PPC Live The Podcast - The F*ck ups that led to Triumphs – Détails, épisodes et analyse

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause you to feel any differently about the platform, either personally or professionally?

Q2  Has any of last week’s happenings with Meta given you pause over continuing to recommend advertising on their platform? If so, why and how? And if not, why not?

Q3 Do you think as advertising managers we have any responsibility in where our clients or brands advertise? Or do we just do what the client/brand wants no matter what?

Q4 Is “brand safety” a concern of yours and/or your clients or stakeholders? If so, is it a primary concern?

Q5 Which ad platforms do you think are the “safest” for brands to be advertising on today? What makes you feel they are safer than others?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Sarah Stemen (@runnerkik)

Q1 Do you do research as part of your PPC strategy and management? If so, what types?

Q2  Is research something you do once or is it ongoing? If it is ongoing, at what frequency are you doing it and what types are you doing?

Q3 Do you have any tools you use for PPC research?

Q4 What is your biggest struggle or challenge when doing PPC research?

Q5 Is there a tool you wish existed for PPC research?

Thank you for listening!

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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once?

Q2 What have you done if you find yourself with an unreasonable workload?

Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing PPC accounts? If so, generally what is included in yours and if not, why not?

Q4 How do you handle a client or stakeholder adding to your current workload? Particularly if what they want to add will push you past your reasonable limit?

Thank you for listening!

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Julie F Bacchini (@NeptuneMoon) on X

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How important do you think expectation setting is for clients/stakeholders when it comes to PPC?

Q2 Do you actively set expectations for your clients and/or stakeholders when it comes to PPC initiatives? If not, why not? If so, how and when do you do it?

Q3 Do you have any kind of standard language you use (either written or in conversation) when setting client/stakeholder expectations or do you do it specifically to each situation where it is needed?

Q4 Has your expectation setting language or process changed with the rise of automation and/or the loss of data from things like iOS 14.5? If so, how has it changed?

Q5 What is your biggest frustration/what do you wish clients/stakeholders understood better when it comes to today’s PPC?

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 If you are working in B2B PPC, for which industries/categories are you managing advertising? And are you doing search, social or both?

Q2 Which platforms are you advertising on for your B2B clients or brands?

Q3 What, if anything, is working well for you right now for B2B PPC in search advertising?

(Next question will be social

Q4 What, if anything, is working well for you right now for B2B PPC in social advertising?

Q5 What is your biggest frustration in B2B PPC?

Q6 If the platforms were listening to this chat, what would you request of them to make the B2B advertising experience better?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison)

Q1  Let’s start off by sharing our overall reactions to this year’s Google Marketing Live event. How are you feeling/what are you thinking one week later?

Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you?

Q3 Is there anything you thought for sure would be discussed and/or announced at this year’s Google Marketing Live that was not?

Questions for Ginny:

The on-device conversions - HOW will this actually work? The presentation had no detail only “it works”?

Can you give some more detail on how the new version of responsive ads will work with pulling information from your website? How will this work vs. DSA? Can you specify which pages should be used for the new RSA crawling feature?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one.  We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there.

I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and,  several other people. So they were actually out there, but there were lots of chats on Twitter, and I joined them. I joined the chat as we discussed the updates that were announced and shared the ones that we most interesting to me. 

So I give you here a roundup of reactions mainly from Julie Bacchini, Amalia Fowler and Kirk William and a few others.  

Thank you for listening!

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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 Have you spoken at an event (in person or virtual) about a PPC topic? If not, is this something you’re interested in doing?

Q2 For those who are interested in speaking at conferences and events, but have not spoken, what has been the primary reason you have not spoken? Not applied? Pitch reject? Don’t know where to start?

Q3 For those who have spoken at conferences and events, what is your best advice for people who want to get their first chance to speak?

Q4 What do you think makes a great speaker or presenter? Anyone you’ve seen in the past who you thought was outstanding? What made them great?

Q5 For those who have not spoken at an event or want to speak more... What questions do you have about getting speaking gigs and how to prepare for them that our more experienced speakers might be able to answer?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Which keyword match types are you currently targeting in your Google Ads campaigns? Why are you using or not using the available match types (broad, phrase or exact)?

Q2 Are you currently running campaigns with segmented match types in Google Ads? If so, why and if not, why not?

Q3 Part of the argument for not segmenting match types in today’s Google Ads accounts is that the machine learning (ML) does better if you don’t segment. Has this been your experience?

Q4 Have you changed the way you set expectations for newly unsegmented or existing unsegmented campaigns in Google Ads?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with AJ Wilcox (@wilcoxaj)

Q1 Are you currently advertising on LinkedIn? If so, for how long have you been advertising there and for how many clients/accounts? And if not, why not?

Q2 What have you found to be working really well in LinkedIn advertising lately?

Q3 What has been frustrating you in LinkedIn advertising lately?

Q4 Are there things that used to work well for you on the LinkedIn platform that no longer performs well? Do you have any thoughts as to why this might be happening?

Q5 Are there any newer features that you’ve tried and/or plan to try in the coming months on the LinkedIn advertising platform?

Q6 What questions do you have for @wilcoxaj about LinkedIn advertising in 2022?

Thank you for listening!

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