Marketing Trends – Détails, épisodes et analyse

On this episode, Joe Cano, the Chief Marketing, Chief Merchandising, and Chief Growth Officer at Zappos, discusses the company's culture, use of AI, and customer experience. He highlights the importance of Zappos' customer obsession and the strong emotional connection they have with their customers and he explains how Zappos leverages AI in merchandising and marketing, using data analytics to personalize product recommendations and create targeted marketing campaigns. Cano emphasizes the balance between AI and the human touch, ensuring that Zappos maintains its personal and emotional connection with customers.

Key Topics:

• The Power of Customer Obsession
• Streamlining Assortment
• Utilizing AI in Merchandising and Marketing
• Balancing AI and the Human Touch
• Exceptional Customer Service and Return Policy
• Building Customer Loyalty
• Gamified Programs and Personalized Rewards
• Personalized Recommendations and Tailored Marketing
• The Future of Retail: Leveraging AI
• Rallying People Together

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Carla Piñeyro Sublett, the former CMO of IBM, discusses her transformational path from corporate leadership to starting her own company focused on connecting and optimizing human potential. Carla shares insights into modern leadership, authenticity, and the importance of balancing mind, body, and spirit in professional settings, and she offers shifting perspectives in marketing and leadership.

Tune in to learn:

• How to navigate personal and professional transformation
• The power of authenticity and self-care
• How to optimize executive leadership teams
• Lessons learned from transforming marketing at National Instruments
• Advice for aspiring marketing leaders
• Why the future of marketing is generosity and service

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas.

Tune in to learn:

• The world of marketing today (2:40)
• Connecting with consumers (6:10)
• Where do brands lose sight of the customer experience (11:00)
• Best and worst marketing campaigns recently (13:40)
• Balancing the need for empathy and understanding with pushing for speed (18:10)
• Defining your strategy (21:45)
• Tips and tricks for marketers today (28:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Are marketing leaders operating under outdated assumptions? Teresa Barreira, CMO of the digital consulting company Publicis Sapient, says it’s time for marketing executives to rethink some of their traditionally held beliefs. Tune in to hear Teresa’s transformative leadership philosophies and why she thinks now is the best time to be in marketing.

Tune in to learn:

• Teresa’s transition to being a marketing leader at IBM (6:30) 
• How culture fuels innovation (12:40) 
• Why Teresa thinks now is the best time to be in marketing (34:30)

Mentions:

• Teresa Barreira’s Website

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Should commercial real estate investment be more attainable? Dustin Cohn, the Chief Marketing Officer of Cadre, makes a case for “the democratization of commercial real estate.” Tune in to hear Dustin getting the word out about the potential opportunity. 

Tune in to learn:

• What is it like to join a blossoming company after being part of a larger one? (12:25)
• The importance of earning early wins while building a foundation (15:00)
• About the “democratization of commercial real estate” (19:00)
• How to raise awareness and build brands (27:30)

Mentions:

• "The Art of Possibility"

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industry can step up their game!

Tune in to learn:

• The importance of storytelling in marketing (4:40) 
• How to start thinking and acting like a media company (6:15)
• What mistakes are companies making regarding video? (13:50)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Despite so much diverse talent, a lack of Black representation in the C-suite has persisted in the marketing industry. This disparity is what led marketing leader Jerri DeVard to found BECA, the Black Executive CMO Alliance. Listen and learn how the organization is uniting, elevating, and opening doors for Black business leaders while inspiring a change in the marketing world that is long overdue.

Tune in to learn:

• Background on BECA (3:00) 
• Jerri explains the “BECA Playbook” (11:50) 
• BECA’s emphasis on excellence (25:30)
• The importance of authentic representation in marketing (27:40)

Mentions:

• “Rebranding a Century-old Business with Kevin Warren of UPS” (“Business X factors” podcast)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.

Tune in to learn:

• How Jason’s product marketing experience helps him in his current role (9:30)
• About the importance of simplification (18:55)
• About improving customer experience (29:30)
• What role AI is playing in marketing right now (39:55)

Mentions:

• “$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization”
• “Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With Netflix reportedly expecting to lose subscribers for the second quarter in a row, is the oversaturated streaming market finally doomed? Not according to Navdeep Saini, the Co-Founder and CEO of DistroScale, Inc. Listen to learn how the company is giving publishers back the power by providing video as a service, and why audiences should be excited about the future of media.

Tune in to learn:

• When did Navdeep’s entrepreneurial aspirations begin? (3:30) 
• DistroScale’s services and Navdeep’s role as Co-Founder and CEO (7:07) 
• Ad-supported streaming and its future (12:00)
• The Netflix dip and its impact on streaming services (24:47)

Mentions:

• “Navdeep Saini. DistroTV.” (“Up Next with Gabriella Mirabelli” podcast)
• “The Netflix Bubble Is Finally Bursting” (“The Atlantic” article)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

For business leaders, what's the right balance between competing and caring? Grant Johnson, the Chief Marketing Officer at the expense management company Emburse, claims that a “human connection” remains crucial for success. Tune in for some valuable marketing insights from Grant about leadership, empathy, and “humanizing work.”

Tune in to learn:

• How much should you rely on metrics? (6:50) 
• Grant’s journey into marketing (11:15) 
• Grant’s advice on how to scale (20:50)

Mentions:

• “The Five C’s of Marketing with Emburse’s Grant Johnson”: on the Marketing Today podcast.
• Grant’s Company Bio on the Emburse Leadership Page

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for  The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.