PPC Live The Podcast - The F*ck ups that led to Triumphs (Anu Adegbola)

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)? Q2 Is there sharing of data, strategy or any other information between your PPC team and other teams working on different aspects of your client/organisation’s marketing? Q3 In your experience, how likely has it been for different parts of the overall marketing team to actively work together? Please include if you’re agency or in-house and how many years you’ve been in PPC in your answer! Q4 Is there data that you don’t have access to that you wish you did from other parts of the marketing team? Q5 Is there data you have that you wish that other teams would ask for and utilize in their efforts? Q6 Have you learned anything from another part of a marketing team that has changed or improved the way you think about or implement PPC? Q7 What do you wish other parts of marketing teams understood about PPC that they often don’t understand?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Simon Mathonnet (@SimonMathonnet) from @unbounce Q1 Do you have any input or responsibility for landing pages or CRO in your accounts? If so, what is expected of you? Q2 What types of campaigns do you generally use landing pages for? When/would you use an existing page of your website instead? Q3 What other techniques or tools for optimization, apart from A/B tests, are you currently implementing? Q4 What factors do you take into account when prioritizing experimentation and optimization? Q5 What’s your biggest hurdle when coming up with new testing or optimization strategies? Q6 Do you have an example of a time when you made a very interesting discovery based on a website or landing page experiment? How did you leverage that discovery? Q7 Do you have questions for @SimonMathonnet & @unbounce ?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on?

Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you using? Are other economic factors coming into your planning (inflation, recession, etc.)?

Q3 How are you conducting keyword research these days (if you are!)? Any tools you’re using that you like to help with this task?

Q4 How are you conducting competitor research these days (if you are)? Any tools you’re using that you like to help with this task?

Q5 What is your biggest challenge with PPC planning or research right now? Let’s see if we can help each other!

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AWhat do you think the biggest change was in PPC in 2020? Q2 What is your biggest general wish for PPC in 2021? Q3 What are your PPC wishes for Google Ads in 2021? Q4 What are your PPC wishes for Facebook Advertising in 2021? Q5 What are your PPC wishes for Microsoft Advertising in 2021? Q6 What are your PPC wishes for LinkedIn Advertising in 2021? Q7 What are your PPC wishes for other platforms (Amazon, Twitter, Quora, Snapchat, Pinterest, TikTok, etc.) in 2021? Q8 What are you hoping to get to do or try in 2021 that you didn’t get to in 2020? What kept you from it this year?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries?

Q2: Is this your first Q4 managing advertising on Meta or TikTok? If not your first, for how long have you been advertising on one or the other or both?

Q3 Do you have anything specific or special planned for Q4 on Meta or TikTok? @courtfalexander

- What should brands be doing?

Q4 What is your biggest concern or challenge regarding Meta and/or TikTok advertising heading into Q4 this year? Is it different from last year (if you advertised on these platforms then)?

Q5 Do you have any favourite resources or follows that help you keep up with the latest in Meta and/or TikTok advertising?

Q6 What other questions do you have, in general and/or for Courtney about Meta or TikTok advertising?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji) Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not? Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in? Q3 What are some ways you’ve found that Microsoft Advertising does not perform well for your clients? What industries are the clients in? Q4 Are any of you currently using or plan to start using the Product Audiences or LinkedIn Profile Targeting? For what types of clients are you/will you utilize these? Q5 Is there anything Microsoft Advertising could do to help you be able to utilize it for more clients? MA webinar: bit.ly/bing-webcast MA updates: bit.ly/learn-about-bing MA suggestions: bit.ly/35oI9cm Linkedin & MA: bit.ly/linkedIn-for-ma

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 While we do our fair share of complaining and venting, we are not all negative! What are you thankful for in PPC in general?

Q2 What within or about any of the platforms are you thankful for?

Q3 What are you thankful for with regard to the clients or stakeholders you work with?

Q4 What PPC resources are you thankful for?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1 How long have you been working in PPC? What is your current position and how long have you been in it?

Q2 How did you get started in PPC?

Q3 Do you have any schooling, degrees or certifications in PPC? If so, what type? If not, do you have a degree and/or certification in something else?

Q4 Has your career path had any hiccups or nontraditional aspects that you’d like to share?

Q5 What advice would you give to someone who is considering a career in PPC and/or just starting out?

Q6 What, if anything, do you wish you could “do over” in your PPC career?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is your most controversial or unpopular opinion?

Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted?

Q3 What popular PPC opinion do you really disagree with?

Q4 Is there any PPC take you’ve seen recently that really got you thinking?

Q5 What is your most hopeful or optimistic PPC take?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin

Q1 Are you running/have you run any Performance Max campaigns in Google Ads?

Q2 If you have not run any Performance Max campaigns yet, why have you not tried them?

Q3 How has the performance of your Performance Max campaigns been?

Q4 What is your biggest challenge with Performance Max campaigns?

Q5 Is there anything you wish were different about Performance Max campaigns (could be set up, viewing data, etc.)?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock? Q2 How specific is your targeting in paid search? What are you using - keywords, audiences, custom lists, dynamic search features, etc.? Why do you use what you use? Q3 How specific is your targeting in paid social? What are you using - interests, demographics, custom lists, lookalikes, etc.? Does it differ by platform? Why do you use what you use? Q4 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid search ads? Why? (Next Q will be about paid social) Q5 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid social ads? Why? Q6 Do your clients or stakeholders have incorrect or misguided ideas about who their actual or potential customer base actually is? How do you know it’s not right? What do you do in this situation? Q7 What kind of data points do you use to help determine who you should be targeting and how to actually reach them? Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup . Tiffany Shears can be mostly found on Twitter (twitter.com/tiffanyjshears)

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8) Q1  Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is no )  Q2 No surprise, it seems like conversion is the most frequently used but for those that don’t have a favourite or go-go FB objective, how do you decide which to use and when? Q3 When you set up accounts, do you have a particular account structure that you typically follow?  Q4 Has the impending transition to CBO changed the way that you structure your campaigns? Q5 When you structure your ad sets, how segmented do you typically start with your ad ad sets? Do you segment ad sets by platform, device and/or placement by default?  Q6 What’s your favourite way to identify interest targets?  Q7 What’s a strategy you tried or test you ran (could be anything - bidding, creative, structure, targeting, etc) that was either wildly successful OR that was a big learning opportunity? Q8  If you could give your top 1 or 2 best tips on Facebook Ads, what would they be? Acronyms Key: ABO - AdSet Budget Optimisation ATC - Add to Cart CBO - Campaign Budget Optimisation DPA - Dynamic Product Ads LAL - Look-a-likes LLA - LookaLike Audience RF - Reach Frequency RM - Remarketing SV - Store visit VC - View Content VV/PPE - Video View/Page Post Engagement https://www.quora.com/What-is-CBO-campaign-in-Facebook-ads

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not? Q3 Do you have questions about how this will work that you would like to have Google Ads provide more information or explanation about? Q4 What are your thoughts about all accounts being automatically migrated into data-driven attribution (DDA) - with opt-out as an option? Q5 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this? Q6 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this? Q7 What questions do you have for Google Ads about this change? Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are your thoughts/feelings? Q2 Is there anything you’re doing or planning to do to prepare for this change? (It is nice that we have a long horizon to prepare for this at least). Q3 What is your best piece of advice regarding responsive search ads (RSAs) since they will be the only option in less than a year? Q4 It was shared that your RSA “ad strength” rating does not impact quality score, but does it impact performance in your experience? Q5 Have you seen any improvement in the search query data available within Google Ads? Q6 Anything else on your mind regarding Google Ads this week?

#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley, about account structure and AI

Q1. Does Account Structure Even Matter Anymore?

Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not?

Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platform? And if not, why not?

Q4. What are your biggest frustrations with account and/or campaign structures right now?

Q5. If you could change something in a platform to make account or campaign structures better or easier, what would it be?

Q6. Best campaign type for Eco

Q7. Best campaign type for LeadGen

What’s one thing you want to leave people with?

Advice to freelancers wanting to pitch - what is important to you as a client?

What is your favourite agency story to tell?

What's the best advice have you been given?

Share your imposter syndrome moment

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler)

Q1 What's your role? Are you in-house, agency, freelancer, founder? Do you manage people? 

Q2 What does taking a leadership role in PPC mean to you? Note: You can lead without being a manager, and influence without being in charge! 

Q3 What about leadership within the wider #PPCchat or PPC community? What does leadership look like outside of the office? 

Q4 Agency, freelance, client-side, consultant, etc. It can all get a bad rep. In reality, there are pros and cons to each! What's something you wish more people knew about working in your role in PPC? 

Q5 Leadership across tactics and teams is important. How do you like to work with our colleagues in SEO, CX, customer service, sales (!) etc? 

Q6 Knowing your values is an important part of leadership. What is a value you hold that helps direct you in your career? PS: There's no 'wrong' values - if you value hustle then that's just as valid as someone valuing rest. 

Q7 We've been talking about leadership & community in PPC today, so let's have a round of warm fuzzies and kudos. Who is someone who has influenced your journey in PPC and may not know it? Tag them, tell us about it. 

Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have.

Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to transform her business model from Google Ads management to coaching and education.

Listen as Jyll provides valuable insights on:

• Recognizing client red flags before they become problems
• Setting and maintaining professional boundaries
• Trusting your gut when something doesn't feel right
• The challenges of AI adoption in Google Ads campaigns
• Finding a supportive community in the PPC industry

This transparent conversation about failures, mistakes, and comebacks offers practical advice for PPC professionals at all levels. Whether you're an agency owner, freelancer, or in-house marketer, Jyll's experience reminds us that sometimes our biggest professional setbacks lead to our greatest opportunities.

00:00 Introduction to PPC Live The Podcast

01:54 Meet Our First Guest: Jyll Saskin Gales

03:48 Jyll's Biggest Mistake in Google Ads Management

08:24 Lessons Learned and Advice for Handling Difficult Clients

16:12 The Importance of Trusting Your Gut

21:23 Navigating AI in Google Ads

24:05 Final Thoughts and Upcoming Events

Get the full transcript on our Podcast Site.

Jyll Saskin Gales is an ex-Google employee, holds a Havard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand.

Follow Jyll on LinkedIn,

Book a coaching call with Anu

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next PPC Live event is on June 26th in Leeds, UK

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method? Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different model for that project/client? Q3 Do you require any payments upfront for your projects or do you “bill as you go”? Why do you do it the way you do it? Q4 Do you charge for account reviews or audits? Why or why not? Are there different levels to this type of work in your opinion? Q5 Do you charge differently for Social Ads than you do Paid Search Ads? If so, how? Q6 Method: Hourly billing - pros, cons, and when/if and how it works best? Q7 Method: Set fee for project/scope of work - pros, cons and when/if, and how it works best? Q8 Method: % of ad spend - pros, cons and when/if and how it works best? Q9 Which pricing model do clients seem most comfortable with in your experience? Least comfortable with?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 How do you decide on the targeting for your PPC advertising?

Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms?

Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)?

Q4 Which platforms have the best targeting options currently, in your opinion, and why?

Q5 What is your biggest ad targeting frustration?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @JuliaVyse Q1 Are you running app campaigns right now, on any platform?  Q2 For those who have run App campaigns, what was your biggest challenge getting started with ppc for apps?  Q3 Google UACs have changed a lot since the beta. With no placement reports and limited data, how do you make your clients feel safe using them? Q4 Tracking! What do we like about Tune, AppsFlyer? Firebase? what is our favourite app tracker and why? Q5 ?? Q6 what advice or tips would you give someone ready to start their first app campaign?  Q7 what is your biggest app challenge right now? tracking? siloes? expectations? ux?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned are you about the coronavirus causing major  disruptions in the world in general and specifically to your work (or  daily life)? Q2 Is the coronoavirus something that is already  impacting you/your clients and/or is it being talked about for planning  for disruptions it may cause? Q3 What kind of impact do you think coronavirus could have on you, your agency/company, clients, etc.? Q4 Do you have any plans in place for how to deal with a major disruption like coronavirus or a natural disaster, etc.? Q5 How can we be proactive and help clients (and each other!) navigate major disruptions? Q6 Is there anything that we, as an industry, can or should do to be more prepared for a major disruption? Q7 Are you concerned about the economy right now? Long term, short term?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 With FLoC rolling out for testing in the US, has your thinking about it changed at all? Q2 Are you putting anything into place now to be ready for FLoC and the impending dropping of iOS 14.5 (which is rumored to possibly happen today with the scheduled Apple event)? Q3 What are you experiencing with queries in Google Ads lately? Q4 Both tCPA and tROAS Bidding Strategies in Google Ads will be deprecated this month. What, if anything, do we need to prepare for this change? Could these changes impact the CPA and ROAS negatively? h/t to @mab_says for the Q! Q5 Let’s talk smart bidding strategies - are you using them and how are they working for you? Any issues you are encountering? Q6 What is your biggest frustration when auditing accounts? Is there one thing in particular you always check first because it can identify other areas to investigate? Q7 Anything else you’re wanting to talk about today?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier) Q1 How do you define “programmatic advertising”? Q2 What is a DSP and what’s the difference between for instance, GDN (google Display Network) and a DSP? Q3 Are you currently doing any programmatic advertising for your clients? If so, what are you doing? Q4 What are the biggest challenges in either implementing or getting approval for programmatic advertising for you? Q5 What do you think programmatic is best suited for - awareness, prospecting, retargeting or all of the above? How are you using it/how would you like to use it if you’re not currently? Q6 Do you use any tools or services to manage programmatic advertising for your clients? Q7 Is there any data or insight you can get from Programmatic Advertising that you don’t get from other types of advertising?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is your holiday wish for Google Ads?

Q2 What is your holiday wish for Microsoft Ads?

Q3 What is your holiday wish for Facebook Ads?

Q4 What is your holiday wish for LinkedIn Ads?

Q5 What is your holiday wish for Twitter Ads?

Q6 What are your holiday wishes for other ad platforms - TikTok, Snapchat, Pinterest, Quora, Reddit, etc.?

Q7 What is your holiday wish for the PPC industry?

Q8 What is your holiday wish for the PPC Chat community?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What do you consider to be a red flag when interacting with a potential client?

Q2 How do you handle red flags when they arise?

Q3 What red flag(s) are deal breakers for you and why?

Q4 What traits do you find make a problem client?

Q5 How do you deal with problem clients? And how does it vary based on the nature of the problematic client?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Is the current economic upheaval impacting either your PPC business and/or advertising for your clients or brand? (We will get into the specifics in the next 2 questions).

Q2 If your business is being impacted, what is the biggest impact you’re seeing?

Q3 If your clients or brand’s advertising is being impacted, what is the biggest impact you’re seeing?

Q4 What is your biggest concern with regard to the general world economy relative to PPC?

Q5 Are you doing anything differently and/or do you plan to do anything differently in the coming months due to economic conditions? If so, what? If not, why not?

Q6 Are there any bright spots or opportunities you’re seeing with the current economic conditions for either your business and/or your client or brand’s advertising?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising?

Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have you found success?

Q3 Have you advertised on a platform that really surprised you, either by how well or how poorly ads performed on it? Any ideas as to why it worked or did not work for your accounts?

Q4 Is there a platform you’ve been thinking about testing but have not yet? Which one(s)? Why have you not done it yet?

Q5 Is there a segment that you think is not well covered by existing digital ad platforms? Where would you like to see this segment covered?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Let’s get an idea of who is participating today!  Are you an agency, a consultant, a freelancer or in-house PPC?   If you’re agency or in-house, what level are you in the organization?

Q2 How are you measuring the success of your PPC efforts these days? Are you also privy to metrics for other marketing channels? If so, which channels do you have insight into?

Q3 If you have access to data from outside of PPC, how are you using it to influence your paid search and/or paid social efforts?

Q4 Are you stuck in a PPC silo?   If so, what is your biggest frustration with being siloed?

Q5 What channels do you wish you had access to?   What would you do with data from these other channels that would make your PPC efforts stronger?

Q6 Are there any resources and/or tools that you use to help have the most holistic view and strategy you can in your PPC efforts?  Do you find that third-party tools are more or less necessary these days?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with one being completely not inspired and 5 being so inspired you can barely sleep, how inspired are you feeling in PPC these days? Q2 Does your level of current PPC inspiration vary by platform right now? If so, how? Q3 What excites the most in PPC right now? Q4 What are you struggling with, as far as inspiration goes, in PPC right now? Q5 When your inspiration is faltering, what do you usually do to try to kick start it? Q6 Have you seen any campaigns (or done any yourself!) lately that you thought were really amazing or cool or inspiring or idea-sparking? Q7 Are there any resources you use (could be non PPC too) when you feel your PPC inspiration faltering?

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon?

Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support?

Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS.

I’d love to utilize this, but in Lead Gen it’s not always practical to assign a value to the conversion action - especially when something like a form fill or phone call can lead to services worth anywhere from $20-several thousand dollars.

I think it would be much more practical to set values at the ad group or campaign level. Does Google have any plans to change how conversion values can be assigned? If not, can you recommend a workaround?

Q4 from Anthony Higman on Twitter Was this some kind of test - https://twitter.com/AnthonyHigman/status/1735697860446900573?

If not, what was it, and how can advertisers know if this is happening in their accounts? And stop it from happening?

Q5 from @Peter Bowen: There seems to be a lot more disapproval of ads happening in the last 6 months. Has there been a change internally at Google Ads that would explain this? And how can advertisers get incorrect disapprovals fixed in a timely manner?

Q6 from Darius Chiosa on LinkedIn: Are they going to slowly get rid of different campaign types until the only option available left will be AI-driven campaigns like Pmax?

Q7 from Nate Louis on Twitter: Many people are seeing instances of overspending on a campaign by as much as double the daily budget.

Aside from us using scripts/APIs or manually pausing an ad group/campaign, is there a setting within Google Ads that will keep Google from overspending the daily campaign budget?

Q8 Why are competitors' names matching so much more frequently to both brand and non-brand terms in the last 6-12 months?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms? Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance?  Q3 Did any one platform significantly over or under perform for you? Any thoughts as to why? Q4 As a consumer, what was your impression of the BF and CM sales offers this year? Q5 If you are not running e-comm accounts, did you notice any changes in your accounts during this period (such as higher CPCs, impression changes, conversion rate changes, etc.)? Q6 For non e-comm accounts - did you pause your ads? If so, on all platforms or just some? Q7 Do you have anything planned for December to try to keep sales flowing? Have there been any disruptions that you’re dealing with? Q8 Anything weird you ran into that you’d like to get an opinion on from the PPC community? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  with Ginny Marvin (@adsliaison)

Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion?
What was the most concerning or disappointing thing announced at Google Marketing Live (GML) last week in your opinion?

Q3 We have had a bunch of questions submitted for Ginny already, but what are your burning questions after GML last week?

Q3.1 What is an "agile budget"? It was talked about as if we already should know what that is and I'd not heard of it prior to GML.

Q3.2 Where can we see details about "privacy" as it specifically relates to masked search queries? At times, it feels like they slip away unannounced. We advertisers understand (+ have to accept) it conceptually. Pointing to [HERE] for customers would help.

Q3.3. Can you point to more info on "our standards on data privacy"? From the support doc: "Some search terms that don’t have enough query activity are omitted from the search terms report in order to keep with our standards on data privacy."

Q3.4 Once Google auto pulls SKU data into GMC Next, are we still able to modify/change data via supplemental feeds, rules and other tools?

Q3.5 If my competitors and I are all using generative AI to create our creatives, how does Google ensure we won’t get similar copies?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think/predict Google will announce relative to Google Ads this year? Q2 What will be the buzzword or buzzwords for this year’s announcements? Past examples include “moments” and “privacy”. Q3 What industries do you think will be used as the example industries or case studies? For those not in the know, they always highlight their new features with stories from some company who used it and loved it! Q4 Will any B2B focused announcements be made this year? Q5 How much will automation be talked about? And if so, what do you think will be said or shared on this front? Q6 What would you love to see announced (even if it has zero chance of actually being announced)? Q7 What are you dreading hearing that you think is at least somewhat likely to be announced?

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AI

Q1 What is it like being a LinkedIn influencer

Q2 What are your biggest frustrations with the industry right now?

Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?

Q4 What is your position on using PMAX and under what circumstances?

Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?

What is a horror story regarding a platform (performance, support, etc.) that you have experienced?

What’s one thing you want to leave people with

Advice to freelancers wanting to pitch - what is important to you as a client

What advice have you been given

Imposter Syndrome moment

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)

Q1 What is your main goal when onboarding an account? This could be an agency onboarding a client or an in-house team taking over an account from another team. Maybe even spinning up a new country account

Q2 Do you have a standard process/system for onboarding a new account? Let us know why or why not

Q3 For those that do have a system, what have you found that made the system successful?

Q4 What is the 1st thing you do once you get access to the new account? I imagine everyone has a slightly different go-to task they do right away.

Q5 What is the 1st thing you do once you get access to the new account? I imagine everyone has a slightly different go-to task they do right away.

Q6 What do you want to ask the community about onboarding new accounts? Thought I would make the last question a free for all. That way we can share our collective knowledge.

- What are the biggest or most common roadblocks you run into during onboarding, and how do you usually address/resolve them?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 Do you ever suffer from some version of Impostor Syndrome? Q2 Are there particular situations that you’ve noticed tend to bring it out for you? Q3 How does Impostor Syndrome manifest for you? Does it make you feel a certain way? Or do or not do certain things? Q4 How do you cope with a bout of Impostor Syndrome?  Q5 Are there any resources you’ve found that are helpful in combating Impostor Syndrome?  Q6 Most of us are terrible at helping ourselves with this kind of thing, but what would you say to someone else who was experiencing Impostor Syndrome to help them get past it in that moment? (Save these answers for when you need them later!) Q7 Is it helpful to know that you are not the only one who sometimes feels this way? Do you like having these more existential chats from time to time? 

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Richard Fergie (@RichardFergie) Q1 Are you currently doing any kind of PPC forecasting? If so, what kinds of forecasting are you doing and how are you doing it? How confident do you feel about your forecasting? Q2 If you are doing PPC forecasting, are you using any tools in your process? Q3 What do clients typically request when it comes to PPC forecasting? Do you think that what they ask for is what they actually need? Do they ask for things that are difficult to forecast? Q4 What is the hardest part of doing PPC forecasting for you? Do you find any one type to be more challenging (new initiative/platform, predicting performance on existing platforms w/ budget change or general trends)? Q5 When you provide forecasting, how do you position it? Do you provide any caveats or disclaimers when you share a forecast? If so, what do you typically say? Q6 What do you wish you had to make PPC forecasting easier? Q7 Are there any resources you’ve found that have helped you with your PPC forecasting or your thinking about PPC forecasting?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure?

Q2 Why do you think the PPC industry as we know it is dying or not dying?

Q3 What do you think our jobs will look like in 5 years?

Q4 What are the PPC skills of the future? And how do you feel about learning them (if you don’t already have them!)?

Thank you for listening!

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Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is on your mind in PPC this week?

Q2 Are you using Performance Max? How is it going? What's working? What is driving you nuts?

Q3 Are you feeling anything from clients or stakeholders that indicates nervousness about the economy and recession? If so, from what industry(s)?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What PPC news from the last few weeks (or months) has you most excited?

Q2 What PPC news from the last few weeks (or months) has you most worried or concerned?

Q3 What do you have the most questions or stress about in PPC right now?

Q4 Are there any PPC new stories that you’d like to know more about?

Q1 Have you been through a downturn cycle before? If so, when and how did it impact you? Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing? Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it? Q4 Are there ways that you change your account strategy or management if the economy slows down significantly Q5 What is the worst thing a client could decide to do during a downturn? Q6 If you could tell clients one thing that they should be doing (or not doing) and/or thinking about now as a downturn is becoming a bigger possibility in 2019, what would that be? Q7 For those who have been through this type of cycle before, what are some things you wished you knew now that you might not have known then? If you have not been through this, what would you like to know from those who have?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke) Q1 What would be the advantages of testing video on YouTube vs. Facebook?  Q2 For B2B advertisers specifically. Have you tested the new lead form YouTube feature, and if so, how did it perform? For those that haven’t. Why?  Q3 In the last six months have you experienced growth in your YouTube budget or have you launched YouTube for an advertiser?  Q4 What is the biggest hurdle for you or a brand you work with when it comes to testing or scaling the budget for YouTube?  Q5 Speaking of creative, if you’ve worked on a YouTube campaign, can you tag your creative agency or internal team? We can't run our campaigns without them... Let's give them some credit.  Q6 What are the best ways to evaluate a YouTube campaign with minimal conversion volume?  Q7 Do you have a funnel or audience strategy when testing or optimizing your YouTube campaigns? Q8 What is the preferred length for an ad on YouTube?  Q9 I am running my first YouTube campaign, what bid type should I test?  Q10 Last Question. If you could request any feature from YouTube, what would it be and why?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What do you consider to be “wasted spend” and does it vary by platform?

Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform?

Q3  Are you seeing an uptick in wasted spend in your accounts? If so, does it differ by platform?

Q4 Are you doing anything to try to combat wasted spend in your accounts? If so, does it differ by platform? And how effective is it?

Q5 What could the platforms do to help combat wasted spend?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years?

What are the services that you currently sell the most often and/or most easily? Has this changed or shifted over the last 3 years?

Q3 Are there services that you are gearing up toward offering or have begun offering more recently? What prompted you to move in that direction? And how has the client reception been to them?

Q4 What are your biggest worries or concerns about working in PPC over the next 10 years? And what, if anything, can you do about them?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What kinds of campaigns are you currently running on Google Ads? And do you use an MCC or direct logins? Q2 Have any of your accounts been impacted by the recently rolled out Auto Applied Recommendations (with their own control center outside of the Google Ads UI)? Q3 Has the obscuring of search query data continued to impact your accounts? If so, what are you seeing now? Q4 Are there other changes that have occurred in Google Ads that have impacted your accounts this year - positively or negatively? Q5 What do you think will be coming next from Google Ads? Q6 What is something you hope Google Ads does in the near future? (Opposite question is next). Q7 What is something that you hope Google Ads will NOT do in the near future?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)?

Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did you do to try to solve it?

Q3 Do you find some platforms are better at or easier to track conversions on? If so, which are better and worse and why?

Q4 What are the biggest roadblocks you encounter when it comes to properly tracking PPC conversions in 2023? How do you handle those situations?

Q5 With Apple potentially stripping out UTM parameters as early as Q4 2023, including Google and Facebook ads parameters, how do you plan to capture conversions that should be attributed to ads?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted? Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the platforms going down the same or different from your clients/stakeholders? Q4 Are you thinking more about diversification in your PPC advertising platforms? If so, how long have you been thinking about/wanting to diversify more? What is the primary motivation? Q5 Are clients/stakeholders asking for alternative strategies that move away from Facebook and/or Instagram or other platforms? If so, has their concern increased, decreased or stayed the same in the last few months? Q6 What platforms have you been using or testing for use instead of Facebook and/or Instagram? How have those campaigns performed for you? Q7 What is your biggest concern and/or challenge when it comes to diversification in your PPC planning and strategy? Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra

Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, weekly, monthly?

Q2 What metrics do you find most useful to regularly report on? Did you decide on the metrics and/or were they requested by clients or stakeholders?

Q3 How frequently are you using this data to make optimizations?

Q4 Do you use any PPC Data to inform ad copy or other creative asset development? If yes, what are you doing? If not, why not?

Q5 Do you use any PPC Data to inform marketing budget distribution? What data points do you use for this?

Q6 Are you using any PPC Data to influence other digital marketing channels? Ex. SEO, Email marketing, content development?

Q7 Do you have a favourite data point that you think gives you special insight into something? How did you come to use it?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 We talked about strategies for Q5 back in late November, but I will ask again - are you familiar with the term “Q5”?

Q2 Did you do anything special for Q5 2022 (defined as the period from Dec 25 to Dec 31)?

Q3 Is the Q5 time typically a busy time for the brands you work with? And in what industry/industries are you working?

Q4 Did you see or learn anything in Q5 2022 that was interesting and/or unexpected?

Q5 Are any Q5 2022 strategies being carried into Q1 2023? If so why and if not, why not?

Q6 What’s coming up for your brands in early 2023? Anything new you’re planning to test or hoping you get the chance to test?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use?

Q2 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use?

Q3 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025?

Q4 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025?

Q5 What are your top priorities for building your brand and/or finding business and leads in 2025?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 We are going to cover wishes by specific platforms, but if you had one overall wish for PPC in 2020, what would it be? Q2 What is your biggest wish (or wishes) for Google Ads in 2020? Q3 What is your biggest wish (or wishes) for Facebook Advertising in 2020? Q4 What is your biggest wish (or wishes) for Microsoft Advertising in 2020? Q5 What is your biggest wish (or wishes) for LinkedIn Advertising in 2020? Q6 What is your biggest wish (or wishes) for other advertising platforms (Pinterest, Snapchat, Twitter, Quora, Amazon, etc.) in 2020? Q7 What is your sleeper platform that you think will be more impactful in 2020? Q8 What are you most looking forward to in PPC in 2020? Q9 What are you most concerned about in PPC in 2020? Links: bit.ly/dot_com_bubble bit.ly/dot_com_bubble_here

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe Martinez Q1 What are three of YouTube Advertisings biggest benefits  Q2 For an advertiser with no video assets and no experience on YouTube, what campaign type/ad type/targeting would you suggest they use to start? (help them avoid common errors you see). Q3 Can you do B2B on YT? Q4 What's the best way to do lead generation with YouTube? Q5 How can smaller advertisers (in the grand scheme of YT thresholds) get some momentum going? Q6 Is there a particular client/time someone would not recommend a YT campaign?  Q7 Are there any good competitor research/spy tools for YT ads?  Q8 What are some resources (besides following you all on Twitter) that you recommend for learning about YouTube Advertising? https://support.google.com/adspolicy/answer/143465?hl=en&ref_topic=3123080&visit_id=1-636657990753493305-2723494848&rd=1 https://docs.google.com/presentation/d/1I5di9Vb_iGikMImFoFP9_8odyJ-P7fGPWoD6JJXE67A/edit#slide=id.g46e43975e3_0_10

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What's the best part and highlight of your weekend? Q2 Does everyone know what customer retention is? How do you explain it to others in marketing, your boss/client?  Q3 Do you do customer retention for brands you work on now? If you said no, what is stopping you? For those who said yes, what are some of the industries you are doing this for? Curious what we will hear outside of e-commerce which is a given. Q4 For my B2B peeps today, what are you finding works best with retention? Is it cross-selling or up selling? We will get to you ecom/B2C folks next... don't worry, can't let me B2B fam not get some love today. Q5 For ecom, what are you finding works well? Time to find your tribe with this question. Q6 Are you combining what you do in paid ads retention with email or organic social? I know Klaviyo email marketing is a huge player in this space. I have not used them though

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys

Q1 How much automation are you currently using in your Google Ads accounts? What types are you using?

Q2Do you use smart bidding across the board or only for certain campaigns?

Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types?

Q4 What tricks do you have for helping automations perform better? Any optimization tips and/or ways you’ve prevented failures?

Q5 In what scenarios do you feel manual management is still better than automated #ppc?

Q6 How do you plan to stay relevant in a #ppc world where more and more of what we used to do is getting automated?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once?

Q2 What have you done if you find yourself with an unreasonable workload?

Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing PPC accounts? If so, generally what is included in yours and if not, why not?

Q4 How do you handle a client or stakeholder adding to your current workload? Particularly if what they want to add will push you past your reasonable limit?

Thank you for listening!

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Julie F Bacchini (@NeptuneMoon) on X

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy (Hoffman) Bishop (@Hoffman8) Q1 Which do you prefer? Google Ads conversion tracking or Google Analytics imported goals? Why? Q2 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Paid Search campaigns? Q3 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Remarketing campaigns? Q4 Do you use the multi-channel funnel reporting? How does it influence your strategy & how do you communicate the info to stakeholders? Q5 If you had a magic wand, what’s one thing you would change about Google Analytics?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you familiar with the CCPA (California Consumer Privacy Act) that went into full effect on July 1, 2020? Q2 Did you do anything in advance of CCPA to prepare your clients web sites or advertising strategies for it? If so, what did you do? Q3 Are you seeing any changes in your data that you think are a result of CCPA? Q4 How, if at all, are you adjusting your strategies now that CCPA is being enforced? Q5 Do you think it is wise to start coming up with strategies to deal with laws like CCPA being enacted in more states or even federally here in the US? Are you doing so now or plan to? Q6 Do you foresee any “unforeseen consequences” of this law or others like it that may follow suit to CCPA? Q7 What, if anything, do you think will happen relative to user privacy in the coming year?

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you attend search conferences, at all and/or regularly? Why or why not? Q2 Which conferences have you attended and would you attend again? Q3 Are there any conferences or events that you have always wanted to attend, but have not? Why not? Q4 What makes for a great search conference experience for you? Q5 What makes for a great presentation by a speaker for you? Q6 What makes for a bad experience for you at a conference or event? Would that experience keep you from attending again? Q7 It feels like there are a million conferences these days, but even so, are there aspects of PPC that you wish were covered more at events? Q8 What topics are you sick of hearing about? Q9 If you were designing you own search conference event, what would your priorities be for the event? Q10 If there is anything you would want conference/event organizers to know that you have not already shared, go for it now!

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1  What are your general thoughts on this development - the end of cookies as we know them being pushed back? Q2 Which do you think is more interesting - announcing cookie support continuing until at least 2023 or the backtracking on FLoC? Q3 With the “end of cookies” still somewhere on the horizon, does this change anything you’re doing now through the end of 2021? Why or why not? Q4 Do you think cookies, or some type of substitute technology, can ever completely go away with the advertising systems we have now? Q5 When you couple this with Apple’s ATT (App Tracking Transparency) - do you think this gives Google any kind of advantage over other ad platforms? Q6 Are you seeing impacts from  Apple's ATT now that it has been out there for a couple of months? If so, what are you seeing and it is more impactful on some platforms vs. others? Q7 Bigger question - can we do anything to help with data loss? Are you doing anything in your tracking to try to stop data loss now where you can? Increased UTM tagging? Changes in Google Analytics? Something else? Q8 What is your prediction for how this all ultimately plays out? Both for Google and with Apple’s ATT?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns?

Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strategy in any way?

Q3 With economic conditions being tight around the world, are you making adjustments to your current and or 2024 holiday strategy?

Q4 Are you sensing any trends in advertising as we head into fall and then holiday season?

Q5 What are your biggest concerns from now, until the end of 2024 regarding PPC?

Thank you for listening!

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Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1  What type(s) of keyword matching are you currently using in your Google  Ads – broad, broad match modified (BMM), phrase or exact match? Q2  Has your strategy for keywords changed over the past year with the  changes to how keyword match (or don’t match, depending on your world  view!)? Q3 What is your biggest challenge with the current state of keyword matching in Google Ads? Q4 Have you found any successful ways to mitigate these challenges? Q5 What are some examples of crazy matches that you’ve seen? Please provide the query and the term it matched to. Q6 Do you spend more time now with query reports and negative lists? Do you have any tools, methods or strategies that help make it manageable? Q7 If you could wave a wand and change one thing about how keywords match, what would it be and why? Q8 What do you think the future of keywords in search is?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now?

Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come with Google’s I/O happening tomorrow) - what are your thoughts or predictions?

Q3 Where do you think PPC, in general is headed? What is contributing to your opinions on this topic currently?

Q4 What are you most excited or intrigued about when you think about or read about the future of search and/or PPC?

Q5 What are your biggest concerns about where search and/or PPC might be headed? And do you think there is anything that we could do about those concerns?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you do for long weekend? Both Canada and USA has our birthdays last week and if OOO emails tell me anything. Y'all went away.
 Q2 Who's doing Amazon and what sort of brands are you working with on the platform? Q3 Which tactic are you finding most effective in Amazon? Time to dish and help your fellow #ppcchat people out... Q4 What does everyone think of Amazon buying Sizmek? Q5 What do you wish Amazon would release in 2019? Could be a feature, product or access to a data set or report...NAME YOUR ONE AMAZON AD REQUEST! https://www.adweek.com/programmatic/what-amazons-intention-to-acquire-sizmek-means-for-the-advertising-industry/

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not?

Q2 Do you think you can discern AI-generated content, images or video in ads or landing pages? What, if anything, makes it stand out to you?

Q3 Do you have a reaction to AI-generated content when you recognize it in advertising or on landing pages? If so, what is your reaction?

Q4 What do you think are the best use cases for using AI in PPC (meaning for content, images, etc. not automation within platforms)?

Q5 Are there things you wish AI could do for PPC that it does not yet do?

Q6 What are your biggest concerns about AI-generated content and images/videos in PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always say no to (or want to say no to)? Q3: How do you generally position your “No” answers to clients and/or stakeholders? Q4: Have you ever turned down a project? Why did you say no? How did you say no? Q5: Has your criteria for when you say no to something changed in the last year? If so, how? Q6: What kind of pushback have you gotten from clients or stakeholders when you’ve said no to something? How did you handle it? Q7: What is the most outrageous request you’ve gotten for PPC? How did you handle it? Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)?

Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform?

Q3 When you find performance struggling, what are the first things you check? Does it vary by platform?

Q4 How do you explain performance dips to your clients or stakeholders? Is there language you tend to use that makes it easier for them to understand and/or not freak out?

Q5 If you can’t find anything specific that explains the performance weakening, what do you do?

Q6 Is there a particular performance scenario that is vexing you right now? Let’s help each other out!

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you advertising?

Q2 Do you find a particular type of ad creative drives the best results for the brands you work with? Does it vary by platform?

Q3 How do you currently test ad creative in your social campaigns? Does your testing method vary by platform?

Q4 What is your biggest challenge or frustration when it comes to testing ad creative in your social campaigns?

Are there any resources you’ve found that help with your social ad creative? Either inspiration and/or for testing?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysis?

Q2: Are there any tools you like to use when performing competitive analysis for PPC?

Q3 Are there areas that you find matter more now than in years past? If so, what areas tend to be most impactful in competitive reporting?

Q4 Do you provide PPC services for a highly competitive industry or industries? If so, what is your biggest challenge competitively?

Q5 If you are doing PPC for a more niche or less competitive or less established industry, what are your biggest challenges competitively?

Q6 Is there something that you were hoping would be talked about that was not discussed at Search On 22?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it? Q2  Have you ever been in a situation where the client or stakeholder did something really ill-advised outside of PPC that impacted your work? How did/would you handle it? Q3 What was your biggest PPC “yikes moment” thus far? How did you handle it? Q4 Is there a scenario that you worry about causing a major PPC “yikes moment” that keeps you up at night? Have you done anything to try to prevent that scenario from happening? Q5 What are some things that clients or stakeholders do that make you cringe that you wish they wouldn’t do or would at least consult with the PPC team about? Q6  What do you view as your level of responsibility to alert clients or stakeholders when they are thinking about doing something ill-advised? How do/would you handle this situation? 

Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for  Google Ads managers. For a 60 day free trial of their Google Ads  automation tool go to www.opteo.com/ppcchat  Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you do both paid search and paid social for your clients? If so, are you doing both for most, some or none of those clients? Q2 Are you primarily handling B2B, B2C or a mix of both currently? If you’re e-commerce, that would be helpful to know as well (as it is kind of its own animal)! Q3 Prospecting and/or Awareness - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful? Q4 Acquisition - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful? Q5 Retargeting - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful? Q6 How do you typically use search and social together most effectively? Q7 Which metrics do you rely on most to determine if an initiative is successful on search or on social? Does it vary by your objective (prospecting, awareness, acquisition or retargeting)?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it?  Q2 Where is most of your PPC work focused – TOF (top of funnel), MOF (middle of funnel) and/or BOF (bottom of funnel)? Q3 Do client expectations vary based on the part of the funnel you’re targeting with a particular initiative? If so, in what ways? Q4 What do you find to be the best strategies and tactics to use when targeting TOF type traffic? Q5  What do you find to be the best strategies and tactics to use when targeting MOF type traffic? Q6 What do you find to be the best strategies and tactics to use when targeting BOF type traffic? Q7 Do you find the concept of “The Funnel” to be problematic? If so, how? If not, why not? Q8  If you could change one thing about how clients perceive any aspect of “The Funnel” what would it be? Q9 Is there a better model than “The Funnel” that you wish was more widely known and/or adopted? https://go.forrester.com/blogs/15-05-25-myth_busting_101_insights_intothe_b2b_buyer_journey/ https://blog.hubspot.com/marketing/our-flywheel

Q1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!). Q2 Do you do anything, in particular, to manage client expectations when their accounts have limiting aspects to them? Q3 Let’s start with the dreaded limited budget as our first factor. If you don’t really have the dollars you need to not have to have budget be a limiting factor, how do you typically deal with that? Q4 Do you deal with limited budgets differently on different platforms? Q5 Tight or small geographic target areas - how do you typically deal with this? How do you get volume when target areas are very small (in the grand scheme of things)? Q6 Do you deal with tight or small geographic target areas differently on different platforms? Q7 Now for low search volume and/or niche topics. If the volume for what you’re targeting is low, how do you typically deal with that? Q8 Do you deal with low traffic volume differently on different platforms? Q9 What are some of your favourite strategies for smaller accounts?

Q1 Is “Ethics in PPC” something you ever think about? If so, in what way(s) do you think about it? Q2 Do you think there is a difference between your own ethics in PPC and ethics for advertisers? Q3 What, if any, ethical obligations do you feel you have when it comes to advertising on clients’ behalf? Q4 Have you ever faced an ethical dilemma in your PPC career? How did you handle it? Q5 What do you think are the biggest ethical gray areas in PPC currently? Q6 If a client wants to do something that is in an ethical gray area, how do you handle it? Q7 What is currently in your “just because we can, doesn’t mean we should” bucket for PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What if you couldn’t target search ads by keywords - what would you do instead? Would it change your strategy or approach? Q2 What if you could no longer do retargeting - what would you do instead? Q3 What if conversion actions could not be passed back into ad platforms - what would you do? Q4 What if product feeds went away and we were left with only schema? What would you do? Q5 What if you could not use lookalike or similar audiences anymore - what would you do? Q6 What if you could not utilize your first party data (like uploading customer lists to a platform) - what would you do? Q7 What if Google Ads goes fully automated - how would you adapt? Q8 What if you can no longer see audience or demographic data in platforms - what would you do?

Q1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion? Q2 What feature or change by Google Ads has impacted you most significantly? Q3 What feature or change by Google Ads has felt like a step backwards? Q4 What feature or change by Google Ads has made your work easier? Q5 If you could request a new feature or change for Google Ads, what would it be and why? Q6 What are your predictions for their announcements at this year’s Google Marketing Live event? What do you think they will be rolling out? Q7 If you were talking to a Google Ads product manager, what would you say to them? Q8 What are the things you most want to know from Google Ads about where their product is headed? (I will be at the event next week and will ask as many questions as I can for us!). Register for Google Marketing live here: t.co/2YkRAiHceW

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing them on it and Smart whatever. Q2 How much of a role does automation play in your PPC management? Q3 Do automations save you time or do they take up more time in testing, monitoring, explaining? Q4 What automations work well for you? Any must-haves that everyone should implement? Q5 What automations don't work well for you? Have you found tricks to make them work or did you give up? Q6 What technologies or tools have you tried for automation? BQML, AutoML, Scripts, API, ...? Q7 ?? Q8 What is the one automation you would die to have access to? Q9 Is there any PPC task you feel you will never trust to automation? https://www.amazon.com/Digital-Marketing-AI-World-Futureproofing-ebook/dp/B07QNMKK2L https://www.hanapinmarketing.com/hero-academy/?utm_source=Optmyzr&utm_medium=Social&utm_content=Hero%20Academy

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 To help steer the conversation, what do you think of when the term “feed-based advertising” is used? Q2 Are you currently running any feed based advertising? If so, what kind(s) and on which platform(s)? Q3 Do you use a third party tool to manage your feeds? If so, which one and why? Q4 What is important to look for in a tool to run feed-based text ads for Search? Q5 What are the best/worst use-cases for feed-based text ads? Q6 Are there any “must do” or “do not do” items on your list when setting up or running feed based text ads? Q7 What is the biggest challenge you’re facing with feed-based text ads right now? If you’re not using them, what is stopping you from running feed-based ads? Q8 What are the top 3 things you can do to get a feed ready to fuel ads?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have a set cadence for client communication? If so, what is it? Q2 Do you define a level of communication, frequency of reporting, etc. in your contracts? Why or why not? Q3 Has the level of communication clients want changed lately? Do they want more, less, different type(s)? Q4 What types of communication channels or tools do you use with clients? Q5 Is there an aspect of client communication that you’re struggling with/have struggled with? Did you find a solution? Q6 Do you have any tips for how to better manage client communication? Lessons learned, if you will… Q7 What do you wish clients understood about consultant or agency communication?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not?

Has your planning for Q4 2023 been different from past Q4s? If so, how and if not, why not?

Q3  Have you increased, decreased or stayed at the same budget level for Q4 2023 versus 2022? Does this differ by platform? And what went into the budgetary decisions this year?

Q4 Are you planning on testing anything new for Q4 2023? If so, on what platform(s) and what went into your decision to try these new things?

Q5 How do you personally feel Q4 will go this year? Do you see anything out in the real world that has you leaning in one direction or another?

Q6 Does your team do anything special/different for Q5? Those are the days between Christmas and New Years Day.

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): 1. Diminishing role of keywords 2. End of 3rd party cookies 3. Google Analytics 4 4. Apple’s URL stripping 5. Something else

Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months: 1. Tracking (tagging) 2. Targeting 3. Attribution

Q3 How are you planning or preparing for the changes that are coming to search and ad platforms? Are you talking proactively with your clients/stakeholders?

Q4 What is your biggest concern(s) about tracking, targeting and/or attribution now and into 2024?

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Do you feel like you are ahead, in the middle or behind the curve in PPC these days? Meaning, do you feel like you’re falling behind, treading water or leading the pack?

Q2 What aspects of PPC do you find most difficult to keep up with these days? What makes it challenging?

Q3 What areas of PPC do you feel like you’re ahead of the pack on? What do you think has allowed you to achieve this?

Q4 Have you done anything in the past year to improve your skills - courses, groups, etc.? If so, please be specific and also, how has this helped you?

Q5 Are you using more or different tools to help you stay ahead of the curve in PPC these days? If so, what has been helping you? Any tools you tried and abandoned?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What does the term “programmatic advertising” mean to you?

Q2: Are you currently managing any programmatic advertising for your clients or brands? If so, what platform(s) are you using?

Q3 What is your biggest challenge or frustration when it comes to programmatic advertising?

Q4 Questions for Marc Poirier -

• What do you see as the best use cases for programmatic for Google advertisers?
• What are the biggest differences between traditional PPC and programmatic advertising?
• How to best leverage programmatic in a holistic way to augment existing social, search campaigns? And how to show impact? If GDN is already being used, what is the USP of other platforms that could be a differentiator for insisting on Programmatic?
• How can smaller advertisers onboard and activate data?
• If you have to choose platforms for programmatic, what are the factors you would consider for a specific type of business at a specific location selling a specific product assuming that the specific is “X” here and it can change with different scenarios?
• One Q I had was around embedding the Meta pixel or any other ad channel (LI, TW, etc) as a view-tag in CTV campaigns & RT those CTV view audiences via native social. Never done it but want to. Would that work u think?

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are some assumptions you make regularly when it comes to client accounts? Do they differ by platform, industry, etc.? Q2 Have you had experiences where you learned that your assumptions were incorrect? How did that happen? What did you do? Q3 Is there a particular area(s) where you think assumptions are most dangerous for accounts? Q4 What causes you to reevaluate assumptions you or your team have made? How do you handle this when you realize your premise may be faulty? Q5 Do you find it easy or difficult to take a look at your assumptions? Are you aware of the assumptions you and/or your team makes? Is questioning or challenging them encouraged? Q6 What assumptions do you run into on the client-side of things? (Assumptions clients make). Q7 How do you try to challenge client assumptions when necessary? Any tips to share on how to do this tactfully? Q8 What assumption do you wish would go away forever (on our side and/or on the client-side)?

In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of accidentally spending $50,000 in just three days (a client's entire monthly budget) due to an ill-timed switch to max conversions bidding strategy combined with a significant budget increase.

The conversation explores how Navah turned this potential disaster into a valuable learning experience by:

• Promptly identifying and addressing the issue with transparency
• Investigating invalid clicks that led to securing credits from Google
• Determining that max conversions wasn't appropriate for legal clients, but max conversion value would be
• Establishing stronger trust with the client by demonstrating accountability and expertise
• Building relationships with in-house teams who can advocate for you during challenges

The episode reveals important lessons on failing gracefully, including:

• The importance of documenting concerns when testing risky strategies
• Why you should trust your instincts and advocate for what you know is right
• How to approach mistakes with clients (be the first to bring it up with solutions)
• The value of setting bidding floors and ceilings when using automation
• Why AI should be treated as a partner rather than being delegated your strategic thinking

Navah leaves listeners with a powerful reminder to "give yourself grace" in an industry constantly disrupted by AI, privacy concerns, and economic shifts, while emphasising that failures aren't truly failures if they generate valuable learnings.

00:00 Introduction and Guest Welcome

04:03 Discussing Failures in PPC

04:34 The $50,000 Mistake

07:18 Turning the Situation Around

10:10 Lessons Learned and Strategic Advice

11:22 Communication and Client Relationships

16:11 Valuing Your Service

18:16 Technical Insights and Best Practices

21:01 Mindset and Recovery

23:21 Final Thoughts and Advice

26:22 AI in Digital Marketing

30:20 Conclusion and Where to Find Navah

Get the full transcript on our ⁠Podcast Site⁠.

Follow Navah on ⁠LinkedIn⁠, ⁠BlueSky, or Optmyzr

Book a coaching call with ⁠Anu

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠PPC Live event⁠ is on June 26th in Leeds, UK

Follow us on ⁠LinkedIn⁠

Follow us on ⁠Twitter⁠

Join our ⁠WhatsApp Group⁠

Subscribe to our ⁠Newsletter

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising?

Q2 Which advertising platform(s) are you currently using for your lead gen PPC?  Does it vary at all by industry? (Performance on the platforms will be the next Q).

Q3 Which platforms are having the most success for your lead gen PPC efforts currently? Is this different from where you have found success in the past?

Q4 What is your biggest challenge in lead gen PPC right now?   Has it changed in the last 6 to 12 months?

Q5 Have you tried anything new lately or are you wanting to try anything new for your lead gen PPC accounts?

Ad Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica Q1 Could you give us a background about your journey to PPC? Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks. What’s your position on this? Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing people to the homepage rather than the exact page for conversion. What’s your take on this? Q4 Can you give some clarity between Standard and Dynamic remarketing, stating the cons for each and when best to use each? Q5 Speaking about Manual bidding and auto-bidding, there are people who prefer to start a new account with auto-bidding before manual. What is your position on this and why? Q6 If you would, what’s the importance of the following in performance marketing to keep businesses profitable when considering PPC and kindly breakdown each. ROAS? LTV? LTV:CPA? and Churn rate? Q7 Lastly, What are you projections for digital marketing in 2020? and in 5 years?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately?   (We will be getting into specifics in subsequent questions) Q2 What used to work great in paid search that lately just is not working well or at all?  How are you coping with these changes? Q3 Is there something new in paid search that has been working really well for you lately? Q4 What used to work great in paid social that lately just is not working well or at all?  How are you coping with these changes? Q5 Is there something new in paid social that has been working really well for you lately? Q6 What is your biggest frustration or challenge right now in PPC performance? Maybe we can help each other! Q7 Is there something that used to work well for you in paid search or paid social that you hope will one day work as well again?   Do you think it will/could happen? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well? Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well? Q3 Are you testing ad copy more, less or about the same as pre-pandemic times? If your cadence has changed, why has it changed? Q4 Where do you find inspiration for ad copy? Q5 Are there ad copy tests that you want to run, but have not been able to? Why were you not able to do the testing you wanted to? Q6 What is your process for creating new ad copy? Do you do a bunch of full ads at a time? Create a lot of components you can mix and match? Something else? Q7 What is your biggest frustration with creating ad copy? Q8 If you could change something about the platform’s rules or limitations on ad copy, what would it be and why?

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon )

Q1 What is on your holiday wish list for PPC platforms?

Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.?

Q3 What is on your holiday wish list for the PPC industry?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Have you been working or trying to work in Google Analytics 4 (GA4) yet?

Q2 If you have been working in Google Analytics 4 (GA4) how has it been going for you, generally?

Q3 What is/are your biggest frustration(s) in working in Google Analytics 4 (GA4)?

Q4 Is there anything cool you’ve found in Google Analytics 4 (GA4)?

Q5 If you could provide direct feedback to the Google Analytics 4 (GA4) team, what would you say or share?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.? Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.? Q3 Do you have different pricing models for different types of projects, work or platforms? Q4 Has your pricing structure evolved over the past year or two in any significant ways? If so, how? Q5 Are there aspects of your pricing structure that are working really well? Q6 Are there aspects of your pricing structure that are NOT working very well right now? Q7 Are there things that you regularly do in the course of your work that you think clients undervalue? Q8 Are there pricing practices you’ve come up against that you felt were problematic? Q9 If you could change anything about the way PPC services are sold, what would it be?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison)

Q1  Let’s start off by sharing our overall reactions to this year’s Google Marketing Live event. How are you feeling/what are you thinking one week later?

Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you?

Q3 Is there anything you thought for sure would be discussed and/or announced at this year’s Google Marketing Live that was not?

Questions for Ginny:

The on-device conversions - HOW will this actually work? The presentation had no detail only “it works”?

Can you give some more detail on how the new version of responsive ads will work with pulling information from your website? How will this work vs. DSA? Can you specify which pages should be used for the new RSA crawling feature?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Q1 Are you currently a Google Partner? Q2 What was your reaction to the new Google Partner requirements announced last week, such as “at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications”? Q3 Will you continue as a Google Partner in 2020? Why or why not? Q4 What do you think a Google Partner Program should look like? Q5 Are any sites you work with being/going to be impacted by CCPA that went into effect in January 2020 (CA’s data protection law, along the lines of GDPR in Europe)? Q6 How concerned are you about entities like Chrome announcing that they will stop all third party cookie tracking and Safari’s ITP continuing to expand what it blocks? Q7 Are you actively doing anything in your accounts now to prepare for the “cookiepocolypse” as some are calling it? Q8 Where do you think the privacy vs. advertising data struggle will ultimately settle out?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What does Human Automation vs Ad Network Automation mean to you? Do you distinguish between them?

Q2 What are some areas where Ad Network Automation wins and it’s reasonable to trust? Where do you only trust human automation (and why)?

Q3 Are you currently feeding conversion values into ad networks? Why or why not? And what method(s) are you using to send conversion data to ad networks?

Q4 Which type of bidding are you using? If Smart, which variant and why? If manual, are you layering in third party scripts/rules?

Q5 Have you tested broad match in Google Ads in the last 12 months? What were the results of those tests? Were you surprised by the results - why or why not? If you have not tested broad match in Google Ads lately, what is keeping you from testing it?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If you don’t use automation, is Google Ads still using machine learning to try to show your ads to the best potential customers? What advantages do you get from using the automated options? Q2 Google keeps talking about "partnering" with advertisers and then talks about pushing automation on us. How is that partnering? Q3 For advertisers with smaller budgets and/or smaller volumes of conversion activity, automation still struggles. What is Google doing to address this and what suggestions are there for making automation Q4 How exactly do we go all in on first party data? Is it just uploading customer match lists? Will you make importing offline conversions and linking CRMs to G Ads much, much, Q5 There weren't any updates about keywords, match types, ETAs going away as some of us have heard from reps. Should we take that as no major changes are happening in those areas this year? Q6 Search query data loss is incredibly frustrating particularly coupled with the push to broad match. Is it ever coming back? Will we at least be able to see converting terms again at some point? Q7 Many people have heard from their reps that GCLID will not be as we have known starting in the fall. Is this true? Q8 Why are the case studies always about big brands and e-commerce brands? Does Google care about SMBs and B2B? Why is B2B especially always ignored? Q9 Can we get more insight into how Performance Max campaigns will work? Will they operate in the same way smart campaigns work or will we have more control/insights. Are they specific for lead gen, ecom or both? Can we optimise them or is it fully automated?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 What is/are your go-to ad extensions? The ones you feel either perform the best or extensions you almost always utilize in your campaigns. Q2 On the flipside, what extensions do you rarely use, either due ot lack of need, or lack of performance? Q3 What extensions did you used to have in your accounts that you miss? The extensions that got away... Q4  Let's talk strategy, what are some cool ways you are utilizing ad extensions?  Q4.2 And are you testing any new strategies or ad extensions, but don't have results just yet?  Q5 What's your biggest constrain, pet peeve, etc, regarding ad extensions?  Q6 When planning out your adcopy and extensions, do you tend to repeat some calls to action (eg - free shipping, free consults, etc) or do you have separate CTAs for all ads and extensions  Q7 Any Extensions on your PPC Wishlist?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1: Branded search campaigns are ________?   Q2 Competitor search campaigns are ___________?  Q3 Performance projections are ____________?  Q4 The sales funnel is ____________ (relative to PPC)?  Q5 The most overrated thing in PPC is ______________?  Q6 The most underrated thing in PPC is ____________?  Q7 What controversial or against the grain PPC opinion do you have that has not been covered yet?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Do you do the reporting to clients or does a project manager do it for you? Q2 What metrics do you currently report on? What are three metrics do you feel you must show to your clients? Q3 Do you provide a written analysis or just the numbers? Do you also provide “what” was done? Q4 What platform/software (maybe just email) do you use to give your metrics? Does anyone automate reports to clients? Sorry, we have a lot of questions! Q5 - whoops Q6 Do you do in person/online-camera share/ video sent/ by email only? Q7 How much time do you feel/or actually know is spent on reporting? Q8 Do your clients ever ask questions/want metrics all month long? If so, how do you manage productivity and burnout? Q9 Double whoops... Q10 Do or does your company count reporting time in your billing structure? Q11 For the multi-channel folks, do you use a platform like Google analytics to show all channels or do you report from the platform? Q12 What’s one metric you wish you could stop reporting on? Q13 OPEN FLOOR, what question(s) do you want to ask the group on reporting?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced?

Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be!

Q3 What is a horror story regarding a mistake you made in PPC?

Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months?

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your general perception of advertising on TikTok?  Q2 Are you currently advertising on TikTok for any clients? If so, in what industries?  Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not?  Q4 Are clients and/or stakeholders asking about advertising on TikTok? If so, what are they asking about? Do you feel equipped to answer their questions?  Q5 What are your biggest questions about TikTok advertising?  Q6 What are some of the ways you’re finding success on TikTok? What kind of content has worked best for you?  Q7 Have you found any great TikTok advertising resources?  #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!  Please help grow the podcast - if you're on Apple Podcast leave a review here.