Crickets to Cha-Chings – Détails, épisodes et analyse

Emily, a successful 6-figure Etsy seller, shares her journey of starting and growing her print on demand and digital product shops. She emphasizes the importance of research and finding niche markets to target. Emily also discusses her graphic design skills and the importance of practice and simplicity in creating professional-looking designs. She shares her productivity strategies, including using templates and setting goals, and how she balances creation and consumption of content. 

Contact Emily: https://www.instagram.com/ecommemily/

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/AeBYEexJZeA

In this episode, Julie interviews Meagan, an Etsy seller in the faith and family LDS niche who wants to expand her business beyond Etsy. Megan shares her journey of starting on Etsy and growing her shop to 300 sales. Julie suggests participating in a bundle and creating an email sales sequence to promote the flagship product. They also touch on the topic of social media and the potential benefits of creating videos.   Takeaways

• Having a flagship product to sell can help drive sales and establish your brand.
• Participating in bundles and creating email sales sequences can be effective strategies for promoting your products.
• Creating videos on social media can be a fun and engaging way to connect with your audience.

Watch on YouTube: https://youtu.be/AOFfA5lgWgM

Connect with Meagan: https://printstouplift.com/

Gold City Ventures: https://goldcityventures.com

Beyond: https://goldcityventures.com/beyond

 

Etsy put out a spring/summer trend report​​ and Julie reviews it in this episode of the Crickets to Cha-Chings podcast.

Here are some snippets of trending keyword searches according to Etsy in case you don't have time to read the report:

• +266% YoY increase in searches on Etsy for divorce gifts or items
• +351% YoY increase in searches on Etsy for cozy home items
• +465% YoY increase in searches on Etsy for host or hostess gifts
• +2,159% YoY increase in searches on Etsy for lawn games
• +105% YoY increase in searches on Etsy for wildflower art
• +50% YoY increase in searches on Etsy for pickleball gifts

We're also seeing major vibes for western and pasta night here.

You may be like "eh, my product doesn't fit in these trends" but I would encourage you to think a little deeper about how you can incorporate trending ideas into the product that you already make.

Watch on YouTube: https://youtu.be/R5wfzV7pQoQ

Etsy Marketplace Report: https://www.etsy.com/seller-handbook/article/1255437605579?ref=handbook

Watch our free workshop at: https://goldcityventures.com/

In this week's episode, we speak with Emily from ScrubHatsbyEmily! Emily's work as an operating room Nurse inspired her store and after Covid hit, her shop boomed. Learn how she leaned into the trend and grew her business in a time of uncertainty.

 

Check out her shop at: https://www.etsy.com/shop/ScrubhatsbyEmily

 

One thing that people know about me is that I am *not* about sugar coating things or being wishy washy and un-opinionated....which means that I tend to make statements in a pretty definitive way - do this, don't do that, etc.

When I tell you all the best practices or the most strategic way of building your shop, I'm totally teaching you what I'm doing right now...but after 3+ years of teaching and 9+ years of selling on Etsy, sometimes things change along the way.

This episode is my look back at the way I started teaching about Etsy, the things that I still do, and the ways that my teaching has changed over the years.

Etsy SEO Checklist - laurenkeplinger.com/checklist

The first half of 2021 has been.....more similar to 2020 than we wish! This episode goes behind the scenes of my monogrammed baby gift Etsy shop to look at what is working, what is NOT working, where I am changing things up for the second half of the year, and what has surprised me about the post COVID sales landscape.

Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist

What happens when you have a product that suddenly goes viral? How does it impact your business, and how do you keep that momentum going?

Mackenzie Twardus had this experience after a well known speaker tagged her product on Instagram, and her sales blew up. Listen in to hear about what the experience of going viral was like, where she went right and wrong in the process, and how she has kept up her sales momentum for future growth.

Kate Ahl is a Pinterest master, and today on the podcast she's sharing her knowledge of how to build your Pinterest account for a product based business, specifically an Etsy shop.

We talk through:
- Algorithm changes and how that impacts your reach
- Video and Story pins and how to work those to your advantage
- Changes to the platform and where she sees it heading in 2021

Listen in for all the tips and tricks about Pinterest from someone who has spent years mastering the platform.

Need more help building and growing your Etsy shop? I've got you covered with a wide range of information at http://www.laurenkeplinger.com

Today I'm coming at you with some unpopular opinions. These are things that I've observed after 8.5 years of selling on Etsy that I just think are overrated and/or misused about the platform and what people think.

We're talking:
ODR
Halting sales because of an influx of orders
Why Etsy isn't "taking" your profits
Why OVERSATURATION isn't the reason that your products aren't selling -- and what you can do about it.

Want more help? Download the Etsy SEO Checklist at laurenkeplinger.com/checklist

Need support and community- laurenkeplinger.com/facebook

Karen Dibert of The French Dog talks to us today about creating a brand rep program for her Etsy shop.

We dive into:

1) How to search for reps, what that looks like for her shop, and how she uses the brand rep search to increase her Instagram reach and exposure

2) What kind of brand rep benefits she offers, how that works for her financially, and what the incentives are for the rep to continue to work with her

3) The good, bad, and ugly of times that it has worked fabulously and times that it has...not.

If you're thinking of creating a brand rep program for your shop, or you offer seasonal items and are looking for a new way to get involvement in your community and get your name out there, you don't want to miss this episode!

Join the Facebook group and continue the conversation - laurenkeplinger.com/facebook

Download the SEO Checklist for help getting your name in front of your ideal customer -- Laurenkeplinger.com/checklist