalization Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalization_50off_rebuy_nosto&utm_id=npr_li_202502 eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 02:15 Introducing Brian Anderson 06:24 The Importance of Retention Marketing 13:35 Product Recommendation Engines 16:34 Navigating Personalization and Privacy 25:39 Busting the Myth of Personalization 28:29 The Importance of Metadata in Recommendations 30:21 AI and Human Collaboration in Marketing 34:57 The Role of AI in Engineering and Marketing 45:12 The Future of E-commerce Personalization 48:04 Wrapping Up and What's Next for Nacelle ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce	04 Mar 2025	00:48:37
Customer acquisition costs have risen 60% in the last five years—which means squeezing more revenue out of each purchase is more important than ever. One of the best ways to do that? Boosting your Average Order Value (AOV). Higher AOV means more revenue per customer—without injecting more into your marketing budget. And one of the best ways to boost AOV? Cross-selling and upselling through email and SMS. In this episode, hosts Jimmy Kim and Chase Dimond are giving you a masterclass in using cross-sells and upsells to increase AOV. They’ll walk through the exact strategies, timing, and automations you need to seamlessly integrate these tactics into your retention marketing. EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce Here's what we're diving into: - Why AOV is crucial for profitable growth - The difference between cross-selling & upselling—and when to use each - The two key trigger points for automating these strategies (post-purchase & lifecycle) - How to structure email and SMS flows for maximum conversions - Building a cross-sell/upsell content calendar to stay consistent - Balancing evergreen vs. time-sensitive offers Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalization_50off_rebuy_nosto&utm_id=npr_li_202502 eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 00:00 Introduction to Cross-Selling and Upselling 00:57 Celebrating Podcast Milestone 02:39 Strategies for Cross-Selling and Upselling 10:08 Email Structure and Flow for Cross-Selling 16:25 SMS Flow Structure for Cross-Selling 17:43 Developing a Cross-Sell and Upsell Content Calendar 35:16 Practical Examples of Seasonal Bundles 39:22 Measuring Success Beyond AOV 43:43 Conclusion and Next Steps ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer Engagement	25 Feb 2025	00:59:29
The future of customer engagement is here—are you ready to keep up? As the modern commerce experience evolves, brands that master omnichannel marketing will dominate. In this episode of Send It, Jimmy Kim and Chase Dimond sit down with Rytis Lauris, Co-founder and CEO of Omnisend, to explore the next frontier of customer connections. From maximizing automation effectiveness to seamlessly integrating email and SMS, Rytis shares what it takes to stay ahead in retention marketing. You’ll learn the biggest pitfalls in automated campaigns and how to avoid them, the latest trends in marketing automation, and how to leverage AI for smarter, more personalized communication. EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer Engagement Here's what we're diving into: Why visual appeal is crucial for high-ticket online sales. The real story behind Omnisend's “customer-funded”/bootstrapped success. How to combine email, SMS, and automation to boost conversions by 47%. The secret to avoiding common automation pitfalls. What’s next for Omnisend—including new features and AI integrations. Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 02:24 Podcast Introduction and Guest Welcome 05:12 The Founding Story of Omnisend 11:04 The Evolution of Marketing Automation 19:16 The Role of SMS in Marketing 22:16 Omnichannel Marketing Strategies 30:07 Common Pitfalls in Automated Campaigns 31:34 Maximizing Automation Effectiveness 33:37 Testing Strategies for Email and SMS Campaigns 37:53 Navigating Privacy Regulations 44:00 Omnisend Customer Success Stories 47:25 Overcoming the Learning Curve with New ESPs 51:16 Upcoming Features and Solutions at Omnisend 54:16 Advice for Founders and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 18: Automate Perfectly Timed Emails & SMS with Behavioral Triggers	18 Feb 2025	00:36:23
Want to make your email and SMS marketing work while you sleep? In this episode of Send It, Jimmy Kim and Chase Dimond break down the power of behavioral triggers—automated messages that reach customers at the perfect moment. Whether it’s abandoned cart reminders, price drop alerts, or personalized re-engagement flows, these automations can drive revenue on autopilot and the two hosts will walk you through the exact strategy for each one. Tune in to learn how to set up, optimize, and refine your email & SMS automations for better conversions, higher engagement, and a seamless customer experience. EP 18: Automate Perfectly Timed Emails & SMS with Behavioral Triggers Here's what we're diving into: Why behavioral triggers are essential for retention marketing Key automation flows every brand should have How to optimize automations for better engagement & revenue The importance of reviewing and tweaking flows every 30 days Real-world examples of high-performing automation strategies Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 02:58 Defining Behavioral Triggers 05:27 Welcome Series for Non-Buyers 07:28 Abandoned Cart Strategies 09:02 Abandoned Checkout Strategies 12:24 Browse Abandonment Tactics 13:46 Welcome Series for New Customers 16:08 Price Drop Notifications 18:27 Out of Stock Notifications 22:16 Date-Based Triggers 24:14 Order Confirmation and Shipping Follow-Up 25:50 Re-Engagement and Sunset Flows 27:14 Reviewing and Optimizing Automations 28:52 Certification Program Announcement 30:05 Final Tips and Advice ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success	11 Feb 2025	01:08:16
What worked in 2024, won’t in 2025. With evolving privacy regulations, new laws and fast-changing consumer behavior, this new year has already brought on new challenges. But Jimmy Kim & Chase Dimond did the digging so you don’t have to and they’re about to break it all down. In this episode, the two hosts lay out their full 2025 playbook including the state of email marketing, non-traditional metrics that actually matter, deliverability mastery, audience management and insights for strategic planning. Plus, they’re busting the biggest email marketing myths so you can build and execute your strategy with clarity. EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success Here's what we're diving into: Current State of Email Marketing Audience Management - Going beyond batch and blast Deliverability Mastery - A required skill of a modern email marketer Strategic Playbook Planning for 2025 Metrics beyond Click and Open - RPS, CTOR, UTA, CTC, OTC Your top 10 email marketing action items for 2025 ______ 03:35 Agenda for the 2025 Playbook 04:29 Current State of Email Marketing 08:34 Audience Management: No Longer Optional 08:47 Email Marketing Myths 12:25 Segmentation Strategies 22:19 Deliverability Mastery 34:38 Frequency and Volume Control in Email Marketing 35:38 The Importance of Sunset Policies 37:36 Strategic Planning for Email Marketing 40:03 Leveraging Inventory for Campaign Planning 47:34 Advanced Metrics for Email Marketing 56:31 Top 10 Action Items for 20250 1:04:04 Wrapping Up and Announcements ______ Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 16: Ethical Retention Marketing: Balancing Tactics with Customer Respect	04 Feb 2025	00:33:16
Where do you draw the line between effective strategy and unethical tactics? In this episode of Send It, Jimmy Kim and Chase Dimond tackle the fine balance between aggressive marketing and customer respect. From misleading subject lines to intrusive personalization and legal landmines like CAN-SPAM violations, they break down the dark side of retention marketing and why cutting corners can backfire. If you've ever questioned whether your email and SMS tactics are pushing too hard, this one's for you. But it’s not all doom and gloom—we’re also sharing the blueprint for ethical, high-converting retention strategies that keep customers engaged without resorting to manipulation. Learn how transparency, value-driven content, and list hygiene can drive long-term success while protecting your brand’s reputation. EP 16: Ethical Retention Marketing: Balancing Tactics with Customer Respect Here's what we're diving into: The fine line between transparency vs. manipulation in retention marketing How shady tactics (misleading subject lines, fake sender names) violate CAN-SPAM Why ethical marketing leads to higher customer lifetime value Best practices for compliance and list hygiene Real examples of brands that got it right—and wrong ______ 00:00 Introduction to Ethical Marketing 02:06 Ethical Retention Marketing Overview 05:07 Balancing Aggressive Tactics with Respect 13:06 Illegal Email Marketing Tactics 16:39 Understanding Unsubscribes and Can-Spam Rules 21:08 Best Practices for Compliance and Trust 29:43 Key Takeaways and Ethical Marketing 31:38 Conclusion and Next Steps ______ Thank you our friends at Omnisend for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ _____ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP15: Mastering CTAs in Email & SMS Marketing \| Effective Retention Marketing Techniques	28 Jan 2025	00:32:04
Ready to find out what really makes a CTA click? In this episode of 'Send It', Jimmy Kim and Chase Dimond dissect the anatomy of an irresistible CTA in email and SMS marketing. Covering placement, clarity, urgency and design—the duo provides actionable tips and best practices for creating high-converting CTAs and discuss the psychology behind what makes them so effective. The two hosts also cover how personalization and audience management should play a role in crafting CTAs and share insights on the key ways to drive action in email and SMS marketing. EP15: Mastering CTAs in Email & SMS Marketing \| Effective Retention Marketing Techniques Here's what we're diving into: What actually makes a great CTA? Uncovering the psychology behind effective CTAs CTA tips for personalization and audience management Dissecting the anatomy of a CTA: Email marketing Dissecting the anatomy of a CTA: SMS marketing CTA Best practices and pitfalls to avoid ______ 02:15 Introduction to the Podcast 02:26 Importance of a Great CTA0 3:58 Key Elements of Effective CTAs 6:15 Key Ways to Drive Action in Email 15:45 Key Ways to Drive Action in SMS 23:47 CTA Best Practices and Common Pitfalls 28:34 Final Tips and Wrap-Up ______ Thank you our friends at Omnisend for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP14: eCommerce Email Marketing Platform: A Guide on How to Choose The Right Tool	21 Jan 2025	00:54:52
From customer support and integrations to features and ease of use—there’s a lot to consider when it comes to picking the right email tool for your eCommerce business. That’s why in this episode of “Send It!”, Jimmy and Chase delve into the critical factors to consider when choosing an email service provider (ESP). They unpack their top 10+ key elements that should help drive your decision-making process. Plus, the two hosts break down the strengths and weaknesses of eCommerce ESPs, touching on key aspects like integrations, deliverability, and automation features, essential for optimizing your retention marketing strategy. The duo also explores the importance of matching your ESP choice to your business size and needs, offering tactical advice to help you make an informed decision. EP14: ESP's Ranked A Comprehensive Guide to Choose The Right Tool Here's what we're diving into: - 10+ Key factors to consider when choosing an ESP - Should pricing drive your decision? - Breakdown of Entry-level, Mid-market, and Enterprise tools - Why it’s crucial to match your ESP to your business size ______ 00:00 Understanding the Importance of Customer Support 00:22 Discussing Apple's New iOS 18 Features 01:00 Introduction to the Podcast 01:58 10+ Key Factors in Selecting an ESP 31:58 Entry-Level Email Marketing Tools 38:50 Mid-Market Email Marketing Tools 48:01 Enterprise Email Marketing Tools 52:02 Choosing the Right Tool for Your Business 53:23 Conclusion and Next Steps ______ Thank you our friends at Omnisend for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success	14 Jan 2025	00:34:44
In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond sit down with David Cost, the digital leader at Rainbow Shops, to explore the transformative power of mobile apps and push notifications in eCommerce. The convenient channel boasts cost-effectiveness, personalization advantages and retention-friendly use cases that have enabled Rainbow Shops to drive 20% of their revenue through their mobile app. Tune in as the trio uncovers the benefits of push notifications, high-engagement strategies, and the importance of a unified omnichannel strategy across email, SMS and push for maximum reach with minimal costs. EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success Here's what we're diving into: The importance of push notifications in modern eCom Benefits and set up of push notificationsBuilding an effective omnichannel strategy Rainbow Shops high-engagement playbook ______ 00:31 Meet the Hosts and Guest 02:17 David's Background and Experience 04:00 The Importance of Mobile Apps for Retailers 13:45 The Power of Push Notifications 17:08 High Engagement Strategy at Rainbow Shops 19:40 Tech Stack and Vendor Coordination 23:29 Customer Feedback and Push Notifications 30:53 Retention and Lifetime of App Users 32:35 Conclusion and Final Thoughts ______ Thank you our friends at Omnisend for sponsoring the show! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 22: Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List	18 Mar 2025	00:33:27
A bloated, unengaged email or SMS list isn’t just hurting your deliverability—it’s costing you money. If your messages are landing in spam, your engagement is dropping, and your platform costs are rising, poor data hygiene is the culprit. In this episode of Send It!, Jimmy Kim and Chase Dimond break down everything you need to know about keeping your email and SMS lists clean, engaged, and high-converting. From avoiding spam traps to segmenting by engagement, they’re sharing the strategies top eCommerce brands use to maintain a healthy list (and a strong sender reputation). EP 22: Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List Here's what we're diving into: - Why data hygiene is crucial for email & SMS success - The biggest risks of an unclean list (and how to avoid them) - Step-by-step tactics for list cleaning & maintenance - How to segment engaged vs. unengaged subscribers - The role of double opt-in & email verification tools - Preventing bots, spam traps, and fake signups - The direct cost savings of a well-maintained list Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit ______ 02:55 Deep Dive: Why Data Hygiene Matters 06:15 Strategies for Cleaning Your Email List 13:26 SMS List Cleaning Best Practices 17:11 3 Core Audience Segments 22:10 Bots, Spam Traps, and Bad Addresses 25:12 Cost Savings and Better Deliverability 27:31 Recap and Key Takeaways ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger	15 Apr 2025	00:47:51
In this episode of Send It!, Jimmy and Chase sit down with Sarah Levinger, founder of Tether, to unpack how psychology drives performance in email and SMS marketing. Sarah is known for helping brands decode why people buy—and today she’s sharing practical frameworks, emotional triggers, and real-world tactics to make your campaigns hit harder (without crossing the ethical line). Whether you’re crafting a subject line or building a full retention strategy, this one’s packed with gems. EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger Here's what we're diving into: - What emotional marketing really is—and why it beats pure logic - Using NLP and Core Identity Mapping to shape messaging - Real examples of emotional hooks in subject lines, body copy, and CTAs - The most common emotional triggers in ecom (and how to find yours) - Balancing persuasion with trust: how to stay ethical and authentic - Long-term strategy tips for integrating psychology across the customer journey - Lightning round: Sarah’s top tools, biggest misconceptions, and favorite triggers Thank you our friends at Omnisend, Nacelle and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelle eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Understanding Audience Segmentation 02:45 Meet Sarah Levenger: The Emotional Marketing Expert 08:33 The Power of Emotional Marketing 14:06 Psychological Frameworks in Marketing 21:36 Testing and Validating Emotional Triggers 23:44 Crafting Effective Subject Lines 26:30 Marketing Trends and Their Evolution 26:54 Ethical Considerations in Marketing 29:22 Leveraging AI for Personalization 31:51 Building a Brand's Emotional DNA 36:57 Actionable Tips for Emotional Marketing 39:04 Long-Term Strategies for Emotional Marketing 41:41 Lightning Round: Insights and Tools ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered	08 Apr 2025	00:55:56
Email deliverability isn’t just a buzzword—it’s the backbone of every successful retention strategy. In this episode of Send It, Jimmy Kim and Chase Dimond take you behind the scenes of their recent “Retention Reimagined” webinar, giving you an unfiltered, tactical breakdown of what deliverability actually means in 2025. If you’ve ever wondered why your emails land in spam, how Gmail decides your fate, or what “reputation resets” are—this is the episode to bookmark. From real-time scoring mechanics to seed testing strategies and the impact of content structure on inbox placement, this masterclass is packed with actionable advice. Stay till the end for 10 tips that will reshape how you send in 2025—and some candid Q&A you won’t want to miss. EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered Here's what we're diving into: - How inbox placement actually works (hint: it’s not your ESP’s fault) - Real-time scoring: how Gmail evaluates your emails- How to run a seed test like a pro - What Google Postmaster and Yahoo Sender Hub tell you - 10 tactical deliverability tips for 2025 - How to handle dark mode, spam words, and content engagement Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/email-sendit-nacelle Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelle eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ Join our community of 320+ Retention marketers! https://ecomemailcertified.com/join-community ______ 00:42 Welcome to the Show 05:29 The Importance of Deliverability 12:09 How Deliverability Actually Works 18:38 Promotional vs. Spam Folders 23:37 Improving Your Deliverability 29:30 Importance of Good Content in Emails 29:39 10 Quick Tips for Better Email Delivery 31:36 Fast Fire Tips for Email Success 35:55 Best Practices for 2025 44:50 Q&A Session ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era	01 Apr 2025	00:33:35
Apple's latest privacy updates—Mail Privacy Protection (MPP), Link Tracking Protection, and ongoing iOS 18 changes—are making it harder than ever for eCommerce marketers to track email and SMS performance. Open rates are unreliable, link parameters are being stripped, and App Tracking Transparency (ATT) is limiting data visibility. So, what now? In this episode, we break down what these changes actually mean, share real-world brand insights, and lay out a step-by-step strategy for navigating this new era of retention marketing. If you've noticed inflated open rates, misattributed clicks, or challenges in SMS tracking, this one's for you. EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era Here's what we're diving into: - How Mail Privacy Protection (MPP) inflates open rates & skews data - The impact of Link Tracking Protection on email & SMS attribution - Why ATT is still a major hurdle for retargeting & cross-channel marketing - The rise of first-party & zero-party data (and how to collect it) - What KPIs actually matter now (hint: clicks & revenue over opens) - Tech solutions & workarounds to maintain accurate tracking - Expert insights on the future of email & SMS in a privacy-first world Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/get-started?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=product_launch&utm_id=npr_li_202504 eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ Join our community of 320+ Retention marketers! https://ecomemailcertified.com/join-community ______ 02:34 Deep Dive into iOS Privacy Changes 08:18 Impact on Email Marketing Metrics 14:06 Impact on SMS Marketing 16:35 Technical Deep Dive: MPP and Link Tracking 19:20 Adapting to Privacy Changes 25:51 Future Outlook and Predictions 27:49 Conclusion and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 23: First-Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement	25 Mar 2025	00:39:03
Tired of guessing what your subscribers want? The key to better engagement isn’t more emails—it’s better data. In this episode, we’re breaking down how to collect and use first-party data through interactive content like polls, quizzes, and surveys to create hyper-personalized campaigns that actually convert. You’ll learn how to leverage first-party data to personalize campaigns, improve deliverability, and build stronger relationships with your audience—without creeping them out. We’ll cover the best ways to implement polls, quizzes, and surveys to gather subscriber insights, how to segment your audience based on their responses, and share real-life examples of brands using these strategies to boost retention and revenue. EP 23: First Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement Here's what we're diving into: Why first-party data matters in 2025 (and beyond) The impact of polls, quizzes, and surveys on engagement and deliverability How to use first-party data for segmentation and automation Real-world examples of brands successfully leveraging subscriber data Best tools for collecting and integrating first-party data Common pitfalls to avoid when gathering subscriber insights Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 03:23 Understanding First Party Data 06:18 Collecting First Party Data: Polls, Quizzes, and Surveys 11:57 Tactical Application of First Party Data 17:58 Leveraging SMS for First Party Data Collection 22:05 Utilizing First Party Data: Segmentation, Dynamic Content and More 26:00 Tactical Examples for Different Industries 31:10 Tools and Technology for Data Collection 33:09 Common Pitfalls in Data Collection 35:53 Conclusion and Next Episode Preview ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 29: Welcome Series Mastery: Go Beyond the Basics for Lasting Engagement	06 May 2025	00:44:27
Welcome emails don’t just get higher open rates—they drive 9–11x more revenue than your average newsletter. In this episode of Send It!, Jimmy Kim and Chase Dimond go deep on one of the most important automations in your retention arsenal—the welcome flow. They’ll walk through a proven 4-email, 2-SMS cadence that actually converts, plus real-world brand examples, timing strategies, and segmentation tricks that boost lifetime value from the very first touch. You'll also learn why welcome flows support acquisition, not retention—and how to clean up your attribution for better decision-making (and CFO-friendly metrics). EP 29: Welcome Series Mastery: Go Beyond the Basics for Lasting Engagement Here's what we're diving into: - The ideal structure of a high-performing welcome series (4 emails, 2 SMS) - Why welcome flows = acquisition, not retention - Best send times, messaging, and urgency tactics for each touchpoint - How to personalize early emails using first-party data and quizzes - SMS strategies that work with your emails—not as a copy/paste - Benchmarks to aim for (open rates, click-throughs, purchase rates) - A/B test ideas to boost early conversions Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Introduction to Retention Strategies 02:07 Importance of Welcome Flows 05:05 Email & SMS One: The Immediate Welcome 10:56 Email Two: Building Credibility 13:33 Email Three: Creating Urgency 16:08 Email Four and Beyond: Evergreen Value 22:39 SMS Integration Strategies 26:37 Personalization Wins 29:37 AI-Powered Retention Marketing 30:42 Expected Metrics and Benchmarks 37:13 Rapid Fire Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 28: List Reactivation Playbook: How to Approach Aged Email & SMS Leads	29 Apr 2025	00:48:48
An old email list can either be a goldmine... or a deliverability disaster. Here’s how to revive it the right way—without wrecking your sender reputation. In this episode of Send It!, Jimmy Kim and Chase Dimond dive deep into the art (and science) of list reactivation. Whether you’ve got 6-month-old inactives or 5-year "ancient" leads, they break down exactly how to segment, re-engage, and carefully approach dormant subscribers without blowing up your sender reputation. From compliance pitfalls to re-permission flows to quick wins you can launch today—this is your guide for turning forgotten contacts into found revenue. EP 28: List Reactivation Playbook: How to Approach Aged Email & SMS Leads Here's what we're diving into: - Why aged leads are worth the effort (and when they're not) - How to segment dormant subscribers by timeline (3 months, 6 months, 2+ years) - Re-engagement campaign ideas that actually work - Multi-email sequencing for higher reactivation rates - Protecting your domain reputation during list warmups - Compliance rules you can’t afford to ignore (GDPR, CASL, CAN-SPAM) - How to decide when it’s time to sunset unresponsive contacts - Quick win vs. long-term nurture strategies to maximize ROI Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 04:58 Segmenting Your Email List 05:47 Reactivating 3-6 Mo. Dormant Subscribers 08:01 Reactivating 6-12 Mo. Lapsed Leads 10:03 Reactivating 1-2 Year Almost Lost Leads 13:44 Reactivating 2-5+ Year Ancient Contacts 17:18 Re-engagement Campaign Tactics 26:52 Building a Re-engagement Email Series 29:11 Protecting Your Domain and IP Reputation 33:18 Metrics, Compliance and Legal Considerations 39:17 Recommended Tools for List Activation 41:18 Quick Wins and Long-term Nurture Strategies 42:48 Hypothetical Scenario: Re-engaging Inactive Subscribers ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 27: Year Round Retention: Off-Season Strategies to Keep Customers Engaged and Buying	22 Apr 2025	00:45:17
Most brands go quiet after peak season—and that’s where they lose momentum. In this episode of Send It!, Jimmy Kim and Chase Dimond unpack real-world strategies to keep your emails converting and your customers engaged no matter what month it is—from post-holiday slumps to summer slowdowns. From monthly gift guides and upsells to flash sales, goal-oriented campaigns, loyalty perks, and how to personalize it all through segmentation, behavior, and purchase data—this is your playbook for staying relevant 24/7/365. EP 27: Year Round Retention: Off-Season Strategies to Keep Customers Engaged and Buying Here's what we're diving into: - Why most brands fumble the off-season—and how to fix it - Actionable tips to reignite interest throughout the calendar - Campaign ideas tied to life moments, niche holidays, and goals - Key strategies to maintain engagement (upsells, cross sells, loyalty, & more) - Off-season content ideas: behind-the-scenes, customer stories, contests - How to implement these ideas with segmentation, automation, and personalization - Key metrics to track off-season campaign performance Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 02:47 Google's New Email Feature 04:33 Seasonal Campaign Tactics 15:21 Maintaining Engagement Post-Peak Season 28:47 Implementing Strategies on Email and SMS Platforms 39:16 Summary and Key Takeaways 42:53 Conclusion and Next Episode Preview ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 33: Scaling Your Email & SMS Team: Roles, Tools, and Workflows for Growth	03 Jun 2025	01:08:45
Who should you hire next? How do you avoid a bloated team? And what tools actually scale? This episode breaks down the building blocks of a high-performing email and SMS marketing team—from your first specialist to enterprise-level org charts. Whether you're a solo operator or managing a growing retention crew, Jimmy and Chase lay out the roles, workflows, and tech stack that fuel long-term growth. We’ll cover specialized organization chart, break down every type of role to consider, and why your processes matter just as much as your people. EP 33: Scaling Your Email & SMS Team: Roles, Tools, and Workflows for Growth Here's what we're diving into: - The five phases of team growth: solo → small → enterprise - Which roles to hire (and when): strategist, specialist, copywriter, analyst, and more - How to structure your workflows for campaigns, flows, and QA - What tech stack you actually need to scale - When to keep it in-house vs. hire an agency - Common mistakes (and how to dodge them) Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Welcome to The Show 04:12 Evolution of Team Roles 06:47 Specialized Roles and Team Expansion 15:34 Specialized Org Structure 18:32 The Email & SMS Manager & Specialist 27:12 The Copywriter 31:08 The Designer / Developer 34:22 The Data Analyst 36:57 The Automation Specialist 40:33 The CRM Developer 42:48 The List Management Specialist 45:57 The Customer Journey Strategists 47:34 The Compliance and Deliverability Specialists 53:08 Technology for Effective Teams 01:00:26 Campaign Planning and Execution 01:03:02 Working with Email Marketing Agencies 01:04:17 Common Signs to Expand Your Team ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 32: The Science of Send Time: When —and How Often—to Hit Send	27 May 2025	00:40:55
Most marketers obsess over what to send. But the smartest ones ask when. Because the same email at the wrong time? That’s not just bad luck—it’s lost revenue. In this week’s episode of Send It!, Jimmy and Chase dive into the overlooked power of timing in your email and SMS strategy. From send-day spikes to hour-by-hour heatmaps, we’re unpacking how to find your list’s prime time—and why timing alone could make a massive 30% difference in your revenue. You’ll get real brand stories, data-backed tips, and a practical playbook to test, optimize, and win more clicks (and cash) just by shifting your send time. If you’re not looking at the clock, you’re leaving money on the table. EP 32: The Science of Send Time: When —and How Often—to Hit Send Here's what we're diving into: - How to audit your last 90 days by send hour - Campaign vs. flow timing—what actually matters - SMS send-time rules (and what to avoid) - Segmenting by time zone and content type - Running simple send-time A/B tests - The 5-step send-time playbook Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 02:38 Impact of Timing on Revenue 9:14 Optimizing Send Times for Email 14:23 Optimizing Send Times for SMS 20:31 Common Marketing Mistakes 22:49 Importance of Timing in Marketing 24:28 Segmenting by Time Zone 27:47 Event Timing Strategies 29:40 Testing and Analyzing Send Times 33:50 Action Plan for Optimizing Send Times ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 31: 2025 Email & SMS So Far - Data and Insights	20 May 2025	00:39:18
Live from Commerce Roundtable Miami — Jimmy Kim, Chase Dimond, and Omnisend’s Rytis Lauris sit down to unpack the state of retention marketing in 2025. This is more than a recap. It’s a tactical breakdown of what’s actually working in email, SMS, and push right now — backed by billions of data points from over 125,000 brands. They cover the biggest shifts in the industry, from AI-powered subject lines and click-through strategies to the rise of push notifications and underutilized automations. If you’re looking for smarter ways to retain customers, optimize flows, and drive more revenue without over-sending — this is your roadmap. EP 31: 2025 Email & SMS So Far - Data and Insights Here's what we're diving into: - Why subject lines are the biggest driver of click performance (and how AI can help - The current state of open, click, and conversion rates in email + SMS - Where brands are leaving money on the table with automation (hint: it’s not just abandoned carts) - Why push notifications are the most underused, highest-ROI channel right now - The 2 automations Chase and Rytis swear by — and how to set them up - How to think about segmentation, privacy changes, and subscriber freshness in 2025 Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Introduction to Email Marketing Strategies 03:54 Current State of Email Marketing in 2025 06:07 Impact of Privacy Changes on Email Marketing 08:27 Analyzing Email Marketing Data 14:25 The Power of SMS Marketing 16:48 Maximizing Push Notifications 23:25 Optimizing Automation for Better Results 28:04 Best Practices for SMS Automation and Campaigns 31:13 Key Automations Your Brand Should Implement 34:31 Industry and Country-Specific Data Insights ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket Sales in Email & SMS Marketing	13 May 2025	00:48:21
What if you could stop blasting your whole list and start predicting exactly who is ready to buy, what message will convert them, and when to hit send? In this episode of Send It!, we’re joined by Nathan Snell—$6.9B IPO founder and CEO of Raleon—to break down how AI is reinventing email and SMS segmentation. He explains how AI digests raw customer data to build high-performing segments, replaces outdated RFM scores with predictive models, and identifies VIPs before they churn (or ghosters before you waste another discount). EP 30: The Power of AI Segmentation: Reduce Churn & Skyrocket in Email & SMS Marketing Here's what we're diving into: - The difference between human-led vs machine-led RFM scores - How to separate hot leads from time-wasters - Identifying high-value customers before they churn - Raleon’s new “Vibe Marketing” feature that mimics your brand tone - What AI can’t automate—and where humans still need to step in - A realistic Day 1 to Day 30 roadmap for brands without data teams Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Introduction and Challenges in eCommerce Marketing 02:28 Guest Introduction: Nathan Snell 07:38 The Role of AI in eCommerce Marketing 10:50 Community Invitation and Benefits 11:59 Advanced AI Segmentation Techniques 16:30 The Value of VIP Segments and Customer Retention 19:23 Focusing on Non-Purchasers and Prospects 23:35 Exploring Discount Strategies 26:10 Introduction to Vibe Marketing 30:14 AI's Role in Marketing 36:48 The Future of AI in Marketing ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 35: Beyond the List: Building Engaged Brand Communities Online	17 Jun 2025	00:53:07
Most brands build a list. The best brands build a community. In this episode, Jimmy and Chase break down the difference between having subscribers and creating a true brand community and why it matters more than ever. From Glossier to Gymshark to Peloton, the brands winning in today’s market are the ones turning one-way messages into two-way conversations (and multi-way customer connections). You’ll learn how to use email and SMS as your foundation for community, why identity-based value beats discounts every time, and how to grow without diluting the vibe. Whether you’re just getting started or scaling an engaged tribe, this one’s packed with frameworks, examples, and takeaways you can apply now. EP 35: Beyond the List: Building Engaged Brand Communities Online Here's what we're diving into: - The key difference between subscriber lists and brand communities - How to use email & SMS as your core community channels - 3 frameworks for intentional community design - Value exchange strategies that go beyond discounts - Concentric circle growth: how to scale without losing authenticity - Ways to integrate community into your current email/SMS program - Full-funnel community building (starting with retention, then acquisition) Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Introduction to Community Building 02:31 Defining Brand Community vs. Subscriber Lists 07:47 Using Email & SMS as Community Foundation 15:40 Intentional Community Design 25:32 Value-Based Community Framework 28:17 Peloton and Glossier: Community Success Stories 30:44 Concentric Circle Model for Community Growth 38:15 Integrating Community Building into Marketing Operations 43:08 Full Funnel Community Approach 48:54 Key Takeaways and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in Retention	10 Jun 2025	00:52:32
Everyone’s talking about personalization… but most brands are doing it wrong. In this episode, Jimmy and Chase rip apart the biggest myths in email/SMS personalization—and show you what actually drives retention and revenue in 2025. From misguided tech investments to overcomplicated workflows, this episode gets brutally honest about what works and what doesn’t. Whether you're stuck sending “Hey {FirstName}!” emails or overwhelmed by personalization tools you barely use, this conversation gives you a tactical framework to simplify and scale personalization with clarity. EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in Retention Here's what we're diving into: - Why more personalization isn't always better (and what to do instead) - The 5-tier framework that defines real personalization in ecommerce - A smarter approach to product recommendations (hint: AI isn’t magic) - How to personalize using just your ESP (no giant tech stack required) - The 5-7 data points that drive 80% of retention impact - Why personalization must change depending on lifecycle stage - How to measure the actual lift of your personalization tactics Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Welcome to The Show 02:55 Defining Real Personalization 05:36 Myth 1: More Personalization is Always Better 12:37 Myth 2: First Name Personalization Significantly Impacts Results 17:15 Myth 3: AI-Powered Product Recommendations 26:25 Myth 4: Huge Tech Stack for Effective Personalization 27:07 Integration Challenges and Human Resources 27:36 The Power of Simple Personalizations 28:36 Maximizing ESP Capabilities 29:52 Quality Over Quantity in Data 31:02 The Importance of ROI and Integration Costs 32:49 Personalization Maturity Model 35:12 Debunking the Fifth Myth: Data Overload 37:19 Effective Personalization Strategies 42:47 Aligning Personalization with Customer Lifecycle ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch	23 Sep 2025	00:42:26
How do you go from writing subject lines to running one of the fastest-growing retention agencies in ecommerce? In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Eric Rausch, co-founder of New Standard, the retention agency behind brands like AG1, New Era, Rugable, Caraway, Bylt, and more. Eric shares his journey from starting as an in-house email marketer to building an agency that helps scale household names. He opens up about the realities of agency life (the good, the bad, and the late-night Black Friday calls) and what it really takes to succeed in retention marketing today. EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch Here's what we're diving into: - How Eric went from brand-side email marketer to agency founder - The mindset shift needed to scale from KPIs to strategy - What separates senior retention talent from entry-level marketers - Top KPIs his team tracks: first-time purchase rate, repeat rate, subscription churn, and revenue growth - Hard truths about agency life (and why it’s not for everyone) - Black Friday + Q5 retention strategies that actually move the needle - Why direct mail and app pushes are underrated weapons in Q4 Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit ______ 00:00 Welcome to The Show 02:13 Guest Introduction: Eric Rausch 03:20 Eric's Journey in Email Marketing 06:56 Building a Successful Retention Agency 10:46 Key Performance Indicators (KPIs) 14:02 Black Friday/Cyber Monday Strategies 16:45 Advice for Aspiring Agency Owners 24:43 Understanding Your Ideal Client Profile (ICP) 25:37 The Realities of Starting an Agency 27:14 Preparing for Black Friday and Cyber Monday 37:37 Exploring Alternative Channels for Black Friday 40:00 Conclusion and Social Media Plugs ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels	16 Sep 2025	00:44:13
Most brands still treat email and SMS like broadcast tools. They send promotions, track clicks, and hope for the best. But the smartest operators are shifting to conversational commerce, where every message invites a response, every reply provides insight, and every interaction strengthens the customer relationship. In this episode of Send It!, Jimmy Kim and Chase Dimond share the frameworks top ecommerce brands are using to transform email and SMS into high-performing, two-way channels. From reply-driven email campaigns to consultative SMS flows and integrated customer service, they break down how to build conversations that lead to higher engagement, more conversions, and stronger retention. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels Here's what we're diving into: - Reply-driven emails that spark genuine customer dialogue and insights - SMS flows that drive engagement and sales through natural back-and-forth - Integrating customer service directly into email and SMS - Using conversational feedback loops to build community and loyalty - Turning consultative conversations into higher conversions and repeat purchases Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______ 00:00 Introduction to Conversational Commerce 03:40 Strategy 1: Reply-Driven Email Campaigns 09:46 Strategy 2: Building SMS Conversational Flows 17:10 Strategy 3: Integrating Customer Support into Email and SMS 23:43 Strategy 4: Building Relationships Through Support 24:54 Strategy 5: Collecting Feedback and Building Community 30:47 Strategy 6: Optimizing Sales Conversations 38:46 Summary and Key Takeaways ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)	15 Jul 2025	00:48:31
While most ecommerce brands rely solely on email and SMS for retention, the smartest brands are quietly using these 5 alternative channels to achieve 3-10x higher retention rates. In this episode of Send It!, retention marketing experts Jimmy Kim and Chase Dimond reveal the alternative channels that are driving incredible retention results for forward-thinking eCom brands. While email and SMS remain the foundation of any solid retention strategy, the most successful brands are layering in additional touchpoints that create retention opportunities these traditional channels simply can't replicate. Jimmy and Chase break down the strategic implementation of five powerful alternative channels, complete with real-world examples from brands like Sephora, Tesla, Spotify, and Glossier. You'll discover how these channels work synergistically with your existing email and SMS programs to create a unified customer experience that drives measurable retention results and higher customer lifetime value. EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention) Here's what we're diving into: - Push Notifications for Behavioral Retention: Real-time triggers that achieve 90% open rates vs. email's 20-25% - Calendar Integration & Scheduling-Based Retention: Creating habitual touchpoints for routine-based products - Referral & Social Sharing Systems: Building retention through community with 37% higher retention rates for referred customers - In-App Messaging & Contextual Communication: Delivering personalized messages with 4x higher engagement than email - Direct Mail & Physical Touchpoints: Premium experiences generating 12:1 ROI and 90% open rates Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Welcome to The Show 01:19 Introduction to Alternative Channels 06:37 Push Notifications: An Underutilized Powerhouse 12:51 Calendar Integrations: Making Your Brand Part of Daily Routines 18:06 Referral Systems: Turning Satisfaction into Growth 24:59 The Power of Referrals 26:12 In-App Messaging: A Game Changer 33:17 Direct Mail: The Old School Strategy That Works 39:05 Unifying Your Marketing Channels 43:22 Final Thoughts and Recommendations ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 38: User-Generated Content: The Secret to Higher Email & SMS Retention Rates	08 Jul 2025	00:53:20
Most ecommerce brands are sitting on goldmines of user-generated content but aren't leveraging it strategically in their email and SMS marketing. In this episode of Send It!, Jimmy Kim and Chase Dimond reveal 5 proven strategies for integrating customer reviews, photos, and testimonials into your retention marketing campaigns to drive repeat purchases and build stronger customer relationships. Discover how to systematically collect, curate, and deploy UGC that outperforms professional content because of its authentic, relatable nature. Learn why UGC creates a virtuous cycle that not only drives retention among your customer base but also deepens relationships with featured customers, turning them into brand advocates. EP 38: User-Generated Content: The Secret to Higher Email & SMS Retention Rates Here's what we're diving into: - Building systematic UGC collection processes for email and SMS - Strategic integration of customer reviews in retention campaigns - Leveraging visual UGC for storytelling and emotional connection - Using UGC to drive product discovery and natural cross-selling - Automating UGC deployment while maintaining personalization - Creating community and recognition through customer features - Measuring and optimizing UGC performance for maximum retention impact Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 02:29 The Power of UGC in Retention Marketing 03:56 The Importance of UGC for Retention 07:48 Strategies for Collecting and Curating UGC 15:49 Incentivizing UGC Submissions 18:42 Integrating Customer Reviews for Maximum Retention 27:57 Leveraging Visual UGC for Storytelling 37:16 UGC for Product Discovery and Cross-Selling 43:38 Automating UGC Deployment 48:45 Key Takeaways and Summary ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert	01 Jul 2025	00:40:27
Everyone talks about email and SMS for retention. But there’s one underrated channel that’s quietly driving serious revenue for DTC brands: direct mail. In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Michael Epstein, Co-Founder and Co-CEO of PostPilot, to break down how top ecommerce brands are integrating direct mail into their email and SMS flows. From creative re-engagement tactics to segment-specific plays, you’ll walk away with practical strategies you can use today, without relying on old-school postcards. EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert Here's what we're diving into: - Why direct mail works better now than it did 10 years ago - How to identify high-value segments worth mailing - The best timing + messaging strategies across all 3 channels - Real examples of email/SMS/direct mail hybrid flows - Personalization tactics that go beyond “Dear First Name” - Attribution tips and how to prove lift from direct mail Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Welcome to the Show 01:54 Introducing Michael Epstein Co-Founder & Co-CEO of PostPilot 02:50 The Power of Direct Mail 05:25 Combining Direct Mail with Email and SMS 16:56 Personalization in Direct Mail 22:03 Setting Expectations for Direct Mail Campaigns 23:30 Cost Breakdown of Direct Mail 25:28 Timing and Attribution in Direct Mail 29:16 Creative Strategies for Re-engagement 33:15 Innovations and Future Opportunities in Direct Mail 36:22 Conclusion and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 36: Email & SMS for High-Ticket Products: Nurturing Longer Sales Cycles	24 Jun 2025	00:58:54
High-ticket products need high-trust marketing. If you're selling luxury goods, professional equipment, or anything with a long sales cycle, this episode breaks down how to build relationships that convert. In this episode of the Send It Podcast, Jimmy Kim and Chase Dimond share retention strategies for high-ticket ecommerce, from $500 skincare systems to $10,000 fitness machines. These aren’t impulse buys, and your email/SMS strategy needs to reflect that. You’ll learn how to nurture trust over time, educate customers through extended sequences, build credibility with transparency and social proof, and deliver personalized, white-glove service, without being pushy. EP 36: Email & SMS for High-Ticket Products: Nurturing Longer Sales Cycles Here's what we're diving into: - What makes a product “high-ticket” (and why it matters) - The psychology of long sales cycles - Education-first email nurture sequences - Trust-building through radical transparency - Strategic social proof (that actually converts) - White-glove service via email & SMS - Creating urgency without damaging trust - Post-consultation follow-up that wins the sale Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Introduction to High Ticket Marketing 02:13 Deep Dive: High Ticket Products and Sales Cycles 03:55 Understanding High Ticket Purchases 08:39 Educational Nurture Framework 16:31 Transparency-Based Trust Building Framework 25:07 Strategic Social Proof Framework 33:59 Personalized Service Framework 41:14 Strategic Urgency Framework 47:18 Post-Consultation Nurturing Framework ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 47: Building a Referral and Rewards Program: Turning Subscribers into Advocates	09 Sep 2025	00:42:01
Your email and SMS subscribers are more than just an audience, they’re your biggest growth lever. In this episode of the Send It! podcast, Jimmy Kim and Chase Dimond unpack how to build referral and rewards programs that transform satisfied customers into powerful brand advocates. Referred customers are some of the most valuable you can acquire. They typically have 25% higher lifetime value, churn 18% less often, and cost five times less to bring in compared to paid advertising. Yet despite the clear upside, most ecommerce brands fail to take advantage of referrals because their programs are either too complex or not properly integrated into their retention channels. EP 47: Building a Referral and Rewards Program: Turning Subscribers into Advocates Here's what we're diving into: - How to structure referral programs with dual-sided incentives that drive participation - The economics behind sustainable rewards that don’t kill your margins - Ways to integrate your referral program into email + SMS campaigns for higher awareness - Social sharing tactics that create advocacy and authentic social proof - Tracking, attribution, and optimization tips to measure ROI and improve performance - Community-building strategies that turn customers into long-term ambassadorsThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______ 00:00 Welcome to The Show 03:24 Building Effective Referral and Rewards Programs 05:33 Designing a Core Structure for Referral Programs 09:58 Integrating Referral Programs with Email and SMS Marketing 16:38 Amplifying Referral Programs Through Social Sharing 24:02 Tracking Referral Program Performance 27:44 Optimizing Referral Programs 29:43 Building Community Around Referral Programs 37:04 Key Takeaways and Conclusion ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale	02 Sep 2025	00:41:49
Unsubscribes and spam complaints are the silent killers of email marketing. While most brands focus on open rates and revenue, ignoring these “dark side” metrics can wreck your sender reputation and deliverability at scale. In this episode of Send It, Jimmy Kim and Chase Dimond break down five proven strategies to reduce unsubscribes and complaints, including: ✅ Optimizing email frequency and timing ✅ Smarter segmentation and content relevance ✅ Setting clear expectations during onboarding ✅ Proactive list hygiene and re-engagement ✅ Preventing spam complaints before they spiral You’ll also hear real benchmarks, examples from ecommerce brands, and actionable tactics you can apply today to protect your inbox placement and keep your subscribers engaged. EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______ 00:00 Welcome to The Show 03:33 First Strategy: Frequency and Timing 08:46 Second Strategy: Content Relevance and Segmentation 15:47 Third Strategy: Expectation Management and Onboarding 22:13 Fourth Strategy: Proactive List Hygiene 29:22 Fifth Strategy: Managing Spam Complaints and Deliverability Protection 37:00 Final Thoughts and Key Takeaways ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 45: Low Budget, High Impact Retention Marketing Hacks	26 Aug 2025	00:36:56
Think you need expensive platforms and six-figure marketing stacks to compete with bigger brands? Think again. In this episode of Send It!, Jimmy Kim and Chase Dimond reveal five proven retention marketing hacks that cost almost nothing to implement but deliver massive results. From manual personalization that outperforms AI to creative segmentation using data you already have, these strategies prove that creativity and genuine customer care beat expensive technology every time. Whether you're a startup with a shoestring budget or an established company looking for quick wins, these tactics can be implemented in a single afternoon using tools you already own. EP 45: Low Budget, High Impact Retention Marketing Hacks Here's what we're diving into: - Manual Personalization & Human Touches: Hand-written notes and personal messages that create 73% higher lifetime value - Creative Segmentation with Existing Data: Smart customer segments using basic email platforms (67% higher engagement) - User-Generated Content Systems: Free social proof collection that increases repeat purchases by 52% - Simple Gamification Without Platforms: Milestone celebrations using basic tools (34% higher customer lifetime value) - Strategic Email Reply Campaigns: Two-way communication that creates 3x more referrals and builds real relationships Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______ 00:00 Welcome to The Show 03:21 Hack 1: Manual Personalization and Human Touches 09:15 Hack 2: Creative Segmentation Strategies 15:27 Hack 3: Leveraging User-Generated Content (UGC) 21:56 Hack 4: Gamification and Milestone Celebrations 26:13 Hack 5: Reply and Response Campaigns for Personal Connection 32:48 Key Takeaways and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 44: Email & SMS Evolution: Adapting Strategy as Your Brand Scales	19 Aug 2025	00:37:47
The retention tactics that got your eCommerce brand from zero to $1 million won't take you from $10 million to $50 million - and trying to force them will create bottlenecks that kill your growth. In this episode of Send It!, Jimmy Kim and Chase Dimond reveal why most successful brands hit retention plateaus and break down the five critical areas where your email and SMS strategies must fundamentally evolve as you scale. From transitioning founder-led personal touches to building enterprise-level systems, they provide specific frameworks for making these changes without losing the authenticity and connection that made you successful in the first place. EP 44: Email & SMS Evolution: Adapting Strategy as Your Brand Scales Here's what we're diving into: - From Founder-Led to Systems-Driven: Scaling personal touch through documented processes and specialized teams - Advanced Customer Lifecycle Management: Moving beyond basic segmentation to predictive behavioral targeting - Technology Stack Evolution: Upgrading platforms and building integrated systems for enterprise automation - Scalable Content Creation: Balancing personalized quality content with efficient production workflows - Enterprise Measurement Systems: Implementing analytics that drive strategic decisions, not just report results Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______ 00:00 Welcome to The Show 01:33 Introduction to Adapting Email and SMS for Scaling Brands 03:45 Systems-Driven Retention Framework 07:51 Advanced Segmentation Framework 15:17 Technology Evolution Framework 19:58 Scalable Content Framework 26:21 Enterprise Measurement Framework 28:56 Advanced Measurement Tactics 33:42 Key Takeaways and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 43: Mid Funnel Mastery: Nurturing Prospects Who Didn’t Convert Immediately	12 Aug 2025	00:41:05
97% of your website visitors leave without buying, here's how to win them back. Most eCommerce brands just blast these warm prospects with discount codes and wonder why it's not working, but the real opportunity lies in proper mid-funnel nurturing. In this episode of Send It!, Jimmy Kim and Chase Dimond break down the psychology of mid-funnel prospects and reveal exactly how to nurture them through education, trust-building, and strategic content that moves them closer to purchase without being pushy or salesy. From educational content sequences that build authority to strategic re-engagement tactics that capture prospects when timing is right, discover the five proven frameworks that turn interested browsers into loyal customers. EP 43: Mid Funnel Mastery: Nurturing Prospects Who Didn’t Convert Immediately Here's what we're diving into: - Educational Content Sequences: Building authority and trust through valuable content (not thinly veiled sales pitches) - Strategic Social Proof Deployment: Using testimonials that address specific concerns rather than generic praise - Value Demonstration Frameworks: Helping prospects justify ROI with cost-benefit analysis and success metrics - Proactive Objection Handling: Addressing concerns before prospects voice them to remove purchase barriers - Strategic Re-Engagement Tactics: Capturing prospects when timing is right with behavioral triggers and multi-channel approaches Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______ 00:00 Welcome to The Show 02:35 Introduction to Mid-Funnel Mastery 03:17 Nurturing Non-Converting Prospects 04:59 Characteristics of Mid-Funnel Prospects 08:40 Educational Content Strategies 15:36 Leveraging Social Proof 19:59 Value Justification Framework 20:39 Highlighting Unique Market Advantages 21:20 Success Metrics and Outcome Tracking 25:19 Addressing Objections Proactively 29:17 Strategic Re-Engagement Tactics 36:00 Key Takeaways and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 42: From Blank Page to Revenue: How AI is Revolutionizing eCommerce Marketing	05 Aug 2025	00:56:32
Most eCommerce marketers spend 60% of their time creating content instead of developing strategy, but AI is changing everything. In this episode of Send It!, Jimmy and Chase reveal how AI is transforming eCommerce marketing from content creation bottlenecks to revenue-generating machines. You'll learn how leading brands are using AI to break through creator's block, implement smart segmentation without spreadsheets, and create personalization that actually converts. From behavioral intelligence that predicts customer churn 30-60 days in advance to self-learning campaigns that optimize themselves, this webinar replay provides the actionable roadmap you need to transform your marketing automation with AI while reducing your workload. EP 42: From Blank Page to Revenue: How AI is Revolutionizing eCommerce Marketing Here's what we're diving into: - The Creator's Block Killer - Breaking free from content creation loops that consume 60% of marketing time - Smart Segmentation Without Spreadsheets - Using behavioral intelligence to predict customer intent and lifetime value - Personalization That Actually Converts - Self-learning campaigns that improve performance automatically - Cross-Channel Intelligence - How AI connects email, SMS, and social behavior for unified customer journeys - AI Implementation Roadmap - Step-by-step guide to adopting AI marketing tools for maximum impact Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______ 00:00 Welcome to The Show 05:16 The Creator's Block Killer: Overcoming Content Creation Barriers 15:45 Smart Segmentation Without Spreadsheets 30:00 Leveraging Dynamic Content for Personalization 32:52 AI-Driven Performance Optimization 36:35 The Future of AI in Marketing 39:50 Adoption Roadmap for AI in Marketing 43:08 The Role Evolution with AI 47:58 KPIs and the Future of AI Marketing 50:52 Upcoming Trends in AI Marketing ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 41: Email & SMS Copywriting Styles That Convert: The Top 5 Approaches for eCommerce	29 Jul 2025	00:57:38
The difference between mediocre copy and great copy can literally double or triple your campaign performance, yet most eCommerce marketers think copywriting is just about being clever or creative. In this episode of Send It!, Jimmy Kim and Chase Dimond break down the top 5 copywriting styles that consistently drive results for eCommerce brands, complete with specific frameworks, real examples, and implementation strategies you can use immediately. Whether you're writing subject lines, email body copy, or SMS messages, these proven approaches will give you a systematic method for creating copy that converts instead of relying on guesswork or generic templates. EP 41: Email & SMS Copywriting Styles That Convert: The Top 5 Approaches for eCommerce Here's what we're diving into: - Urgency & Scarcity Copy - Creating genuine deadline pressure for 30-60% higher conversions - Social Proof & Testimonials - Using peer validation to build trust and reduce purchase anxiety - Storytelling & Narrative Copy - Creating emotional connections that improve brand loyalty - Problem-Solution Copy - Addressing customer pain points for 35-50% higher engagement - Conversational Copy - Building authentic relationships that increase lifetime value by 23% Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______ 00:00 Welcome to The Show 01:27 Introduction to Email and SMS Copywriting 07:22 Scarcity and Urgency Copywriting 17:31 Social Proof and Testimonials 23:13 Storytelling in Copywriting 26:55 Building a Sustainable Product 27:29 The Power of Storytelling in eCommerce 34:28 Benefit-Focused and Problem-Solution Copywriting 40:04 Conversational and Personalized Copy 50:24 Testing and Optimizing Copy Styles ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
	EP 40: How to Double Your Customer Repurchase Rate in 2025	22 Jul 2025	00:45:20
Stop chasing new customers when you can't keep the ones you have. Thomas Lalas reveals how he achieved an 85% repurchase rate for top CPG brands - and you can too. In this episode of Send It! Podcast, Chase and Jimmy are joined by retention expert Thomas Lalas (who's worked with 11 category-defining brands including Everyday Dose, Physician's Choice, RYZE Superfoods, and Heights). The three break down the science behind customer retention as Thomas shares the blueprint for doubling your repurchase rates. They reveal why most brands fail to convert first-time buyers into repeat customers and explore the exact framework Thomas used to achieve massive retention success across multiple seven and eight-figure brands. Plus, they cover the critical 14-day window that determines customer lifetime value, dissects what makes an irresistible repurchase offer, and provides actionable strategies you can implement immediately. EP 40: How to Double Your Customer Repurchase Rate in 2025 Here's what we're diving into: - The billion-dollar question: Why eCommerce brands can't get buyers from order #1 to #2 - What an 85% repurchase rate offer looks like (and how to create one) - Why the first 14 days make or break your retention (backed by data) - How to double your repurchase rate with proven strategies Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Welcome To The Show 01:16 Introduction to Guest Thomas Lalas 03:34 The Billion Dollar Question: Why E-commerce Brands Struggle with Repeat Purchases 10:31 Creating an 85% Repurchase Rate Offer 20:15 The Critical First 14 Days for Retention 23:57 Unadvertised Value and Order Reminders 25:04 Leveraging Enthusiasm for Social Proof 26:03 Shifting Gears: Education and Onboarding 26:26 Masterclasses and Upsells 30:24 Personalizing the Customer Journey 40:37 Final Thoughts and Key Takeaways ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

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