The Ecommerce Insights Show – Détails, épisodes et analyse

What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations.

In this episode, you’ll learn things about: 

• What being a B Corp-certified company means for us 
• How The Good came up with our core values
• How our core values affect the direction of the company and its employees
• Why EOS was a good fit for us and how it helped us implement the core values 

 Learn more about Jon and Natalie here

• Connect with Jon and Natalie on LinkedIn
• Follow Jon on Twitter
• Check out The Good’s blog 

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :) 

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a better and lasting relationship with them.

In this episode, you'll learn: 

• How to tailor customer support strategies based on your audience
• Why it is important to create a personalized experience for your customers
• How other brands are using customer support as a differentiator vs as a tool just for handling tickets
• How to turn negative experiences into positive ones through great customer support setup

If you're interested in increasing your efficiency and providing the best support for your customers, then this episode is for you.

Learn more and Nicole and her resources here:

• Connect with Nicole on LinkedIn
• Follow Nicole on Twitter
• Reach out to her via email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sit down with Dylan Kelley, Founder and CEO of Wavebreak, a boutique agency specializing in SMS and email marketing. We talk about the right way ecommerce brands should use email and SMS marketing. We also dive into brand building, email marketing segmentation and personalization with real examples from the industry.

In this episode, you'll learn about:

• What are the benefits of SMS marketing
• Strategizing for a small business vs a big business
• Prioritizing your marketing budget and figuring out where & what to spend
• How SMS fits in the marketing strategy, and the role of an email marketing manager (how the two platforms work together)

So if you are interested in learning the best ways to use SMS and email marketing, then this episode is for you.

Learn more about Dylan and his resources here:

• Visit the Wavebreak website
• Follow Dylan on Twitter
• Connect with Dylan on LinkedIn
• Listen to the Wavebreak Podcast

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximize growth for Direct-to-Consumer businesses.

In this episode, you'll learn about:

• What is the relationship between email and SMS
• How to use email and SMS in your marketing strategy
• The best tools and applications for email and SMS marketing
• The best way to put together an Ecommerce workflow that performs well
• What you should and should not do when it comes to email and SMS marketing

So if you are interested in customer retention strategies for Ecommerce brands, then this episode is for you.

Learn more about Joanne and her resources here:

• Visit the Aisling Organic Cosmetics website
• Follow Joanne on Twitter and TikTok
• Connect with Joanne on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we interview Chase Dimond, Co-founder of Boundless Labs, and a top ecommerce email marketer who to-date has sent over 1 billion emails resulting in $75+ million in email attributable revenue. 

During the interview, we cover topics like:

• What are the most common mistakes and misconceptions about email marketing
• What are the best ways to grow an email list
• How to make sure that your emails are read
• What email workflow works best for ecommerce brands

So if you are interested in maximizing your ecommerce email marketing strategies, then this episode is for you.

Learn more about Chase and his resources here:

• Visit Chase’s personal website
• Visit the Boundless Labs website
• Subscribe to Chase’s newsletter
• Sign up to Chase’s Ecommerce Email Marketing Course
• Follow Chase on Twitter and Instagram
• Connect with Chase on LinkedIn
• Check out Chase’s YouTube channel

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we interviewed Erik Jacobson, CEO and founder of Lemonpie, a podcast PR and production agency that helps brands grow through podcasting.

During the episode, we cover topics like:

• On-demand audio is changing and how it is affecting the media landscape
• How does a business benefit from having a podcast
• Ways to get started with podcasting
• Unique ways to approach your podcast

So if you’re interested in getting some valuable podcasting tips from a podcasting expert who’s team has helped brands like Freshbooks and HubSpot successfully grow their podcasts, this episode is for you.

Learn more about Eric and his resources here:

• Visit the Lemonpie website
• Check out what Hatch is all about
• Sign up to Eric’s podcasting course Podcast In A Week
• Listen to his podcast Brands That Podcast
• Follow Eric on Twitter
• Connect with Eric on LinkedIn

In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days. 

With over a decade of experience in the laser-focused world of ecommerce product page design, Rishi shared a treasure trove of ideas during our conversation. In the episode we talked about writing your copy based on nine buyer psychology themes, which Rishi outlines in detail here.

During the episode we cover topics like: 

• What makes a winning product detail page design
• Whether or not discounting is a good strategy on your product page
• Rishi’s framework for crafting product stories rather than product descriptions
• How to differentiate your product and the page it lives on
• A case study where personalization resulted in a 30.56% conversion lift

So if you’re interested in improving the conversion rate on your product pages and learning how to do it, then this is the episode for you. 

Learn more about Rishi and Frictionless Commerce: 

• Connect with Rishi on LinkedIn
• Sign up for his newsletter
• Visit the Frictionless Commerce website

When a prospective client decided not to sign on with us, it's often because they have decided to tackle the "quick fixes" or "low hanging fruit" on their own, and then come back to work with us on the more complicated issues.

While this can save you money in the short-term, it often ends up holding your business back and, in some cases, causing more problems. It's not uncommon for brands to try the "do it yourself" approach for a month or two and then come back to us looking for help, because they aren't seeing results or they've unintentionally made things worse.

In this episode, we talk about the downside of DIY conversion optimization and suggest an alternative approach that can help protect both your budget and your long-term business performance.

Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.

Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands.

A good product description doesn't just describe your product, its features, and its specifications. It qualifies customers and helps the best ones immediately know that your product can meet their needs, which leads to higher conversions and lower returns.

In this episode, we go into more detail about what the best product descriptions have in common, and provide you with a framework for refreshing your own product descriptions to improve their sales performance.

Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.

In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software companies that power them.

We talk about content marketing as a long-term investment and a highly effective customer acquisition channel. It may not have the immediate ROI of paid advertising or influencer marketing, but it can have significantly higher returns over time if you're willing to put in the effort up front and have the patience to wait for the tipping point.

In this episode, you'll learn about things like:

1. The business value of content marketing (and how it stacks up against alternatives)
2. What separates "good enough" content from "best in class" material (with real-world examples)
3. How to put together your content strategy and establish your processes
4. How to efficiently find, onboard, and work with freelance writers to execute your strategy

So, if you're interested in learning about how to add content marketing to your current marketing strategy or how to build a content marketing team that can support your efforts to make content an effective lead generation channel, then this is the episode for you.

Learn more and Kaleigh and her resources here:

• Visit Kaleigh's personal website
• Purchase Kaleigh's Content Marketing Starter Kit
• Subscribe to Kaleigh's newsletter
• Follow Kaleigh on Twitter

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.