RMX - The Retail Media Podcast – Détails, épisodes et analyse

Détails du podcast

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RMX - The Retail Media Podcast

RetailX

Business & Entrepreneuriat

Fréquence : 1 épisode/29j. Total Éps: 11

The Retail Media Podcast, in association with Mirakl , is a 10-part series detailing the journey from Retail to Media. Starting at NRF’s Big Retail show, this series will traverse to the festival of digital media that is Cannes Lions, with engaging and informative conversations in between. Global retail media guru Colin Lewis will be joined by special guests each episode to discuss the rapidly growing ecosystem of retail media, and its power to not only reach substantial target audiences but also help brands build and maintain loyalty.

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Apple

Classements récents

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Apple Podcasts

🇩🇪 Allemagne - marketing
04/06/2026
#72
🇫🇷 France - marketing
16/02/2026
#92
🇫🇷 France - marketing
15/02/2026
#94
🇫🇷 France - marketing
14/02/2026
#72
🇫🇷 France - marketing
13/02/2026
#31
🇬🇧 Grande Bretagne - marketing
05/12/2025
#60
🇬🇧 Grande Bretagne - marketing
14/11/2025
#87
🇬🇧 Grande Bretagne - marketing
18/10/2025
#92
🇬🇧 Grande Bretagne - marketing
11/08/2025
#95
🇬🇧 Grande Bretagne - marketing
01/07/2025
#87

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

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https://www.linkedin.com/in/anneclairefortinbaschet/
1 partage
https://www.linkedin.com/in/colinlewis/
1 partage

Qualité et score du flux RSS

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Qualité du flux RSS

À améliorer

Score global : 52%

Historique des publications

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Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

How to build a RMN with Superdrug

Épisode 3

mardi 20 mai 2025 • Durée 34:37

This podcast episode sees Paul Stafford, Head of Retail Media at Superdrug, join Colin Lewis to detail their journey building a retail media network.

The discussion between Colin and Paul covers the internal complexities of establishing a new business unit within a large organisation, highlighting the need to engage various teams like finance, legal, IT, and HR, and crucially, bring trading teams on board.

It also explores the external facing challenges, including selecting ad tech partners, building a sales proposition, and understanding the diverse needs and structures of brand suppliers and media agencies. Stafford emphasises the importance of viewing retail media as a form of change management that requires tailoring approaches to different partners and constantly evolving the offering, including considering future expansions like marketplace and in-store screens.

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Measurement and incrementality with Yara Daher

Épisode 2

mardi 20 mai 2025 • Durée 31:46

This podcast episode sees Colin Lewis and Yara Daher delving into the evolution of retail media. Yara, an early figure in the field from her time at Hooklogic, shares how the industry began with sponsored products on retail sites and the challenges of convincing traditional retailers to adopt this new approach and attract media agency budgets.

The conversation then shifts to the current state of retail media, highlighting the need for the industry to "grow up" through standardisation and breaking down silos, before focusing on the critical topic of measurement and incrementality, as defined by the IAB Europe's measurement funnel.

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