Profitable Performance Marketing – Détails, épisodes et analyse

In this episode host Jake Fuller welcomes his predecessor, Jamie Birch, Co-Founder at EquineRevShare, for a lively discussion. Jamie shares his unexpected pivot from affiliate agency life to launching an affiliate platform targeting the equine community. The duo delves into the hurdles and nuances affiliate publishers face—think discovering that networks don't always roll out the welcome mat or miraculously have tech support on standby. Amid the candid insights (including some thought-provoking quips on figurative carrots and sticks), Jamie offers a fresh perspective on how advertisers and networks can better support emerging affiliates. If you’ve ever wondered why your affiliate efforts felt like chasing horses without a saddle, this episode’s for you. Don't miss it!

In the inaugural episode of PPM's season four, new host Jake Fuller, CEO at JEBCommerce, sits down for an engaging conversation with Cary Pierce, Senior Global Director at Rakuten Advertising. Tackling the hottest topic of the moment, AI, they delve into its impact on the affiliate marketing industry. Cary shares insightful examples of AI's current applications at Rakuten, such as machine learning in forecasting and partner discovery tools. They discuss the fine line between using AI as an efficiency tool and preserving the essential human touch in building relationships. With humor and humility, they explore both the benefits and potential pitfalls of AI, making this episode a must-listen for anyone looking to stay ahead in performance marketing.

In this episode, Jamie Birch delves into the critical aspect of alignment and tools for affiliates. Whether aiming for new customers, maximizing revenue, or prioritizing profit margins, providing affiliates with essential tools is paramount. Jamie covers key categories including tracking, reporting, incentives, compensation, consumer offers, creative, and content. Tune in to gain insights and strategies for optimizing affiliate programs effectively.

Today I talk with Adam Weiss of Weiss Digital Consulting. Adam and I have known each other for about 15 years from his time at LinkShare (now Rakuten) and my time with Coldwater Creek. Adam has had a pretty incredible career in the affiliate space and loves working on the publisher side. We talk about Covid-19 and leadership through tumultuous times as well as running profitable programs and why many still look at the affiliate space with skepticism.

You can reach Adam at https://www.weissdigitalconsulting.com/

And don't forget to visit www.jebcommerce.com/strategies to get your 19 point guide (plus one extra tip) on how to survive and thrive in this current economic climate.

Today's episode features a conversation with Vanessa Isaacson, Director of Account Development at AvantLink. Vanessa has one of the most interesting origin stories in affiliate marketing, you definitely need to hear it.

Jamie and Vanessa cover trends in the space, the popularity of the channel, new emerging affiliate publishers and more.

The discussion around EPC was very unique as well and definitely shows the importance of utilizing every part of your affiliate channel to grow customer acquisition. Have you thought about increasing your EPC so you are more attractive to big and vital affiliate publishers? Have you thought about adding certain partners to increase your EPC so you are more attractive? Perhaps not, but Jamie and Vanessa discuss that today!

To contact Vanessa, follow her on LinkedIn: https://www.linkedin.com/in/vanessa-isaacson-4840b97/

Did you know commissions can be paid out based on the products you sell? Or that commission levels can be set for different categories or product SKUs? Do you sell your own manufactured products as well as resell others' goods?

In this episode Jamie unpacks the complexities of and strategies for determining commission rates on products with varying profit margins. Navigating the balance between competitiveness and profitability, he highlights the importance of considering both advertiser and affiliate perspectives. Our solution: a blended average commission, with insights on tailoring rates for specific products. Gain actionable tips, real-world examples, and insights into adapting commission structures for cashback and loyalty sites. Tune in for expert perspectives on effective affiliate program optimization, and learn how you can commission based on products to maximize both growth and profitability of your affiliate program!

Today our host, Jamie Birch, discusses the metric EPC, or Earnings Per Click. He discusses what it is, how to calculate it, how and why affiliates use it, why you should use it as an advertiser, and how you can manage it effectively.

Here are two common EPC formulas:

• earnings per 100 clicks - commissions paid / (clicks/100)
• earnings per click - commissions paid / total clicks

A good rule of thumb is to know and calculate your 7 day, 30 day, and overall EPC, then track it over time.

Learn how you can manage EPC with tactics like general click management, optimization of high-click producers that do not convert, recruiting of high converting closers, and more.

Jamie mentioned a coupon case study during the episode. Most of the networks were involved and it gives you real data on the power (or lack thereof) of coupon publishers. Find it here: https://jebcommerce.com/lp/do-coupon-affiliates-drive-any-value/

In this episode, Jamie discusses the three main areas of compliance every affiliate program needs to be aware of: network, regulatory, and affiliate compliance.

For more in-depth coverage of the issue, here are some resources from the PMA: https://thepma.org/?s=FTC

Join Jamie Birch, founder of JEBCommerce, in a historic episode with JEB’s new ownership team: current CEO Jake Fuller, Director of Administrative Services Nicole Ripley, and Director of Creative Services Gabe Ripley. As they mark a significant moment in the agency’s history, the episode explores the future direction of the company and the affiliate marketing channel. After nearly 20 years, the transition to a new ownership team promises exciting new heights for JEBCommerce. Listen in for insights on the journey ahead.

In this episode, Jamie engages in an insightful conversation with Cary Pierce, the Director of Agency Services at Rakuten Advertising. With a decade-long history, Cary makes his second appearance on the Profitable Performance Marketing Podcast.

As they share their shirts of the day, the duo delves into Rakuten's groundbreaking release, Audience Engine (more at Rakuten publisher help center). This innovative tool empowers publishers to present real-time, personalized offers to users, with a focus on distinguishing between new and existing customers. The potential impact on growing a new customer base through the affiliate channel is simply monumental.

For further details, explore the release at Rakuten Advertising's Media and Press and find additional information in their publisher help center here.

Connect with Cary on LinkedIn here.

Don't miss out on this episode, as Jamie and Cary explore the transformative potential of Rakuten's Audience Engine in reshaping affiliate marketing.