#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause you to feel any differently about the platform, either personally or professionally?

Q2  Has any of last week’s happenings with Meta given you pause over continuing to recommend advertising on their platform? If so, why and how? And if not, why not?

Q3 Do you think as advertising managers we have any responsibility in where our clients or brands advertise? Or do we just do what the client/brand wants no matter what?

Q4 Is “brand safety” a concern of yours and/or your clients or stakeholders? If so, is it a primary concern?

Q5 Which ad platforms do you think are the “safest” for brands to be advertising on today? What makes you feel they are safer than others?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Sarah Stemen (@runnerkik)

Q1 Do you do research as part of your PPC strategy and management? If so, what types?

Q2  Is research something you do once or is it ongoing? If it is ongoing, at what frequency are you doing it and what types are you doing?

Q3 Do you have any tools you use for PPC research?

Q4 What is your biggest struggle or challenge when doing PPC research?

Q5 Is there a tool you wish existed for PPC research?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once?

Q2 What have you done if you find yourself with an unreasonable workload?

Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing PPC accounts? If so, generally what is included in yours and if not, why not?

Q4 How do you handle a client or stakeholder adding to your current workload? Particularly if what they want to add will push you past your reasonable limit?

Thank you for listening!

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Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How important do you think expectation setting is for clients/stakeholders when it comes to PPC?

Q2 Do you actively set expectations for your clients and/or stakeholders when it comes to PPC initiatives? If not, why not? If so, how and when do you do it?

Q3 Do you have any kind of standard language you use (either written or in conversation) when setting client/stakeholder expectations or do you do it specifically to each situation where it is needed?

Q4 Has your expectation setting language or process changed with the rise of automation and/or the loss of data from things like iOS 14.5? If so, how has it changed?

Q5 What is your biggest frustration/what do you wish clients/stakeholders understood better when it comes to today’s PPC?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 If you are working in B2B PPC, for which industries/categories are you managing advertising? And are you doing search, social or both?

Q2 Which platforms are you advertising on for your B2B clients or brands?

Q3 What, if anything, is working well for you right now for B2B PPC in search advertising?

(Next question will be social

Q4 What, if anything, is working well for you right now for B2B PPC in social advertising?

Q5 What is your biggest frustration in B2B PPC?

Q6 If the platforms were listening to this chat, what would you request of them to make the B2B advertising experience better?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison)

Q1  Let’s start off by sharing our overall reactions to this year’s Google Marketing Live event. How are you feeling/what are you thinking one week later?

Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you?

Q3 Is there anything you thought for sure would be discussed and/or announced at this year’s Google Marketing Live that was not?

Questions for Ginny:

The on-device conversions - HOW will this actually work? The presentation had no detail only “it works”?

Can you give some more detail on how the new version of responsive ads will work with pulling information from your website? How will this work vs. DSA? Can you specify which pages should be used for the new RSA crawling feature?

Thank you for listening!

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Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one.  We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there.

I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and,  several other people. So they were actually out there, but there were lots of chats on Twitter, and I joined them. I joined the chat as we discussed the updates that were announced and shared the ones that we most interesting to me. 

So I give you here a roundup of reactions mainly from Julie Bacchini, Amalia Fowler and Kirk William and a few others.  

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you spoken at an event (in person or virtual) about a PPC topic? If not, is this something you’re interested in doing?

Q2 For those who are interested in speaking at conferences and events, but have not spoken, what has been the primary reason you have not spoken? Not applied? Pitch reject? Don’t know where to start?

Q3 For those who have spoken at conferences and events, what is your best advice for people who want to get their first chance to speak?

Q4 What do you think makes a great speaker or presenter? Anyone you’ve seen in the past who you thought was outstanding? What made them great?

Q5 For those who have not spoken at an event or want to speak more... What questions do you have about getting speaking gigs and how to prepare for them that our more experienced speakers might be able to answer?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Which keyword match types are you currently targeting in your Google Ads campaigns? Why are you using or not using the available match types (broad, phrase or exact)?

Q2 Are you currently running campaigns with segmented match types in Google Ads? If so, why and if not, why not?

Q3 Part of the argument for not segmenting match types in today’s Google Ads accounts is that the machine learning (ML) does better if you don’t segment. Has this been your experience?

Q4 Have you changed the way you set expectations for newly unsegmented or existing unsegmented campaigns in Google Ads?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with AJ Wilcox (@wilcoxaj)

Q1 Are you currently advertising on LinkedIn? If so, for how long have you been advertising there and for how many clients/accounts? And if not, why not?

Q2 What have you found to be working really well in LinkedIn advertising lately?

Q3 What has been frustrating you in LinkedIn advertising lately?

Q4 Are there things that used to work well for you on the LinkedIn platform that no longer performs well? Do you have any thoughts as to why this might be happening?

Q5 Are there any newer features that you’ve tried and/or plan to try in the coming months on the LinkedIn advertising platform?

Q6 What questions do you have for @wilcoxaj about LinkedIn advertising in 2022?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Is the current economic upheaval impacting either your PPC business and/or advertising for your clients or brand? (We will get into the specifics in the next 2 questions).

Q2 If your business is being impacted, what is the biggest impact you’re seeing?

Q3 If your clients or brand’s advertising is being impacted, what is the biggest impact you’re seeing?

Q4 What is your biggest concern with regard to the general world economy relative to PPC?

Q5 Are you doing anything differently and/or do you plan to do anything differently in the coming months due to economic conditions? If so, what? If not, why not?

Q6 Are there any bright spots or opportunities you’re seeing with the current economic conditions for either your business and/or your client or brand’s advertising?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Have you been involved in a hiring process for a PPC agency? If so, what was your involvement and when was your last hiring experience?

Q2 What were the biggest frustrations in the PPC hiring process for you or your organization?

Q3 Has anything changed about the PPC hiring process in the past 2 years in your experience?

Q4 Is there something that you wish was out there that would make the PPC hiring process easier or better?

Q5 What are your views on “test projects” as part of the hiring process? You can answer as a potential employer or employee.

Q6 If you’ve been trying to find a PPC position, how have you found the hiring process to be lately?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Do you currently offer any kind of PPC audit services? If so, for which platforms? If not, why not?

Q2 Are your PPC audits stand-alone services or projects? Or do you include them as part of something else?

Q3 Do you charge for audits? If so, how do you charge and why do you charge for them? If not, why not? Does it vary by any circumstances?

Q4 Do you have a set process, sequence and/or checklist you use when doing PPC audits? Or is it a customized process every time?

Q5 Is there something you find pretty often in audits that is surprising (or should be surprising) that it is set up either incorrectly or suboptimally?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns?

Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strategy in any way?

Q3 With economic conditions being tight around the world, are you making adjustments to your current and or 2024 holiday strategy?

Q4 Are you sensing any trends in advertising as we head into fall and then holiday season?

Q5 What are your biggest concerns from now, until the end of 2024 regarding PPC?

Thank you for listening!

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Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Brie E Anderson (@brie_e_anderson)

Q1 Have you started working with Google Analytics 4 (GA4) yet? If not, why not?

Q2 What has your experience been like using Google Analytics 4 thus far?

Q3 Are there things that are missing or hard to find or use in Google Analytics 4 that were present/easy to find or use in Universal Analytics? How are you handling this?

Q4 Are you yet or do you plan to investigate alternative analytics platforms for yourself and/or clients? If you have investigated or tested any others, which ones and how was that experience?

Q5 What is your biggest frustration in working in or preparing to work with Google Analytics 4?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Navah Hopkins (@navahf)

Q1 How much do you currently interact with SEOs on your team/working with your clients/stakeholders?

Q2 On a scale of 1-10 where would you put your SEO empathy (your understanding of SEO rules of engagement and why SEOs do what they do)? Are you interested in raising that number (why or why not)?

Q3 Where do you see your job ending and an SEO’s job beginning on landing pages, domains, etc? Have you experienced any conflicts in these areas with an SEO team?

Q4 What do you wish SEOs would account for and/or understood better in working with us PPCs?

Q5 Is there data that you regularly share with an SEO team and/or that you get from an SEO team? How does this impact your PPC strategy and work?

Q6 How do you handle questions of attribution and ROI when the data tells conflicting stories of who was the bigger hero between SEO and PPC?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Is “brand safety” a concern for your clients and/or stakeholders? Why or why not?

Q2 Have you experienced an increase in awareness of or requests to be more vigilant with regard to brand safety in the past year or two?

Q3 Do you find that your ability to keep your brands “safe” from appearing alongside objectionable types of content is easier on some platforms than others? Which ones are better or worse for you?

Q4 Do you think that the tools that the platforms provide are adequate for your brand safety needs and concerns?

Q5 Have you stopped advertising on any platforms because of brand safety issues? To the ex,tent you can share, what specifically made you stop?

Q6 What is your biggest brand safety in advertising frustration(s)?

Q7 If you could have one wish with regard to brand safety in advertising on platforms, what would it be?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler)

Q1 What's your role? Are you in-house, agency, freelancer, founder? Do you manage people? 

Q2 What does taking a leadership role in PPC mean to you? Note: You can lead without being a manager, and influence without being in charge! 

Q3 What about leadership within the wider #PPCchat or PPC community? What does leadership look like outside of the office? 

Q4 Agency, freelance, client-side, consultant, etc. It can all get a bad rep. In reality, there are pros and cons to each! What's something you wish more people knew about working in your role in PPC? 

Q5 Leadership across tactics and teams is important. How do you like to work with our colleagues in SEO, CX, customer service, sales (!) etc? 

Q6 Knowing your values is an important part of leadership. What is a value you hold that helps direct you in your career? PS: There's no 'wrong' values - if you value hustle then that's just as valid as someone valuing rest. 

Q7 We've been talking about leadership & community in PPC today, so let's have a round of warm fuzzies and kudos. Who is someone who has influenced your journey in PPC and may not know it? Tag them, tell us about it. 

Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with John Lee (@John_A_Lee)

Q1 Are you currently advertising on the Microsoft Advertising network? If not, why not?

Q2 What types of campaigns are you running in Microsoft Advertising?

Q3 Is there anything in Microsoft Advertising’s platform that you have wanted to try but have not yet? Why haven’t you?

Q4 This question is directed at @John_A_Lee but please reply to and comment on what he shares here. John - what are some of the new features and capabilities Microsoft Advertising has rolled out recently?

Q5 For search campaigns, what is your go-to optimization strategy? Or said another way, what optimization strategy do you prioritize and/or spend the most time working on?

Q6 What could Microsoft Advertising be doing better or more to benefit you, your campaigns and your clients?

Q7 Do you have questions for @John_A_Lee about Microsoft Advertising?

Listen to the full episode - themarketinganu.com/podcast

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra

Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, weekly, monthly?

Q2 What metrics do you find most useful to regularly report on? Did you decide on the metrics and/or were they requested by clients or stakeholders?

Q3 How frequently are you using this data to make optimizations?

Q4 Do you use any PPC Data to inform ad copy or other creative asset development? If yes, what are you doing? If not, why not?

Q5 Do you use any PPC Data to inform marketing budget distribution? What data points do you use for this?

Q6 Are you using any PPC Data to influence other digital marketing channels? Ex. SEO, Email marketing, content development?

Q7 Do you have a favourite data point that you think gives you special insight into something? How did you come to use it?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 How long have you been working in PPC? What is your current position and how long have you been in it?

Q2 How did you get started in PPC?

Q3 Do you have any schooling, degrees or certifications in PPC? If so, what type? If not, do you have a degree and/or certification in something else?

Q4 Has your career path had any hiccups or nontraditional aspects that you’d like to share?

Q5 What advice would you give to someone who is considering a career in PPC and/or just starting out?

Q6 What, if anything, do you wish you could “do over” in your PPC career?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin

Q1 Are you running/have you run any Performance Max campaigns in Google Ads?

Q2 If you have not run any Performance Max campaigns yet, why have you not tried them?

Q3 How has the performance of your Performance Max campaigns been?

Q4 What is your biggest challenge with Performance Max campaigns?

Q5 Is there anything you wish were different about Performance Max campaigns (could be set up, viewing data, etc.)?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys

Q1 How much automation are you currently using in your Google Ads accounts? What types are you using?

Q2Do you use smart bidding across the board or only for certain campaigns?

Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types?

Q4 What tricks do you have for helping automations perform better? Any optimization tips and/or ways you’ve prevented failures?

Q5 In what scenarios do you feel manual management is still better than automated #ppc?

Q6 How do you plan to stay relevant in a #ppc world where more and more of what we used to do is getting automated?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What are the primary sources of data you utilize in your regular PPC management?

Q2 How heavily do you rely on analytics data from Google Analytics or a similar type of on-site behavior tracking program?

Q3 If analytics data were to become unavailable or provide a lot less detail than it currently does, how would that impact you? What would you do?

Q4 Facebook is an interesting case study in PPC data going away after iOS 14.5. What, if anything, have you learned from this situation?

Q5 Are you doing anything now to prepare clients or stakeholders for a potential loss in data that they have become used to having access to?

Q6 What keeps you up at night when it comes to PPC data? Are you concerned about having a lot less data to work with in the near future? Why or why not?

Q7 What are you most hopeful about when it comes to PPC data?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is your most controversial or unpopular opinion?

Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted?

Q3 What popular PPC opinion do you really disagree with?

Q4 Is there any PPC take you’ve seen recently that really got you thinking?

Q5 What is your most hopeful or optimistic PPC take?

Thank you for listening!

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Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 How concerned do you think advertisers should be about user privacy?

Q2 Are your clients or stakeholders concerned about user privacy? What do you think is shaping their current attitudes?

Q3 Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you reconcile those views?

Q4 Google recommended getting “clear consent” from your customers regarding use of first party data in their latest presentation on privacy. How feasible do you think this is?

Q5 Do you think the use of first party data is inherently more privacy protective than the use of third party (cookie) data?

Q6 Are you and your clients or stakeholders planning for and/or taking any active steps with regard to data privacy when it comes to your digital advertising?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Did you watch any of the “Welcome to 2022” presentation from Google Ads? If so, what are your general thoughts and reactions to what was shared?

Q2 Google Ads clearly wants advertisers to “simplify” their account structures by using broad match + smart bidding + RSA and including DSA (dynamic search ads) in ad groups. What are your thoughts and/or experiences with this suggested method of organising accounts?

Q3 How often do you check your SQRs (search query reports)? Google Ads suggested checking them EVERY SIX MONTHS for their new simplified account structure…

Q4 Another recommendation was to only have 1 RSA (responsive search ad) per ad group (and no ETA or expanded text ads). Thoughts? Experience with doing this if you have?

Q5 Enhanced conversions will be a big push in 2022. Have you used them yet? What are your thoughts on them?

Q6 What has your experience been with broad match lately?

Q7 What are your biggest questions about Google Ads in 2022? What would you like more clear guidance on?

Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for  Google Ads managers. For a 60 day free trial of their Google Ads  automation tool go to www.opteo.com/ppcchat  

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Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock? Q2 How specific is your targeting in paid search? What are you using - keywords, audiences, custom lists, dynamic search features, etc.? Why do you use what you use? Q3 How specific is your targeting in paid social? What are you using - interests, demographics, custom lists, lookalikes, etc.? Does it differ by platform? Why do you use what you use? Q4 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid search ads? Why? (Next Q will be about paid social) Q5 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid social ads? Why? Q6 Do your clients or stakeholders have incorrect or misguided ideas about who their actual or potential customer base actually is? How do you know it’s not right? What do you do in this situation? Q7 What kind of data points do you use to help determine who you should be targeting and how to actually reach them? Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup . Tiffany Shears can be mostly found on Twitter (twitter.com/tiffanyjshears)

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it? Q2  Have you ever been in a situation where the client or stakeholder did something really ill-advised outside of PPC that impacted your work? How did/would you handle it? Q3 What was your biggest PPC “yikes moment” thus far? How did you handle it? Q4 Is there a scenario that you worry about causing a major PPC “yikes moment” that keeps you up at night? Have you done anything to try to prevent that scenario from happening? Q5 What are some things that clients or stakeholders do that make you cringe that you wish they wouldn’t do or would at least consult with the PPC team about? Q6  What do you view as your level of responsibility to alert clients or stakeholders when they are thinking about doing something ill-advised? How do/would you handle this situation? 

Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for  Google Ads managers. For a 60 day free trial of their Google Ads  automation tool go to www.opteo.com/ppcchat  Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you attended any virtual events over the past 18 months for PPC? If so, how would you characterise your experience and/or what you learned? Q2  Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues you’re having that we might be able to help with? Q3 Obviously, virtual events are not the same as in person events. What has the biggest difference(s) been for you in your experience and has it impacted what you feel you’ve taken away from the virtual events? Q4 If events are not a significant way for you to keep current in the world of PPC, what is?  Q5 Has anything about your learning changed in the last 18 months? If so, what and how has it changed? Q6 What would you like to share with virtual event organizers that would make the experience more valuable and/or better for you? Q7 Is there a need for a different kind of event or publication or podcast or something else that would help you keep up with what’s happening in PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough and sometimes less is more (especially with ad extensions)? Q3 For ad testing, are you doing strictly 2 ads for A/B or working 3+ or more per adgroup? And how are you handling ad rotation settings for testing as well? Q4 Is anyone letting Google write their ads or having any success with it Ads added by Adwords (feel free to rant ;) Q5 Before we move over to ad extensions – Anyone want to share any trends or new strategies they’ve seen or tested with text ads? Good or bad

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 How would you sum up your thoughts on this past year in PPC?  Q2 What has been your biggest takeaway (what have you learned) from this past year of working in PPC?  Q3 What do you think the biggest change was that we experienced in PPC in 2021 or the one that impacted you and your accounts the most? How did it impact you and your accounts?  Q4 What is on the horizon for you in PPC for 2022? Plans to try anything new? Staying the course?  Q5 What is your biggest PPC wish for 2022? Q6 What are your current favorite resources, tools, etc. that help you be your best in your PPC efforts?  Q7 What do you need or wish was available somewhere to help you in your PPC efforts? This could be a tool, resource, etc.  Thank you for listening!  #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat  Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1  How are you feeling, mental health wise, lately in PPC and life? Q2 What do you think are some of the biggest mental health challenges we can face in PPC? Q3 What do you wish clients or stakeholders knew about how their actions (or inactions) may impact the mental health of their PPC professionals? Q4 When you’re having a tough time, what do you do to try to make it better or get through it? Q5 Are certain seasons or types or work more stressful for you? Do you have any mechanisms or strategies in place to help yourself during those times? Q6 Are there any resources you’ve found that you find helpful for “staying sane in PPC”? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)?  Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using?  Q3 Is MER something you are interested in using in your accounts? Why or why not?  Q4 Is ROAS becoming more difficult to track in accounts since attribution has gotten murkier with iOS 14.5/Apple’s ATT? If you're finding this so, how are you handling this?  Q5 What are your biggest challenges when it comes to tracking and/or reporting on things like ROAS or MER in your accounts?  Q6 How do you think we need to be thinking and talking about attribution and success metrics in the future? How might MER factor into this for you?  Q7 Which ad platforms have you noticed being the most affected by tracking and/or attribution issues?  Q8 If you’re using MER, how are you tracking effectiveness across multiple platforms?  #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!  Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms? Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance?  Q3 Did any one platform significantly over or under perform for you? Any thoughts as to why? Q4 As a consumer, what was your impression of the BF and CM sales offers this year? Q5 If you are not running e-comm accounts, did you notice any changes in your accounts during this period (such as higher CPCs, impression changes, conversion rate changes, etc.)? Q6 For non e-comm accounts - did you pause your ads? If so, on all platforms or just some? Q7 Do you have anything planned for December to try to keep sales flowing? Have there been any disruptions that you’re dealing with? Q8 Anything weird you ran into that you’d like to get an opinion on from the PPC community? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure?

Q2 Why do you think the PPC industry as we know it is dying or not dying?

Q3 What do you think our jobs will look like in 5 years?

Q4 What are the PPC skills of the future? And how do you feel about learning them (if you don’t already have them!)?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Google Ads had an honest tag line, what would it be? Q2 If Facebook Ads had an honest tagline, what would it be? Q3 If Microsoft Ads had an honest tagline, what would it be? Q4 If LinkedIn Ads had an honest tagline, what would it be? Q5 If Twitter Ads had an honest tagline, what would it be? Q6 If TikTok Ads had an honest tagline, what would it be? Q7 If Snapchat Ads had an honest tagline, what would it be? Q8  If Pinterest Ads had an honest tagline, what would it be? Q9 Any platforms I missed that you want to do a tagline for today? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately?   (We will be getting into specifics in subsequent questions) Q2 What used to work great in paid search that lately just is not working well or at all?  How are you coping with these changes? Q3 Is there something new in paid search that has been working really well for you lately? Q4 What used to work great in paid social that lately just is not working well or at all?  How are you coping with these changes? Q5 Is there something new in paid social that has been working really well for you lately? Q6 What is your biggest frustration or challenge right now in PPC performance? Maybe we can help each other! Q7 Is there something that used to work well for you in paid search or paid social that you hope will one day work as well again?   Do you think it will/could happen? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your general perception of advertising on TikTok?  Q2 Are you currently advertising on TikTok for any clients? If so, in what industries?  Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not?  Q4 Are clients and/or stakeholders asking about advertising on TikTok? If so, what are they asking about? Do you feel equipped to answer their questions?  Q5 What are your biggest questions about TikTok advertising?  Q6 What are some of the ways you’re finding success on TikTok? What kind of content has worked best for you?  Q7 Have you found any great TikTok advertising resources?  #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!  Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements last week? Thoughts/reactions?  Q2: What do you think the future of paid search ads will look like?  Q3: What do you think the future of paid social ads will look like?  Q4: Is there an ad type that you think will become a big deal in the future that is not very well known or used right now?  Q5: What are you most concerned about for the future of PPC?  Q6: What are you most excited about for the future of PPC?  Q7: Bold prediction time! Share your most bold or wild future of PPC prediction.  #PPCChat Roundup is sponsored by Opteo. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!  Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always say no to (or want to say no to)? Q3: How do you generally position your “No” answers to clients and/or stakeholders? Q4: Have you ever turned down a project? Why did you say no? How did you say no? Q5: Has your criteria for when you say no to something changed in the last year? If so, how? Q6: What kind of pushback have you gotten from clients or stakeholders when you’ve said no to something? How did you handle it? Q7: What is the most outrageous request you’ve gotten for PPC? How did you handle it? Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular take on paid search? Q2 What is your most controversial or unpopular take on paid social? Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, privacy, etc.)? Q4 What is a popular take on some aspect of PPC that you wish would never be spoken of again? Why? Q5 What is your secret PPC conspiracy theory? Q6 Do you have a controversial or unpopular or unusual take on a topic outside of PPC that you’d like to share? Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it? Q2 What is something that ended up being successful that you were not sure would work? What did you learn from it? Q3 Do you have a favourite “go to” on any particular platform if you need to show success or moving in a positive direction? Basically a strategy or tactic that almost never fails you? Q4 What is one of the biggest mistakes or “fails” you’ve had in your PPC career? What did you learn from it? Q5 What is something that ended up being unsuccessful that you thought for sure would work? What did you learn from it? Q6 Is there a strategy or tactic that you’ve had enough bad experiences with that you essentially never do or recommend it? Q7 Is there a strategy or tactic that you really want to try but are nervous about? What makes you nervous about it? What would make you try it? Ps. Apologies for some background noise on this episode - my brother doesn't understand the concept of podcast recording "studio". He just had to do some yoga and clear up the kitchen and finish up laundry. :) PPs. Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted? Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the platforms going down the same or different from your clients/stakeholders? Q4 Are you thinking more about diversification in your PPC advertising platforms? If so, how long have you been thinking about/wanting to diversify more? What is the primary motivation? Q5 Are clients/stakeholders asking for alternative strategies that move away from Facebook and/or Instagram or other platforms? If so, has their concern increased, decreased or stayed the same in the last few months? Q6 What platforms have you been using or testing for use instead of Facebook and/or Instagram? How have those campaigns performed for you? Q7 What is your biggest concern and/or challenge when it comes to diversification in your PPC planning and strategy? Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not? Q3 Do you have questions about how this will work that you would like to have Google Ads provide more information or explanation about? Q4 What are your thoughts about all accounts being automatically migrated into data-driven attribution (DDA) - with opt-out as an option? Q5 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this? Q6 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this? Q7 What questions do you have for Google Ads about this change? Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here.

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?

Q2 What is your position on using PMAX and under what circumstances?

Q3 SKAG or STAG, what is your position on which strategy to use and under what circumstances?

Q4 Do you think you have biases towards platforms? If so, which ones and why?

Q5 Do you have a natural trust or distrust of advice or recommendations from platforms? Does it vary by platform and why?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not? Q2 On its surface, it sounds like what we have asked for, well forever - automation available, but options for advanced advertisers... But, I am not sure if that is how it will really be? Optimized targeting seems to be on by default too, which is not awesome. Q3 These new campaigns will also include “optimized targeting” which is on by default - thoughts? Q4 What are your thoughts on Google display advertising in general? Q5 Have brand safety concerns increased, decreased or stayed about the same for you in the past 12 months? Q6 Are you using other networks for your display advertising if not Google? How do you like them? And why did you choose them? Q7 What is your biggest challenge or frustration in display right now? Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrown Q1 Have you started to prepare for Black Friday/Q4?  If not, when do you usually start to prep? Why hasn't this year been different for your business? Q2 For those who may need some inspiration...  Are there any blog posts/articles/guides you found to help you prep for Black Friday? Q3 Anyone seen any brands launch their Black Friday deals already? I know I saw some "Black Friday" messaging in July which looks cheesy Q4 Have you seen the increased media coverage of supply chain and postal delivery issues cropping up since Q2? Will this impact your business and in what ways? Q5 Have you been or thought about pitching your brand to let you test a new ad platform for Q4 this year? We know Google and Facebook will be competitive... while at the same time it's important to not just rely on those 2 channels for your brand's growth Q6 I know we do paid ads, but do you help your brands make sure there is a consistent tone/message across all marketing channels? Please continue to help grow this podcast - subscribe, share with your network and for Apple users - please leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are your thoughts/feelings? Q2 Is there anything you’re doing or planning to do to prepare for this change? (It is nice that we have a long horizon to prepare for this at least). Q3 What is your best piece of advice regarding responsive search ads (RSAs) since they will be the only option in less than a year? Q4 It was shared that your RSA “ad strength” rating does not impact quality score, but does it impact performance in your experience? Q5 Have you seen any improvement in the search query data available within Google Ads? Q6 Anything else on your mind regarding Google Ads this week?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method? Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different model for that project/client? Q3 Do you require any payments upfront for your projects or do you “bill as you go”? Why do you do it the way you do it? Q4 Do you charge for account reviews or audits? Why or why not? Are there different levels to this type of work in your opinion? Q5 Do you charge differently for Social Ads than you do Paid Search Ads? If so, how? Q6 Method: Hourly billing - pros, cons, and when/if and how it works best? Q7 Method: Set fee for project/scope of work - pros, cons and when/if, and how it works best? Q8 Method: % of ad spend - pros, cons and when/if and how it works best? Q9 Which pricing model do clients seem most comfortable with in your experience? Least comfortable with?